How Smart Brands React to Controversy [Expert Interviews]
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July 25, 2024
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“Everyone has a plan until they get punched in the mouth.” Though Mike Tyson meant that literally, his wise words certainly hold true in marketing.
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6 Steps to Create an Outstanding Marketing Plan [Free Templates]
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July 24, 2024
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Without planning, marketing can get messy. It’s hard to estimate budget for projects, hiring, and outsourcing over the course of a year — especially if you don’t have a marketing plan, email schedule, or social media marketing plan template.
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Do Trends Matter in CPG Design?
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July 23, 2024
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Graza. Fishwife. Brightland.
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How to Deliver Customer Experiences That Increase Conversions
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July 21, 2024
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IM_Ep 114_What is normal anyway?PDFPage 6 of 7Sonia Thompson shared this file. Want to do more with it?IM_Ep 114_What is normal anyway?.pdf1What is normal anyway?What does it mean to be normal, really?Is it something we should all aspire to, something we should avoid, or is it really just a false constructthat we’ve all been conditioned to believe is true?In this …
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How to Write a Case Study: Bookmarkable Guide & Template
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July 19, 2024
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Earning the trust of prospective customers can be a major challenge. Before you can expect to earn their business, you’ll need to demonstrate your ability to deliver on the promises of your product or service. The best way to win new business is with cold, hard proof.
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The 22 Best Video Editing Apps for 2024
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July 18, 2024
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Video is an effective and ever-growing form of marketing. 64% of marketers credit marketing videos on Instagram with the highest engagement. It seems that users can’t get enough: 91% of people watched an explainer video to learn more about a product or service.
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Color Wheels, Color Schemes, and Why Everything You Think You Know About Color Might Be Wrong
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July 17, 2024
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When I sat down at my laptop to update this article, I thought I had at least a fifth-grader’s grasp of color wheels.
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How The HubSpot Blog Is Combatting SERP Volatility
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July 16, 2024
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The headlines tell us SEO is dead. The podcast bros tell us AI will make blogs obsolete. Google tells us, “It’s Tuesday, so there’s another algorithm update, suckers.”
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Community Management Challenges and How to Overcome Them [Expert Tips]
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July 15, 2024
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A few years ago, I had to manage a Facebook community for a TV station I was working for as a digital journalist. It was a completely new experience, and there were definitely times I stumbled.
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Four Differentiated Marketing Tactics Using Community and Audience
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July 14, 2024
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Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan.
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