Posts in category: Knowledge Base

Have you been using TikTok for business for quite some time?

Then why not take center stage with TikTok live videos to level up your brand engagement on TikTok?

Going live on TikTok gives creators and brands an excellent opportunity to connect with their audience in real-time. You can do Q&A sessions, share tips & tricks, or show behind-the-scenes.

If you don’t know how to go live on TikTok, you have come to the right blog to begin your journey. We will also discuss the best tips to make winning TikTok live videos.

Let’s roll!

How Many Followers Do You Need to Go Live on TikTok?

Unfortunately, the TikTok live video option is not available to everyone. To go live on TikTok, you must have:

To unlock the capabilities of going live on TikTok, you must have:

• More than 1000 followers, and
• Your age should be 16 or more.

Moreover, creators who are 18 years old can receive virtual gifts from people watching them live. Interestingly, these virtual gifts can be later exchanged for real moolah.

Ok, now that we have covered the basics, let’s hit the main topic again.

How to Go Live on TikTok: A Step-by-Step Process

Step 1: Open the TikTok app on your mobile phone, and tap on the ’+’ symbol present at the bottom of the screen.

Step 2: The in-app camera screen will appear on your screen. Here, swipe right to the “LIVE” option from the navigation at the bottom of your screen.

Step 3: Next, you will have to pick an image and write a title for your stream. Make sure to choose a title and image that grabs your followers’ attention enough to hop on the live stream. Remember, the title has a 32-character limit, so keep your title clear and concise.

Step 4: Now, all that is left is to go live. Get yourself ready and tap “Go Live.” Once you are live, your followers will receive a notification. While streaming live, you can make multiple adjustments in the broadcasting, such as flipping the camera, adding effects, and filtering comments.

Moreover, you can add up to 20 people to co-host the live session with you. Let’s check out how to do that.

How to Go Live With Someone on TikTok?

The good thing about TikTok, along with broadcasting solo lives, is that it also lets you invite other people to co-host the space. You can invite up to 20 moderators at once.

Now, that’s an exciting feature for a business you are looking to expand. Co-hosting with an account of the same niche allows you to tap into new audiences.

So, how to go live with someone on TikTok? The steps are simple.

• First, trace back all the steps to go live on TikTok. Once live, you will see a circular blue and pinkish icon at the bottom left. You can tap on it to invite others to join your live room as a co-host.
• Next, you will see a list of people who have either requested or are watching your live video. Just select people you want to invite to join the session live and tap on “Add.”

Also, as a user, you can join someone else’s live broadcasting. To do so, tap on the two-smiley icon near the comment box. It will send a request to join the broadcast. If your request gets accepted, you will connect on the live stream with the host. Your followers will also be notified that you are streaming live.

8 Best Practices to Make Your TikTok Live Engaging

1. Define the Objective for TikTok Live Video

Everything we do in life, business, and even in a live session on TikTok has an objective behind it.

So what’s your objective?

What do you want to share with your audience on the live stream?

You must figure out your goal to make the further steps streamlined. It could be anything; you may go live to promote your new feature, drive traffic to your other social media accounts, create engagement or build community. 

2. Choose a Topic

After defining your objective, choose a topic that resonates with your goal and come up with a crisp title for it to grab your audience’s attention.

Going live on TikTok shouldn’t be a one-time show. So make sure you jot down a list of topics to keep the streaming flow consistent. Moreover, you can cover a broader topic in 10-15 minutes of multiple live streams across a month or a week and call it a series.

For instance, if you are a marketing agency and you aim to engage with budding startups and small businesses, then make a list of pet peeves they deal with. Once you get the problems they face, start going live to discuss those issues at your decided intervals.

3. Plan the Structure of Your Live Stream

I know you are all pumped to click the live button and start talking to your followers, but it may not go as smoothly as it would go with a structured plan.

So before you start streaming live on TikTok, remember always to plan how you will start, end, and do everything in between.

Here are a few basics to structure your TikTok live straight:

Introduce yourself: First things first, begin your TikTok by introducing yourself and what you do to make the interaction more warm and authentic. 

Reveal the topic: Once the maximum number of people join, reveal what you will talk about in the live stream.

Pre-plan the format: With the topic in mind, decide how you are going to propagate your ideas to the viewers. Is it going to be a how-to stream? Are you going to take them behind-the-scenes? Perhaps a simple Q&A session with your audience?

Live Duration: You should also plan out how long you want to keep the live sessions. It will help you make the sessions brief and on-point. Though TikTok live videos have a limit to run for 60 minutes, I recommend keeping the duration up to 30 minutes.

4. Pick the Best Time Slot

There is no point in going live on TikTok at a time when nobody from the audience is hanging on the platform. You need to plan every TikTok live stream on your personal best time to post on TikTok. Posting at the best times ensures that your live streams get seen by as many people as possible.

5. Promote Your Live Session Beforehand

Another thing you can do to direct maximum traffic to your TikTok live video stream is by announcing it beforehand through a TikTok video post.

This trick will pay well because when a user sees your posted video while you are streaming LIVE, they can directly enter your stream via a unique icon that appears in your post.

However, things can become super-hectic for you to plan announcement videos while preparing for a live stream multiple times a month. The best solution to avoid this chaos is using a TikTok scheduling tool.

6. Be Authentic

No matter how much you plan, in the end, you need to be casual during a TikTok live session. You can never create a script and sputter it throughout the live session. TikTok lives demand you be as genuine and authentic as possible. So drop that salesman’s voice and start engaging with your viewers at a deeper level.

7. Take Care of Technicalities

There are a few technical aspects that are needed to be taken care of before you hit the live button.

Proper lightning: Bad lighting can ruin the viewer’s experience. So make sure that you either sit in a well-lit room or use extra lights to make your stream viewable and engaging.

Sound-check: Bad sound is worse than bad lighting. People have joined the live session to listen to what you have to say, not your neighbor’s dogs barking or construction trucks working outside of your house. So before you go live find a quiet place to stream from.

Good internet connection: Always test that your internet connection is steady before going live.

8. Conclude with a Call-to-action

At the end of your live stream, don’t forget why you started in the first place. Recall your objective again. And before you bid adieu to your audience, give a CTA that ties back to your goal.

Get Ready to Go Live!

Tiktok Live is an excellent feature for creating a genuine and more profound connection with your audience.

It’s buzzing and has excellent power to increase your brand awareness and create leads and conversion opportunities.

Now that you know how to go live on TikTok, it is time to start drafting a proper structure for your first live session on TikTok using all the tips we have discussed above.

And if you are serious about TikTok and it holds a prominent place in your marketing strategy, then it’s high time to start using SocialPilot to manage your presence on TikTok and other platforms efficiently.

Did you know almost 63.4% of SEO roles require expertise with at least one tool?

But then being a SEO manager is not all about tools, is it?

You need to be adept at communication, analytical prowess, know your audience at the back of your hand, and have exceptional team management skills.

We all know Search Engine Optimization (SEO) is one of the most critical aspects of digital marketing. And, the person creating and managing the SEO strategy has a crucial role to play in any marketing team.

So, if you are an SEO manager prepping for your next interview then you’ve landed on the right page.

Here’s a list of SEO manager interview questions and answers that you could be asked during the interview process. These questions can help you understand the thought process of the interviewer and polish your answers beforehand.

Let’s see what these questions look like.

SEO Manager Interview Questions and Answers for You

1. What is the difference between on-page and off-page SEO?

On-page SEO is a technique adapted on-page or on-site to improve the search engine ranking of an individual webpage. It includes writing good content, maintaining keyword density, including internal links, URL optimization, and more.

Off-page SEO techniques are the measures taken outside of your website to improve your website ranking on the search engine. It’s basically promoting your website externally by using techniques like writing a guest post, building backlinks, influencer outreach, to name a few.

2. How did you learn the skill of SEO?

I have had the opportunity to work on SEO-focused campaigns in my previous jobs and learnt several practical aspects of SEO on the go. Besides, I have completed ‘X’ SEO course from (name the source), which gave me deeper insights into how search engine algorithms work and exposed me to emerging SEO strategies.

3. What SEO tools do you use?

There are multiple tools in the market, but I prefer using Ahrefs, Semrush SEO tool, Moz SEO tool, Google Keyword planner, and Google Search Console.

4. How do you measure the success rate of SEO campaigns?

I think the simplest way to measure the success of SEO campaigns is by analyzing the traffic generated on the desired web page or measuring the conversion rate after the campaign’s implementation.

5. What do you think are the duties of an SEO manager?

I think the duties of an SEO manager include:

• Lead and execute SEO campaigns/projects to improve the search engine ranking of the website
• Analyze, monitor, and report the performance of campaigns/projects
• Optimize the landing page of the website
• Developing and implementing the content strategy
• Do keyword research

6. How do you proceed with keyword research?

Again, the correct answer to the question will vary as per the individual. Here you might mention a tool or two that they use to get an idea of the keyword. However, you should also talk about considering the target audience persona while researching keywords.

Also, touch upon points like looking into the competitiveness of the keywords and choosing the keywords that are not too competitive and also have a good search volume.

7. What are long-tail keywords?

Long-tail keywords are made of three to four words. These keywords target a specific audience or audience looking for a solution to a particular query and are more likely to go through with a sale.

8. What number of keywords should you use in a web page and content?

It is adequate to include two to three primary keywords along with a couple of secondary keywords, and it shouldn’t look forced in the content. The number of keywords to be included also depends on the length of the content and webpage.

However, the standard practice is to maintain a keyword density of 2-3 percent, and it can also go to 3-4 percent if the keyword is too competitive.

9. What are some of the common SEO mistakes?

In my experience so far, some of the common SEO mistakes I have noticed are:

• Not creating unique content
• Overstuffing the content with keywords
• Poor quality of backlinks

10. Have you ever received a link penalty? If yes, what have you done to fix it?

Yes, it was a manual link penalty by Google for one of the resource blogs on our website. The blog was one of our best-performing blogs, and upon analysis, we found that several spam websites used our links as backlinks.

It was most possibly a case of a negative SEO campaign against our webpage. We wrote a correction request email to Google for reviewing our page and thankfully, the review cleared through after five weeks.

11. What is meant by Black Hat SEO?

Black Hat SEO techniques include cloaking, duplicating content, link scheme, hidden text, and several other methods. These techniques are unethical and can get a website banned from the search engine.

12. What do you understand by cross-linking, and what function does it serve?

Cross-linking is the process of linking one web page to another page. It also includes linking web pages on the same website. The intention is to link relevant content and generate quality traffic.

An example of cross-linking is linking stats in your article to the original source of research – such cross-linking avoids plagiarism concerns and also increases the credibility of your content.

13. What is the difference between SEO and SEM?

Search Engine Optimization is an organic way to drive traffic to your website. On the other hand, Search Engine Marketing (SEM) is generally a paid method of promotion to your website on the search engine, including pay-per-click advertising.

14. What is meant by image Alt text?

Alt text explains the image in words. Google can’t understand the image. It only knows written words. That is why Alt text is used, which helps Google to make sense of the image and optimize it.

15. What is URL optimization?

Just like we optimize a web page, a URL should also be optimized to make the link more recognizable, and the process is called URL optimization. A URL is optimized by using a keyword and by keeping it short and easy to understand.

16. How to see indexed pages?

Google Search Console can be used to see the indexed pages. They can also be seen by doing an advanced search on Google.

17. What is meant by keyword stemming, and what’s its importance?

Keyword stemming is an SEO tactic of adding a prefix or suffix to a keyword. This helps us add more relevant keywords to the content or webpage without overdoing it. For example, if the keyword is “interest”, in that case, writing “interesting”, “interested” would be keyword stemming.

18. What does Google fetch do?

Fetch is a tool offered by Google Search Console that allows us to see if the Googlebot can access the URLs on your website and how it perceives them.

19. Have you ever seen a Google knowledge graph?

Google knowledge graph is Google’s internal database of everything available on the search engine. The graph is used by it to provide the most relevant information for the search queries. While Google knowledge graph is not visible to the public – its result, Google Knowledge Graph Panel, is visible to all. The panel is the box of information provided by Google on the top-right side of search engine results.

20. How to neutralize a toxic link on your website?

Toxic links can be neutralized using a backlink quality checker tool. The tool will assist in identifying the toxic link. After that, there is a need for another tool named “Google Disavow tool” that can ignore those links.

21. What is an SEO audit, and why do we do one?

SEO audit is a process of evaluating the factors affecting the website rank on the search engine. It includes analyzing the on/off-page SEO and technical aspects of SEO. SEO audits help improve the website’s health and improve the user experience.

22. What is a link audit, and how often should we perform it?

Link audit is the process of analyzing all the links that direct towards your websites or backlinks. It ensures that the external links are of good quality and helps with SEO. Many SEO experts audit links before they start building backlinks. As link audits are a tedious process, I think a complete link audit should be done once every year.

23. What is meant by a conical issue?

A conical issue occurs when a website URL is similar to other existing URLs. For example, xyzURL.com and URLxyz.com will cause a conical issue.

24. What are the latest updates by Google that impacted SEO?

The search engine constantly updates its search algorithm; however, the latest update that significantly impacted SEO was the Google Core Web Vitals update that was rolled out in 2021. The update studies the quality of user experience to determine search engine performance and rankings.

25. What are rich snippets?

Rich snippets are informative texts above the organic search results that give an idea of the content. Sometimes it also includes images. Google Search Console can be used to generate rich snippets. It is not part of SEO, but it can drive traffic towards the content.

26. What is ‘crawling’, and can we increase its frequency by search engine?

“Crawler” is a search engine bot that reads the content of your webpage and ranks it in the Google search accordingly. This process is called crawling. The crawling frequency can be increased by regularly updating the website content.

27. Even if you try every conventional SEO method, your website doesn’t rank higher in the search engine, what will you do?

Firstly, I would re-check the keywords and add more relevant keywords to the content. Try different titles and meta descriptions. I would also use Google’s advanced search to understand competitor strategies and check the performance of my current links. One often ignored point while searching for the cause of poor performance is checking the page for penalties.

28. How can you use content marketing for SEO?

Content marketing is essential for getting successful SEO. Quality content optimized with keywords and external/internal links significantly helps in reaching the masses. Content marketing can be executed in various formats like text, videos, emails, and podcasts.

29. Can social media marketing help with SEO?

Yes, social media posts are a great way to generate engagement and drive traffic to the website.

30. How can SEO and PPC together help you get better results?

SEO and PPC are supplementary strategies and can be used simultaneously to generate better results and higher rankings. PPC advertisements are paid promotions that help them appear at the top of the search results page.

When combined with a sound SEO strategy, the business can occupy a large number of SERPs by allowing the web page to rank high up in an organic manner too (besides, the PPC ads).

31. Explain Domain Authority.

Domain Authority is the score to measure the success of your sites in Google search ranking. It ranges between 1-100, and a higher score means good results.

32. What is Hummingbird in Google?

Hummingbird was an update in the Google algorithm that saw a shift in the algorithm’s focus from keyword-based search to the intent behind the search, for ranking web pages.

33. How can you optimize a website that has millions of pages?

A robust backend architecture and an advanced SEO tool with strong analytical capabilities are prerequisites for optimizing such a website. You can use SEO plugins that can help analyze the pages. Once a preliminary analysis report is available, we can proceed to optimize the pages by:

• Removing duplicate content
• Add important keywords in headers and META tags
• Design a strong internal linking structure

34. Which are SEO factors that are out of your control?

The most significant factor affecting SEO which is not in our control, is the search engine, Google. The company has not made it public how its algorithms work. Even SEO experts have determined best practices through trial and error.

Google also doesn’t rank the new website higher. Therefore, things can get tricky when optimizing the webpage. It takes a team of experienced people to develop the best SEO strategy.

35. Why is page speed critical?

Google considers the user experience offered by websites before ranking it in the search results. Faster page upload speed means customers have to wait less to read the pages, resulting in better user experience and consequently better search engine rankings. That is why websites need to have a high page speed.

36. What is the best practice to redirect a page?

Generally, 301 redirects are considered the best way to redirect a page as it benefits the SEO value the page offers.

37. How important are videos for SEO?

Video content is favoured by Google over written content. According to a study, engagement for websites with a video on their landing page was more than a landing page with no video. Hence, using videos in SEO campaigns can fetch good results.

38. How do you create an SEO strategy?

Creating SEO strategies vary from project to project. However, in general, I start by understanding the target audience and defining the SEO strategy’s short and long-term goals. The next step is competitor analysis, keyword research, and content planning. After completing all these steps, it comes down to deciding the implementation timeline.

39. How do you stay updated with the latest updates in the latest SEO-related trends?

SEO strategies evolve regularly and to keep myself updated, I follow blogs, newsletters, and popular websites like neilpatel.com and semrush.com. I make efforts to engage with industry professionals on networking platforms to discuss evolving trends in depth.

40. What is your previous experience in managing an SEO or marketing team?

I have handled teams of size from ‘a-b’ over my ‘x’ years tenure as an SEO manager.

Final Notes

The only way to give a good interview is by practising answers to these questions beforehand. Keep in mind your answer needs to reflect your analytical skills, creativity, industry knowledge and work experience.

In the end, keep some questions ready to ask the interviewee.

Speaking of questions..are you looking for a better way to manage your or your client’s social media accounts?

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With over 2 billion monthly active users, Instagram is one of the world’s most popular social media platforms. And it is showing no sign of slowing down.

It’s no wonder that countless companies are turning to ‘Gram to strengthen their online presence and drive more traffic. Of course, just like any social strategy, you’ll need to ensure you’re approaching your Instagram content in the right way to get great results.

There’s more to becoming an Instagram success than sharing countless pictures online. You also need to figure out how you’re going to engage with your followers through every snap, Reel, story, and hashtag.

Here are some of the most essential content creation best practices to add to your Insta campaigns.

Instagram Video Content Best Practices

Let’s start with a rising star in the Instagram content creation landscape: video.

Ever since the introduction of Reels and Instagram Live, the social media company has been pushing more focus towards its video options – encouraging people to share clips, as well as snaps. In an era where tools like TikTok are skyrocketing in popularity, the video could be the key to your success.

There are different kinds of video features on Instagram to explore:

• Instagram Reels: Reels are the most popular and creative content format on Instagram, wherein you can create entertaining, immersive videos of up to 90 seconds to express your brand story creatively.
• Instagram stories: Short video clips (often 15 seconds or less) that are generally casual, low-pressure, and easy to make. They also disappear within 24 hours unless you pin them to your highlights. That makes Stories a great place to experiment.
• Instagram Videos: The IGTV feature and in-feed video of Instagram merged to create one single video feature. Now you can post both short and long videos anywhere between 3 seconds to 60 minutes. A perfect way to create informative content, like how-tos and product demonstrations.
• Instagram live: Instagram Live is all about live-streaming. According to studies, 80% of customers would rather watch a live stream than read an article. Instagram Live is a great way to generate credibility for your brand by showing your audience “behind the scenes” of your company.

Most of the more popular Instagram video posts showcase quick how-to’s, behind-the-scenes insights, or stop-motion/time-lapse content. You can also get seasonal with your videos like Tesla did with this Halloween-focused post.

Tips for Instagram video content

To make the most of your video Instagram content, the best thing you can do is experiment with different formats. Different video tools offer their own unique benefits.

For instance, the temporary nature of Instagram Stories makes them an excellent choice for people who are experimenting with different kinds of video material. Stories are also perfect for limited-time sales and promotions.

If you want to get involved with the latest in Instagram content options, you could consider using Instagram Reels for business. This feature is very similar to TikTok, allowing users to create 90-second videos with audio, effects, and various unique tools.

With Reels, you can add AR effects, audio, and even timers or countdowns to your content, helping you to engage your audience. There’s also the option to share your Reels with dedicated groups so that you can test your latest content with a specific audience.

Handling multiple Instagram video formats for multiple clients is a herculean task – if only you don’t automate it.

With SocialPilot, you can schedule almost every Instagram post type to go live automatically. Yes! We are talking about Reels, stories, in-feed videos, carousel posts…you name it. With the power of automation in your hand – plan, create, and schedule early for multiple Instagram accounts at once.

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Show off your brand’s personality

Video on Instagram is an excellent way to showcase your unique personality. Creating fun stories you can pair with your standard Instagram posts gives extra depth to your brand’s identity on the web. You can also take advantage of countless fun features, from polls and Gifs to music that makes your videos instantly more entertaining for your followers.

Find a theme

It doesn’t matter whether you’re posting videos to your newsfeed, Reels, or IGTV; you need to be consistent. Finding a theme helps you to create the most engaging videos that speak to your customers and maintain the general essence of your brand. Some companies are bright and friendly, while others are about social movements and taking a stand.

Make it beautiful

All visual content should be stunning – whether it’s an impromptu live stream or a fully produced video. Some of the videos you produce on Instagram might be slightly lower in quality than other clips.

However, you should always be aiming for a pristine brand image. Consider things like white borders to keep your content looking clean. Maintain consistent presets so you’re not constantly switching between filters, and keep the color themes that matter to your brand in mind.

Instagram content best practices: Feed content

Beyond the wonderful world of video, there are still plenty of content types you can experiment with on Instagram. The most obvious option is the content that you post to your feed. This can be in the form of video clips, pictures, or even text-based quotes.

So, how do you make sure that your feed content is amazing?

Start by getting the timing right.

There is a time and a place for everything – even your Instagram posts.

Conduct a quick search on Google for “Instagram posting times,” and you’ll find dozens of studies telling you the best times to publish, depending on things like industry and location.

For instance, the best time to post on Instagram in the media and entertainment industry appears to be at around 9 am on a Friday morning. You can also get great engagement in this niche on Wednesdays, Thursdays, and Fridays during typical work hours.

Remember, when using data available from other companies to plan your social media scheduling, make sure you supplement it with your own insights. Studies can give you a basic idea of when the best time to post might be for you. However, it’s up to you to analyze your audience and find out when they’re the most active.

Your own research mixed with the best practices guidelines available online will help you to schedule your content at the perfect moment.

You can also use some of the best third-party Instagram tools to find out your personal best time to post on Instagram more easily.

Best practices for Instagram feed content

Aside from picking the right time and day to post your Instagram content, there are other steps you can take to make your profile more appealing too. For instance:

Post Instagram content that’s engaging and high-quality

High-quality visuals are at the heart of all Instagram best-practice guides. Scroll through the world’s most popular feeds, and you’ll find that every photo is carefully curated to deliver a specific aesthetic. Great images and videos connect with your audience. They also show that you’re a professional committed to providing genuine quality.

Just look at snaps like this from Airbnb – they instantly inspire you to learn more.

When producing Instagram content for your feed, make sure that your pictures are the highest resolution you can get. Free image editing tools like VSCO Canva will help you to enhance your photos and add other elements for brand consistency, like borders and filters.

Stay on top of evolving trends

Instagram is constantly changing. Most recently, we’ve seen the arrival of Instagram Reels to make Insta more compelling for the younger Gen Z users who seem to prefer tools like TikTok. However, new opportunities appear on Instagram all the time. If you want to produce the best content, you need to understand what’s available on Instagram.

Remember, Instagram has some of the best engagement levels of any social platform, but different customers will engage more with specific kinds of content. Trying out the latest trends will help you to figure out what really speaks to your audience.

When you post something new, like a different style of video, or an Instagram Reel, ask for feedback from your audience, and get them to let you know what you’d like to see more of.

Know Your Audience

Finally, don’t just throw out new content at random. Get to know your audience and figure out what they’d want most from you.

If you don’t have a buyer persona yet – make one, outlining all of the information you can gather about your audience, including their gender (majority), location, age, and other essential facts. Once you know what kind of audience you have, you can begin creating content that’s appealing to them.

For instance, a younger audience might respond better to short video clips than text-based posts. Instagram analytics on your back-end will give you some handy metrics so you can figure out which kinds of content work for you.

Remember, getting to know your audience will also make it easier to decide which #hashtags you need to use to help customers find your posts.

User-generated content best practices

We’ve looked at video content and the very basics of Instagram feed content – but there’s another point worth exploring still. User-generated content is one of the most powerful assets any business can have on social media.

UGC on Instagram comes in the form of reposts and content created by users specifically for your brand. The easiest way to expand your content portfolio on Instagram is to ask permission to repost anything you see on your newsfeed that seems relevant to your brand. Crucially, you do need to follow some reposting etiquette here.

Make it clear in your bio or caption that the photo you’re posting isn’t your own. You’ll also need to DM the user and ask for permission to reuse the content. Once you’ve got permission, you can use a tool like a Repost for Instagram to add a watermark to the reposted content.

Remember, include a @Mention in your post, sending traffic back to the original content creator too.

How to generate more user-generated content

User-generated content is excellent on Instagram because it’s a chance to show your audience that you’re part of a wider community. With UGC, you can share posts from other influencers and social figures. If those pros @Mention you in their next post, that sends unique traffic your way.

Posting user-generated content also shows your audience that you’re interested in what they have to say and care about their opinions. This strengthens the relationship between you and your follower.

On top of all that, with UGC, you get some extra social proof for your company. Content from happy customers and clients doesn’t just shake up your news feed; it gives you visual confirmation that people are using your products – and they’re satisfied with them. Check out this post from Lush, for instance:

To earn more UGC for your Instagram feed:

• Create a branded hashtag: Hashtags are a valuable addition to any Instagram content strategy. However, they’re incredibly important when you’re trying to earn user-generated content. Sharing a branded hashtag like Nike’s #JustDoIt will make it easy to find customers who are sharing content related to your brand.
• Run giveaways and contests: People love getting things for free. Ask your audience to share pictures of them using your products for a chance to win something – like a gift or a massive discount on their next purchase.
• Work with micro-influencers: Find micro-influencers that already have a connection with your target audience and ask them to create content for you in exchange for freebies. You can build a better reputation and update your content this way!

Making the most of your Instagram content

Instagram is a popular social media platform for a reason.

People naturally respond to better visual content than written text. We love scrolling through amazing images and videos every day. It’s an excellent way for brands to make connections with their target audience.

However, just like any social media campaign, you’ll need the right strategy to stand out on Instagram. A powerful content plan that considers each of the three elements above will give you a diverse and immersive way to connect with your audience.

Remember, don’t forget the basics of social media posting too. Use hashtags to add more context to your campaigns, target your posts specifically to the audience that’s right for you, and always look for new chances to engage and delight your followers.

Good luck with mastering your Instagram content.

“The beauty of developing a video marketing plan is that you are making it easier for the viewer to be exposed to the information you are trying to communicate.” – Chris Sandoval, Why You Need a Video Marketing Plan Right Now!

True that!

Video Marketing is going to stay here. 81% of marketers say video has helped them directly increase sales.

And with 85% of the users in the U.S watch video content on any of their devices, there is no doubt that videos have indeed become a vital part of all social media marketing strategies.

Smart businesses are finding innovative ways to increase their reach on social media, and devising a video marketing strategy will be a powerful way to connect with the consumer.

In early 2017, Facebook announced that it will give videos that are viewed for longer, higher preference in the ranking of the News Feed.

Not only Facebook, recently Instagram launched Reels, a short-form video feature to tap into the ever increasing demand for video content. Similarly, there are various applications that only targets video content.

Phew!! That looks like serious competition brewing in the social media video marketing scenario!

The key win with Video Marketing is to weave a beautiful story to market your products, such that it engages the audience and leaves them asking for “What’s next?”.

Thereafter build an entire series to keep them hooked on.

So have you started leveraging the power of videos for marketing your brand? Let’s explore ways to plan out an effective video marketing tips.

1. Understand the purpose of creating the video

With exemplary tools and cameras in the market, getting a video made is no hassle these days.

But wait!

Do you understand the exact purpose of having a video marketing strategy? Though the purpose of any marketing strategy is to get a good ROI, you have to maintain a balanced approach and abstain from seeking too much self-praise.

The above video is one of the most shared Google ad. It’s cute, sentimental, and funny, and has all ingredients that will make the viewer enjoy and share the video on social media.

Roughly, here are a few things you have to probe into, to sum up your video content marketing.

• What kind of content will we make? Educational, entertaining, hypothetical, or realistic.
• Who exactly is your target audience? Understand the demographics, age groups, and preferences of the audience using effective social media analytics tools.
• The budget, of course!
• Understand what lures the audience the most and why they will be compelled to share the video.
• The content you create should be entertaining, informative, and interesting.

2. Determine the “theme” of your video

Quality content was and will continue to be omnipotent…..only if it reaches the correct audience. Once you understand who your video marketing strategy is directed towards, you should start working on the theme and content of the video.

Some of the themes that companies use to develop a video marketing strategy are broadly classified as under:

• How-to videos
• Storylines
• DIY videos
• Leaderships discussions and talks
• Customer testimonials
• Company policies and culture
• Documentaries
• Help and support tutorials
• Demos
• Webinars (recorded)

The right theme selection of the video could be your showstopper. Check out this advertising video of chatbooks -This ad commercial describes the automatic photo book app with subtle humor, wit using funny motherhood woes.

3. Who will develop your video content?

You could develop a video in-house or outsource it to a developer. This factor entails assessing your resources, budget, and the audience and the time involved.

There is no dearth of talented vloggers and video content creators who would develop an amazing video content for video marketing platforms like YouTube and Vine. And if you have the best video tools in place, you can script your video and develop it yourself.

Most people have switched to digital marketing and have realized the power of video content. It is gaining a lot of popularity, more so in remote work, people are increasingly relying on video conferences. Some even go for video chat app development to make communication easy and more streamlined.

The “Dollar shave club “ video made America sit up and notice. The secret– The content creation team has done some outstanding work by creating a delightful user experience.

4. Reach out for the unthinkable

Seems impossible?

Well no. The best marketing ad campaigns are the ones that leave the viewer wanting for more.

This video by “Old Spice” kept the viewers on a lookout for the next episode. If viewers like a video, they will like, share, and connect with it. The videos should be interactive and have a touch of personalization.

Add a call to action strategy like a coupon code or a discount offer that compels the viewer to mention and share your video.

At times the audience loves the video but does not gain anything from watching it, so does not bother to ‘share’ it further.

A How-to video also works well as it is informative and useful to the user. Short-form videos are also great for communicating with the user in a concise manner. Apps are available that turn videos to less than 10 seconds and you can post them on Twitter and Instagram.

You will watch it till the end. Trust me!

There are platforms that are budget-friendly and also provide low turnaround times. With an efficient video content creation team, all you have to do is to promote and market your videos using the best social media marketing tools.

Once you have completed the task of making the video, it has to be uploaded at the correct places. 64% consumers are more likely to buy a product when they see its corresponding video.

Using an efficient Social media analytics tool is the perfect way to analyze certain important factors before promoting your video. These tools help you track the audience growth, demographics, age, gender and other detail of your fans and followers.

Based on these statistics you can further discuss and plan how and where to promote your videos. Facebook and Youtube are great marketing platforms and help to maximize your reach with the customers.

You can have an entire section of videos on your website, or start by adding the videos to blog posts.

The wide-reaching platforms like Facebook and YouTube can be used for paid advertising as they run on lower CPMs compared to other private blogs and social media channels.

Virgin holidays do not shoot videos to make an advertising campaign.

Instead, they record videos in real time and upload it to several social media channels, to make the users get the ‘real’ location feel.

The videos are so well captured from different locations across the globe that the users momentarily find themselves in new travel locations. This ad makes the viewer feel the ‘change’ of going for a holiday, by giving him a glimpse of the holiday spots.

6. Optimization – To get the best out of your video marketing plan

You are ready with an outstanding video content and have uploaded it at several platforms.

Work complete?

Well, no. It’s just the beginning of your marketing strategy.

Scheduling your video content at the correct time helps in greater reach and visibility. Apart from YouTube, Facebook live videos are becoming popular social media tools for video marketing. Some tips for your video marketing are:

• Keep a consistent publishing schedule for your videos with the help of any of these social media publishing tools.
• Rather than focusing on the advertisement, make the video a medium to educate, communicate and interact.
• Make use of user-generated-content to pitch your sales volume. It does not just generate a greater response; it will also develop your line of trusted followers.
• Incorporate Facebook live videos in your video marketing strategy.
• Your videos must be powerful enough to convey the message even if the sound facility is not available.
• Track metrics like the attention span, click-rates, best posting times, and content leads of your videos.
• Use suitable keywords in the video title and tags to make videos appear higher in the search engines.
• Apart from the big names, make use of micro-video sharing sites like Snapchat, Instagram, Dubsmash, and other apps that are designed specifically for smartphones.

Scheduling and Publishing videos through SocialPilot

But the biggest and perhaps the most underrated strategy is to post consistently on your platform. As a creator or a business, once you have your videos ready to share, the next step is to publish them on the right platform at the time when your targeted audience is most active.

We highly recommend that marketers refrain from uploading their videos on Youtube alone and sharing the link on other platforms since most social media platforms encourage native videos as they don’t want to lose traffic coming to their website.

However, it is difficult to constantly plan and upload a video regularly. That’s where a social media automation tool like SocialPilot comes in handy.

With SocialPilot, you can post native videos on your Facebook Page and Group, LinkedIn Page, and Twitter from a single dashboard. And of course, you can also schedule videos on the biggest video platform of all – YouTube. So, go ahead and get started.

To know more about scheduling videos from SocialPilot, start your free trial now.👇

Wrap-up

So when are you coming up with your next video as a part of your social media marketing strategy? If you are well equipped to meet the ‘video revolution’ that has started sweeping all social media channels, plunge head on and start recording videos.

Here is a perfect example of Usher’s “Don’t look away” to support my statement:

If a video touches the audience chords, they will share it and view it over and over again. Innovation, creativity and correct scheduling of your videos can make them the most effective marketing weapon of your brand.

Video marketing is particularly useful for startups and small businesses who want to get recognized fast and build their brand identity.

You have built a beautiful piece of work, feel free to share it across several media platforms to the right audience, and at the right times though.

If your video content has potential, it will be shared and appreciated leading to a successful video marketing campaign.

Since Stories were first introduced, they’ve completely 💯 stolen the show on Instagram. As a result, Story-like content spilled over to other platforms, including Facebook, Twitter, and LinkedIn.

Some worked, and some miserably failed, but none of them could touch the popularity of Instagram stories.

However, you may have noticed that Instagram is getting a little bit crowded 👣.

According to social media statistics, daily active users of Instagram stories are 500 million.

Since Stories are hyper-popular, that also means that more Story content is being shared on the platform daily. With that, you must be facing a lot of competition from other brands, influencers, and advertisers as compared to other platforms.

So if you want to get your brand noticed 🙋🏻‍♀️ by your target audience, then you need to go the extra mile to make your Stories more unique and outstanding.

You may wonder: 🧐 “How is it possible to get more visibility with Instagram Stories?”

For that, we need to look at the top brands and influencers who are leading the way.

• What do they do to attract more eyes to their content?
• How do they create Story content that not only people like to watch but also builds brand awareness?

If you’re ready to level up your Story content creation game, in this post, we’ll show you our picks for the best tools and techniques to make your stories stand out from your competitors.

Let’s dive!

How to make your Instagram Stories POP?

Here are 10 ways to make your Insta Stories pop that are suitable for both beginners and advanced creators.

1. If you’re a beginner, start with a professionally-designed template

Not everyone is a design wizard 🧙. And that’s okay – luckily for us, there are plenty of apps that offer free and paid design templates for Instagram Stories.

Some of the most popular apps to find editable templates are Canva, Spark Post, and Over. My advice is to take some time to explore the options and find the templates that match your brand style and voice. Then, customize 🎨 them with your images, fonts, and colors.

2. Add unique filters and effects 🌈 to your Instagram Stories

A good Instagram filter can make even the most basic photos or videos look more appealing. Not to mention the time you save if you had to edit each photo before posting.

All you have to do is to search for an effect in Instagram’s Effects library and save them on your Stories camera. This way, whenever you record a new story, you’ll have your favorite filters handy and won’t have to do a new search each time.

Here’s how to search and discover new AR filters on Instagram:

Step 1: Open your Stories camera and scroll all the way to the right

Step 2: Next, tap on “Browse effects” to open the Effects library

Step 3: Scroll through the Effects gallery and choose an effect you like

Step 4: Record a new story using this effect.

Productivity Tip You can also create your own AR effect or hire a designer to do it for you. This way, whenever someone uses your effect, you’re building brand awareness.

3. Make your Stories pop 🎉 with storytelling

There are many ways you can incorporate storytelling on Instagram, but one of the most effective methods is filming a 🎥 video story. When you show your face in front of your audience, people are more likely to listen to what you have to say.

So how to do social media storytelling that people will love and engage with?

• Spend some time planning the script ✍️ Think of what you are going to say and in which order. Rehearse speaking to a camera and time your speech duration. This will help you gain more confidence and reduce errors.
• Try not to make your story a long 20 min vlog 📹 Stories are popular because they’re short and sweet. The ideal length of a story is between 7 and 10 slides (about 2 minutes). If you feel you want to share a longer story, you can record an IGTV video instead.
• Add interactive stickers to alternate slides 👾 to keep your audience hooked and watch until the end. Don’t forget to ask them questions and encourage replies.
• What can you talk about?🎙 Introduce yourself, talk about a new product, share a life lesson, or talk about a mistake you made early in your business. The options are endless. But make sure you let your personality shine through.

Example: Bluebottle coffee tells the story of how its beans are processed. They show their employees doing behind-the-scenes work and employ storytelling to captivate the Story watchers.

4. Make your Stories more engaging with interactive stickers and GIFs

Stickers are not a new feature on Instagram – but they’re constantly evolving, and new ones are added to the app daily. So if you’re looking to make your stories pop – the easiest way is to add interactive stickers and GIFs.

Simply tap on the smiley face 😊 icon and choose the sticker(s) you want to add. You can create a poll, quiz, ask a question, set a countdown⏳ timer, or add animated GIFs 💝 to make your story more dynamic.

As noted in this guide from Boosted, Instagram polls are especially useful for brands as a means for gathering audience data while also providing a low-friction mechanism for interactivity. “Instagram polls not only help you to get extremely valuable feedback from your customers, but they also help to generate attention for your brand and keep your followers and customers engaged.” the guide explains. “Once your Story and poll are live, many of your followers will share the poll and give their answers. If they do this, then you can get a lot of valuable data from your poll.”

Lego created this fun Instagram quiz to engage their audience and, at the same time, promote their new “Mandalorian” figurines.

Want to know a cool fact?

Using interactive stickers can make your stories more engaging. 9 out of 10 brands surveyed by Facebook saw an increase in video Story views and engagement.

5. Schedule 📆 Your Instagram Stories

Next, we got a hack to increase productivity and save you tons of time.

Posting stories is going to be a daily affair. To keep the audience engaged, you need to stay CONSISTENT.

But we all know how long it takes to create just one good story. Now imagine taking time to create stories every day. This is where you need to do some pre-planning.

The best course of action here is to create all your preordained stories at once and schedule them beforehand.

There are two ways to schedule your Instagram stories: Facebook Business Suite and a third-party scheduling tool.

Using Facebook Business Suite to schedule Instagram Stories for a single account is optimum. However, if you are managing the Instagram business profile of multiple clients at once, then it can get mentally taxing to juggle between different accounts to schedule your stories.

To effectively maintain your multiple Instagram profiles and sanity, you can use some of the best Instagram scheduling tools.

Tired of juggling between multiple Instagram accounts to post stories? It’s time you start scheduling them.

Use SocialPilot’s unparalleled Instagram scheduling tool to plan, create, and schedule your stories way before with SocialPilot. While scheduling, you can see a preview of how your posted story will look after publishing. Being consistent with Instagram stories on all your client accounts is no longer a dream!

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6. Make your Stories unique with 🔤 custom fonts & overlays

Bored with Instagram story fonts? You can create your own fonts. There are two ways you can use unique fonts on Stories that will get people’s attention.

• Download the app Over and pre-edit your stories with custom layers of fonts before posting
  
• Create transparent stickers using custom fonts in Canva and import them to stories as an image overlay
  

Productivity Tip Want to take your stories to the expert level? Sign up for an account on Giphy and start creating branded GIF stickers which you can then add to your stories.

7. Add a touch of mystery with transparent overlays

Want to share a sneak-peek 👀 of your upcoming launch? You can add a transparent overlay to your images that get people’s attention but also let them wait for your BIG reveal.

How do you create this effect?

You can use the in-built drawing 👩‍🎨 tools!

Choose the highlighter pen tool ✏️ to select a standard color or use the color picker 🎨 to choose a custom one, then press & hold with your finger on the screen.

A transparent layer in the color you’ve chosen will cover your photo.

Productivity Tip: You could also take it a step further and erase portions of the top layer to draw attention to a specific point in your image.

8. Add captions to your Stories so people can watch them even with the 🔇sound off

Instagram automatically plays Stories on mute. So, if you’re sharing a clip of yourself talking, it’s a good idea to add subtitles to your Stories so more people can watch them.

But typing them in can take a long time. Instead, I’d suggest you use an app like Clipomatic that will automatically display captions as you speak.

9. Create custom backgrounds for promoting new posts

Sharing a post from your feed to stories can help you drive traffic to your new post. But instead of sharing a picture with the default background, you can create a Story template and use it to shout out your new posts and get more clicks.

10. Create a photo collage by uploading multiple photos from your camera

The photo collage trick is great for showing different angles of your product or sharing a collection in just a single image.

Here’s how to create a collage:

Step 1: Have your images ready (pre-save them into your camera roll)

Step 2: Create a new story and select the first image

Step 3: Tap on the smiley face icon and choose the multi-image sticker

Step 4: Select all the images you want to add

Step 5: Arrange the images and complete your story with text and other graphics

11. Animate your Stories with Mojo

Coming up with content ideas and writing a storyboard for videos can take a lot of effort, even for professional designers. That’s why I want to introduce you to Mojo.

Mojo comes with a library of professionally-designed video templates for Insta stories. Choose a template. Upload your videos and images and download your professional story. And you’re done. These animated videos will keep your audience hooked and watching till the end.

Conclusion

There are many advantages of using Insta Stories frequently and consistently. The best part? You don’t need to be a professional designer to create beautiful stories.

So all that’s left to do now is…open your Instagram app and get creative! We hope these Instagram story hacks will help you design fun, creative and unique Insta Stories that will make you stand out from the competition.

Blogging sounds quite common, doesn’t it?

For every topic you can think of, there is already something written about it.

Can you think of the total number of blogs out there?

Well, we are sure that the number is too huge. But does the number of blogs your write matter or the number of readers you have

Of course, it’s the readers that matter.

So, the most frequent question that comes into a blogger’s mind is – how to promote a blog and get more people to read it.

That is what we are going to focus on today. Blogging is the soul of digital marketing, and it’s crucial that we get more readers.

There would be no sense in blogging if you don’t have an audience, right? Unless you have a different motive for blogging.

Okay, if you are still hung up on this blog, I am sure we have the same motive – to promote blogs better!

There are tons of marketing avenues available under the digital marketing umbrella where you can promote your blogs.

In this article, we are going to discuss all the “How-to’s,” Do’s, and Don’ts of blog promotion. Let’s roll!

1. Share on Blog Promotion Sites

Sharing your blog on promotional sites helps a lot in driving traffic and boosting engagement on your blog.

You can post summaries of your blog or a few of your original content on these mentioned sites.

As these sites already have a healthy flow of traffic, your blog is more likely to receive more attention:

• Medium
• Growth Hackers
• Zest
• Blogger
• WordPress

2. Re-visit your Older Content

If you’ve written a valuable piece of content that needs to get the limelight, then sharing it once does not solve the purpose.

Neither does creating new content every time. You need to re-visit your older content, update it, and re-share it with a fresh perspective.

If you’re struggling to create well-written copies, use the help of professional essay writers to ensure the high quality of your content.

How does one get more eyes on older content that has neither been republished nor discovered by the google bots yet?

Besides Google, you can leverage social media as well!

Nowadays, your audience is scouring social media channels as much as it is looking for information on a search engine.

These new-age search engines help you build a relationship with your target audience.

You can re-share your old posts on social media using digital marketing automation tools like SocialPilot.

How to do that, you ask? It’s simple.

Once you’ve made changes to your existing blog, you can dive back into the social media analytics of your page, find the blog you want to re-share or repeat, tweak your messaging, and voila! Your post has been re-shared.

3. Re-purpose your Blogs

Of course, you promote it. But did you know that you can promote your blog by turning it into different content formats for different platforms?

BTW, that is repurposing.

Repurposing the same content provides you with the opportunity to reach a larger audience and reinforce your message.

For a head start, you can repurpose your blogs that have been working really well so far. So, here’s the answer to the question, How to get your blog noticed?

You don’t need to create content day in and day out; just repurpose the already created content to reach more people!

Here’s a case study to tickle your brain:

Whiteboard Fridays by Moz

Team Moz creates Whiteboard videos every Friday to better understand their audience. But, it doesn’t just end there. They further distribute those videos individually and also turn them into blog posts.

Repurposing means using the same content ideas but just a different medium to present it.

You can repurpose your content as

And every other way you can think of!

People have various preferences of medium to consume content, and providing them with options increases your chances of being noticed.

4. Engage with your Audience

Can’t put enough emphasis on this! Even if you have a huge following and connections on social, you won’t be able to convert them into your audience until you engage with them!

Comment, share, like, and engage with your followers in all possible ways.

• Message them a link to your blog. Ask them what they liked and, more importantly, what they didn’t! This will help your readers to know you personally as well as help you understand your readers better!/li>
• Don’t Miss the Small Platforms What’s fascinating for one person might not fascinate others, and that brings the possibility that readers are spread across all the small and big social media platforms.

  Even if you are thinking of ditching the platforms like Quora and Reddit, then drop the plan. Quora helps a lot in driving back to your blog page. Focus on these platforms and create visibility for the users.

  

  Suppose you want to promote your blog or your website or a new update and let your kind of audience know about it. Simply find the related questions and answer, mentioning a link to your blog or website.

  Also, you need to stick to the guidelines for content these platforms ask. For example, one platform may support lots of images, one will support a lot of content, and some may support both and encourage videos as well.

5. Connect to Influencers

Regardless of the industry, you are related to, you will find certain people to be more active on social media.

These highly active members are termed influencers and often tend to have a high number of followers.

It would be beneficial for you to establish a connection with them and convince them to share your post on their network.

Simply find the influencer of your niche and start engaging them in the most natural way. You don’t need to sound like a greedy marketer who is trying to gain benefits with others’ efforts.

Reply and comment on the posts that interest you, and your next step will be to include them in your posts.

If you are giving them advantages for free, there are 100% chances that they will publish your content in their network.

Also, provide them an opportunity to post on your website and encourage them to promote it.

Also, you could invite them to post a guest blog on your site. This way, they’ll be promoting their blog, but your site indirectly!

6. Build a Community or Be Part of One

Every social media platform has a feature through which people of the same interests connect. Communities, Groups, and connections are the name given to these groups.

• Post Your Content in Several Groups You will have to identify ten such groups or communities where you can share your content. Make sure the group is active as there are a lot of dead groups too. Check the number of members in the group, and also by posting one or two blogs to test whether you get a considerable response or not! Share your content in each of these groups and see how the traffic boosts.
  
• Message Your Connection In These Groups You need to endorse your content so that people come to know about its goods. For this, you can directly approach your connections and ask them to share your post on their network.
  In return, you can offer them your cooperation in promoting their posts. There are several groups on Facebook as well as slack where you can promote your blogs.

7. Don’t be a Spammer

Less is more! Know when to stop.

Some of the users complain about accounts sharing too much content.

Sometimes people keep sharing the old content every hour, and this particular strategy might lead to a few clicks, but in the end, it will only be hazardous, annoying your regular followers. Stick to these rules if you want to avoid this ugly situation:

• Know what your followers like to see and when they are more likely to visit your profile.
• Rather than a crowded schedule, stick to a smart one
• Get into the follower’s shoe and see what you would like to read
• Never force something on your followers that you would dread to take
• Always provide value to your post, no fluff at all.

8. Befriend your fellow Bloggers

You are more likely to succeed if you are a part of a blogger community.

To be specific, cross-promote content to reach a wider audience. Try and connect to people from the industry as you, with a similar profession, and collaborate.

If things go well, you might share their audience. However, the approach should be utterly professional and value-oriented.

Here is how you should approach:

• Create a List
  Listicles are the most brilliant form of content, and if you can create a post saying – top 10 bloggers mentioning and linking each blogger’s name, it is going to work in your favor.
• Share their Content
  Read the blogs of your fellow bloggers and appreciate the information shared. Twitter is the best place to do so, as you can quickly mention their name and post a comment. Once you do so, the fellow blogger will get a little familiar with your name and might surf your profile and click on the blog linked to your profile. The chances are high that they return the favor by promoting one of your content.
  

9. Leverage Notifications/ Pop-ups to Build Email List

Email marketing is one of the most powerful ways to increase your blog readers and turn them into loyal followers.

It’s the personalized nature of emails that helps you make a more meaningful connection with your first-time followers. Once you get their attention, it’s easy to send them new blogs and other offers.

But the question begs, how do you get people to subscribe to your email lists at first?

The answer is using pop-ups.

Pop-ups are small windows that appear with a call to action while scrolling through a webpage. By now, you have probably seen one on this page (else, our web designer is in trouble).

There are several apps, such as iZooto, a web push notification tool, and Optin Monster, where you can create pop-ups. These are very useful to generate leads as well as retain your audience. Offering some valuable content, free or discounted subscription is always a good idea to encourage lead generation!

10. Leverage Social Media Platforms

Update your bio

Start with promoting your blog on your profile. Update your existing social media profile with a link to your blog.

Visitors might love to see your writing skills and can even turn out to be your loyal reader. Plus, this is the best way to start promoting your blog.

People who are already connected to you on social can access your blog easily!

Optimize for every platform

Every social media channel handles the images, texts, and videos differently, and you have to utilize them as your strength. For example, Twitter supports posts with images; if you post your content with a captivating image, it can bring you many clicks.

Use hashtags the right way

Find out the trending keywords and club them with the hashtag too. Hashtags increase the visibility and reach of the post.

You can check the trending Hashtags on your Twitter and Instagram accounts and use them for your posts. However, you need to be particular with the use. For example, on a Facebook profile, use no more than 2-3 hashtags, but on Pinterest and Instagram, you can use 5-6 or more hashtags.

Schedule your content

Once you have linked your blog to the social media accounts, figure out the time slot in which you should post about your blogs. Every platform has its time of high and low hours, and you need to promote your content accordingly!

If we talk according to the current survey, Facebook sees a lot of users between the slots of 1.00 pm to 4.00 and then during the morning hours from 9.00 to 11.00 am, whereas the traffic for Pinterest surges during the night, after 8 pm. If you hit the traffic hours of these platforms, the results will be better, and you will directly get into a bunch of readers.

You don’t need to send your posts one after another as it will only annoy the followers. Here is an infographic that will guide you to the right time to share your content on different social media platforms.

Write posts that hook the reader!

Write copies that prompt the reader to click on the link. Getting them curious about the topic always works. Ask questions that your audience can’t resist. Use a striking quote related to your topic.

After you hit the publish button, what do you do with that piece of content?

Such things tend to hook the reader.

Use compelling creatives

Text-based data has already taken a back seat, and it’s time for the visual-centric approach.

More than 65% of the people consider themselves to be visual learners and avoid reading long paragraphs. Understanding this simple phenomenon will help your content perform better.

Here is how you should proceed:

• Capture the Attention of Your Audience: Most people skim through the content to find out exactly what they are seeking. If you post a long para on your social media without any images, it will turn off the user. On the other side, if you take advantage of images or videos, you can grab the attention of the reader, and they might stick around exploring the benefits of your posts. You can use tools like Canva & PromoRepublic to create engaging images for your blogs to look attractive.
• Break the Text: Instead of writing the entire content in one go, focus on step-by-step guides. Breaking the text in between makes people stop and read what you are saying, and this would help you gain visitors for your blog posts.
• Add some colors to it: Adding images to your post has a connection with color psychology. When you add images to the post, you give a contrast to the boring text, and users stop by to see the exciting part. The trick here will be making your content more stimulating so that you can spice up boring posts. See the post below and how the image is adding a pop of color.
  

  Pinterest, Instagram, and Tumblr are the best examples of how much people adore image-based platforms. Millions of users are using these platforms because the image is always better than the text.

Shorten your links as well as add snippets

Don’t you hate the long stream of gibberish blue words added as a link in your otherwise perfectly crafted caption?

It’s time you turn your long URLs into shortened links to give your audience a better experience.

Experts recommend using the shortened form of the blog link on your social media profiles. The rate of clicks increases when you put a shortened link, and to do so, you can use link shortening tools like Snip.ly.

Automate your Social media

The key to getting successful on social media lies in consistency. However, being consistent on multiple social media channels can be a herculean task.

This is where you use a social media scheduling tool to make your life easy. What’s that? A Social media scheduling tool creates and schedules your social media posts way ahead of time, saving you a lot of time and effort.

Scribbling blogs is already too hard of a task. Let SocialPilot automate their promotion for you on every social channel.

The combination of its scheduling prowess and RSS feed automation puts your blog promotions on Fastrack. Simply add the URL of the RSS Feed, and SocialPilot will publish all your RSS content to your social media accounts. Decide the number of posts you want to publish daily, and SocialPilot will do it for you.

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Using these tools, you can also reuse your old content. Just add a new title and share it on your social media platforms.

Are you Ready?

At first, it can be overwhelming to promote your blog on multiple marketing platforms. It’s best if you start with a place where you are already established.

Technology is evolving at a drastic pace today! It is important to keep up with the new trends to keep your blogs as marketing strategies relevant!

Start slow and lay out the foundation to invite success in the long run.

Sharing your blogs is fun, and the result is everything worth the effort. Also, the task and goal are very simple; you just have to utilize the tools around you, and traffic will be boosted for sure.

Watching what’s on the agenda in the design world is an extremely entertaining experience. Even when a new trend seems hackneyed at first glance, it can turn out to be fresh and unusual. Modern designers in their pursuit of trends are not so much trying to jump on a moving train as joining a real revolution in graphic images.

“Revolution” is exactly the right word to describe design trends. Designers weed out old-fashioned solutions and implement only the most ambitious and daring ideas when creating designs for various apps, web sites, logos, etc. However, a new idea is not always something completely unique and never seen before. Do not forget that everything new is a well-forgotten old. That is why the images of a decade, a century or even a thousand years ago, passed through the prism of modernity, can truly make an incredible impression, and become a new trend in modern design.

2021 was full of exciting ideas, but now in 2022, design is moving towards even bolder design choices. Below are 7 design ideas that are relevant from the beginning of 2022 to the present moment.

Anti-design is the last word in design.

Despite the fantastic popularity, this direction is not new. In the first half of the 20th century, sensual aesthetics were widely criticized in the design community, because of which this direction was born. Today’s interpretation of it has a closer connection with brutalism than 100 years ago. This is what distinguishes it today.

This direction seeks to demonstrate the aesthetics of incompleteness whether it be bare brickwork, accents on exposed electrical wiring, pipes, etc.

If we briefly characterize the graphic component of this direction, then anti-design involves strange color combinations, as if deliberately inept design of the site, as if completely without the use of cascading style sheets.

As we used to think, a truly high-quality design is concise and understandable. Anti-design ruthlessly breaks our ideas about it, awakening a storm of emotions in the viewer, forcing them to draw close attention to themselves.

However, it is worth remembering that such a design is extremely easy to turn into an ugly set of images and forms that will only cause the viewer or, for example, the user of your web app to reject and not form the right call to action. That is why the development of design in this style should be approached by truly experienced professionals who provide high-quality graphic design services.

Nostalgia for the 2000s

So, the children of generation Z are no longer children at all. Their nostalgia for the 2000s has become a new trend in design. The new Y2K trend includes many different styles. They are united by one thing – the search for aesthetics in what was once considered ugly and tasteless. As an example, we can recall the angular design of the software of the first computers, the first eight-bit set-top boxes, colorful packages of various sweets and snacks.

If we talk about the elements of graphic design directly, then Y2K is not pure minimalism, it challenges the viewer with a variety of doodles and textures and effects, because the main thing is to evoke a feeling of nostalgia.

Ukiyo-e – new inspiration 

Ukiyo-e is an ancient method of printing on paper using specially carved wooden figures. This printing method originated in Japan 300-400 years ago.

Today, designers are inspired by the style of old engravings made using this technology and create extremely interesting images.

The ukiyo-e direction intersects with the new trend in Japandi interior design, which is to combine Japanese and Scandinavian styles.

Combination of volume and plane

The new design trend of 2022 is prompting designers around the world to look for the most daring and challenging combinations. One such combination is the daring combination of 2D and 3D elements in their work.

Since such a combination is still extremely rare, it can literally become a cherry on any cake. However, it is worth remembering that quality work in this style, as a rule, is rated much higher due to the need for high professional skills in using specialized design software.

Maximalism to the maximum!

The year 2022 literally declares war on the already boring minimalism. Now designers, when developing a wide variety of web apps, sites, logos, and banners, are not afraid to use an abundance of different textures that evoke colors, chopped edges, irregular geometric shapes, which you have probably encountered more than once just when surfing the Internet. Yes, this is a real punishment for a perfectionist! The slogan less is better in 2022 is no longer relevant.

The path of maximalism, no matter what, is not a random scattering of forms and images across the pages of web sites or mobile apps. Maximalism is a competent filling of the void, a kind of “control over chaos”.

Flirty typography

The main thing in this direction is to express yourself loudly and clearly with the help of fonts and text styles. A designer working in this style tries to make the text as expressive as possible so that it remains understandable to the viewer.

Conceptually, the text here serves not just as an element of conveying information to the viewer, but as an independent design element.

Green thinking

The year 2020 shocked the whole world with a new deadly epidemic of coronavirus that swept over humanity. Design trends influenced by this factor were inspired by natural images.

In the modern world, where global climate change is increasingly affecting the life of an individual, the perception of nature is rapidly changing. Nature today is perceived not only as a field for finding inspiration, but also as our common home, which is extremely easy to lose. That is why modern graphic design reflects more natural images than ever before. 

The importance of graphic design cannot be overestimated. Professional designers providing graphic design services such as epiic. Know that a well-chosen design not only adds personality, but also goes beyond looks. Good graphics are used by brands to educate, inform, or persuade audiences using different images, colors, and shapes. It is also a reflection of the real world, clearly illustrating all the most important processes taking place in society. That is why, to comply with all modern trends in graphic design, it is so necessary to be an inseparable part of the surrounding world and clearly capture any changes in it.

Instagram is a great way to share your life with friends and family, but what’s the best time to post reels on Instagram to get the best engagement? There are a lot of factors to consider, but here are a few tips to help you get the most out of your Instagram posts.

Best time to Post on Instagram: Why does it matter?

There is no one-size-fits-all answer to this question, as the best time to post on Instagram will vary depending on your audience and your goals. The reason you want to really focus on the correct time to post is exactly the same reason you wouldn’t phone your mum at 2 am in the morning. People are active at certain times during the day, and if you want to get the best engagement from them, you need to post when they are active.

Key factors while choosing the best time to post on Instagram

Reason for Posting

Why would you want more engagement? The more engagement you have, the better your post will do. As people engage with your post algorithm, they will detect that people are interacting with your post, and deem it as good content. Good content gets shown to more people. As more people see your post, it increases the opportunity for further interactions, which in turn makes the content reach even more audience. This process then repeats, and ultimately, your post goes viral. If you want more engagement on your Instagram Reels to drive more traffic to your website, not only do you need great content, but also you need to post at the correct times.

Days of the Week

There is no definitive answer when it comes to the best days of the week to post on Instagram Reels. However, some general tips can be followed to help you increase your chances of engagement.

First and foremost, consider your audience and when they are most active on Instagram. If you are targeting a younger audience, for example, they may be more active during the week after school or work.

In addition, consider the type of content you are posting. If you are posting creative or humorous content, you may do better on days when people are more likely to be in a good mood, such as Fridays or weekends.

Finally, keep in mind that the best time to post may vary depending on your location. If you are in a different time zone than your target audience, be sure to adjust your posting schedule accordingly.

With all of this in mind, experiment with different days and times to see what works best for you and your audience.

Competitors

When trying to determine the best time to post reels on Instagram, it’s important to consider your competitors. Take a look at when they’re posting and see if you can identify any patterns. If they’re consistently getting more engagement than you, it might be worth considering posting at the same time.

Time Zones

The time zones of your audience are one of the most important factors to consider. If you have a large following in a specific time zone than the one you are in, consider posting when that time zone is most active. If you want to reach a wider audience in another time zone, consider posting during peak hours for that time zone.

Keep in mind that you may get more engagement if you post when your followers are most active, even if that isn’t during traditional peak hours.

Frequency of posting

If you’re looking to get better engagement on your Instagram Reels, one of the key factors to consider is the frequency of your posts.

While there’s no magic number of posts per day or week guaranteeing success, posting regularly is important to keep your audience engaged.

If you’re just starting out, aim to post at least once a day. As you build up a following, you can experiment with posting more or less frequently to see what works best for your audience.

In general, it’s best to avoid posting too often rather than not posting enough. Consistency is key when it comes to building a successful Instagram Reels strategy.

But making quality content while being consistent can be a heavy task. How can you maintain your posting pace while cooking up good post?

Well you can use the help of social media scheduling tools like SocialPilot to schedule your posts in advance. This way you can plan out your posting frequency that suits your audience and optimize your content strategy for Instagram.

Here’s a view of SocialPilot’s post scheduler:

Industry

Depending on your industry, your audience may vary quite significantly, so it’s difficult to just have an ‘always post on a Tuesday at 3 pm’ rule. For example, industries in which most of the staff work during the night are going to respond to different hours than those that work during the daytime.

Audience Demographics & Routine

Understanding your audience and when they are most active on social media can help you determine the best time to post for engagement.

Some factors to consider when choosing the best time to post reels on Instagram include:

• Your audience’s location: If your audience is mostly in the same time zone, consider posting during peak hours for that time zone.
• Your audience’s age: Younger audiences tend to be more active on social media during after-school hours and in the evening, while older audiences may be more active during the day.
• Your audience’s interests: If your audience is interested in a specific topic, consider posting content related to that interest. Post when they are most likely to be online searching for information on that topic.

Ultimately, the best time to post reels on Instagram will vary depending on your audience and goals. Experiment with different times and days of the week to see what works best for you and your business.

Algorithm

It is important to consider the algorithm when trying to determine the best time to post reels on Instagram. The algorithm is always changing, so it is important to be aware of how it works in order to get the most out of your posts.

Here are a few things to keep in mind when considering the algorithm:

• The algorithm favors new content, so it is important to post regularly.
• The algorithm also favors content that is engaging, so make sure your Reels are interesting and interactive.
• The algorithm gives preference to content from accounts that people interact with frequently, so make sure to stay active on your account and interact with your followers.

How to find the best time to post on Instagram?

Use Creative Templates

Using creative templates can help you get better engagement from your audience.

You can easily add text, music, and other effects to your video when you use a creative template. This makes it more engaging and entertaining for your viewers. Additionally, using a template can help you save time when creating your videos.

You can also use analytics tools to track when your videos get the most views and engagement. Look for the templates that perform the best with your audience, although don’t always use the same one.

A/B Testing

If you want to find the best time to post reels on Instagram to get better engagement, you should consider A/B testing. A/B testing is when you create two versions of something and test them out to see which one performs better. To do this, create two versions of your reel – one with a caption and one without – and see which one gets more engagement.

To do this, you would need to post both versions at different times and then track the engagement (likes, comments, shares, etc.) on each. After a few days or weeks, you should have a good idea of which version performed better, and you can then adjust your posting schedule accordingly.

Analyze the Past

If you want to find the best time to post reels on Instagram, you need to analyze your past posts. Look at when you got the most views, the most likes, and the most comments. Try to post at similar times to when you got the most engagement in the past.

Schedule posts with SocialPilot to never miss out on an opportunity:

Rather than figuring this all out manually and coming back to your PC or phone at exactly the right time – simply use SocialPilot. SocialPilot allows you to be in sync with your competitors, audience, and past posts so you can know immediately when is best to post your content to Instagram Reels.

Summing It Up

If you’re looking to get better engagement on your Instagram reels, the best time to post is when your audience engages! Use SocialPilot’s available features to make identifying these optimal times easy, and schedule your content in advance.

The popularity of video marketing is already at its pinnacle. Several brands and individuals are intensively creating video content to engage with their followers.

Whether it’s Instagram or Facebook, videos have been dominating the social media landscape. They are effective in conveying any information in an appealing manner.

And now that producing quality videos doesn’t require regressive skillset and logrolling efforts, it has become the most anticipated form of online content.

But often, we end up with a compromised engagement just because every social platform follows varied dimensions of video posts. That’s why it’s more important than ever to ensure that you complement the quality of your videos with platform-appropriate dimensions and sizes as a marketer.

Here we have compiled an all-in-one guide that’ll keep you updated with the latest video dimensions and sizes as per each social media platform.

Excited to improvise your video marketing efforts?

Let’s get started!

1. Video Size Cheat Sheet For Facebook

Video posts get at least 59% more engagement than other post types.

There are numerous types of videos that can be shared on Facebook, but each has a different dimension.

Let’s dive straight into each video format available on Facebook and its required dimensions.

Shared Video Posts

Shared videos ‘autoplay’ in your News Feed. It is one of the most common forms of videos on Facebook. These are the videos shared by your friends and brands.

Shared videos have an orientation of either landscape or portrait.

Facebook Shared Video Specifications

• Video Dimension: 1280 x 720 (Landscape and Square)
• Aspect ratio for landscape: 16:9
• Aspect ratio for portrait: 9:16
• File Size: 4 GB (max)
• Video Length: 4 hours (max)
• For mobiles, the aspect ratio is 2:3 for both video orientations

360° Videos

Facebook also prioritizes 360° videos as they appear organically in the Facebook Feeds. Click the Advanced tab, set your default point of view, and click the 360 Controls tab to record any video in this format.

Users can get an elaborate 360° view of your videos by scrolling the cursor with a touch on their device.

Facebook 360° Videos Specifications

• Video dimension for Monoscopic videos: 5120 x 2560 maximum, aspect ratio 2:1
• Video dimension for Stereoscopic videos 5120 x 5120 maximum, aspect ratio 1:1
• Maximum Length: ½ hour
• Maximum File Size: 10 GB
• Video with 360 metadata embedded
• File Type: MP4 container

Facebook Video Ads

Facebook video ads have the lowest CPC, with an average CPC of $0.97.

Advertisers are using videos in a big way on Facebook to market their products and brands. There are different types of Facebook ads, and marketers have to be careful about getting the right specs of each one.

Desktop Newsfeed Link Video

The Facebook Desktop News Feed Link video is similar to the shared videos as they live in the user feeds and also appear in the right column of the Facebook timeline. These ads can either be square or in landscape dimensions.

Video Specifications

• Video Dimension: 1280 x 720 pixels
• Format: .MOV or. MP4 file
• Landscape Aspect Ratio: 16:9
• Square Aspect Ratio: 1:1
• Duration: 4 hours (max)
• Video Size: 4 GB (max)

Carousel Video Ads

Carousel ads are 10 times more likely to get clicked compared to the static ads on Facebook.

With carousel ads, brands can show multiple images before clicking a link. They are definitely a fun way of promotion that allows users to have more in-depth interaction with your service or product.

Video Specifications

• Video Dimensions: 1080 x 1080 (Landscape and Square)
• Square Aspect Ratio: 1:1
• Max Video File Size: 4 GB
• File Type: .MP4 and.MOV.
• Video Length: 4 hours (max)
• Number of Cards: 2 to 10 (max)

Collection Video Ads (for mobile)

The Collections ads are ideal for marketing products that come in different colors, like clothes and retail products. This video ad is followed by 3 product images, giving viewers an immersive experience.

Video Specifications

• Video Dimensions: 1080 x 1080 (Landscape and Square)
• Landscape Aspect Ratio: 16:9
• Square Aspect Ratio: 1:1
• File Size: 4 GB (max)
• Video Length: 2 hours (max)

Canvas Video Ads

This form of paid content gives users a great deal of information on swiping and scrolling on their mobile devices. These ads don’t have any character and text limit.

Video Specifications

• Video Dimensions:1200 x 628 (Landscape and Square)
• Landscape Aspect Ratio: 16:9
• Square Aspect Ratio: 1:1
• File Size: 4 GB (max)
• Video Length: 2 hours (max)

Slideshow Video Ads

With slideshow video ads, ad makers, and businesses aim to reach their audience who have slow internet connections. Instead of a video, slideshows or photos are arranged.

Video Specifications

• Video Dimensions:1200 x 720 (Landscape and Square)
• Landscape Aspect Ratio: 16:9
• Square Aspect Ratio: 1:1
• Video Duration: 15 seconds (max)

2. Video Size Cheat Sheet For Instagram

Since the inception of Reels, Instagram videos have come a long way. The latest statistics showed that about 5.2 million people viewed brand-created Instagram videos.

Advertising on Instagram is definitely worth investing in. Let’s discuss the specifications of the various Instagram videos.

Instagram Videos

Grab your audience’s attention with captivating videos while they scroll down their Instagram feeds. These videos are an interesting and fun way to keep the audience glued to your brand. In 2021 Instagram merged IGTV videos and regular feed videos to create a Video Tab.

Video Specifications

• Video Dimensions: 1920 x 1080p, 1080 x 1350p , 1080 x 1080p (max)
• Landscape Aspect Ratio: 1.9:1
• Square Aspect Ratio: 1:1
• Vertical Aspect Ratio: 4:5 or 9:16
• File Size: 4 GB (max)
• Video Length: 15 seconds to 10 min (up to 60 min for selected accounts)

Carousel Video Ads

Carousel posts signify the presence of multiple content elements. The small dots below the post indicate more than one image, creating a step-by-step tutorial detailing the product features and usage.

Video Specifications

• Video Dimensions: 1080 x 1080 (max)
• Aspect Ratio: 1:1
• Video Length: 60 seconds (max)
• File Type: .MP4 & .MOV
• File Size: 4 GB (max)
• Number of Cards: 2 to 10 (max)

Instagram Stories Ads

Engage your audience with compelling storytelling using the Instagram stories feature. Instagram stories contain up to 10 images, and they disappear after 24 hours from your Instagram feed. You can share the same story on your Facebook handle as well.

Video Specifications

• Video Dimension: 1080 x 1920
• Aspect ratio: 9:16
• File Size: 4 MB (max)
• Video Length: 2 minutes (max)

Instagram IGTV Videos

IGTV are popular Instagram video formats used by brands for videos of longer duration. They are also used to post live sessions and short series like interviews, DIY, tutorials, and more.

Video specifications

• Video Dimensions: 1080 x 1920 pixels (max)
• Horizontal Aspect Ratio: 16:9
• Vertical Aspect Ratio: 9:16
• File Size: 3.6 GB (max)
• Video Length: 1 hour (max)

Instagram Reels Videos

Instagram reels are the trending video content format on Instagram. This TikTok rival has an amazing organic reach and allows users to take part in the latest trends for higher engagement.

Video specifications

• Video Dimensions: 1080 x 1920 pixels (max)
• Full Screen Aspect Ratio: 9:16
• Feed Aspect Ratio: 4:5
• File Size: 4 GB (max)
• Video Length: 30 seconds (max)

If you are further looking to schedule your Instagram posts, check out our curated list of the best Instagram marketing tools.

3. Video Size Cheat Sheet For Twitter

500 million tweets are sent each day on Twitter. The sports and the entertainment sector make extensive use of this platform for marketing their brand stories. Let’s check out their video specifications.

Twitter In-Feed Video

You can upload the in-feed video content in the landscape and portrait formats directly on Twitter. While these specific formats cannot be shared through YouTube and Vimeo links, Twitter provides easy ways of sharing organic content. For paid content videos ads too, you can use the same specs as follows.

Video Specification

• Video Dimensions: 1280 x 720 (landscape), 720 x 1280 (portrait), 720 x 720 (square)
• Aspect Ratio: 16:9 (landscape or portrait), 1:1 (square)
• Video Length: 140 seconds (max)
• File Type: .MP4 (web) and .MOV (mobile)
• File Size: 512 MB(max)

4. Video Size Cheat Sheet For YouTube

More than 500 hours of videos are viewed on Youtube every day.

Youtube is a great channel for marketers to promote their brands through interesting videos. Let’s check out the basic requirements and technical specs for uploading video content to Youtube.

Standard YouTube Video

The best format which gives high-quality videos for uploading on Youtube is the MP4 format with H.264 codec and AAC codec, though numerous other formats are supported.

Video specifications

• Video Dimensions: 3840 x 2160 (max)
• Aspect Ratio: 16:9 or 4:3
• Video Length: 12 hours (max)
• File Type: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM
• File Size: 128 GB (max)

Note: All Youtube video ads have the same basic specifications. The only difference is the length of the specific videos.

Length of various Youtube video ads

• Skippable video ads: Max length is 12 hours( can be skipped after 5 seconds)
• Non-skippable video ads: Max length is 15-20 seconds( 30 seconds in some areas)
• Mid-roll video ads: Minimum length is 30 seconds
• Bumper video ads: Max length is 6 seconds

Display Ads

Display ads appear in the search results or in the right column when watching a Youtube video.

Video specifications

• Video Dimensions: 300 x 250 (max)
• Aspect Ratio: 16:9 or 4:3
• Video Length: 12 hours (max)
• File Type: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM
• File Size: 128 GB (max)

YouTube Shorts

YouTube shorts are similar to Facebook and Instagram stories. Most brands use this format to make a more dynamic presence on YouTube. They also serve as a quick reminder to check a new video upload.

Video specifications

• Video Dimensions: 1080 x 1920 (max)
• Aspect Ratio: 9:16
• Video Length: 60 seconds (max)
• File Size: 4 MB (max)

5. Video Size Cheat Sheet For LinkedIn

While LinkedIn has still not introduced many features for its video content campaigns, the number of executives who watch videos is growing rapidly. About 54% of senior work executives share video content with colleagues at least once a week.

LinkedIn Shared Videos

Along with uploading the video, LinkedIn gives you the option to share Youtube links in shared posts and LinkedIn Pulse articles. You can run video ads to increase your chances of lead generation and branding.

Video specifications

• Video Dimensions: 4096 x 2304 (max)
• Aspect Ratio: 1:2:4 or 2:4:1
• Video Length: 10 mins (max)
• File Type: .ASF, .AVI, .FLV, .MOV, .MPEG-1, .MPEG-4, .MKV, and .WebM
• File Size: 5 GB(max)

LinkedIn Stories

LinkedIn stories are used to leverage the power of ephemeral content on LinkedIn. You can add stickers to your videos, ask questions, and add informative text to interact with your followers.

Video specifications

• Video Dimensions: 1080×1920 (max)
• Aspect Ratio: 9:16
• Video Length: 20 seconds (max)
• File Size: 4 MB

If you are further looking to schedule your LinkedIn posts, check out our curated list of LinkedIn marketing tools.

6. Video Size Cheat Sheet For Snapchat

Are you one of the billion viewers seeing videos on Snapchat?

Snapchat has grown bigger than Twitter and Pinterest, a favorite among the younger generation, though it is a much younger platform.

55% of Snapchat users report that they follow one or more brands or businesses on the platform.

So if you want to leverage the power of Snapchat for your video marketing campaigns, you should also be aware of the video specifications.

Single Video

This video format is the basic way in which users communicate on the platform. Yet, as a marketer, you can post videos to showcase products and latest events in your business.

Video Specifications

• Video Dimensions: 1080 x 1920
• Aspect Ratio: 9:16
• File Size: 32 MB (max)
• Video Length: 3-10 seconds (max)

Long-Form Video Ads

Long-form videos are the only format that Snapchat offers for paid ad formats. But, there are opportunities galore to add a video to Snapchat’s discovery option. You have to explore this social media network to ascertain how it can be best suited for your video ad campaigns.

Video Specifications

• Video Dimensions:1080 x 1920
• Aspect Ratio: 9:16 / 16:9
• File Size: 1 GB (max)
• Video Length : 180 seconds (max)
• File Type: .MP4 or .MOV

7. Video Size Cheat Sheet For Pinterest

On Pinterest, users cannot upload their own videos, but they can share Youtube and Vimeo links. Pinterest offers two ad formats for a single video ad format.

Long-Form Video Ads

The two formats for Pinterest Promoted videos are: square and vertical. While they are almost the same, they have some unique dimensions.

Video Specifications

• Square Video Dimensions:600 x 600
• Vertical Video Dimensions: 600 x 900
• Square Aspect Ratio: 1:1
• Vertical Aspect Ration: 9:16
• File Size: 2 GB Max
• Video Length: 15 mins (max)
• File Type: .MP4 and .MOV

Story Pins

Pinners use story pins to share short-form content with their followers. This can be accessed the same way as Instagram and Facebook stories.

Video Specifications

• Video Dimension: 1080 x 1920
• Aspect ratio: 9:16
• File Size: 100 MB (max)
• Video Length: 1 minute (max)
• File Type: .MP4 and .MOV

8. Video Size Cheat Sheet For TikTok

TikTok brought a revolution in the video marketing aspects, showcasing the true potential of short videos. You can participate in challenges and give your brand a personalized touch.

However, you need to abide by video specifications to elevate the experience of your viewers.

Organic Videos

These are the usual TikTok videos that viewers might come across in their feeds if they are following you. Brands use them for duet challenges and daily posting.

Video Specifications

• Video Dimensions:1080 x 1920
• Aspect Ratio: 9:16
• File Size: 287.6 MB (max)
• Video Length : 60 seconds
• File Type: .MP4 and .MOV

Feed Ads

If you have found your niche audience on TikTok, utilize feed ads and resort to paid ads. They will boost your reach to a wider range of audiences and increase your engagement metrics considerably.

Video Specifications

• Video Dimensions:1080 x 1920
• Aspect Ratio: 9:16
• File Size: 500 MB (max)
• Video Length : 60 seconds
• File Type: .MP4 and .MOV

SocialPilot’s Native Video Publishing Suite

It’s clear that video is king on social media channels. Facebook boasts of having 8 billion video views on its platform every day, while Instagram stories get 500 million views.

Marketers know that videos are the most engaging piece of content these days and therefore it’s important for them to create and execute these videos as much as possible in order for their brand to grow.

But video strategy and content creation is no simple task, it requires an idea, content, time, and workforce. This is why it pays to get all the help you can get, especially from a tool like SocialPilot that can help create an automated posting calendar, automate your scheduling, sync with your drives for easy access, and edit your thumbnails, etc on the dashboard and more.

With SocialPilot, you can create and schedule native videos on YouTube, Facebook, Linkedin, Twitter, and more from a single dashboard. Not only does this help create optimized content, but you can also use it to keep your video schedule consistent.

Wrapping up

Your video content specifications cheat sheet is ready. Start designing your video content campaigns using the best video tools to leverage the power of social media network marketing.

Use SocialPilot to schedule these videos to share them at the best time for maximum engagement. Keep track of your overall social media analytics and learn more about your audience and their preferences. Take its free trial and make your presence on multiple social media impactful.

YouTube is unarguably the most popular place to gobble down video content. It is the second most visited website in the world after Google.

YouTube is not only watched by almost everyone but also gets used by people from every walk of life, including marketers like you, to promote their brands to a large audience.

And one blaring question that always sits on top of every marketer’s mind is how to get more traction on their channel.

To run a successful YouTube channel, creating quality content is the top-notch priority. But other factors that impact the performance of your videos are format, frequency, and most importantly, the timing of publishing.

In simple terms, you need to know the best time to post on YouTube.

Choosing the best time to post videos on YouTube for publishing ensures that your video receives as much audience as possible.

However, finding the best time to post on YouTube can be a tricky quest. Therefore, this article will discuss the tips to find the best time for your brand.

Let’s dive in!

Why does the Best Posting Time on YouTube Work differently?

Unlike other social media networks, the best time to post on YouTube has different math behind it.

On social media platforms like Facebook, Twitter, or Instagram, the minute you publish a video, it takes its place in the feed of your followers.

The case is not the same for YouTube.

YouTube, just like Google, takes time to index your video. Simply put, once you upload your video, YouTube takes time to understand and process it before unleashing it on people’s home screens or search results.

Therefore, it is standard practice to always publish your video 2-3 hours before your peak time, so by the time your audience comes on YouTube; the video will be well placed in the search results.

For instance, if your best time to post on YouTube turns out to be between 7 and 10 pm, then you need to post between 2 and 4 pm.

But all this wisdom comes in handy when you know the best time to post your videos. Let’s find that out, Shall we?

So, what is the Best Time to Post on YouTube?

If you are here for a short answer, let me make it super quick for you.

The best time to post on YouTube is between 2 to 4 pm (EST).

But there is a caveat!

It’s possible that the above best time might not work for you. Such is the case because there is no one-size-fits-all best time. And this applies to all social media platforms. Look at our recent studies on:

Your best time depends on the location and behavior of your audience because every individual on YouTube has different content preferences, location, and log-in times to use YouTube.

So, it is more suitable to test and find your own data than to stick to a fixed template of best times.

However, if you are a new channel and don’t receive much traffic, using average time is your best option because YouTube doesn’t provide the data necessary to define the personal best time to accounts that receive little traffic.

Nonetheless, the average time frames can be a good start before you set out to test for your personal best time to post. There are fair chances that these fixed times may work wonders for your brand on YouTube.

Let’s check them out:

• Frederator Networks suggests posting between 2 to 4 pm (EST) on weekdays and between 9 to 11 am (EST) on weekends
• Boosted concluded that posting on Sunday, either at 11 am or 5 pm (EST) is best
• HowSociable favors 2 to 4 pm (EST) as the most effective time and Thursday and Friday as the most effective days
• InVideo InVideo suggests posting between 12 to 4 pm (EST) on weekdays, and 9 to 11 am (EST) on weekends

Key Takeaway from the Studies

In a nutshell, based on all the data collected by multiple brands, we can say that the average best time to post on YouTube is between 2 to 4 pm (EST) on weekdays and between 9 to 11 am (EST) on weekends.

Since this posting time has come out after accounting for indexing time, it is obvious that the average actual peak time is in the evening.

This insight becomes more interesting when you realize that most people use YouTube during typical TV watching time. Isn’t that a win for streaming?

How to Find Your Best Time to Post on YouTube?

Now that you are well-equipped with the average best time to post on YouTube, it is time to find the best time specifically for your YouTube channel.

How do you do that?

The easiest way to find the best time to post on YouTube is by looking at the recently introduced ‘When your viewers are on YouTube’ report.

Let’s go through the step-by-step process to learn the best time frames that can help you make the most of your YouTube video efforts.

Step 1: Access the Analytics section

Firstly, head to the YouTube studio.

On your channel dashboard, find the Analytics section in the left-hand side menu. Click on it to access tons of data to understand your Page’s performance.

But we are looking for a specific graph. You will find it in the “Audience” tab of the “Analytics” section.

You will see a purple bar graph. That’s our destination. Now the next step is to assess it.

On the other hand, if you don’t see the graph under this section, it is because your channel didn’t gain enough viewer data in the last 28 days.

But don’t worry, later in the article, we will discuss the ways to find out the best time to post videos on YouTube without the help of the audience graph.

For now, let’s continue with the further steps.

Step 2: Find the Best Day and Time to Post

The “Where to find your audience” graph shows you the data for the last 28 days and is based on your time zone.

The dark purple bars in the graph indicate the timings on a specific day when most of your audience is present on YouTube.

Similarly, the lighter bars indicate the times when the presence of the audience is the lowest.

So basically, these reports tell you the time when most of your audience is present on YouTube to watch your videos.

It is helpful because the best time to post on YouTube is when most of your audience is live to see your video. If you post keeping these times in your mind, your video will appear on the home page when the most audience is present.

Unlike other social platforms, you can’t post on YouTube every day, given the time it takes to make a single video. So you have to choose the best day.

What to do if you have multiple dark bars throughout the week?

In such a case, pick a day with a shade lighter purple bars that comes near your main day. It has been seen that videos tend to get most of their views in the first 2 days. So it’s better to align your posting with the two peak days.

For instance, in the above example, Friday has the darkest bar, and Thursday stands second. Now posting on Thursday will also get you a view of Friday. But posting on Friday will get you the views of Saturday, which is clearly a bad day according to the graph.

How to Find the Best Time to Post on YouTube without the Audience Report?

Alright, you are new on YouTube or don’t have enough daily flux of audience for the “When your viewers are on YouTube” report to appear. How do you find your best time?

By crunching some numbers manually.

You will find another section in YouTube analytics, inside the ‘Overview’ tab called ‘Real time’ on the right-hand side.

It provides the number of views you have got in each hour within the time frame of the last 48 hours.

I’d recommend tracking this data for a month or quarter in a spreadsheet to spot the pattern of views across a week. This way, you will be able to find what day and time your audience remains the most active.

Also, you can use the average best time to post data we discussed in the beginning to kickstart the tracking process. See if the universal time works for your niche or not.

But how are you going to take care of so many posting times? We have a solution. Keep reading.

How to Stay Consistent on Multiple Best Times to post?

Consistent posting is part and parcel of every marketer’s job. Yet, it remains a distant dream for most marketers. With multiple best times to post on Youtube at your disposal, it gets hectic to test out every time and choose the best one.

For one Youtube channel, it’s okay, but imagine testing out times for multiple Youtube accounts while dealing with other social networks as well; it sends chills down the spine.

This is where SocialPilot comes to your rescue!

A one-stop solution to schedule your Youtube videos, shorts, and content on other platforms way ahead.

Take advantage of its scheduling feature to A/B test the best times so that you can find the perfect time for your audience.

Apart from A/B testing best times for your YouTube Channel, SocialPilot also comes in handy when you need to automate scheduling to post multiple times.

All social media marketers know that a social media automation tool can work wonders, from helping you post in different formats to posting on various accounts at different times.

SocialPilot also has multiple other features that can save your time, especially if you are an agency, social or digital marketer.

Why don’t you try it yourself for free?

Wrapping Up

Video marketing is not easy. The excruciating amount of effort and time it takes to export a single video is a lot.

That’s why it’s important to turn every stone that can get your hard-made video its due success, including finding the best time to post on YouTube.

With the methods discussed above, you will find the best times to make your YouTube videos live.

So take inspiration from general popular time, analyze your data with YouTube analytics and kickstart your successful YouTube marketing.

Keep in mind that posting at the best time is just one factor in getting you in the spotlight. Consider it more as a chance to show the high-quality content you have tailored. In the end, it all comes down to one thing – creating quality content for your audience.

Don’t forget to use SocialPilot to schedule your Youtube videos and shorts to boost your Youtube marketing results.