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11 Types of Halloween Illustrations and Templates for Free Download

Holiday seasons, such as Halloween, Christmas and New Year, are good chances to renew living and working environments, boost sales, and send love to the beloved. When it comes to design for holiday seasons, ideas, inspirations, color palettes and design resources are truly necessary. 

Take this Halloween to the whole new level with the below Halloween freebies from illustAC, including various Halloween backgrounds, Halloween clipart & Halloween vectors and illustrations. All are for free download and can be used for commercial use. No attribution required! 

5 types of Halloween illustrations and vector graphics to download

Halloween Backgrounds

You can find different types of Halloween background images offered on illustAC, including digital art, memphis textures, or flat illustrations. 

Halloween background on illustAC – digital art

Halloween background on illustAC – memphis textures

Halloween background on illustAC – flat illustrations

Halloween Patterns

Another type of Halloween illustrations that can be found on illustAC is various Halloween patterns, including abstract, geometric, and seamless. 

Halloween seamless patterns on illustAC

Halloween geometric patterns on illustAC

Pumpkin Illustrations

illustAC has a vast collection of hand-drawn pumpkin illustrations with scary and funny expressions. Each of these pumpkin illustrations has a different shape and mood. You will surely have a great Halloween party or make your design updated by downloading these pumpkin illustrations, either cute or scary expressions. You can use these pumpkin illustrations in your invitation cards, theme party posters, and so on. 

Cute watercolor pumpkin illustrations on illustAC

Jack-o-lantern illustrations on illustAC – various expression

Halloween Characters

You can also easily find numerous illustrations of Halloween characters such as Halloween monsters, witches, ghosts, mummies, and costumed kids on illustAC. 

Halloween character set on illustAC

Dancing Halloween characters on illustAC

Happy Halloween characters on illustAC

These cute and funny illustrations surely will add some sweetness to spooky and scary themes of Halloween. 

Tricks or Treats & Halloween costumes

The next two types of Halloween illustrations that can be downloaded on illustAC are trick or treat drawings and Halloween costumes clipart. 

Trick or treat illustrations on illustAC – Halloween costumes 

Halloween kids’ costumes set on illustAC

Halloween cute kids’ costumes set on illustAC

6 types of Halloween templates to download

The illustrations above can be used in designing various kinds of Halloween templates for different purposes such as posters & banners for advertising, greeting cards & thank you cards for social connections, or even flashcards & presentations in teaching and learning.

Halloween Posters & Banners for Advertising

Halloween poster template on illustAC

Some tips you should notice when creating Halloween posters and banners:

  • Start with the right size
  • Make a good use of images including photos and illustrations
  • Make sure texts used are readable
  • Pay attention to call-to-action

Printing posters and banners are different from those on digital platforms regarding size, color schemes, etc. Consider where you want to display these designs carefully before starting any design. 

Halloween banner set on illustAC

Halloween Cards (both for digital use and printing)

There are several types of cards you can design for Halloween including greeting cards, thank you cards, and even flashcards.

Each type of card has different sizes. Taking a look at some card templates on illustAC to get inspired.  

Some tips you should notice when creating Halloween cards:

  • Choose the right type and size (is it a digital card or a printing one)
  • Consider the right messages and typography
  • Add eye-catching images and background

Halloween card templates on illustAC

Halloween typography set on illustAC

Halloween Stickers, Stamps & Bookmarks for Printing

Stickers, stamps & bookmarks are mainly for printing, so don’t miss these tips when creating your Halloween design set:

  • Stay simple
  • Be creative with shapes
  • Make sure texts used readable (if have any)
  • Use CMYK instead of RGB

Halloween stamp set on illustAC

Halloween bookmark set on illustAC

Halloween sticker set on illustAC

Download and use worry-free

Creating high-quality Halloween illustrations and other vector graphics can be challenging, involving a lot of time, cost and effort. Then, choosing to download Halloween design elements and templates is a smart choice.

You might want your designs to be unique, stand-out, easy to edit for both digital and printing purposes. Also, you might want them to be used legally in PoD or other uses like covering the usage of the images as the main element for products that will be sold to multiple clients. 

You can download the Halloween freebies introduced by illustAC here worry-free. 

Some standing-out features of illustAC you might want to know:

  • License for commercial uses: offer Extra license to cover the usage of the images as main element for product that will be sold to multiple clients
  • NO attribution required 
  • NO download limits: unlimited download times for premium users – you can download as much as you want
  • Bulk download for premium users: from search result pages, you can choose file types you like,  add them up to the download folder and download up to 10 files at a time. 
  • Download one format at a time: Freepik and some other platforms will let you download all files in a pack. In many cases, it’s not really necessary to download such heavy files. On illustAC, we can choose what types of file format you want to download. You DON’T need to unzip or check any licenses – SIMPLE and EASY in a single click.
  • Unique content: illustAC offers various types of free vectors including brushes, templates, graphic backgrounds, etc. But the truly special one is that you can find real Japanese tastes here, from sushi illustrations to bold Japanese decor patterns that you can’t see from nowhere else. 

Register now for free and enjoy millions of illustrations and vector graphics on illustAC!

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Importance of color picker tool for artwork designers

If you are a graphic designer, web designer, or any other type of artist, you know how important it is to make your artwork stand out. But not all of us have the patience and skills to work with color palettes. There is no need for that if you use a color picker tool! It makes working with colors fast, simple, and fun! In this post, I will be talking about how you can use your script to allow you to use a color picker tool on your computer.

What is a color picker tool? 

Color pickers are used to modify the colors of any design elements such as text, icons, or other graphics. Color picker tools can help you get creative with your designs and make them look professional.

There are two types of color pickers:

  • Web Color Picker – This type of color picker allows you to choose a color from the web browser. It’s usually not as accurate or as easy to use because it relies on the browser’s default colors and contrast settings, so if you’re looking for a purer representation of a particular shade of red, this may not be the best choice.
  • Desktop Color Picker – This type of color picker allows you to choose a color from within an application or editor, such as Photoshop or Illustrator. The advantage is that it works with all applications; the disadvantage is that it’s not always as accurate or as easy to use compared with a web-based tool like Google’s Chrome Web Store.

Importance of a color picker tool. 

1. Saves time and effort

The Color Picker tool allows you to select a color and then apply it to your design. The Color Picker tool is one of the most versatile tools in Illustrator, allowing you to choose from thousands of colors and create beautiful designs quickly and easily. It also can adjust its appearance based on the color it’s picking from.

You can use this feature to create a variety of different effects that change how your design looks depending on the color it’s using. This means that you don’t have to worry about creating multiple versions of your designs because they all look the same with just one click!

2. Online color combination tool is accessible all the time

The Color Picker is a color picker tool that is accessible all the time. The color picker tool is accessible when you are in the Color Picker menu and when you are in the Colors menu.

The color picker tool allows you to select colors from the screen or any other application. It also allows you to choose colors from different sets of colors, and it even has a color wheel, which helps you choose colors based on their luminance and saturation levels.

You can use this tool as long as you want and wherever you want. This makes it very useful for people who work on different computers at different times of day, or for people who work on multiple computers at once.

3. Color Swatches provide wide color combinations and palettes

A color picker is a widely used tool to choose the correct color for your design. It helps you to find a color with the help of RGB, hex, and HSL values. When you are working on an app, website, or any other project that involves designing and developing, this tool will help you get the best color combination for your design.

There are many tools available in the market but none of them provide such a wide range of color options with accurate values. Color picker provides almost every color combination and palette that you can think about. You can choose from a huge number of palettes like pastel, monochrome, grunge, retro, etc. You can also choose from different themes like horror etc. The best part is that they provide this service at very reasonable rates as compared to other similar services available in the market!

4. Color extractor tool helps in designing with the right mix of colors

Color extractor helps in designing with the right mix of colors. The color picker tool provides you with a way to create a custom color palette for your design. You can choose any color from your current theme or any image for your selected color.

The color picker tool allows you to adjust the opacity and spread of the selected color, as well as provide a gradient option that can be used to apply an effect over the entire image.

5. It is cost-effective

The benefit of the color picker tool is it is cost-effective. The best part is that you do not need to download or install any software on your computer. All you need is a web browser and access to the internet.

The tool has been designed in such a way that it can be used by anyone with any level of experience in designing websites or applications. You do not have to be an expert in HTML coding or other technical aspects of designing websites.

You can use this tool without having any knowledge about how things work or how they are made, but still, it will give you all the information needed so that your work gets done right and on time, which is what matters most when it comes to online businesses like ours!
Conclusion paragraph: The color picker tool can be very helpful to designers for their artwork management. It can ease and also add up efficiency to one’s work by making their process faster and in an advanced way.

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Get an A+ On Your Next Evaluation

7 Design Tips for Students for an Outstanding Presentation

Imagine being assigned a presentation assignment for your next evaluation. Your mind might be brewing with a hundred brilliant ideas, but when it comes to putting them on the screen, you find it difficult to find the right inspiration for them. Sounds disappointing, doesn’t it?

Well, designing a presentation is indeed a tricky job, but when equipped with the right knowledge and tools, one can master the task on the brink of time. Here are seven tips and tricks that will help you design the perfect presentation for your next assignment and help notch up your presentation game!

1. Get Creative: Think Outside the Box

Preparing your presentation by taking references from books is boring and done by every other student. What would make your design stand apart?

Introducing snippets, stories, anecdotes, or interview clips in your presentation can add value to your design. It will inspire students to learn new things through creative ways of learning. For instance, if your subject is Geography and you’re talking about crops, you can add farmer stories, anecdotes from vendors, and interviews of unions about those crops. This will make your presentation unique and different.

2. Work Smarter, Not Harder

Everybody wants to create the perfect presentation for assignments, classes, and activities. But do you have enough hours to craft a presentation from scratch? Well, that would take up too much time, effort, and energy. Let us work smarter here, not harder!

Instead of making your slides, it is much wiser to use expert-designed PowerPoint diagrams in your presentations. These templates are completely editable and are the perfect fit for any presentation. These premade templates will not only save you time, but will also make your slides look much more professional and spectacular.

3. Include Animations and GIFs

What is the best way to hook your peers’ attention onto your presentation? Add relevant animations and GIFs to your slides!

Animations make your presentations more dynamic and memorable. Similarly, GIFs help you explain difficult topics more easily and intrigue the students effortlessly!

For instance, imagine trying to explain the Water Cycle theoretically with images. You will probably need 3-4 pictures and texts to explain the cycle. Instead, you can use one GIF, and the entire process can be easily conveyed.

4. Create a Brand Board: Use Consistent Fonts, Colors, and Theme

Before you start working on your slides, deciding upon the fonts, colors, and themes you will use in the entire presentation is vital. Doing so will establish consistency in your slides. Make sure to opt for fonts and colors according to your topic to communicate your message in a better way.

For instance, if your subject is Art, you could use multiple colors, bold designs, funky fonts, and bigger texts. However, if your topic is History or War, you can stick to basic fonts, monochromatic colors, and simple design.

5. Use High-Quality Images

This is probably one of the most important parts of designing a good presentation – using high-resolution images!

Imagine sitting in the audience, somewhere at the back, and the images you are looking at are pixelated, not visible, and dull. This would instantly take your mind off the presentation. Therefore, it is extremely crucial to use images with higher pixels that can be enlarged on a bigger screen and do not get blurred.

6. Draft an Index and Stick to It

What is the trickiest part about designing a presentation? Perhaps, drafting its index or its line of order! A presentation without an agenda or index looks unappealing and reflects a sense of recklessness and shabbiness.

A well-organized presentation has a table of content with slides corresponding to it. This makes the audience aware of what they can expect and in which line of order information would be passed on to them.

7. Choosing the Dimension: Which One is Right for You?

Before you commence creating your presentation, make sure to choose the right dimension. If your room is big and you have a wider audience to attend, it is better to opt for a Widescreen Dimension (16:9). This would give you more space for design and content and would be ideal for visibility in a bigger area. However, if your content is limited, and so is your audience, you can select Standard Dimension (4:3). This creates a compact area for your slides and restricts space.

Conclusion

Creating unique presentations is no longer rocket science. With practice, patience, and determination, one can easily master the skill and ace the game!

We hope these tips help you in your next presentation endeavor!

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What is the Best Time to Post on Instagram in 2022?

Listen to this blog

The latest social media statistics prove that Instagram is a powerhouse of engagement. You already know it and you want to reap the most of it.

The reality, these days, hits you a little differently, right? Despite putting in great effort and time to create and publish quality posts, your content is unable to grab any eyeballs.

Same is the fate of multiple marketers, because they avoid one crucial factor in the mix – the best time to post on Instagram.

It is one of the crucial factors behind erratic engagement rates. The logic is quite simple, your post should go live at the time when most of your audience is active on Instagram to engage with it.

So, what is the best time to post on Instagram?

Well, this has a short answer and a long answer. The short answer is that the best time to post on Instagram is between 6 am-11 am (PST).

Now that the short answer is so precise, why would anyone bother about the latter?

It’s because every business has its own personalized best time to post, depending on the niche and location of its target audience.

It’s hard to say that the average best time to post for a wide range of businesses, based on different companies’ data in various parts of the world, would also apply to your business.

Hence, you must find out the personalized best time frame for your business. This blog will guide you to find the best time to post on Instagram for your business.

But before doing that, let’s find out why it is vital to know the best time to post.

Why Does Finding the Best Time to Post on Instagram Matter?

Instagram keeps tweaking its algorithm, making timeliness crucial for posts to rank on a user’s feed and accommodating newer features. Yet the basic ranking more or less depends on these three factors:

  1. Interest: Posts having content similar to what you previously showed interest in will appear on top of your feeds.
  2. Recency: The most recent posts will be prioritized to rank higher on the feeds over days or week-older posts.
  3. Relationship: Posts and accounts that you had frequently interacted with in the past on Instagram rank better on your feed.
instagram-algorithm-signals

With recency being a major factor in ranking a post on Instagram, choosing the right time to post becomes more prominent.

If more active people see the post, the engagement rate is higher within the first hour of posting. Based on this, the Instagram algorithm will decide how many more feeds you can make an appearance to further amp up the engagement long after posting.

So, what does this mean for you?

It means if you choose your posting time when your audience is most active on Instagram, they might find your post to engage with on their feeds sooner.

But wait, there’s more!

Post more frequently on the platform at peak times to use the recency factor to your advantage. It has a higher chance of your brand being shown in feeds.

So apart from this, let’s move to the main point and find out the best time to post on Instagram to help you achieve your Instagram marketing goals.

How to Find the Best Time to Post on Instagram For Your Business?

There are two ways to find the best time suitable for posting to get more engagement on your Instagram brand profile:

1. Using SocialPilot’s Instagram Analytics

Your best time to post on Instagram depends on three things – audience, day of the week, and timezone.

Fortunately, SocialPilot’s Instagram analytics feature helps you figure all of that under one dashboard.

Let’s see how.

The “Time Range” filter lets you choose the exact period for which you want to see the insights in the analytics section. You can view, download, and email the analytics report of your Instagram business accounts for up to the last 3 months.

SocialPilot Instagram analytics time filter

There’s also a heat map that automatically calculates the average number of followers active at each hour and each day of the week in the chosen time range to give you the personalized best time to post on Instagram.

SocialPilot Instagram analytics heat map

This heat map graphics will give you all the information about the best times and days for getting more engagement on Instagram for your business.

Moreover, you can see the location of your followers, their gender, their age, and other significant follower insights.

These days, reels have been taking Instagram by storm, which is why we knew it was imperative not only to allow users to post reels using SocialPilot but also to release Reels analytics.

Instagram Reel

Reels analytics helps you monitor your reach, interactions, likes, and video plays. You can use all of these insights to navigate your Instagram account growth and gage what kind of content your audience prefers and when.

Here’s a curated list of some Instagram analytics tools if you’d like to compare and opt for the best one to measure your Instagram campaigns and best times to post.

Analyze your audience on Instagram

2. Using Insights on the Instagram Application or Creator Studio

Instagram’s own native analytics is a great way to find the optimal time to post on Instagram. There are two routes to check these.

1. Instagram Mobile App

The first one is by using the Instagram mobile app. It is a convenient tool that lets you find significant insights, like the location of your followers, their gender, age, and when they’re most active on Instagram.

Instagram audience Insights

To access insights on Instagram, having an Instagram business account or an Instagram creator’s profile is a must. Another added benefit of having a creator’s profile is that you can access the “Instagram Creator Studio“.

2. Instagram Creator Studio

And this is what the second route is. Instagram Creators Studio, like Instagram insights, gives you access to multiple audience insights to find the best time to post on Instagram.

creator studio audience insights

One shortcoming of the Instagram native insights is that they only provide you with the followers’ online activity data for the past 7 days.

Therefore, we recommend using SocialPilot, which gives you detailed insights into the complete audience analytics section for the past 3 months.

What are the Average Best Times to Post on Instagram?

In our recent studies on:

We have found that it is more suitable to test and find your own data than to stick to a fixed template of best times.

On the other hand, if you are new to Instagram promotion, then the general time-frames can be a good start before you set out to test for your personal best time to post. There are fair chances that these fixed times may work wonders for your brand on Instagram.

Here’s why!

We have curated the following data from popular social media marketing companies suggesting when brands should post on Instagram.

  • Later suggests the time frame between 9 am to 11 pm (EST).
  • Hubspot favors the time between 2 pm and 3 pm (CDT) and Thursday as the best day to post.
  • Sprout Social deduced Wednesday at 11 am and Friday from 10 am–11 am as the preferred time slots.
  • Search engine Journal favors Monday, Tuesday, and Friday at 11 am and Tuesday at 2 pm.

Best Times to Post on Instagram by the Days of the Week

best time to post on instagram

In a nutshell, based on all the data collected by multiple brands, we can say that It is always safe to post on weekdays during:

Do you always find yourself searching: what is the best time to post today? Well here’s a further breakdown of the average best times (in PST) to post for each day of the week that you can try:

  • Monday: 9 am to 10 am
  • Tuesday: 9 am to 10 am
  • Wednesday: 5 am, 11 am, and 3 pm
  • Thursday: 12 pm and 5 pm
  • Friday: 9 am to 10 am and 5 pm to 6 pm
  • Saturday: 8 am to 12 pm
  • Sunday: 10 am to 2 pm
Schedule your posts automatically

Best Time to Post Reels on Instagram

Reels are the new favorite on Instagram. Everybody is using it. New Instagram statistics suggest that 58% of marketers are planning to leverage reels in 2022.

If you have been using Instagram Reels, you know that it provides flabbergasting reach and visibility. On the other hand, with the growing popularity, the need to post on best times has also risen for Reels.

The best time to post reels on Instagram also depends on the location, industry, and audience factors. However, you can kickstart the time optimization of reels by using the following average best times.

  • Monday: 3 am, 7 pm, 7 pm
  • Tuesday: 12 am, 1 am, 6 am
  • Wednesday: 4 am, 6 am, 9 pm
  • Thursday: 6 am, 4 pm
  • Friday: 2 am, 11 am, 1 pm
  • Saturday: 9 am, 4 pm, 5 pm
  • Sunday: 5 am, 8 am, 1 pm

Note: Above given timings are in the Pacific Time Zone (PST).

How to Effectively Use Multiple Best Times to Post on Instagram?

Eventually, you will come to know that there is no single best day or time to post on Instagram after using the tools mentioned above.

Anyway, you wouldn’t want a world with only one best time to post on Instagram.

But, it can be tiresome for a social media manager or marketing agency to keep posting on multiple time slots while handling various social media accounts.

You can either let go of multiple time slots and opt for one best time from the whole day or manually post on various time slots. Choosing the former will lose your other better engagement times, and going for the latter will waste a colossal amount of your time.

This is where you need a social media content scheduler!

For instance, SocialPilot lets you create and schedule your Instagram post for days, weeks, and even months ahead of time.

Instagram content scheduler SocialPilot

So this automatic posting tool will help you publish at different time slots without any hassle. All you have to do is select multiple time slots for every day of the month in its content planner, and your created posts will be published on Instagram.

Tip:Experiment with posting different types of content at varied times to zero in your sweet spot. Schedule multiple reels and stories for the day for an aggravated reach.

Schedule your Instagram Posts

Conclusion

Nothing is more annoying than not getting any reach on the Instagram posts you have so effortlessly created.

But now you know how to avoid the pitfall. Use the methods and times discussed above to zero down on your best time to post on Instagram. You won’t see numbers surging on the very first day but with consistent efforts, you will see the results.

It will help you engage with your audience better and get you in the eyes of promising prospects quicker.

But remember, the best time to post can only get you in the feeds of your audience, from there fate lies in the hand of your content.

If your content fails to spark any interest, then sharing even at the best time to post on Instagram can’t fetch your desired likes or comments.

If you are a social media marketer juggling multiple Instagram accounts for your clients, use a social media tool.

For instance, SocialPIlot allows you to schedule multiple posts and story reminders way ahead of time to avoid the manual hassle of posting at the right time.

Experience it yourself! Start your 14-day free trial today or schedule a demo call.


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Top Aesthetic PowerPoint Design Ideas For Presentations in 2022

When it comes to an engaging presentation, there are two things you need to have – a confident presenter and pleasing PowerPoint slides. With templates, which can be found on marketplaces like, for example, MasterBundles, you can easily create professional presentations with aesthetic themes that will make you stand out.

Making a PowerPoint presentation that is unique and with a special style to grab the audience’s attention is much more difficult than many think. When using a template you can choose from the best ppt themes and focus more on the way you can communicate your ideas and messages clearly and efficiently through visually appealing slides. 

Key Tips On Making Your Presentation More Aesthetically Pleasing

Here are a few simple rules and tips you can follow for creating a professional, visually pleasing designed deck. 

Add Borders Around Elements

Borders are an awesome way to add a visual contrast between different points on the slide. It creates a visual ladder that’s easy to follow. 

Include Break Slides

Your break slides play just as a big role as other slides. In these slides be sure to include an image and a brief statement that highlights what’s coming next or later in the presentation. 

Go Minimal

A minimal slide design is more eye-pleasing and allows for content in the presentation to stand out more. The audience is more likely to focus on what you’ve got to say rather than being distracted by the design of your slide. 

Use a Consistent Motif

A big eye trick is to use a consistent motif throughout your presentation. For example, a brand logo that’s included in every slide builds brand recognition. You have unlimited options here, for example:

  • a consistent shape
  • the same image crop
  • your brand logo

Experiment With Color Blocking

To practice color blocking use colors in large sections or in contrasting tones. This will make a better contrast between text and visuals or different parts of your text.

Be Bold With Fonts

Simply by combing various fonts or increasing their size, you can add more visual interest to an individual slide. Another strategy to use fonts is by using bold fonts for slide titles or different presentation sections.

Overlay your text over photos or imagery on the slide. This will draw the eye towards that part of the slide. This is a handy hack, for when you want your audience to remember certain points. 

Crop Your Images Creatively

The most common crop you’ll come across is a square or rectangle. Break the trend and make your presentation stand out by shaping your images in unique shapes or bubbles. 

Flavor Your Presentation With Icons

Familiar icons you can use are images, charts, and graphs. However, those aren’t the only way you can make your presentation more visual. If you don’t have data to share, use icons. These can signify when a new presentation section is coming up. Or they can emphasize certain points on individual slides.

Consider Traditional Black & White

Using a black-and-white presentation will bring back the aesthetic of minimal presentations. It’s a great choice if you need your presentation to have a more corporate look and feel.

Use Maps

When discussing locations use maps, this is crucial for the visual appeal. Use them to show a planned expansion into the new market or existing market share of your company. 

Use Video & Music

Don’t be afraid to include music or video clips in your presentation. Music can be used to open up a presentation or included between slide changes. Add videos where you need an extensive explanation of a particular topic. 

Premium Aesthetic Templates from MasterBundles

Looking to find your perfect aesthetic PowerPoint templates, check out our marketplace at MasterBundles. All of our PowerPoint templates are constructed by top designers. There are many ways to create a stunning presentation. 

The following premium templates will help you design the most aesthetic presentation in just a few minutes: 

This PowerPoint template has a simple design with clean lines, simple doesn’t mean boring the template has a stunning aesthetic. Even though of its effortless design you get a pack of 25 unique slides. Each slide can be edited with an image of your choice or you can choose from high-quality photos included.  

Searching for a contemporary design, the Space template is the ideal way to express yourself, your creativity, and your aesthetics. It is amazingly fitting for your use, including powerful slides, charming infographics, amazing photo layouts, cool colors, maps, Smart Art diagrams, and other features. 

This is a simple presentation template with nature designs. The design consists of beautiful, high-quality images of nature and a beautiful color scheme. Its design is suitable for creating aesthetic presentations, campaigns, lookbooks, fashion slides, and others. This template offers 30 designs for slides which all have a common theme but differ in layout structure. 

A very simple yet pleasing design of the person PowerPoint template can be used for a portfolio. Its aesthetic design will allow you to solely focus on the text, with no distractions but will give off inspiring vibes due to its colors. Since the template design is hand-crafted it proves that there are no similar others out there. 

With a modern and abstract design use this PowerPoint template for creative, artistic, and modernist presentations. The modern design is quite simple but has many elements that make it quite stylish like the image placeholder shapes that give it an eye-catching element that is hard to find in other presentations.

This RAVI presentation template allows building an animated presentation from scratch easier than ever. Animations in a PowerPoint presentation are the way to go, it’s hard to find something as eye-catching as them. Create a powerful and aesthetic presentation with a prominent design. It will truly impress with the unique picture placeholders and super smooth animations. 

Get this clean and pleasing designed PowerPoint template for your artistic presentation. The clean design works as a background dancer to make the main text pop. With the option to choose between 3 color schemes, apply them to 25 unique slides for an inspirational and interesting presentation.

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How to Manage Multiple YouTube Channels: Tips and Tools

People, brands, and businesses often create a channel on YouTube to build an audience of engaged subscribers and promote products or services.

But what about multiple channels? Is that a thing?

If so, is it possible to effectively manage more than one YouTube channel?

This article will delve into multi-channel ownership and explore tips and tools to help you juggle your YouTube presence like a pro.

Why Would You Have Multiple YouTube Channels?

First thing first: what’s the point of owning multiple YouTube channels?

Isn’t one the limit?

Well, actually, no – you can create up to 50 channels on the platform, and there are several reasons why you might want or need to do so. Some are as listed below:

1. For Better Searchability and Visibility

Imagine liking a particular brand’s travel videos, you would definitely want to be able to search and find them easily online.

An entirely separate channel from that brand, talking about everything under the sun about travel, will make things easier for you.

It will also gain the brand better visibility and that too at a faster pace.

2. For a Larger Audience Engagement

If your audience base is say more than 10,000 subscribers, wouldn’t you, having a dedicated channel pertaining to their needs be a feasible idea?

Having a specific channel for a separate set of followers just like Nike here does, is the sensible idea that would eventually gain you their trust and loyalty.

Nike on YouTube

Source: Nike on YouTube

3. For Better Collaboration

If you’re working on a collaborative project with other YouTubers, it might make sense to create a separate channel for this.

A dedicated channel would make it easier to keep track of your content and help build a sense of community around the project.

4. For Keeping Personal and Professional Life Separate

Finally, you might also want to create separate channels to keep your personal and professional life separate.

In other words, you might have a channel for your vlogs and personal updates and another for your business or brand.

Dividing up your content can be a great way to avoid double handling across the two areas and confusing your audience.

How to Create Multiple YouTube Channels

Are you sold on why to have multiple YouTube channels and ready to create your secondary (or tertiary) YouTube channel? Here’s a comprehensive step-by-step breakdown of how you can do just that.

Step 1: Sign In

Sign in to the Google account under which you’d like to create additional YouTube accounts and go to youtube.com.

Step 2: Go to Your Account’s Channels List

Once on YouTube, go to your account channels’ list under settings. It should display your existing channel and a button that says ‘Create A Channel.’

Step 3: Create Your Channel

Create your new channel by clicking ‘Create A New Channel.’ Follow the guided steps through the traditional setup process, which will entail selecting a channel name, adding channel art, and so on.

Congrats! You’ve just created a second YouTube channel and are on your way to posting some unique additional content.

How to Manage Multiple YouTube Accounts

It’s important to note that while owning multiple YouTube channels can be beneficial, it isn’t without extra work on your end.

Running and managing content across numerous channels takes time, effort, and organization. Luckily, there are several ways you can optimize all three.

Here are a few tips to help you effectively manage multiple YouTube channels:

1. Create a Content Calendar

Creating a content calendar is a good idea to ensure that your content is well-organized and consistent across all your channels. A centralized calendar will help you map out what you’re going to post to which channel and when. It makes it easier to track your progress.

2. Automate Where Possible

There are several tasks that you can automate when running multiple YouTube channels.

For example, you can use a tool like SocialPilot to help you schedule and publish your content. Automating these tasks will save you time and energy in the long run.

3. Delegate and Outsource

If you’re finding it difficult to manage everything independently, you can always delegate or outsource some of the work.

For example, you could hire someone to help you with the technical aspects of running your channel, or you could outsource the creation of certain types of content.

4. Use the Right Tools

Many different tools can help you to manage multiple YouTube channels effectively.

These include social media management tools, video editing software, and analytics platforms.

By using the right tools, you’ll be able to save time and energy, and you’ll also be able to get more insights into your channel performance.

Tools to Help You Manage Multiple YouTube  Accounts

Whether you have two, three, or fifty YouTube channels, your efforts in running them will only ever be as successful as the tools you use. The right resources can streamline the content creation process, automate busywork and even help you to understand your audience better.

Here are some of the best YouTube management tools for you:

YouTube Keyword Research Tools

Keyword tools can give you insight into which keywords users search for often and help you reach a wider audience and get your videos in front of people interested in watching them.

Some of the Popular YouTube keyword tools are:

  1. vidiq: VidIQ is an invaluable resource for all things YouTube. It has an extensive library of keyword research and audit tools and a vast library of educational content.
  2. Keyword Tool: Keyword Tool is a free SaaS platform that uses Google Autocomplete to generate long-tail SEO keywords.

YouTube Content Creation Tools

Creating high-quality YouTube content takes time, effort, and the right tools. There are several online platforms that you can use to create professional-looking videos, as well as creative resources that can help you to come up with new ideas for your content. Examples include:

  1. Envato Elements: Envato Elements is a library of professional creative assets you can use in crafting stunning YouTube videos. It has everything from video templates to music and offers unlimited downloads with a monthly or annual subscription.
    envato themes
  2. Canva: Canva is a free graphic design platform. that allows you to easily create assets like with a monthly or annual subscription.YouTube cover art and thumbnails
    for your YouTube channel.
  3. Placeit: Placeit offers a massive collection of smart templates. that simplify video creation and eventually aid YouTube channel management.

YouTube Performance and Distribution Tools

YouTube performance and distribution tools can help you to optimize your videos for SEO, promote your content across social media and even track your progress over time. Here are a few great resources:

  1. YouTube Studio: YouTube Studio makes monitoring and managing your channel on the go simple.
  2. TubeBuddy: TubeBuddy is a YouTube extension you can use to optimize your channel’s content and performance.
  3. SocialPilot: Connect all yourYouTube channels to a single dashboard. Schedule your entire video posting calendar with SocialPilot and never miss another post on any of your YouTube channels again.
    youtube scheduling

When used strategically, you can leverage your YouTube channels to achieve various marketing objectives – from growing awareness to generating leads and sales.

If you’re managing multiple YouTube channels, the right tools and resources can make your life much easier.

Many online platforms and tools can help you manage your online presence effectively, from keyword research to content creation and distribution.

So, what are you waiting for? Get started today!


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Tips for creating awesome infographics that people want to see

We live in a time that is overrun with data. Businesses that can give their target audience relevant data in an easy-to-understand style have a distinct edge. Producing infographics is one of the greatest methods to attain this aim. Infographics are one of the most common ways to graphically convey and distribute information. Infographics are also graphical representations of complicated facts. They give a pleasant approach to learning more about a specific topic without having to read a lot. Infographics may now be found on a wide range of websites, from news portals to basic blogs.

Creating infographics takes careful consideration. Making a successful infographic necessitates striking a balance between providing enough information and avoiding overload. Visual information is preferred and responded to more favorably by today’s audience than plain text alone. Whether you are selling anything or simply talking about ordinary topics, including an infographic on your site now and then would only help you.

Creating an infographic that is both attractive and effective may appear to be an insurmountable challenge to someone who isn’t a designer, but this is far from the case. Here are some key guidelines for producing effective infographics.

Come up with a great idea

The concept serves as the foundation for your infographic. Begin with a collection of 8–10 ideas. Investigate each to gather material and information about your selected topic, and check if any other infographics have previously covered your concept.

If this is the case, what more information and value can your infographic provide? Your topic should be one in which you are well-versed and could easily be considered an expert. To come up with a concept for your infographic, your marketing, creative, and business teams must collaborate.

Define your goals

If you don’t have a clear aim in mind, your picture will appear unfocused and it doesn’t matter what data visualization tool you are using, something good still won’t appear like magic. Whatever your aim is, it will affect how you present the information in your infographic. An infographic is a type of visual communication that may serve various purposes.

It can:

  • provide a summary of a topic
  • visualize a process.
  • Describe and simplify a complicated procedure
  • Data reporting
  • Showcase study findings or survey results
  • Contrast and compare multiple possibilities
  • Employee onboarding

Use the best data

After you’ve settled on your concept, you’ll need to collect the data that your infographic will depict and ensure that the material you collect supports your aim. Your data ought to be original and intriguing, as well as pertinent to your message. Many individuals concentrate exclusively on the design components while producing an infographic. However, if the data utilized isn’t engaging or useful, it won’t matter how nice the infographic appears.

Make certain that your sources are reliable. If you have your data, that’s fantastic. The handiest location is your firm, but you may not have access to (or choose not to utilize) your company’s data on occasion. In such a situation, you have access to a wealth of public data.

Examine the following data sources for ready-to-use data:

• Kaggle

• Statista

• Google Scholar

• AggData

• Pew Research

• Google trends Datastore

• Data Is Plural

• Cool Datasets

Tell an interesting story

Infographics are a form of narrative. All of the facts you select should essentially support and shape your core story. An infographic cannot just be a compilation of interesting data; each component of the infographic must flow logically from one area to the next. Furthermore, any additional material provides value to the primary topic and does not distract the viewer. Create a structure that indicates how this tale will progress.

Keep it simple but stand out

To improve the readability of your infographics, keep the design components constant and basic. Limit the number of typefaces you use, stay to a single style for your visual material, and stick to your color palette.

Choose colors

Color is an effective means of communication. Did you realize that colors account for 85 percent of the reasons consumers buy? Color affects the tone of your infographic. If you utilize too many colors, you may confuse and turn off your viewers. Consider using three basic colors and several shades of each. Keep the aim in mind, as well as the message you wish to convey. You don’t want to use bright and fun colors when discussing a serious issue since they imply joy and enthusiasm. While the mood is solemn, neutral hues will have a calming impact. As a result, selecting the appropriate colors is critical to the success of your infographic.

Pick your test & fonts

Fonts, like colors, must be utilized with caution. Fonts may make or break the readability of your infographic. If you choose the incorrect one, your message will take on a completely different meaning. Consider an infographic to be a visual summary–the text should only be there if it is required to comprehend the key concepts and support the visuals. The correct font selections give your infographic atmosphere and individuality. When producing infographics, choose three or fewer typefaces. For headers and subheadings, use a show or bold font, and then use legible fonts for the rest of the content in the infographic.

Adding images and icons

An infographic with simple text is boring, so add graphics and symbols to liven things up. When it comes to generating infographics visuals, you have a lot of possibilities. Photographs or photo-realistic pictures, as well as illustrative graphics, can be used. There are also infographic creators, vector templates, and other elements accessible for free or at a cost. What pictures and icons you use will rely on your message and the emotional message you want to convey. But keep in mind to avoid overused stock images.

Use negative space

Negative space is as essential as any other design aspect. The portions of the page that do not include any text or pictures are referred to as negative space, also known as whitespace. When pictures and text are grouped too closely together, the viewer is unable to differentiate one element from the next. Everything blends into one jumbled image. To avoid this, allow space around each primary element grouping in your infographic, as well as margins around the edges, spaces between unrelated parts, and so on.

Make it shareable

Now that you’ve completed your infographic and double-checked spelling and information, you’re ready to distribute it. One of the most significant advantages of utilizing infographics is that they can be shared. Because infographics may bring a lot of traffic to your website, you should integrate them into blog posts, optimize them for sharing, and, of course, distribute them on your social channels. Not only do you want to distribute it widely, but you also want to make it easy for others to share it by including a call to action at the bottom of the infographic. Include social sharing buttons for the main social networks, such as Pinterest, Facebook, Twitter, Reddit, and LinkedIn, in your infographic.

A striking infographic may instantly pique your audience’s interest. Infographics based on meaningful facts that convey an engaging story are widely shareable, making them an ideal content vehicle for the social web. Always include your website URL, company logo, and connections to your social networks in the infographic so that people know who produced it.

Making infographics may assist to enhance your brand and increase social shares. Furthermore, infographics assist to establish your expertise in your field. If you overlook any one of these suggestions, your infographic may struggle to flourish. You might wind up with a wonderful infographic but no marketing plan, a gorgeous infographic reflecting a bad idea, or a terrific idea but lousy design work. You’ll have an infographic that everyone wants to share if you follow the recommendations above.

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How to Monetize Your Profiles With Facebook’s Professional Mode

Are you too always on the lookout for new ways to monetize your products or services?

So, let us tell you how you can use Facebook’s professional mode and monetize your profiles.

Facebook has long been a great platform for building up a professional profile and establishing a personal brand and the professional mode offers a great way to do just that.

By creating a professional profile, you can attract new customers and clients from its monthly- increasing 2.9 billion active users while also staying connected with your current community.

With Facebook’s new professional mode, reels serve as a great way to earn while you share content that resonates with your audience.

This makes it easy for people who want to hire you or buy your products to get in touch and learn more about what you have to offer.

Plus, you’ll get access to exclusive features that only creators and business owners can use. So, how do you get started with using Facebook’s professional mode to monetize your profile?

Let’s learn that.

Facebook’s Professional Mode for Profile Monetization

Admit it, we’ve all been there before. Imagine, you’re crushing it with killer content and racking up the likes, but you’re just not quite sure what your audience is really digging.

Sure, you could take a wild guess based on which types of posts get the most engagement, but why leave things to chance?

With Facebook’s new professional mode for profiles, eligible creators in the US will be able to unlock revenue opportunities and gain access to powerful insights, and tools

It will help them better understand their community and produce even more engaging content with reels.

This is a huge deal for those looking to monetize their profile, as it’ll allow you to get paid for the content you create while also building a stronger connection with your audience.

How to Monetize the Professional Mode For Your Profiles

Now that we’ve talked about what Facebook’s new professional mode is, let’s dive into the nitty-gritty of how you can take advantage of this feature to make money.

The Reels Play bonus program is one of the first monetization options available with a professional mode for profiles.

It allows eligible creators to earn up to USD 35,000 a month based on the views of their qualifying reels. To start with, the program is invite-only.

If you’re an eligible creator, you could be making some serious cash just by posting videos on Reels.

Once you’re in, you’ll gain access to a whole host of features that’ll help you better understand your audience, produce more engaging content, and, most importantly, monetize your profile.

Here’s a quick rundown of what you can expect:

1. Facebook Live Monetization

Monetize your Facebook Live videos with in-stream ads without overwhelming the viewers.

You’ll be able to control where and how ads are displayed in your content, so you can maximize your existing fan base and revenue potential.

Plus, ads won’t get in the way of your viewers’ experience. Now, that’s a win-win! In fact, a comic boosted her earnings by 65% using Facebook Live’s in-stream ads.

2. Facebook Stars

There’s a new way for fans to support their favorite creators. Fans can purchase Facebook Stars and send them to creators during live broadcasts or in Reels when enabled.

You can then cash out your Facebook Stars once they’ve accumulated.

Facebook Stars

When you’re filming your next video, be sure to give a shout-out to any Stars senders in your comments section. They’re highlighted, so they’re easy to spot.

Answering their questions or responding to their comments is a great way to show your appreciation for their support.

Plus, it’ll make your video even more engaging for other viewers. So, go ahead and give those Stars senders some love!

Perks of Monetizing the Professional Mode

There are many benefits of using the professional mode to monetize your profiles. Here are some:

1. Easily Build an Email List

One option for monetizing a Facebook profile is to use it as a way to build an email list.

By adding a call-to-action button to your profile, you can encourage people to sign up for your email list.

This is a great way to build an audience of people who are interested in what you have to offer.

But you don’t expect people to magically sign up for your email list without any incentive. Always ask, what’s in it for them?

You can offer something of value in exchange for their details. This could be a free e-book, a discount on your products or services, or access to exclusive content that they can’t get anywhere else.

Whatever you decide to offer, make sure it’s something that your target audience will find valuable. In doing so, you can turn every interaction in your social inbox into a revenue opportunity.

2. Gain Insights into Your Audience

Another benefit of using the professional mode to monetize your profile is that you can gain insights into your audience and see whether the content is working or not.

This information is essential for fine-tuning your social strategy and ensuring that your posts are as engaging as possible.

By communicating in a way that is most effective in reaching your target audience, you are more likely to get conversions.

3. Reach a Wider Audience and Increase Revenue Potential

One of the best things about Facebook is that it has a huge user base. By using the professional mode to monetize your Facebook profile, you can reach a wider audience with your content.

Facebook ads are a powerful tool that can help you reach a large number of people with your marketing message.

Overall, if you’re looking for a way to monetize your Facebook profile, a professional mode is a great option. Many benefits come with using this mode, and by taking advantage of them, you can more easily make money from your profile.

Tips for Maximizing Your Earnings Potential

There are a few things you can do to make sure you’re maximizing your earnings potential with Facebook’s professional mode. Here are some tips:

1. Use a Clear and Concise Profile Header

The first thing people will see when they visit your professional profile is your header, and you want people to know exactly what you do and what you’re offering.

A great way to do this is to include a call-to-action in your header, such as “Buy my products,” “Hire me for your next project,” or “Visit my website.”

This will let visitors know right away what they can expect from your profile.

2. Include Your Contact Information and Rates

Another critical piece of information to include in your professional profile is your contact information and rates.

People who are interested in working with you will know how to get in touch, and they’ll also have an idea of what you charge for your services.

Including this information, upfront can save a lot of time down the road.

3. Keep Your Profile Up-to-Date

Finally, it’s essential to keep your professional profile up-to-date.

Add new products or services as you offer them, and keep your contact information and rates current.

By regularly updating your profile, you’ll ensure that interested parties always have the most accurate information about what you have to offer.

Reap Monetization Benefits With Facebook’s Professional Mode

If you’re not already using Facebook’s professional mode to monetize your profile, you’re missing out on a world of opportunity.

In professional mode, you can encourage audience growth by attracting new customers and clients, selling products or services directly from your profile, or promoting your business or brand.

You can also ensure that your professional profile is up-to-date and accurately represents what you do and what you’re offering.

Including a portfolio of your work and information about the events, you’re hosting will also give interested parties a better idea of what you have to offer.

So what are you waiting for? See the results for yourself and get started!


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How To Create An Effective Facebook Post That Gets The Job Done

There was a time when Facebook was the be-all-end-all among social media platforms. That was a different day and age. The scene has changed with the emergence of so many new platforms.

Facebook has a total of 2.9 billion monthly active users globally, making it the most used social channel. But, BuzzSumo recently analyzed 880 million posts and found out that engagements on Facebook pages have taken a dive by 20% since 2017.

Now that’s alarming to any marketer, but don’t take a step back just yet.

Facebook still holds the crown for being the leading social media platform, with 60.6% of all social media users using Facebook. And the rat race among all the marketers there is intense.

To win the race, you better know how to write a Facebook post that draws the right attention.

Otherwise, you will get in trouble.

Think you need some help with this? Don’t worry, we’ve got you covered.

How to write Facebook Posts that engage the crowd?

There is a vast variety of audiences who are active on Facebook. The platform’s content versatility does an amazing job at engaging all the people present there with their content, but how does a social media manager keep up with it efficiently?

Here are a few tips which you must make your gospel to write engaging posts for your Facebook audience.

Keep It Brief

We know how the audience’s attention span has evolved to be very short, especially because of social media. So now, social media managers must churn out short and concise content. Long-form content out there doesn’t really hold the younger audience on Facebook.

Keep your creative copy simple and snappy, which conveys your message. If you are using links, the link preview which Facebook generates leaves an even lesser need to elaborate. So it is an easy task to keep your caption close to 40 characters.

Now, look at this poetic caption on the post of National Geographic. It leaves you wanting for more, and hints at it with the beautiful link preview.

national geographic

Make it eye-catching

A post consists of the caption and the visuals. In fact, some may say that the visuals make better anchors for holding the viewer’s attention. Did you know that it takes the brain only 13 milliseconds to process an image. So why not use this to your advantage?

gucci

Use attractive and dynamic visuals in your posts. You see how the above post by Gucci is text-heavy, but the visual appeal is strong enough to hold the reader in place.

Visual components have the added advantage of giving your branding a very definitive identity. Your brand’s post will be recognized if you are consistent with your branded posts with similar colors, fonts, and especially logos. We’ll know a Gucci product in our sleep if we glimpse that “G” anywhere on a product. That’s strong visual branding for you!

It can be videos or GIFs as well. Infographics are a great way to integrate visual and informative styles into a single post. But be sure to follow Facebook specs for using images in your posts.

Call’em out with compelling CTAs

Whenever you are making a post for social media, your objective must be crystal clear at every step of the way. If it’s ambiguous to you, then don’t expect your audience to get your point either.

If your viewer has gone through your whole post, you have them hooked. Now is not the time to let them off it. Give them their next step with a compelling call-to-action like Subscribe, Book Now, Download, Sign Up, etc. This will give the viewer a direction to follow.

shoppers stop

Strike a balance between casual and promotional

How do you feel when loads of ads come up while scrolling through your home feed? Annoyed right? So you definitely don’t want to become that page that is all about self-promotion.

Keep your posts a healthy mix of promotional and casual. But is there a theorem we can refer to for creating the perfect formula? There’s an answer to everything!

In fact, there are two common rules for deciding on a content mix. One is the “80/20 rule,” and the other is the “rule of thirds.”

According to the first rule:

promote your business

And when we consider the rule of thirds, it says:

rule of thirds

However, neither rule might be just right for your brand. Don’t worry; nobody will stop you from following your own rules. What works for YOU is your rule. Getting the hang of this balance will help you figure out how to write Facebook posts perfectly.

Decide on a posting frequency

Neither too little nor too much of anything does anyone any good. The same goes for your social media posting. Too little posting will make your audience forget you; post too much, and they will get frustrated.

Other than that, there are thousands of posts being uploaded daily on Facebook. How do you stand out in the users’ feeds amidst such tough competition?

Well, you have to play it smart.

First, see what the number of your followers is. Hubspot has found data stating accounts with less than 10,000 followers saw a loss of 50% engagement on each post if they posted more than once a day. So for a business page, posting 3-5 times weekly is a healthy limit for Facebook.

You may need to post just once a day on Facebook. But churning out quality content daily can get hectic. Hence best would be to plan ahead. Schedule your posts in advance. You can take the help of social media scheduling tools (more on that later), so you don’t miss out on your daily routine posts.

So these are a few tips for you to remember while posting on Facebook. Now let us take you through the types of posts that work best so you get clarity on how to write Facebook posts.

6 Super-engaging Types of Content for Facebook

Understand this, however many rules you follow, unless you have good quality content, nothing is going to save you from getting lost in the crowd. Figure out the style and tone of your brand and create most of your content around that theme.

Here are some content ideas which businesses often use and bear favorable results.

Asking questions

Before you ask how to write engaging Facebook posts, think about how engagement is simply a conversation. The easiest way to begin a conversation is to ask a question. This is applicable on social media as well. So ask them a question.

baskin robbins

Above is a Facebook post from Baskin Robbins asking people their preference of flavors.

Ask any sort of question it depends on the tone and online personality of your brand. You might ask something as trivial as “what book are you reading?” Or you can ask their opinion on relevant industry-related topics.

Starbucks is a brand from which you can learn engagement through perfectly conversational questions which they ask on their Facebook page:

starbucks

There are other ways you can engage your tribe through questions. You can conduct polls to take opinions on simple queries. Facebook conveniently offers the feature to create poll posts.

Tutorials

Nowadays, if you need to learn something real quick, just look for a “How-to” video online. And there’s a tutorial video for everything! From folding laundry properly to setting up a business, you can learn everything from the internet.

And people find these videos extremely helpful. The proof of this fact is that social media is flooded with them.

So why not leverage this sizeable demand and share some of your expertise in your niche through tutorial videos. You will be surprised just how much of a crowd you can draw from a relevant video, giving out information that people are interested in.

See how social media marketing guru Neil Patel is giving an expert lesson on his Facebook page.

neil patel

Behind-the-scenes

All of us love to have an insider’s scoop of the information, whether we admit it or not.

We’re sure you never ignore a video where your favorite TV show reveals the fun that happens behind the camera. Or the process of preparing your favorite coffee drink. Even glimpses of how the CEO of a company spends their off-day with their pets. It’s all fascinating to watch as this unknown side of things evokes our curiosity.

Why do you think this sort of content holds such appeal to a viewer?

It’s because this is a form of storytelling that seems authentic and helps the viewer connect to a business on a more personal level.

So share the daily ongoings or some inside stories regarding your business. Give them your origin story, or let them meet your employees, the stars behind your show. Anything which is not common knowledge, your audience is gonna love to hear all about it. And this will bring in a hefty engagement to you in return.

Starbucks has shared on their Facebook page just where their magical coffee beans are roasted:

Starbucks

Give a little to gain a little; it’s as simple as that!

Better use UGC

If people are creating content around your business or products, consider that you have succeeded in reaching your audience. So why not use this user-generated content to bring your audience closer to your brand?

When people have actually used your products and uploaded content around them, you can feature that content on your official Facebook page. These types of posts are undeniable proofs of authenticity which will earn you not only engagement but also newer customers!

GoPro is the biggest and one of the best endorsers for user-generated content as most of their Facebook page is filled with videos and images taken with their cameras by their users.

Gopro

Infographics for the win

If you are wondering “how to write Facebook posts,” maybe it’s time you thought a little ahead of that. People nowadays are quick to scroll through their feeds. They need something entertaining or interesting to hold them to a post.

Now, instead of always going for entertaining concepts, you can give them niche-related informative content. And the best way to do that is using infographics. They are a good way to educate your audience by incorporating information and creativity to give people easily digestible info.

Use graphs, charts, abstract patterns, and anything which represents your content perfectly.

For example:

academy to innovate hr

News, trending, and sensational

Internet is nowadays considered to be the holy grail of all the news. Majority of the public get their scoop of the latest happenings from their social media only.

Don’t misunderstand; we are not saying that you should make your Facebook page into a news-hub. But you sure can post about stuff that is relevant to your industry and niche audience. This way, you will be able to specifically target the audience who are relevant to your business.

At the end of the day, that’s the kind of engagement you want from your Facebook posts.

We hope these content ideas get your wheel of thought spinning. Now something that will definitely make your Facebook posting ultra-effortless.

How To write Facebook posts Effectively with SocialPilot

Managing your social media content when there are so many options and so much to do can become a burden. This is where social media management tools come in handy.

SocialPilot is one of the best in business for handling all your social media marketing-related problems. Be it content strategy or analytics.= It’s a 360-degree solution for all of them.

Let us go through all that it can do.

Schedule your content in advance

Schedule your content

When you manage multiple Facebook accounts and have tons of content to deal with, you need SocialPilot’s efficient scheduling to make things easier. Plan and schedule your posts in advance to manage your content smoothly without a fuss.

The tool also offers a bunch of features to help you customize your posts for Facebook. These include adding images, gifs, custom fields, CTA buttons, tagging other profiles, adding custom UTM parameters, and specific audience targeting for efficiently reaching your audience.

Visualize your Facebook marketing strategy

Having a bigger picture always helps when planning out your content on a weekly or monthly basis. You might be missing an important occasion or posting a bit too often at a time.

Facebook marketing strategy

To avoid making these rookie mistakes, try SocialPilot’s social media calendar tool feature. This gives a bird’s-eye view of what you have planned to post for a day, week, or month. You can easily move around the scheduled posts on the calendar and edit them from the same space.

Strengthen your Facebook marketing with Boost posting

After figuring out how to write engaging Facebook posts, why just leave them for the platform’s algorithm? Give them the extra push with SociialPilot’s boost posting and improve their visibility by leaps and bounds. Selecting the boost post option while creating the post will do the trick!

Facebook marketing with Boost posting

This will garner maximum engagements and help you keep ahead of the competition.

Direct Conversation with Social Inbox

The best way to get those engagement rates high is to directly enter the fray and take a hands-on approach. Start by following up on the reaction of the people around your post. See what are they talking about.

To help you with audience interactions on Facebook pages, use the social inbox feature on SocialPilot. This is a nifty way to keep an eye on what sort of comments you generate and messages you get from your audience. And reply to them at the same time to have productive conversations

Social Inbox

Make these conversations visually interesting with images and GIFs. Instantly reply to their queries in real time, so you never keep them waiting.

Analytics

Get a comprehensive overview of the results your marketing efforts are bringing in with a capable social media analytics tool, such as SocialPilot.

social media analytics tool

Keep track of your own activities on Facebook, such as how often you posted and how each of them performed. Key metrics such as likes, shares, and comments, along with the overall rise and fall in engagement rates, are also included in these reports.

Monitoring the performance of a campaign will help you understand the current trends and adjust your strategy beforehand to get the best results. SocialPilot will go as far as letting you schedule analytics reposts as pdfs, so they are automatically generated and shared with your clients via email.

Conclusion – The Big Question

But the question we had started with still remains – How to write Facebook posts? Well, the answer is not a definite one. There is no certain formula or template for it. It depends on your brand and the image and personality you have created around it.

There is a lot to explore regarding content varieties, and it is very easy to get lost in the chaos. So remember to keep consistent messaging in your posts.

You can certainly experiment with things that your audience likes. This doesn’t damage your brand image. While it doesn’t “sell” anything, “fun” posts that just tap into popular trends and issues important to your audience actually cements a connection with them.

So keep in mind that the main aim is to connect your brand to the desired audience. Help is always available when you seek it with social media marketing tools like SocialPilot. Take the 14-day free trial to boost your Facebook marketing results.


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9 Steps to Nailing Your Brand’s New Product Launch

Launching a new product is not as simple as you think. Careful planning and timely implementation of strategies are required to ensure the success of a new product launch.

Even though you’re eager to release your new product, you must never rush the launch process. Why? Because 95% of new products don’t turn into big sellers and fail.

It is well-known that attempting to get people to buy your product is one of the hardest things to do. By planning your release and avoiding the common pitfalls most businesses make, you can increase your chances of success.

In this article, we’ll describe a product launch, then provide you with a new product launch checklist that covers all the critical steps.

What is a product launch?

What is a product launch

A product launch is a process of making a new product available for purchase to customers. A new product launch includes everything from establishing marketing and sales strategies to improving your product.

Every launch will differ according to the industry, the item, and the target market.

Building anticipation for the product, gathering valuable user feedback, and establishing company momentum and industry recognition are among the advantages of employing a new product launch.

You try to grab as much attention as possible when introducing an item.

9 Steps To Prepare For A New Product Launch

Your product launch must be well-planned and strategized in advance. The marketing team, product managers, sales, customer support, and finance, especially in large-scale launches, are just a few of the departments involved.

Because of the number of people and moving parts involved, seamless coordination and communication are crucial. Use project management solutions like Asana or Monday to manage all tasks. Here is a new product launch checklist to keep your teams on track.

1. Learn about your customers

The way you discover what motivates your audience is significant. If you know what drives your consumers, you may be capable of developing a valuable solution as a consequence of identifying their aims, drives, and pain points.

You don’t need years of extensive analysis to learn about your consumers. You can learn a lot by communicating to 12 to 15 current or potential consumers.

When you talk to them, pay attention to how they start sentences such as “I want a product that does this…” or “Why can’t products do this?” When you ask them for more details, ask them, “Can you be a little more specific about that?.”

If they don’t mention pain points, ask them a few pointed questions that may encourage them to give more thorough answers. These conversations will provide a solid concept of their most significant issues and how you can market a solution to them.

2. Write a positioning statement

When developing your product, write a positioning statement that addresses these questions:

  • Who is the product for?
  • What does it do?
  • Why is it differentiated from other products?
  • What is your target audience?
  • What part of your target audience is most likely to buy your product?
  • What name will you assign to your product or service?
  • What category does your item fit into?
  • What is distinctive from other goods in the same category?
  • What proof or evidence is there to show that your product is unique?

Here is an example of Coca-Cola’s positioning statement:

Coca-Cola's positionin

Before releasing your product, ensure that everyone in your company is on the same page by presenting your position statement to them. If your employees are skeptical about the product, that might be a bad sign.

However, if your team is enthusiastic about it, that might be a good sign that the product will be well received.

3. Test your idea

Before you launch a new product, you need to get preliminary responses to see how people react to your product. For example, the software frequently goes through several testing phases before it is released.

Alpha testing (conducted in-house) and beta testing are examples of this. A limited number of preliminary users participate in beta testing. Testing is critical in identifying any defective or improvable attributes in physical and digital products.

In addition to improving your product, testing allows you to determine the right market and sales approach. If testers like your product, you’ve likely chosen the right market.

You should consult key company stakeholders if you discover problems and alter your product (e.g., UX designers for usability issues or copywriters for messaging issues).

You should start testing your product before release, but it doesn’t end there. After and before a new product launch, many products undergo numerous alterations as the competitive landscape changes.

4. Plan your go-to-market strategy

A go-to-market strategy is a comprehensive new product launch marketing plan that outlines each phase of the launch process.

It combines the information you discovered in the previous steps into a comprehensive roadmap. It helps generate interest in your product and reduces the risks of launching it.

You can utilize a template to organize the strategy for introducing your product. As you construct the plan, you should also consider which type of content you’ll use to attract a potential customer’s attention during the awareness, consideration, and purchase stage.

go-to-market strategy

Along with a new product launch plan, it’s a good idea to consider:

  • A marketing strategy: Every new item requires a marketing approach, even for well-known brands. Before release, have your marketing plan focused on critical issues and objectives.
  • SWOT analysis: A SWOT analysis can help you position your new product or brand correctly by examining its strengths, weaknesses, opportunities, and threats. Be aware of shifting customer tastes and technological advances that might jeopardize your position in the market.
  • Predict ROI: Before you invest in a product, you should attempt to estimate its return on investment. By figuring out how many people are part of your target audience and how much they spend on products like yours annually, you can better understand how much profit you might make.
  • Determine how you will measure success: Determine how you will benchmark success. List the steps and key performance indicators ( KPIs ) that will tell you whether your launch was successful.

For example, key marketing metrics (e.g., leads generated, traffic, and news coverage) will reveal whether specific strategies are working or whether you need to adjust them.

Ensure that your go-to-market strategy includes a launch timeline, and a launch date.

5. Set a goal for the launch

Make sure you jot down your objectives for launching your product before you get started on implementing your plan.

For example, establishing a new product name, raising awareness, or creating sales may all be goals for a release.

The best method to communicate the objectives of your release to the team is via SMART objectives. A SMART goal is specific, measurable, achievable, relevant, and timelined. Keep these objectives in mind when developing tactics for the launch.

SMART objectives

6. Generate buzz with promotional content

Before its release, you must generate interest in your product for it to succeed. You may generate hype for your product and gain customers’ support through excellent marketing. To accomplish pre-marketing objectives, you must plan them well in advance.

Since your marketing team will be working across several platforms, you must finely tune your content before beginning.

Here are some methods to build interest for your product:

#1. Create a landing page: Your product’s landing page should include critical information about the item and an appealing CTA (e.g., an invitation to join a mailing list for updates on its release). Check out our excellent landing page examples you’d want to steal.

#2. Develop an email campaign: It’ll be simple if your business already has related products and an extensive email list of interested consumers. You can start with an excellent email marketing campaign if you aren’t there yet.

Include a CTA that encourages people to sign up for more info and a link to the product page. You can use email marketing campaign examples to inspire your email marketing strategy.

#3. Use social media: Post teasers about your product on your own social media channels and seek out influential bloggers to create content and generate interest.

Remember to include journalists, bloggers, and other industry professionals who can notify the public about your new product.

A social media posting tool with content curation and reporting abilities can assist you with social media marketing.

SocialPilot is a great team and agency social media management tool. It’s simple to set up, quick to schedule content, and has several ways to keep your social media feeds full.

#4. Inform the press: Ensure that as many media outlets as possible receive an embargoed press release so that they will all discuss it on the crucial date.

An exciting press release is one of the most effective marketing tools and may help draw more consumers to your product.

#5. Consider an ad campaign: An ad campaign can be very effective at raising awareness and generating leads if it is well-targeted.

You should advertise on many critical channels identified while developing your go-to-market strategy if your budget allows.

7. Prepare your team

Everyone in your company, from marketing to sales to customer service, must be on the same page during a new product launch. Every team member must understand what to do at each launch stage to be effective.

Use automated project management solutions like Asana or Monday to efficiently manage and collaborate all the tasks related to the new product launch.

Your company and key stakeholders should be anticipating your launch and marketing efforts. Keep your firm up to date with your launch strategy through internal presentations, Slack, or email.

Customers will have a seamless, enjoyable experience interacting with your company if the entire firm is on the same page throughout the launch.

8. Launch your product

After finishing all the overhead steps, you can launch the product. You should advertise on the channels you decided on earlier when your product is released.

Hopefully, you will be able to gather the public’s attention. The more notice your product gets, the better.

You must work with your sales and support employees during and after the launch to ensure they have everything they need. You should be available to answer questions and coordinate your team as the day progresses.

To be ready for the worst, develop a contingency strategy for every risk in your go-to-market plan. As problems arise, you can address them promptly by acting quickly.

9. Gather feedback to improve your product

After you launch a product, you may discover that you need to improve or refine your sales and marketing approach. In addition, your customers and the market will offer you numerous suggestions in the months after release.

You may also discover that you can target other markets or that you will be more successful in a different one. As you move forward, you will earn your customer’s trust as a business that cares about offering outstanding service to its clients.

Before you launch your product, you should plan it. This will give you direction, with goals and metrics already in place.

improve your product

How to know when to delay a new product launch

There are three essential reasons why you might want to delay a new product launch, including:

  • A situation where you may delay releasing your product when it is not ready to create the best customer experience possible.
  • A situation where customers are not satisfied with your current product, or they might have a less than adequate experience with one of your existing products. Before launching and advertising a new product, you should ensure that your current customers are satisfied with your existing product offering.
  • A situation where something occurs on an international, national, state, or local level requires your target audience to shift their attention away from your enterprise and its new product launch. In that case, you must wait until the right moment to release your new product.

It is essential to remember these three pointers during a new product launch.

causes of new product failures

Use social media marketing tools for a perfect product launch

Manage all of your significant social media accounts and enhance your social media effectiveness with automated post scheduling and other unique features in one place with social media monitoring tools.

SocialPilot is a social media marketing and scheduling tool for small businesses and digital agencies. It provides an excellent feature that suggests content to repost based on your company’s sector.

socialpilot

You may enter keywords into the search box to receive a list of posts to consider. If you believe the content is relevant to your audience, you may add the post directly to your schedule.

There are marketing analytics reports for your social accounts in SocialPilot. The reports include traditional marketing KPIs and are presented in an understandable visual format.

Facebook analytics and reporting tool

Some excellent extra features include recognizing the greatest influencers who reacted to your posts and listing the most popular hashtags you’ve used. This can also be of great help in planning your next product launch.

Conclusion

It’s both thrilling and challenging to introduce a product. A successful marketing strategy is critical. You must identify your target audience, perform extensive market research, and develop enticing social media advertisements to reach the right clients.

Excellent communication and a comprehensive plan are critical to success. Use these steps and pointers to stand out from the pack and make a big splash with your next launch.


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