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Knowledge Base – Page 8 – VXC Express

Reddit Marketing — How to Make Content Niche Audiences Actually Engage With

I spend an embarrassing amount of time on Reddit. As a content strategist for B2B SaaS companies, Reddit marketing should be the last thing on my mind — Redditors have a sixth sense for marketing and a hair-trigger for downvotes. My Reddit homepage is a mishmash of everything that interests me: Deep dives into project management tools. Heated debates about …

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I Tested 12 of the Best. Here’s the Scoop for Marketers.

Fueled by the rise of MySpace and a secret Bollywood fandom, I started teaching myself graphic design as a preteen. But thanks to AI image generators, you no longer have to be a lifelong creative like me to turn your ideas into a visual reality. AI image generators can help anyone create visuals that are weird, wonderful, and…weirdly wonderful. (Remember …

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How to Write an Ecommerce Business Plan [Examples & Template]

During the COVID-19 pandemic, like many others, I considered starting a side hustle — an online ecommerce business selling printed stickers. While the venture never materialized, if I were building one today, I’d make sure to create an ecommerce business plan to ensure that my vision had enough stock to be profitable. Why? Having a business plan for my online …

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What Is Demand Generation? Here’s How You Can Create Buzz for Your Offering [FAQs]

If I were to ask 10 different B2B marketers what “demand generation” means, I’d get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing, but most would agree that it’s an essential part of your marketing strategy. In this guide, I’ll clear up the confusion. I’ll give you an updated definition of demand …

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Are In-Stream Video Ads Worth the Investment? [Benefits & Best Practices for Marketers]

It should come as no surprise to us marketers that short-form video was the top performing content format in 2024. As video content overtakes text-heavy content formats — whether in the form of live streams, YouTube videos, or Instagram Stories — marketers must include a plan to use in-stream video ads in their strategies. I’m sure you know already how …

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