Posts in category: Knowledge Base

With over 2 billion monthly active users, Instagram is one of the world’s most popular social media platforms. And it is showing no sign of slowing down.

It’s no wonder that countless companies are turning to ‘Gram to strengthen their online presence and drive more traffic. Of course, just like any social strategy, you’ll need to ensure you’re approaching your Instagram content in the right way to get great results.

There’s more to becoming an Instagram success than sharing countless pictures online. You also need to figure out how you’re going to engage with your followers through every snap, Reel, story, and hashtag.

Here are some of the most essential content creation best practices to add to your Insta campaigns.

Instagram Video Content Best Practices

Let’s start with a rising star in the Instagram content creation landscape: video.

Ever since the introduction of Reels and Instagram Live, the social media company has been pushing more focus towards its video options – encouraging people to share clips, as well as snaps. In an era where tools like TikTok are skyrocketing in popularity, the video could be the key to your success.

There are different kinds of video features on Instagram to explore:

• Instagram Reels: Reels are the most popular and creative content format on Instagram, wherein you can create entertaining, immersive videos of up to 90 seconds to express your brand story creatively.
• Instagram stories: Short video clips (often 15 seconds or less) that are generally casual, low-pressure, and easy to make. They also disappear within 24 hours unless you pin them to your highlights. That makes Stories a great place to experiment.
• Instagram Videos: The IGTV feature and in-feed video of Instagram merged to create one single video feature. Now you can post both short and long videos anywhere between 3 seconds to 60 minutes. A perfect way to create informative content, like how-tos and product demonstrations.
• Instagram live: Instagram Live is all about live-streaming. According to studies, 80% of customers would rather watch a live stream than read an article. Instagram Live is a great way to generate credibility for your brand by showing your audience “behind the scenes” of your company.

Most of the more popular Instagram video posts showcase quick how-to’s, behind-the-scenes insights, or stop-motion/time-lapse content. You can also get seasonal with your videos like Tesla did with this Halloween-focused post.

Tips for Instagram video content

To make the most of your video Instagram content, the best thing you can do is experiment with different formats. Different video tools offer their own unique benefits.

For instance, the temporary nature of Instagram Stories makes them an excellent choice for people who are experimenting with different kinds of video material. Stories are also perfect for limited-time sales and promotions.

If you want to get involved with the latest in Instagram content options, you could consider using Instagram Reels for business. This feature is very similar to TikTok, allowing users to create 90-second videos with audio, effects, and various unique tools.

With Reels, you can add AR effects, audio, and even timers or countdowns to your content, helping you to engage your audience. There’s also the option to share your Reels with dedicated groups so that you can test your latest content with a specific audience.

Handling multiple Instagram video formats for multiple clients is a herculean task – if only you don’t automate it.

With SocialPilot, you can schedule almost every Instagram post type to go live automatically. Yes! We are talking about Reels, stories, in-feed videos, carousel posts…you name it. With the power of automation in your hand – plan, create, and schedule early for multiple Instagram accounts at once.

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Show off your brand’s personality

Video on Instagram is an excellent way to showcase your unique personality. Creating fun stories you can pair with your standard Instagram posts gives extra depth to your brand’s identity on the web. You can also take advantage of countless fun features, from polls and Gifs to music that makes your videos instantly more entertaining for your followers.

Find a theme

It doesn’t matter whether you’re posting videos to your newsfeed, Reels, or IGTV; you need to be consistent. Finding a theme helps you to create the most engaging videos that speak to your customers and maintain the general essence of your brand. Some companies are bright and friendly, while others are about social movements and taking a stand.

Make it beautiful

All visual content should be stunning – whether it’s an impromptu live stream or a fully produced video. Some of the videos you produce on Instagram might be slightly lower in quality than other clips.

However, you should always be aiming for a pristine brand image. Consider things like white borders to keep your content looking clean. Maintain consistent presets so you’re not constantly switching between filters, and keep the color themes that matter to your brand in mind.

Instagram content best practices: Feed content

Beyond the wonderful world of video, there are still plenty of content types you can experiment with on Instagram. The most obvious option is the content that you post to your feed. This can be in the form of video clips, pictures, or even text-based quotes.

So, how do you make sure that your feed content is amazing?

Start by getting the timing right.

There is a time and a place for everything – even your Instagram posts.

Conduct a quick search on Google for “Instagram posting times,” and you’ll find dozens of studies telling you the best times to publish, depending on things like industry and location.

For instance, the best time to post on Instagram in the media and entertainment industry appears to be at around 9 am on a Friday morning. You can also get great engagement in this niche on Wednesdays, Thursdays, and Fridays during typical work hours.

Remember, when using data available from other companies to plan your social media scheduling, make sure you supplement it with your own insights. Studies can give you a basic idea of when the best time to post might be for you. However, it’s up to you to analyze your audience and find out when they’re the most active.

Your own research mixed with the best practices guidelines available online will help you to schedule your content at the perfect moment.

You can also use some of the best third-party Instagram tools to find out your personal best time to post on Instagram more easily.

Best practices for Instagram feed content

Aside from picking the right time and day to post your Instagram content, there are other steps you can take to make your profile more appealing too. For instance:

Post Instagram content that’s engaging and high-quality

High-quality visuals are at the heart of all Instagram best-practice guides. Scroll through the world’s most popular feeds, and you’ll find that every photo is carefully curated to deliver a specific aesthetic. Great images and videos connect with your audience. They also show that you’re a professional committed to providing genuine quality.

Just look at snaps like this from Airbnb – they instantly inspire you to learn more.

When producing Instagram content for your feed, make sure that your pictures are the highest resolution you can get. Free image editing tools like VSCO Canva will help you to enhance your photos and add other elements for brand consistency, like borders and filters.

Stay on top of evolving trends

Instagram is constantly changing. Most recently, we’ve seen the arrival of Instagram Reels to make Insta more compelling for the younger Gen Z users who seem to prefer tools like TikTok. However, new opportunities appear on Instagram all the time. If you want to produce the best content, you need to understand what’s available on Instagram.

Remember, Instagram has some of the best engagement levels of any social platform, but different customers will engage more with specific kinds of content. Trying out the latest trends will help you to figure out what really speaks to your audience.

When you post something new, like a different style of video, or an Instagram Reel, ask for feedback from your audience, and get them to let you know what you’d like to see more of.

Know Your Audience

Finally, don’t just throw out new content at random. Get to know your audience and figure out what they’d want most from you.

If you don’t have a buyer persona yet – make one, outlining all of the information you can gather about your audience, including their gender (majority), location, age, and other essential facts. Once you know what kind of audience you have, you can begin creating content that’s appealing to them.

For instance, a younger audience might respond better to short video clips than text-based posts. Instagram analytics on your back-end will give you some handy metrics so you can figure out which kinds of content work for you.

Remember, getting to know your audience will also make it easier to decide which #hashtags you need to use to help customers find your posts.

User-generated content best practices

We’ve looked at video content and the very basics of Instagram feed content – but there’s another point worth exploring still. User-generated content is one of the most powerful assets any business can have on social media.

UGC on Instagram comes in the form of reposts and content created by users specifically for your brand. The easiest way to expand your content portfolio on Instagram is to ask permission to repost anything you see on your newsfeed that seems relevant to your brand. Crucially, you do need to follow some reposting etiquette here.

Make it clear in your bio or caption that the photo you’re posting isn’t your own. You’ll also need to DM the user and ask for permission to reuse the content. Once you’ve got permission, you can use a tool like a Repost for Instagram to add a watermark to the reposted content.

Remember, include a @Mention in your post, sending traffic back to the original content creator too.

How to generate more user-generated content

User-generated content is excellent on Instagram because it’s a chance to show your audience that you’re part of a wider community. With UGC, you can share posts from other influencers and social figures. If those pros @Mention you in their next post, that sends unique traffic your way.

Posting user-generated content also shows your audience that you’re interested in what they have to say and care about their opinions. This strengthens the relationship between you and your follower.

On top of all that, with UGC, you get some extra social proof for your company. Content from happy customers and clients doesn’t just shake up your news feed; it gives you visual confirmation that people are using your products – and they’re satisfied with them. Check out this post from Lush, for instance:

To earn more UGC for your Instagram feed:

• Create a branded hashtag: Hashtags are a valuable addition to any Instagram content strategy. However, they’re incredibly important when you’re trying to earn user-generated content. Sharing a branded hashtag like Nike’s #JustDoIt will make it easy to find customers who are sharing content related to your brand.
• Run giveaways and contests: People love getting things for free. Ask your audience to share pictures of them using your products for a chance to win something – like a gift or a massive discount on their next purchase.
• Work with micro-influencers: Find micro-influencers that already have a connection with your target audience and ask them to create content for you in exchange for freebies. You can build a better reputation and update your content this way!

Making the most of your Instagram content

Instagram is a popular social media platform for a reason.

People naturally respond to better visual content than written text. We love scrolling through amazing images and videos every day. It’s an excellent way for brands to make connections with their target audience.

However, just like any social media campaign, you’ll need the right strategy to stand out on Instagram. A powerful content plan that considers each of the three elements above will give you a diverse and immersive way to connect with your audience.

Remember, don’t forget the basics of social media posting too. Use hashtags to add more context to your campaigns, target your posts specifically to the audience that’s right for you, and always look for new chances to engage and delight your followers.

Good luck with mastering your Instagram content.

“The beauty of developing a video marketing plan is that you are making it easier for the viewer to be exposed to the information you are trying to communicate.” – Chris Sandoval, Why You Need a Video Marketing Plan Right Now!

True that!

Video Marketing is going to stay here. 81% of marketers say video has helped them directly increase sales.

And with 85% of the users in the U.S watch video content on any of their devices, there is no doubt that videos have indeed become a vital part of all social media marketing strategies.

Smart businesses are finding innovative ways to increase their reach on social media, and devising a video marketing strategy will be a powerful way to connect with the consumer.

In early 2017, Facebook announced that it will give videos that are viewed for longer, higher preference in the ranking of the News Feed.

Not only Facebook, recently Instagram launched Reels, a short-form video feature to tap into the ever increasing demand for video content. Similarly, there are various applications that only targets video content.

Phew!! That looks like serious competition brewing in the social media video marketing scenario!

The key win with Video Marketing is to weave a beautiful story to market your products, such that it engages the audience and leaves them asking for “What’s next?”.

Thereafter build an entire series to keep them hooked on.

So have you started leveraging the power of videos for marketing your brand? Let’s explore ways to plan out an effective video marketing tips.

1. Understand the purpose of creating the video

With exemplary tools and cameras in the market, getting a video made is no hassle these days.

But wait!

Do you understand the exact purpose of having a video marketing strategy? Though the purpose of any marketing strategy is to get a good ROI, you have to maintain a balanced approach and abstain from seeking too much self-praise.

The above video is one of the most shared Google ad. It’s cute, sentimental, and funny, and has all ingredients that will make the viewer enjoy and share the video on social media.

Roughly, here are a few things you have to probe into, to sum up your video content marketing.

• What kind of content will we make? Educational, entertaining, hypothetical, or realistic.
• Who exactly is your target audience? Understand the demographics, age groups, and preferences of the audience using effective social media analytics tools.
• The budget, of course!
• Understand what lures the audience the most and why they will be compelled to share the video.
• The content you create should be entertaining, informative, and interesting.

2. Determine the “theme” of your video

Quality content was and will continue to be omnipotent…..only if it reaches the correct audience. Once you understand who your video marketing strategy is directed towards, you should start working on the theme and content of the video.

Some of the themes that companies use to develop a video marketing strategy are broadly classified as under:

• How-to videos
• Storylines
• DIY videos
• Leaderships discussions and talks
• Customer testimonials
• Company policies and culture
• Documentaries
• Help and support tutorials
• Demos
• Webinars (recorded)

The right theme selection of the video could be your showstopper. Check out this advertising video of chatbooks -This ad commercial describes the automatic photo book app with subtle humor, wit using funny motherhood woes.

3. Who will develop your video content?

You could develop a video in-house or outsource it to a developer. This factor entails assessing your resources, budget, and the audience and the time involved.

There is no dearth of talented vloggers and video content creators who would develop an amazing video content for video marketing platforms like YouTube and Vine. And if you have the best video tools in place, you can script your video and develop it yourself.

Most people have switched to digital marketing and have realized the power of video content. It is gaining a lot of popularity, more so in remote work, people are increasingly relying on video conferences. Some even go for video chat app development to make communication easy and more streamlined.

The “Dollar shave club “ video made America sit up and notice. The secret– The content creation team has done some outstanding work by creating a delightful user experience.

4. Reach out for the unthinkable

Seems impossible?

Well no. The best marketing ad campaigns are the ones that leave the viewer wanting for more.

This video by “Old Spice” kept the viewers on a lookout for the next episode. If viewers like a video, they will like, share, and connect with it. The videos should be interactive and have a touch of personalization.

Add a call to action strategy like a coupon code or a discount offer that compels the viewer to mention and share your video.

At times the audience loves the video but does not gain anything from watching it, so does not bother to ‘share’ it further.

A How-to video also works well as it is informative and useful to the user. Short-form videos are also great for communicating with the user in a concise manner. Apps are available that turn videos to less than 10 seconds and you can post them on Twitter and Instagram.

You will watch it till the end. Trust me!

There are platforms that are budget-friendly and also provide low turnaround times. With an efficient video content creation team, all you have to do is to promote and market your videos using the best social media marketing tools.

Once you have completed the task of making the video, it has to be uploaded at the correct places. 64% consumers are more likely to buy a product when they see its corresponding video.

Using an efficient Social media analytics tool is the perfect way to analyze certain important factors before promoting your video. These tools help you track the audience growth, demographics, age, gender and other detail of your fans and followers.

Based on these statistics you can further discuss and plan how and where to promote your videos. Facebook and Youtube are great marketing platforms and help to maximize your reach with the customers.

You can have an entire section of videos on your website, or start by adding the videos to blog posts.

The wide-reaching platforms like Facebook and YouTube can be used for paid advertising as they run on lower CPMs compared to other private blogs and social media channels.

Virgin holidays do not shoot videos to make an advertising campaign.

Instead, they record videos in real time and upload it to several social media channels, to make the users get the ‘real’ location feel.

The videos are so well captured from different locations across the globe that the users momentarily find themselves in new travel locations. This ad makes the viewer feel the ‘change’ of going for a holiday, by giving him a glimpse of the holiday spots.

6. Optimization – To get the best out of your video marketing plan

You are ready with an outstanding video content and have uploaded it at several platforms.

Work complete?

Well, no. It’s just the beginning of your marketing strategy.

Scheduling your video content at the correct time helps in greater reach and visibility. Apart from YouTube, Facebook live videos are becoming popular social media tools for video marketing. Some tips for your video marketing are:

• Keep a consistent publishing schedule for your videos with the help of any of these social media publishing tools.
• Rather than focusing on the advertisement, make the video a medium to educate, communicate and interact.
• Make use of user-generated-content to pitch your sales volume. It does not just generate a greater response; it will also develop your line of trusted followers.
• Incorporate Facebook live videos in your video marketing strategy.
• Your videos must be powerful enough to convey the message even if the sound facility is not available.
• Track metrics like the attention span, click-rates, best posting times, and content leads of your videos.
• Use suitable keywords in the video title and tags to make videos appear higher in the search engines.
• Apart from the big names, make use of micro-video sharing sites like Snapchat, Instagram, Dubsmash, and other apps that are designed specifically for smartphones.

Scheduling and Publishing videos through SocialPilot

But the biggest and perhaps the most underrated strategy is to post consistently on your platform. As a creator or a business, once you have your videos ready to share, the next step is to publish them on the right platform at the time when your targeted audience is most active.

We highly recommend that marketers refrain from uploading their videos on Youtube alone and sharing the link on other platforms since most social media platforms encourage native videos as they don’t want to lose traffic coming to their website.

However, it is difficult to constantly plan and upload a video regularly. That’s where a social media automation tool like SocialPilot comes in handy.

With SocialPilot, you can post native videos on your Facebook Page and Group, LinkedIn Page, and Twitter from a single dashboard. And of course, you can also schedule videos on the biggest video platform of all – YouTube. So, go ahead and get started.

To know more about scheduling videos from SocialPilot, start your free trial now.👇

Wrap-up

So when are you coming up with your next video as a part of your social media marketing strategy? If you are well equipped to meet the ‘video revolution’ that has started sweeping all social media channels, plunge head on and start recording videos.

Here is a perfect example of Usher’s “Don’t look away” to support my statement:

If a video touches the audience chords, they will share it and view it over and over again. Innovation, creativity and correct scheduling of your videos can make them the most effective marketing weapon of your brand.

Video marketing is particularly useful for startups and small businesses who want to get recognized fast and build their brand identity.

You have built a beautiful piece of work, feel free to share it across several media platforms to the right audience, and at the right times though.

If your video content has potential, it will be shared and appreciated leading to a successful video marketing campaign.

Since Stories were first introduced, they’ve completely 💯 stolen the show on Instagram. As a result, Story-like content spilled over to other platforms, including Facebook, Twitter, and LinkedIn.

Some worked, and some miserably failed, but none of them could touch the popularity of Instagram stories.

However, you may have noticed that Instagram is getting a little bit crowded 👣.

According to social media statistics, daily active users of Instagram stories are 500 million.

Since Stories are hyper-popular, that also means that more Story content is being shared on the platform daily. With that, you must be facing a lot of competition from other brands, influencers, and advertisers as compared to other platforms.

So if you want to get your brand noticed 🙋🏻‍♀️ by your target audience, then you need to go the extra mile to make your Stories more unique and outstanding.

You may wonder: 🧐 “How is it possible to get more visibility with Instagram Stories?”

For that, we need to look at the top brands and influencers who are leading the way.

• What do they do to attract more eyes to their content?
• How do they create Story content that not only people like to watch but also builds brand awareness?

If you’re ready to level up your Story content creation game, in this post, we’ll show you our picks for the best tools and techniques to make your stories stand out from your competitors.

Let’s dive!

How to make your Instagram Stories POP?

Here are 10 ways to make your Insta Stories pop that are suitable for both beginners and advanced creators.

1. If you’re a beginner, start with a professionally-designed template

Not everyone is a design wizard 🧙. And that’s okay – luckily for us, there are plenty of apps that offer free and paid design templates for Instagram Stories.

Some of the most popular apps to find editable templates are Canva, Spark Post, and Over. My advice is to take some time to explore the options and find the templates that match your brand style and voice. Then, customize 🎨 them with your images, fonts, and colors.

2. Add unique filters and effects 🌈 to your Instagram Stories

A good Instagram filter can make even the most basic photos or videos look more appealing. Not to mention the time you save if you had to edit each photo before posting.

All you have to do is to search for an effect in Instagram’s Effects library and save them on your Stories camera. This way, whenever you record a new story, you’ll have your favorite filters handy and won’t have to do a new search each time.

Here’s how to search and discover new AR filters on Instagram:

Step 1: Open your Stories camera and scroll all the way to the right

Step 2: Next, tap on “Browse effects” to open the Effects library

Step 3: Scroll through the Effects gallery and choose an effect you like

Step 4: Record a new story using this effect.

Productivity Tip You can also create your own AR effect or hire a designer to do it for you. This way, whenever someone uses your effect, you’re building brand awareness.

3. Make your Stories pop 🎉 with storytelling

There are many ways you can incorporate storytelling on Instagram, but one of the most effective methods is filming a 🎥 video story. When you show your face in front of your audience, people are more likely to listen to what you have to say.

So how to do social media storytelling that people will love and engage with?

• Spend some time planning the script ✍️ Think of what you are going to say and in which order. Rehearse speaking to a camera and time your speech duration. This will help you gain more confidence and reduce errors.
• Try not to make your story a long 20 min vlog 📹 Stories are popular because they’re short and sweet. The ideal length of a story is between 7 and 10 slides (about 2 minutes). If you feel you want to share a longer story, you can record an IGTV video instead.
• Add interactive stickers to alternate slides 👾 to keep your audience hooked and watch until the end. Don’t forget to ask them questions and encourage replies.
• What can you talk about?🎙 Introduce yourself, talk about a new product, share a life lesson, or talk about a mistake you made early in your business. The options are endless. But make sure you let your personality shine through.

Example: Bluebottle coffee tells the story of how its beans are processed. They show their employees doing behind-the-scenes work and employ storytelling to captivate the Story watchers.

4. Make your Stories more engaging with interactive stickers and GIFs

Stickers are not a new feature on Instagram – but they’re constantly evolving, and new ones are added to the app daily. So if you’re looking to make your stories pop – the easiest way is to add interactive stickers and GIFs.

Simply tap on the smiley face 😊 icon and choose the sticker(s) you want to add. You can create a poll, quiz, ask a question, set a countdown⏳ timer, or add animated GIFs 💝 to make your story more dynamic.

As noted in this guide from Boosted, Instagram polls are especially useful for brands as a means for gathering audience data while also providing a low-friction mechanism for interactivity. “Instagram polls not only help you to get extremely valuable feedback from your customers, but they also help to generate attention for your brand and keep your followers and customers engaged.” the guide explains. “Once your Story and poll are live, many of your followers will share the poll and give their answers. If they do this, then you can get a lot of valuable data from your poll.”

Lego created this fun Instagram quiz to engage their audience and, at the same time, promote their new “Mandalorian” figurines.

Want to know a cool fact?

Using interactive stickers can make your stories more engaging. 9 out of 10 brands surveyed by Facebook saw an increase in video Story views and engagement.

5. Schedule 📆 Your Instagram Stories

Next, we got a hack to increase productivity and save you tons of time.

Posting stories is going to be a daily affair. To keep the audience engaged, you need to stay CONSISTENT.

But we all know how long it takes to create just one good story. Now imagine taking time to create stories every day. This is where you need to do some pre-planning.

The best course of action here is to create all your preordained stories at once and schedule them beforehand.

There are two ways to schedule your Instagram stories: Facebook Business Suite and a third-party scheduling tool.

Using Facebook Business Suite to schedule Instagram Stories for a single account is optimum. However, if you are managing the Instagram business profile of multiple clients at once, then it can get mentally taxing to juggle between different accounts to schedule your stories.

To effectively maintain your multiple Instagram profiles and sanity, you can use some of the best Instagram scheduling tools.

Tired of juggling between multiple Instagram accounts to post stories? It’s time you start scheduling them.

Use SocialPilot’s unparalleled Instagram scheduling tool to plan, create, and schedule your stories way before with SocialPilot. While scheduling, you can see a preview of how your posted story will look after publishing. Being consistent with Instagram stories on all your client accounts is no longer a dream!

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6. Make your Stories unique with 🔤 custom fonts & overlays

Bored with Instagram story fonts? You can create your own fonts. There are two ways you can use unique fonts on Stories that will get people’s attention.

• Download the app Over and pre-edit your stories with custom layers of fonts before posting
  
• Create transparent stickers using custom fonts in Canva and import them to stories as an image overlay
  

Productivity Tip Want to take your stories to the expert level? Sign up for an account on Giphy and start creating branded GIF stickers which you can then add to your stories.

7. Add a touch of mystery with transparent overlays

Want to share a sneak-peek 👀 of your upcoming launch? You can add a transparent overlay to your images that get people’s attention but also let them wait for your BIG reveal.

How do you create this effect?

You can use the in-built drawing 👩‍🎨 tools!

Choose the highlighter pen tool ✏️ to select a standard color or use the color picker 🎨 to choose a custom one, then press & hold with your finger on the screen.

A transparent layer in the color you’ve chosen will cover your photo.

Productivity Tip: You could also take it a step further and erase portions of the top layer to draw attention to a specific point in your image.

8. Add captions to your Stories so people can watch them even with the 🔇sound off

Instagram automatically plays Stories on mute. So, if you’re sharing a clip of yourself talking, it’s a good idea to add subtitles to your Stories so more people can watch them.

But typing them in can take a long time. Instead, I’d suggest you use an app like Clipomatic that will automatically display captions as you speak.

9. Create custom backgrounds for promoting new posts

Sharing a post from your feed to stories can help you drive traffic to your new post. But instead of sharing a picture with the default background, you can create a Story template and use it to shout out your new posts and get more clicks.

10. Create a photo collage by uploading multiple photos from your camera

The photo collage trick is great for showing different angles of your product or sharing a collection in just a single image.

Here’s how to create a collage:

Step 1: Have your images ready (pre-save them into your camera roll)

Step 2: Create a new story and select the first image

Step 3: Tap on the smiley face icon and choose the multi-image sticker

Step 4: Select all the images you want to add

Step 5: Arrange the images and complete your story with text and other graphics

11. Animate your Stories with Mojo

Coming up with content ideas and writing a storyboard for videos can take a lot of effort, even for professional designers. That’s why I want to introduce you to Mojo.

Mojo comes with a library of professionally-designed video templates for Insta stories. Choose a template. Upload your videos and images and download your professional story. And you’re done. These animated videos will keep your audience hooked and watching till the end.

Conclusion

There are many advantages of using Insta Stories frequently and consistently. The best part? You don’t need to be a professional designer to create beautiful stories.

So all that’s left to do now is…open your Instagram app and get creative! We hope these Instagram story hacks will help you design fun, creative and unique Insta Stories that will make you stand out from the competition.

Blogging sounds quite common, doesn’t it?

For every topic you can think of, there is already something written about it.

Can you think of the total number of blogs out there?

Well, we are sure that the number is too huge. But does the number of blogs your write matter or the number of readers you have

Of course, it’s the readers that matter.

So, the most frequent question that comes into a blogger’s mind is – how to promote a blog and get more people to read it.

That is what we are going to focus on today. Blogging is the soul of digital marketing, and it’s crucial that we get more readers.

There would be no sense in blogging if you don’t have an audience, right? Unless you have a different motive for blogging.

Okay, if you are still hung up on this blog, I am sure we have the same motive – to promote blogs better!

There are tons of marketing avenues available under the digital marketing umbrella where you can promote your blogs.

In this article, we are going to discuss all the “How-to’s,” Do’s, and Don’ts of blog promotion. Let’s roll!

1. Share on Blog Promotion Sites

Sharing your blog on promotional sites helps a lot in driving traffic and boosting engagement on your blog.

You can post summaries of your blog or a few of your original content on these mentioned sites.

As these sites already have a healthy flow of traffic, your blog is more likely to receive more attention:

• Medium
• Growth Hackers
• Zest
• Blogger
• WordPress

2. Re-visit your Older Content

If you’ve written a valuable piece of content that needs to get the limelight, then sharing it once does not solve the purpose.

Neither does creating new content every time. You need to re-visit your older content, update it, and re-share it with a fresh perspective.

If you’re struggling to create well-written copies, use the help of professional essay writers to ensure the high quality of your content.

How does one get more eyes on older content that has neither been republished nor discovered by the google bots yet?

Besides Google, you can leverage social media as well!

Nowadays, your audience is scouring social media channels as much as it is looking for information on a search engine.

These new-age search engines help you build a relationship with your target audience.

You can re-share your old posts on social media using digital marketing automation tools like SocialPilot.

How to do that, you ask? It’s simple.

Once you’ve made changes to your existing blog, you can dive back into the social media analytics of your page, find the blog you want to re-share or repeat, tweak your messaging, and voila! Your post has been re-shared.

3. Re-purpose your Blogs

Of course, you promote it. But did you know that you can promote your blog by turning it into different content formats for different platforms?

BTW, that is repurposing.

Repurposing the same content provides you with the opportunity to reach a larger audience and reinforce your message.

For a head start, you can repurpose your blogs that have been working really well so far. So, here’s the answer to the question, How to get your blog noticed?

You don’t need to create content day in and day out; just repurpose the already created content to reach more people!

Here’s a case study to tickle your brain:

Whiteboard Fridays by Moz

Team Moz creates Whiteboard videos every Friday to better understand their audience. But, it doesn’t just end there. They further distribute those videos individually and also turn them into blog posts.

Repurposing means using the same content ideas but just a different medium to present it.

You can repurpose your content as

And every other way you can think of!

People have various preferences of medium to consume content, and providing them with options increases your chances of being noticed.

4. Engage with your Audience

Can’t put enough emphasis on this! Even if you have a huge following and connections on social, you won’t be able to convert them into your audience until you engage with them!

Comment, share, like, and engage with your followers in all possible ways.

• Message them a link to your blog. Ask them what they liked and, more importantly, what they didn’t! This will help your readers to know you personally as well as help you understand your readers better!/li>
• Don’t Miss the Small Platforms What’s fascinating for one person might not fascinate others, and that brings the possibility that readers are spread across all the small and big social media platforms.

  Even if you are thinking of ditching the platforms like Quora and Reddit, then drop the plan. Quora helps a lot in driving back to your blog page. Focus on these platforms and create visibility for the users.

  

  Suppose you want to promote your blog or your website or a new update and let your kind of audience know about it. Simply find the related questions and answer, mentioning a link to your blog or website.

  Also, you need to stick to the guidelines for content these platforms ask. For example, one platform may support lots of images, one will support a lot of content, and some may support both and encourage videos as well.

5. Connect to Influencers

Regardless of the industry, you are related to, you will find certain people to be more active on social media.

These highly active members are termed influencers and often tend to have a high number of followers.

It would be beneficial for you to establish a connection with them and convince them to share your post on their network.

Simply find the influencer of your niche and start engaging them in the most natural way. You don’t need to sound like a greedy marketer who is trying to gain benefits with others’ efforts.

Reply and comment on the posts that interest you, and your next step will be to include them in your posts.

If you are giving them advantages for free, there are 100% chances that they will publish your content in their network.

Also, provide them an opportunity to post on your website and encourage them to promote it.

Also, you could invite them to post a guest blog on your site. This way, they’ll be promoting their blog, but your site indirectly!

6. Build a Community or Be Part of One

Every social media platform has a feature through which people of the same interests connect. Communities, Groups, and connections are the name given to these groups.

• Post Your Content in Several Groups You will have to identify ten such groups or communities where you can share your content. Make sure the group is active as there are a lot of dead groups too. Check the number of members in the group, and also by posting one or two blogs to test whether you get a considerable response or not! Share your content in each of these groups and see how the traffic boosts.
  
• Message Your Connection In These Groups You need to endorse your content so that people come to know about its goods. For this, you can directly approach your connections and ask them to share your post on their network.
  In return, you can offer them your cooperation in promoting their posts. There are several groups on Facebook as well as slack where you can promote your blogs.

7. Don’t be a Spammer

Less is more! Know when to stop.

Some of the users complain about accounts sharing too much content.

Sometimes people keep sharing the old content every hour, and this particular strategy might lead to a few clicks, but in the end, it will only be hazardous, annoying your regular followers. Stick to these rules if you want to avoid this ugly situation:

• Know what your followers like to see and when they are more likely to visit your profile.
• Rather than a crowded schedule, stick to a smart one
• Get into the follower’s shoe and see what you would like to read
• Never force something on your followers that you would dread to take
• Always provide value to your post, no fluff at all.

8. Befriend your fellow Bloggers

You are more likely to succeed if you are a part of a blogger community.

To be specific, cross-promote content to reach a wider audience. Try and connect to people from the industry as you, with a similar profession, and collaborate.

If things go well, you might share their audience. However, the approach should be utterly professional and value-oriented.

Here is how you should approach:

• Create a List
  Listicles are the most brilliant form of content, and if you can create a post saying – top 10 bloggers mentioning and linking each blogger’s name, it is going to work in your favor.
• Share their Content
  Read the blogs of your fellow bloggers and appreciate the information shared. Twitter is the best place to do so, as you can quickly mention their name and post a comment. Once you do so, the fellow blogger will get a little familiar with your name and might surf your profile and click on the blog linked to your profile. The chances are high that they return the favor by promoting one of your content.
  

9. Leverage Notifications/ Pop-ups to Build Email List

Email marketing is one of the most powerful ways to increase your blog readers and turn them into loyal followers.

It’s the personalized nature of emails that helps you make a more meaningful connection with your first-time followers. Once you get their attention, it’s easy to send them new blogs and other offers.

But the question begs, how do you get people to subscribe to your email lists at first?

The answer is using pop-ups.

Pop-ups are small windows that appear with a call to action while scrolling through a webpage. By now, you have probably seen one on this page (else, our web designer is in trouble).

There are several apps, such as iZooto, a web push notification tool, and Optin Monster, where you can create pop-ups. These are very useful to generate leads as well as retain your audience. Offering some valuable content, free or discounted subscription is always a good idea to encourage lead generation!

10. Leverage Social Media Platforms

Update your bio

Start with promoting your blog on your profile. Update your existing social media profile with a link to your blog.

Visitors might love to see your writing skills and can even turn out to be your loyal reader. Plus, this is the best way to start promoting your blog.

People who are already connected to you on social can access your blog easily!

Optimize for every platform

Every social media channel handles the images, texts, and videos differently, and you have to utilize them as your strength. For example, Twitter supports posts with images; if you post your content with a captivating image, it can bring you many clicks.

Use hashtags the right way

Find out the trending keywords and club them with the hashtag too. Hashtags increase the visibility and reach of the post.

You can check the trending Hashtags on your Twitter and Instagram accounts and use them for your posts. However, you need to be particular with the use. For example, on a Facebook profile, use no more than 2-3 hashtags, but on Pinterest and Instagram, you can use 5-6 or more hashtags.

Schedule your content

Once you have linked your blog to the social media accounts, figure out the time slot in which you should post about your blogs. Every platform has its time of high and low hours, and you need to promote your content accordingly!

If we talk according to the current survey, Facebook sees a lot of users between the slots of 1.00 pm to 4.00 and then during the morning hours from 9.00 to 11.00 am, whereas the traffic for Pinterest surges during the night, after 8 pm. If you hit the traffic hours of these platforms, the results will be better, and you will directly get into a bunch of readers.

You don’t need to send your posts one after another as it will only annoy the followers. Here is an infographic that will guide you to the right time to share your content on different social media platforms.

Write posts that hook the reader!

Write copies that prompt the reader to click on the link. Getting them curious about the topic always works. Ask questions that your audience can’t resist. Use a striking quote related to your topic.

After you hit the publish button, what do you do with that piece of content?

Such things tend to hook the reader.

Use compelling creatives

Text-based data has already taken a back seat, and it’s time for the visual-centric approach.

More than 65% of the people consider themselves to be visual learners and avoid reading long paragraphs. Understanding this simple phenomenon will help your content perform better.

Here is how you should proceed:

• Capture the Attention of Your Audience: Most people skim through the content to find out exactly what they are seeking. If you post a long para on your social media without any images, it will turn off the user. On the other side, if you take advantage of images or videos, you can grab the attention of the reader, and they might stick around exploring the benefits of your posts. You can use tools like Canva & PromoRepublic to create engaging images for your blogs to look attractive.
• Break the Text: Instead of writing the entire content in one go, focus on step-by-step guides. Breaking the text in between makes people stop and read what you are saying, and this would help you gain visitors for your blog posts.
• Add some colors to it: Adding images to your post has a connection with color psychology. When you add images to the post, you give a contrast to the boring text, and users stop by to see the exciting part. The trick here will be making your content more stimulating so that you can spice up boring posts. See the post below and how the image is adding a pop of color.
  

  Pinterest, Instagram, and Tumblr are the best examples of how much people adore image-based platforms. Millions of users are using these platforms because the image is always better than the text.

Shorten your links as well as add snippets

Don’t you hate the long stream of gibberish blue words added as a link in your otherwise perfectly crafted caption?

It’s time you turn your long URLs into shortened links to give your audience a better experience.

Experts recommend using the shortened form of the blog link on your social media profiles. The rate of clicks increases when you put a shortened link, and to do so, you can use link shortening tools like Snip.ly.

Automate your Social media

The key to getting successful on social media lies in consistency. However, being consistent on multiple social media channels can be a herculean task.

This is where you use a social media scheduling tool to make your life easy. What’s that? A Social media scheduling tool creates and schedules your social media posts way ahead of time, saving you a lot of time and effort.

Scribbling blogs is already too hard of a task. Let SocialPilot automate their promotion for you on every social channel.

The combination of its scheduling prowess and RSS feed automation puts your blog promotions on Fastrack. Simply add the URL of the RSS Feed, and SocialPilot will publish all your RSS content to your social media accounts. Decide the number of posts you want to publish daily, and SocialPilot will do it for you.

Start Your 14-day Trial

Using these tools, you can also reuse your old content. Just add a new title and share it on your social media platforms.

Are you Ready?

At first, it can be overwhelming to promote your blog on multiple marketing platforms. It’s best if you start with a place where you are already established.

Technology is evolving at a drastic pace today! It is important to keep up with the new trends to keep your blogs as marketing strategies relevant!

Start slow and lay out the foundation to invite success in the long run.

Sharing your blogs is fun, and the result is everything worth the effort. Also, the task and goal are very simple; you just have to utilize the tools around you, and traffic will be boosted for sure.

Watching what’s on the agenda in the design world is an extremely entertaining experience. Even when a new trend seems hackneyed at first glance, it can turn out to be fresh and unusual. Modern designers in their pursuit of trends are not so much trying to jump on a moving train as joining a real revolution in graphic images.

“Revolution” is exactly the right word to describe design trends. Designers weed out old-fashioned solutions and implement only the most ambitious and daring ideas when creating designs for various apps, web sites, logos, etc. However, a new idea is not always something completely unique and never seen before. Do not forget that everything new is a well-forgotten old. That is why the images of a decade, a century or even a thousand years ago, passed through the prism of modernity, can truly make an incredible impression, and become a new trend in modern design.

2021 was full of exciting ideas, but now in 2022, design is moving towards even bolder design choices. Below are 7 design ideas that are relevant from the beginning of 2022 to the present moment.

Anti-design is the last word in design.

Despite the fantastic popularity, this direction is not new. In the first half of the 20th century, sensual aesthetics were widely criticized in the design community, because of which this direction was born. Today’s interpretation of it has a closer connection with brutalism than 100 years ago. This is what distinguishes it today.

This direction seeks to demonstrate the aesthetics of incompleteness whether it be bare brickwork, accents on exposed electrical wiring, pipes, etc.

If we briefly characterize the graphic component of this direction, then anti-design involves strange color combinations, as if deliberately inept design of the site, as if completely without the use of cascading style sheets.

As we used to think, a truly high-quality design is concise and understandable. Anti-design ruthlessly breaks our ideas about it, awakening a storm of emotions in the viewer, forcing them to draw close attention to themselves.

However, it is worth remembering that such a design is extremely easy to turn into an ugly set of images and forms that will only cause the viewer or, for example, the user of your web app to reject and not form the right call to action. That is why the development of design in this style should be approached by truly experienced professionals who provide high-quality graphic design services.

Nostalgia for the 2000s

So, the children of generation Z are no longer children at all. Their nostalgia for the 2000s has become a new trend in design. The new Y2K trend includes many different styles. They are united by one thing – the search for aesthetics in what was once considered ugly and tasteless. As an example, we can recall the angular design of the software of the first computers, the first eight-bit set-top boxes, colorful packages of various sweets and snacks.

If we talk about the elements of graphic design directly, then Y2K is not pure minimalism, it challenges the viewer with a variety of doodles and textures and effects, because the main thing is to evoke a feeling of nostalgia.

Ukiyo-e – new inspiration 

Ukiyo-e is an ancient method of printing on paper using specially carved wooden figures. This printing method originated in Japan 300-400 years ago.

Today, designers are inspired by the style of old engravings made using this technology and create extremely interesting images.

The ukiyo-e direction intersects with the new trend in Japandi interior design, which is to combine Japanese and Scandinavian styles.

Combination of volume and plane

The new design trend of 2022 is prompting designers around the world to look for the most daring and challenging combinations. One such combination is the daring combination of 2D and 3D elements in their work.

Since such a combination is still extremely rare, it can literally become a cherry on any cake. However, it is worth remembering that quality work in this style, as a rule, is rated much higher due to the need for high professional skills in using specialized design software.

Maximalism to the maximum!

The year 2022 literally declares war on the already boring minimalism. Now designers, when developing a wide variety of web apps, sites, logos, and banners, are not afraid to use an abundance of different textures that evoke colors, chopped edges, irregular geometric shapes, which you have probably encountered more than once just when surfing the Internet. Yes, this is a real punishment for a perfectionist! The slogan less is better in 2022 is no longer relevant.

The path of maximalism, no matter what, is not a random scattering of forms and images across the pages of web sites or mobile apps. Maximalism is a competent filling of the void, a kind of “control over chaos”.

Flirty typography

The main thing in this direction is to express yourself loudly and clearly with the help of fonts and text styles. A designer working in this style tries to make the text as expressive as possible so that it remains understandable to the viewer.

Conceptually, the text here serves not just as an element of conveying information to the viewer, but as an independent design element.

Green thinking

The year 2020 shocked the whole world with a new deadly epidemic of coronavirus that swept over humanity. Design trends influenced by this factor were inspired by natural images.

In the modern world, where global climate change is increasingly affecting the life of an individual, the perception of nature is rapidly changing. Nature today is perceived not only as a field for finding inspiration, but also as our common home, which is extremely easy to lose. That is why modern graphic design reflects more natural images than ever before. 

The importance of graphic design cannot be overestimated. Professional designers providing graphic design services such as epiic. Know that a well-chosen design not only adds personality, but also goes beyond looks. Good graphics are used by brands to educate, inform, or persuade audiences using different images, colors, and shapes. It is also a reflection of the real world, clearly illustrating all the most important processes taking place in society. That is why, to comply with all modern trends in graphic design, it is so necessary to be an inseparable part of the surrounding world and clearly capture any changes in it.

Instagram is a great way to share your life with friends and family, but what’s the best time to post reels on Instagram to get the best engagement? There are a lot of factors to consider, but here are a few tips to help you get the most out of your Instagram posts.

Best time to Post on Instagram: Why does it matter?

There is no one-size-fits-all answer to this question, as the best time to post on Instagram will vary depending on your audience and your goals. The reason you want to really focus on the correct time to post is exactly the same reason you wouldn’t phone your mum at 2 am in the morning. People are active at certain times during the day, and if you want to get the best engagement from them, you need to post when they are active.

Key factors while choosing the best time to post on Instagram

Reason for Posting

Why would you want more engagement? The more engagement you have, the better your post will do. As people engage with your post algorithm, they will detect that people are interacting with your post, and deem it as good content. Good content gets shown to more people. As more people see your post, it increases the opportunity for further interactions, which in turn makes the content reach even more audience. This process then repeats, and ultimately, your post goes viral. If you want more engagement on your Instagram Reels to drive more traffic to your website, not only do you need great content, but also you need to post at the correct times.

Days of the Week

There is no definitive answer when it comes to the best days of the week to post on Instagram Reels. However, some general tips can be followed to help you increase your chances of engagement.

First and foremost, consider your audience and when they are most active on Instagram. If you are targeting a younger audience, for example, they may be more active during the week after school or work.

In addition, consider the type of content you are posting. If you are posting creative or humorous content, you may do better on days when people are more likely to be in a good mood, such as Fridays or weekends.

Finally, keep in mind that the best time to post may vary depending on your location. If you are in a different time zone than your target audience, be sure to adjust your posting schedule accordingly.

With all of this in mind, experiment with different days and times to see what works best for you and your audience.

Competitors

When trying to determine the best time to post reels on Instagram, it’s important to consider your competitors. Take a look at when they’re posting and see if you can identify any patterns. If they’re consistently getting more engagement than you, it might be worth considering posting at the same time.

Time Zones

The time zones of your audience are one of the most important factors to consider. If you have a large following in a specific time zone than the one you are in, consider posting when that time zone is most active. If you want to reach a wider audience in another time zone, consider posting during peak hours for that time zone.

Keep in mind that you may get more engagement if you post when your followers are most active, even if that isn’t during traditional peak hours.

Frequency of posting

If you’re looking to get better engagement on your Instagram Reels, one of the key factors to consider is the frequency of your posts.

While there’s no magic number of posts per day or week guaranteeing success, posting regularly is important to keep your audience engaged.

If you’re just starting out, aim to post at least once a day. As you build up a following, you can experiment with posting more or less frequently to see what works best for your audience.

In general, it’s best to avoid posting too often rather than not posting enough. Consistency is key when it comes to building a successful Instagram Reels strategy.

But making quality content while being consistent can be a heavy task. How can you maintain your posting pace while cooking up good post?

Well you can use the help of social media scheduling tools like SocialPilot to schedule your posts in advance. This way you can plan out your posting frequency that suits your audience and optimize your content strategy for Instagram.

Here’s a view of SocialPilot’s post scheduler:

Industry

Depending on your industry, your audience may vary quite significantly, so it’s difficult to just have an ‘always post on a Tuesday at 3 pm’ rule. For example, industries in which most of the staff work during the night are going to respond to different hours than those that work during the daytime.

Audience Demographics & Routine

Understanding your audience and when they are most active on social media can help you determine the best time to post for engagement.

Some factors to consider when choosing the best time to post reels on Instagram include:

• Your audience’s location: If your audience is mostly in the same time zone, consider posting during peak hours for that time zone.
• Your audience’s age: Younger audiences tend to be more active on social media during after-school hours and in the evening, while older audiences may be more active during the day.
• Your audience’s interests: If your audience is interested in a specific topic, consider posting content related to that interest. Post when they are most likely to be online searching for information on that topic.

Ultimately, the best time to post reels on Instagram will vary depending on your audience and goals. Experiment with different times and days of the week to see what works best for you and your business.

Algorithm

It is important to consider the algorithm when trying to determine the best time to post reels on Instagram. The algorithm is always changing, so it is important to be aware of how it works in order to get the most out of your posts.

Here are a few things to keep in mind when considering the algorithm:

• The algorithm favors new content, so it is important to post regularly.
• The algorithm also favors content that is engaging, so make sure your Reels are interesting and interactive.
• The algorithm gives preference to content from accounts that people interact with frequently, so make sure to stay active on your account and interact with your followers.

How to find the best time to post on Instagram?

Use Creative Templates

Using creative templates can help you get better engagement from your audience.

You can easily add text, music, and other effects to your video when you use a creative template. This makes it more engaging and entertaining for your viewers. Additionally, using a template can help you save time when creating your videos.

You can also use analytics tools to track when your videos get the most views and engagement. Look for the templates that perform the best with your audience, although don’t always use the same one.

A/B Testing

If you want to find the best time to post reels on Instagram to get better engagement, you should consider A/B testing. A/B testing is when you create two versions of something and test them out to see which one performs better. To do this, create two versions of your reel – one with a caption and one without – and see which one gets more engagement.

To do this, you would need to post both versions at different times and then track the engagement (likes, comments, shares, etc.) on each. After a few days or weeks, you should have a good idea of which version performed better, and you can then adjust your posting schedule accordingly.

Analyze the Past

If you want to find the best time to post reels on Instagram, you need to analyze your past posts. Look at when you got the most views, the most likes, and the most comments. Try to post at similar times to when you got the most engagement in the past.

Schedule posts with SocialPilot to never miss out on an opportunity:

Rather than figuring this all out manually and coming back to your PC or phone at exactly the right time – simply use SocialPilot. SocialPilot allows you to be in sync with your competitors, audience, and past posts so you can know immediately when is best to post your content to Instagram Reels.

Summing It Up

If you’re looking to get better engagement on your Instagram reels, the best time to post is when your audience engages! Use SocialPilot’s available features to make identifying these optimal times easy, and schedule your content in advance.

The popularity of video marketing is already at its pinnacle. Several brands and individuals are intensively creating video content to engage with their followers.

Whether it’s Instagram or Facebook, videos have been dominating the social media landscape. They are effective in conveying any information in an appealing manner.

And now that producing quality videos doesn’t require regressive skillset and logrolling efforts, it has become the most anticipated form of online content.

But often, we end up with a compromised engagement just because every social platform follows varied dimensions of video posts. That’s why it’s more important than ever to ensure that you complement the quality of your videos with platform-appropriate dimensions and sizes as a marketer.

Here we have compiled an all-in-one guide that’ll keep you updated with the latest video dimensions and sizes as per each social media platform.

Excited to improvise your video marketing efforts?

Let’s get started!

1. Video Size Cheat Sheet For Facebook

Video posts get at least 59% more engagement than other post types.

There are numerous types of videos that can be shared on Facebook, but each has a different dimension.

Let’s dive straight into each video format available on Facebook and its required dimensions.

Shared Video Posts

Shared videos ‘autoplay’ in your News Feed. It is one of the most common forms of videos on Facebook. These are the videos shared by your friends and brands.

Shared videos have an orientation of either landscape or portrait.

Facebook Shared Video Specifications

• Video Dimension: 1280 x 720 (Landscape and Square)
• Aspect ratio for landscape: 16:9
• Aspect ratio for portrait: 9:16
• File Size: 4 GB (max)
• Video Length: 4 hours (max)
• For mobiles, the aspect ratio is 2:3 for both video orientations

360° Videos

Facebook also prioritizes 360° videos as they appear organically in the Facebook Feeds. Click the Advanced tab, set your default point of view, and click the 360 Controls tab to record any video in this format.

Users can get an elaborate 360° view of your videos by scrolling the cursor with a touch on their device.

Facebook 360° Videos Specifications

• Video dimension for Monoscopic videos: 5120 x 2560 maximum, aspect ratio 2:1
• Video dimension for Stereoscopic videos 5120 x 5120 maximum, aspect ratio 1:1
• Maximum Length: ½ hour
• Maximum File Size: 10 GB
• Video with 360 metadata embedded
• File Type: MP4 container

Facebook Video Ads

Facebook video ads have the lowest CPC, with an average CPC of $0.97.

Advertisers are using videos in a big way on Facebook to market their products and brands. There are different types of Facebook ads, and marketers have to be careful about getting the right specs of each one.

Desktop Newsfeed Link Video

The Facebook Desktop News Feed Link video is similar to the shared videos as they live in the user feeds and also appear in the right column of the Facebook timeline. These ads can either be square or in landscape dimensions.

Video Specifications

• Video Dimension: 1280 x 720 pixels
• Format: .MOV or. MP4 file
• Landscape Aspect Ratio: 16:9
• Square Aspect Ratio: 1:1
• Duration: 4 hours (max)
• Video Size: 4 GB (max)

Carousel Video Ads

Carousel ads are 10 times more likely to get clicked compared to the static ads on Facebook.

With carousel ads, brands can show multiple images before clicking a link. They are definitely a fun way of promotion that allows users to have more in-depth interaction with your service or product.

Video Specifications

• Video Dimensions: 1080 x 1080 (Landscape and Square)
• Square Aspect Ratio: 1:1
• Max Video File Size: 4 GB
• File Type: .MP4 and.MOV.
• Video Length: 4 hours (max)
• Number of Cards: 2 to 10 (max)

Collection Video Ads (for mobile)

The Collections ads are ideal for marketing products that come in different colors, like clothes and retail products. This video ad is followed by 3 product images, giving viewers an immersive experience.

Video Specifications

• Video Dimensions: 1080 x 1080 (Landscape and Square)
• Landscape Aspect Ratio: 16:9
• Square Aspect Ratio: 1:1
• File Size: 4 GB (max)
• Video Length: 2 hours (max)

Canvas Video Ads

This form of paid content gives users a great deal of information on swiping and scrolling on their mobile devices. These ads don’t have any character and text limit.

Video Specifications

• Video Dimensions:1200 x 628 (Landscape and Square)
• Landscape Aspect Ratio: 16:9
• Square Aspect Ratio: 1:1
• File Size: 4 GB (max)
• Video Length: 2 hours (max)

Slideshow Video Ads

With slideshow video ads, ad makers, and businesses aim to reach their audience who have slow internet connections. Instead of a video, slideshows or photos are arranged.

Video Specifications

• Video Dimensions:1200 x 720 (Landscape and Square)
• Landscape Aspect Ratio: 16:9
• Square Aspect Ratio: 1:1
• Video Duration: 15 seconds (max)

2. Video Size Cheat Sheet For Instagram

Since the inception of Reels, Instagram videos have come a long way. The latest statistics showed that about 5.2 million people viewed brand-created Instagram videos.

Advertising on Instagram is definitely worth investing in. Let’s discuss the specifications of the various Instagram videos.

Instagram Videos

Grab your audience’s attention with captivating videos while they scroll down their Instagram feeds. These videos are an interesting and fun way to keep the audience glued to your brand. In 2021 Instagram merged IGTV videos and regular feed videos to create a Video Tab.

Video Specifications

• Video Dimensions: 1920 x 1080p, 1080 x 1350p , 1080 x 1080p (max)
• Landscape Aspect Ratio: 1.9:1
• Square Aspect Ratio: 1:1
• Vertical Aspect Ratio: 4:5 or 9:16
• File Size: 4 GB (max)
• Video Length: 15 seconds to 10 min (up to 60 min for selected accounts)

Carousel Video Ads

Carousel posts signify the presence of multiple content elements. The small dots below the post indicate more than one image, creating a step-by-step tutorial detailing the product features and usage.

Video Specifications

• Video Dimensions: 1080 x 1080 (max)
• Aspect Ratio: 1:1
• Video Length: 60 seconds (max)
• File Type: .MP4 & .MOV
• File Size: 4 GB (max)
• Number of Cards: 2 to 10 (max)

Instagram Stories Ads

Engage your audience with compelling storytelling using the Instagram stories feature. Instagram stories contain up to 10 images, and they disappear after 24 hours from your Instagram feed. You can share the same story on your Facebook handle as well.

Video Specifications

• Video Dimension: 1080 x 1920
• Aspect ratio: 9:16
• File Size: 4 MB (max)
• Video Length: 2 minutes (max)

Instagram IGTV Videos

IGTV are popular Instagram video formats used by brands for videos of longer duration. They are also used to post live sessions and short series like interviews, DIY, tutorials, and more.

Video specifications

• Video Dimensions: 1080 x 1920 pixels (max)
• Horizontal Aspect Ratio: 16:9
• Vertical Aspect Ratio: 9:16
• File Size: 3.6 GB (max)
• Video Length: 1 hour (max)

Instagram Reels Videos

Instagram reels are the trending video content format on Instagram. This TikTok rival has an amazing organic reach and allows users to take part in the latest trends for higher engagement.

Video specifications

• Video Dimensions: 1080 x 1920 pixels (max)
• Full Screen Aspect Ratio: 9:16
• Feed Aspect Ratio: 4:5
• File Size: 4 GB (max)
• Video Length: 30 seconds (max)

If you are further looking to schedule your Instagram posts, check out our curated list of the best Instagram marketing tools.

3. Video Size Cheat Sheet For Twitter

500 million tweets are sent each day on Twitter. The sports and the entertainment sector make extensive use of this platform for marketing their brand stories. Let’s check out their video specifications.

Twitter In-Feed Video

You can upload the in-feed video content in the landscape and portrait formats directly on Twitter. While these specific formats cannot be shared through YouTube and Vimeo links, Twitter provides easy ways of sharing organic content. For paid content videos ads too, you can use the same specs as follows.

Video Specification

• Video Dimensions: 1280 x 720 (landscape), 720 x 1280 (portrait), 720 x 720 (square)
• Aspect Ratio: 16:9 (landscape or portrait), 1:1 (square)
• Video Length: 140 seconds (max)
• File Type: .MP4 (web) and .MOV (mobile)
• File Size: 512 MB(max)

4. Video Size Cheat Sheet For YouTube

More than 500 hours of videos are viewed on Youtube every day.

Youtube is a great channel for marketers to promote their brands through interesting videos. Let’s check out the basic requirements and technical specs for uploading video content to Youtube.

Standard YouTube Video

The best format which gives high-quality videos for uploading on Youtube is the MP4 format with H.264 codec and AAC codec, though numerous other formats are supported.

Video specifications

• Video Dimensions: 3840 x 2160 (max)
• Aspect Ratio: 16:9 or 4:3
• Video Length: 12 hours (max)
• File Type: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM
• File Size: 128 GB (max)

Note: All Youtube video ads have the same basic specifications. The only difference is the length of the specific videos.

Length of various Youtube video ads

• Skippable video ads: Max length is 12 hours( can be skipped after 5 seconds)
• Non-skippable video ads: Max length is 15-20 seconds( 30 seconds in some areas)
• Mid-roll video ads: Minimum length is 30 seconds
• Bumper video ads: Max length is 6 seconds

Display Ads

Display ads appear in the search results or in the right column when watching a Youtube video.

Video specifications

• Video Dimensions: 300 x 250 (max)
• Aspect Ratio: 16:9 or 4:3
• Video Length: 12 hours (max)
• File Type: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM
• File Size: 128 GB (max)

YouTube Shorts

YouTube shorts are similar to Facebook and Instagram stories. Most brands use this format to make a more dynamic presence on YouTube. They also serve as a quick reminder to check a new video upload.

Video specifications

• Video Dimensions: 1080 x 1920 (max)
• Aspect Ratio: 9:16
• Video Length: 60 seconds (max)
• File Size: 4 MB (max)

5. Video Size Cheat Sheet For LinkedIn

While LinkedIn has still not introduced many features for its video content campaigns, the number of executives who watch videos is growing rapidly. About 54% of senior work executives share video content with colleagues at least once a week.

LinkedIn Shared Videos

Along with uploading the video, LinkedIn gives you the option to share Youtube links in shared posts and LinkedIn Pulse articles. You can run video ads to increase your chances of lead generation and branding.

Video specifications

• Video Dimensions: 4096 x 2304 (max)
• Aspect Ratio: 1:2:4 or 2:4:1
• Video Length: 10 mins (max)
• File Type: .ASF, .AVI, .FLV, .MOV, .MPEG-1, .MPEG-4, .MKV, and .WebM
• File Size: 5 GB(max)

LinkedIn Stories

LinkedIn stories are used to leverage the power of ephemeral content on LinkedIn. You can add stickers to your videos, ask questions, and add informative text to interact with your followers.

Video specifications

• Video Dimensions: 1080×1920 (max)
• Aspect Ratio: 9:16
• Video Length: 20 seconds (max)
• File Size: 4 MB

If you are further looking to schedule your LinkedIn posts, check out our curated list of LinkedIn marketing tools.

6. Video Size Cheat Sheet For Snapchat

Are you one of the billion viewers seeing videos on Snapchat?

Snapchat has grown bigger than Twitter and Pinterest, a favorite among the younger generation, though it is a much younger platform.

55% of Snapchat users report that they follow one or more brands or businesses on the platform.

So if you want to leverage the power of Snapchat for your video marketing campaigns, you should also be aware of the video specifications.

Single Video

This video format is the basic way in which users communicate on the platform. Yet, as a marketer, you can post videos to showcase products and latest events in your business.

Video Specifications

• Video Dimensions: 1080 x 1920
• Aspect Ratio: 9:16
• File Size: 32 MB (max)
• Video Length: 3-10 seconds (max)

Long-Form Video Ads

Long-form videos are the only format that Snapchat offers for paid ad formats. But, there are opportunities galore to add a video to Snapchat’s discovery option. You have to explore this social media network to ascertain how it can be best suited for your video ad campaigns.

Video Specifications

• Video Dimensions:1080 x 1920
• Aspect Ratio: 9:16 / 16:9
• File Size: 1 GB (max)
• Video Length : 180 seconds (max)
• File Type: .MP4 or .MOV

7. Video Size Cheat Sheet For Pinterest

On Pinterest, users cannot upload their own videos, but they can share Youtube and Vimeo links. Pinterest offers two ad formats for a single video ad format.

Long-Form Video Ads

The two formats for Pinterest Promoted videos are: square and vertical. While they are almost the same, they have some unique dimensions.

Video Specifications

• Square Video Dimensions:600 x 600
• Vertical Video Dimensions: 600 x 900
• Square Aspect Ratio: 1:1
• Vertical Aspect Ration: 9:16
• File Size: 2 GB Max
• Video Length: 15 mins (max)
• File Type: .MP4 and .MOV

Story Pins

Pinners use story pins to share short-form content with their followers. This can be accessed the same way as Instagram and Facebook stories.

Video Specifications

• Video Dimension: 1080 x 1920
• Aspect ratio: 9:16
• File Size: 100 MB (max)
• Video Length: 1 minute (max)
• File Type: .MP4 and .MOV

8. Video Size Cheat Sheet For TikTok

TikTok brought a revolution in the video marketing aspects, showcasing the true potential of short videos. You can participate in challenges and give your brand a personalized touch.

However, you need to abide by video specifications to elevate the experience of your viewers.

Organic Videos

These are the usual TikTok videos that viewers might come across in their feeds if they are following you. Brands use them for duet challenges and daily posting.

Video Specifications

• Video Dimensions:1080 x 1920
• Aspect Ratio: 9:16
• File Size: 287.6 MB (max)
• Video Length : 60 seconds
• File Type: .MP4 and .MOV

Feed Ads

If you have found your niche audience on TikTok, utilize feed ads and resort to paid ads. They will boost your reach to a wider range of audiences and increase your engagement metrics considerably.

Video Specifications

• Video Dimensions:1080 x 1920
• Aspect Ratio: 9:16
• File Size: 500 MB (max)
• Video Length : 60 seconds
• File Type: .MP4 and .MOV

SocialPilot’s Native Video Publishing Suite

It’s clear that video is king on social media channels. Facebook boasts of having 8 billion video views on its platform every day, while Instagram stories get 500 million views.

Marketers know that videos are the most engaging piece of content these days and therefore it’s important for them to create and execute these videos as much as possible in order for their brand to grow.

But video strategy and content creation is no simple task, it requires an idea, content, time, and workforce. This is why it pays to get all the help you can get, especially from a tool like SocialPilot that can help create an automated posting calendar, automate your scheduling, sync with your drives for easy access, and edit your thumbnails, etc on the dashboard and more.

With SocialPilot, you can create and schedule native videos on YouTube, Facebook, Linkedin, Twitter, and more from a single dashboard. Not only does this help create optimized content, but you can also use it to keep your video schedule consistent.

Wrapping up

Your video content specifications cheat sheet is ready. Start designing your video content campaigns using the best video tools to leverage the power of social media network marketing.

Use SocialPilot to schedule these videos to share them at the best time for maximum engagement. Keep track of your overall social media analytics and learn more about your audience and their preferences. Take its free trial and make your presence on multiple social media impactful.

YouTube is unarguably the most popular place to gobble down video content. It is the second most visited website in the world after Google.

YouTube is not only watched by almost everyone but also gets used by people from every walk of life, including marketers like you, to promote their brands to a large audience.

And one blaring question that always sits on top of every marketer’s mind is how to get more traction on their channel.

To run a successful YouTube channel, creating quality content is the top-notch priority. But other factors that impact the performance of your videos are format, frequency, and most importantly, the timing of publishing.

In simple terms, you need to know the best time to post on YouTube.

Choosing the best time to post videos on YouTube for publishing ensures that your video receives as much audience as possible.

However, finding the best time to post on YouTube can be a tricky quest. Therefore, this article will discuss the tips to find the best time for your brand.

Let’s dive in!

Why does the Best Posting Time on YouTube Work differently?

Unlike other social media networks, the best time to post on YouTube has different math behind it.

On social media platforms like Facebook, Twitter, or Instagram, the minute you publish a video, it takes its place in the feed of your followers.

The case is not the same for YouTube.

YouTube, just like Google, takes time to index your video. Simply put, once you upload your video, YouTube takes time to understand and process it before unleashing it on people’s home screens or search results.

Therefore, it is standard practice to always publish your video 2-3 hours before your peak time, so by the time your audience comes on YouTube; the video will be well placed in the search results.

For instance, if your best time to post on YouTube turns out to be between 7 and 10 pm, then you need to post between 2 and 4 pm.

But all this wisdom comes in handy when you know the best time to post your videos. Let’s find that out, Shall we?

So, what is the Best Time to Post on YouTube?

If you are here for a short answer, let me make it super quick for you.

The best time to post on YouTube is between 2 to 4 pm (EST).

But there is a caveat!

It’s possible that the above best time might not work for you. Such is the case because there is no one-size-fits-all best time. And this applies to all social media platforms. Look at our recent studies on:

Your best time depends on the location and behavior of your audience because every individual on YouTube has different content preferences, location, and log-in times to use YouTube.

So, it is more suitable to test and find your own data than to stick to a fixed template of best times.

However, if you are a new channel and don’t receive much traffic, using average time is your best option because YouTube doesn’t provide the data necessary to define the personal best time to accounts that receive little traffic.

Nonetheless, the average time frames can be a good start before you set out to test for your personal best time to post. There are fair chances that these fixed times may work wonders for your brand on YouTube.

Let’s check them out:

• Frederator Networks suggests posting between 2 to 4 pm (EST) on weekdays and between 9 to 11 am (EST) on weekends
• Boosted concluded that posting on Sunday, either at 11 am or 5 pm (EST) is best
• HowSociable favors 2 to 4 pm (EST) as the most effective time and Thursday and Friday as the most effective days
• InVideo InVideo suggests posting between 12 to 4 pm (EST) on weekdays, and 9 to 11 am (EST) on weekends

Key Takeaway from the Studies

In a nutshell, based on all the data collected by multiple brands, we can say that the average best time to post on YouTube is between 2 to 4 pm (EST) on weekdays and between 9 to 11 am (EST) on weekends.

Since this posting time has come out after accounting for indexing time, it is obvious that the average actual peak time is in the evening.

This insight becomes more interesting when you realize that most people use YouTube during typical TV watching time. Isn’t that a win for streaming?

How to Find Your Best Time to Post on YouTube?

Now that you are well-equipped with the average best time to post on YouTube, it is time to find the best time specifically for your YouTube channel.

How do you do that?

The easiest way to find the best time to post on YouTube is by looking at the recently introduced ‘When your viewers are on YouTube’ report.

Let’s go through the step-by-step process to learn the best time frames that can help you make the most of your YouTube video efforts.

Step 1: Access the Analytics section

Firstly, head to the YouTube studio.

On your channel dashboard, find the Analytics section in the left-hand side menu. Click on it to access tons of data to understand your Page’s performance.

But we are looking for a specific graph. You will find it in the “Audience” tab of the “Analytics” section.

You will see a purple bar graph. That’s our destination. Now the next step is to assess it.

On the other hand, if you don’t see the graph under this section, it is because your channel didn’t gain enough viewer data in the last 28 days.

But don’t worry, later in the article, we will discuss the ways to find out the best time to post videos on YouTube without the help of the audience graph.

For now, let’s continue with the further steps.

Step 2: Find the Best Day and Time to Post

The “Where to find your audience” graph shows you the data for the last 28 days and is based on your time zone.

The dark purple bars in the graph indicate the timings on a specific day when most of your audience is present on YouTube.

Similarly, the lighter bars indicate the times when the presence of the audience is the lowest.

So basically, these reports tell you the time when most of your audience is present on YouTube to watch your videos.

It is helpful because the best time to post on YouTube is when most of your audience is live to see your video. If you post keeping these times in your mind, your video will appear on the home page when the most audience is present.

Unlike other social platforms, you can’t post on YouTube every day, given the time it takes to make a single video. So you have to choose the best day.

What to do if you have multiple dark bars throughout the week?

In such a case, pick a day with a shade lighter purple bars that comes near your main day. It has been seen that videos tend to get most of their views in the first 2 days. So it’s better to align your posting with the two peak days.

For instance, in the above example, Friday has the darkest bar, and Thursday stands second. Now posting on Thursday will also get you a view of Friday. But posting on Friday will get you the views of Saturday, which is clearly a bad day according to the graph.

How to Find the Best Time to Post on YouTube without the Audience Report?

Alright, you are new on YouTube or don’t have enough daily flux of audience for the “When your viewers are on YouTube” report to appear. How do you find your best time?

By crunching some numbers manually.

You will find another section in YouTube analytics, inside the ‘Overview’ tab called ‘Real time’ on the right-hand side.

It provides the number of views you have got in each hour within the time frame of the last 48 hours.

I’d recommend tracking this data for a month or quarter in a spreadsheet to spot the pattern of views across a week. This way, you will be able to find what day and time your audience remains the most active.

Also, you can use the average best time to post data we discussed in the beginning to kickstart the tracking process. See if the universal time works for your niche or not.

But how are you going to take care of so many posting times? We have a solution. Keep reading.

How to Stay Consistent on Multiple Best Times to post?

Consistent posting is part and parcel of every marketer’s job. Yet, it remains a distant dream for most marketers. With multiple best times to post on Youtube at your disposal, it gets hectic to test out every time and choose the best one.

For one Youtube channel, it’s okay, but imagine testing out times for multiple Youtube accounts while dealing with other social networks as well; it sends chills down the spine.

This is where SocialPilot comes to your rescue!

A one-stop solution to schedule your Youtube videos, shorts, and content on other platforms way ahead.

Take advantage of its scheduling feature to A/B test the best times so that you can find the perfect time for your audience.

Apart from A/B testing best times for your YouTube Channel, SocialPilot also comes in handy when you need to automate scheduling to post multiple times.

All social media marketers know that a social media automation tool can work wonders, from helping you post in different formats to posting on various accounts at different times.

SocialPilot also has multiple other features that can save your time, especially if you are an agency, social or digital marketer.

Why don’t you try it yourself for free?

Wrapping Up

Video marketing is not easy. The excruciating amount of effort and time it takes to export a single video is a lot.

That’s why it’s important to turn every stone that can get your hard-made video its due success, including finding the best time to post on YouTube.

With the methods discussed above, you will find the best times to make your YouTube videos live.

So take inspiration from general popular time, analyze your data with YouTube analytics and kickstart your successful YouTube marketing.

Keep in mind that posting at the best time is just one factor in getting you in the spotlight. Consider it more as a chance to show the high-quality content you have tailored. In the end, it all comes down to one thing – creating quality content for your audience.

Don’t forget to use SocialPilot to schedule your Youtube videos and shorts to boost your Youtube marketing results.

Hello!

In this article, we will present you with a collection of unique, beautiful, stylish, convenient presentation themes in Google Slides format, which you can use absolutely for free! 

There are lots of different websites where you can find great materials and templates for various purposes. 

If you need to choose a free Google Slides theme and template to create a presentation on school educational topics, we recommend that you read this collection, among others. We will be very happy if you like this set of templates for school!

Let’s get started with 30 free unique Google Slides presentation themes for school!

NB! There are many resources where you can find both free and paid templates in various formats and for various purposes. So we recommend that you always study in detail and thoroughly all the necessary information and find the best suitable templates that perfectly match your tasks and purposes. If you are doing a particular project or assignment, strictly follow all the specified instructions for implementation, consult if necessary, etc.

NB! Many of the templates below are also available not only in Google Slides format, but also in other formats. The websites always note which formats are available for every template. And you choose the format(s) that you need.

1. Orange Doodle Back to School — Free Google Slides Theme for Presentation

This template is perfectly structured and will help you to beautifully present the necessary information. The background of this presentation theme perfectly corresponds to the mentioned topic. Beautiful, stylish, relevant, conceptual! We definitely recommend this Google Slides template!

2. Mathematics Subject for Elementary — 5th Grade: Measurement II – Free Google Slides Theme for Presentation

This is a great template for creating a beautiful presentation, for example, for a math class. In the background of many slides, you can see bright, beautiful accents in the form of colored geometric shapes. This template excellently matches the general concept and theme of this template. Customize this Google Slides theme easily and for free!

3. Education Online Learning — Free Google Slides Theme for Presentation

This Google Slides presentation template can be really called universal, as it is perfect for a number of tasks and ideas. The structure of this presentation template is very convenient and interesting. Use this presentation theme with pleasure and create beautiful presentation materials! That’s super!

4. Free Google Slides Theme for Presentation on History Subject for High School: Liechtenstein National Day

Thanks to the large number of various slides, you can perfectly present the necessary information. The color scheme of this Google Slides presentation template is beautifully perceived by the audience. You can easily customize this presentation theme according to your goals. That’s great!

5. Online School — Free Google Slides Theme for Presentation

The pleasant color scheme of this template immediately creates a wonderful, creative atmosphere. And the excellent illustrations add beauty and relevance. Adapt this Google Slides theme for presentations without any problems. This template is 100% recommended for use!

6. Free Google Slides Theme for Presentation on Science Subject for Middle School — 7th Grade: Weather & Climate

Here’s a great variant of the presentation theme in Google Slides format. This template is super suitable if you need, for example, to create a presentation on the topic of climate, weather, nature, etc. And the interesting design concept adds a special highlight and creativity. It’s really very stylish!

7. Funny Language School — Free Google Slides Theme for Presentation

What a cute presentation template! You’ll also find cute little animals on many of the slides, which inspire and make you happy. This Google Slides presentation theme will help you create a stylish visualization of your ideas. This is a great template choice!

8. Free Google Slides Theme for Presentation on Language Arts Subject for Elementary — 5th Grade: Safari Book Reading

We draw your attention to an excellent Google Slides presentation template that you can customize and use at no cost. The professional design of this template is characterized by creativity and conceptuality. The wonderful illustrations with cute animals can be very relevant, for instance, when creating a presentation on the theme of animals, etc. Super!

9. Dark Plum Math — Free Google Slides Theme for Presentation

The design of this presentation template is versatile and laconic. It will be perfect for implementing various ideas. The beautiful, deep plum-colored background is very pleasant. Without any doubts, we recommend you to add this Google Slides presentation theme to your collection of useful materials. We definitely recommend it for use!

10. Free Google Slides Theme for Presentation on Social Studies for Middle School: The Founding of Ancient Rome & Rome’s Early History

This is a great template that will come in handy when creating a presentation on a topic related to Ancient Rome. After all, the conceptual design of this Google Slides template brilliantly corresponds to this topic. For your convenience, a number of various slides have been created to help you present the necessary information in an optimal and beautiful way. This is a perfect template variant!

11. Blue Dark History — Free Google Slides Theme for Presentation

Here’s a great Google Slides presentation template. This theme is about Ancient Egypt and it beautifully corresponds to this topic, but you can also try to adapt it based on your objectives. We also note the beautiful dark background, which creates a sense of mystery. This is a wonderful template!

12. Free Google Slides Theme for Presentation on Math Subject for High School — 10th Grade: Quadrilaterals

This stylish, modern presentation template is very beautiful and relevant. In the background, you can see it as if it is a checkered notebook, which looks very conceptual and appropriate for a theme related to mathematics. And the brightly colored geometric shapes on many of the slides perfectly integrate with the overall concept. That’s really great!

13. Bright Fish Biology — Free Google Slides Theme for Presentation

This is a brilliant presentation template in Google Slides. You will see magnificent illustrations of the underwater world in the background. Create stylish presentations easily and for free. We absolutely recommend this Google Slides presentation theme!

14. Free Google Slides Theme for Presentation on Science Subject for Middle School: Outer Planets

Science, space, the Universe — how beautiful and interesting! When you look at this presentation template in Google Slides, you will instantly admire its beauty and wonderful structure. The delicate color palette, fantastic pictures — that’s perfect. It’s super!

15. Blue Minimalist Chemistry — Free Google Slides Theme for Presentation

We present you with a really stylish presentation template in Google Slides. This presentation theme is characterized by a great style. And the design is made professionally and with taste. We 100% recommend this template for use!

16. Free Google Slides Theme for Presentation on Grammar Subject for Elementary — 4th Grade: Ordering Adjectives

This Google Slides presentation template is so relevant with its diverse and user-friendly structure. You can edit a huge number of various slides — easily and for free. This presentation theme is multifunctional and you can perfectly adapt it based on your objectives and goals. That’s cool! 

17. Kids Bright Science Presentation — Free Google Slides Theme for Presentation

The bright color highlights make this presentation template very creative and really magical. If you are looking for an interesting and unusual template to make a creative presentation, we recommend you pay attention to this presentation theme in Google Slides. This unique, stylish, modern, creative presentation template does not leave the audience indifferent. This is a great creative template option!

18. First Day of School — Free Google Slides Theme for Presentation

This presentation template immediately creates a pleasant impression and gives joyful emotions. The bright colors blend perfectly with the conceptual thematic components. In addition, the beautiful images of school supplies provide a positive mood to the viewers. This is an excellent and up-to-date variant of the presentation template in Google Slides!

19. Modern Environmental Education — Free Google Slides Theme for Presentation

The style and design flexibility are the distinct characteristics of this template for creating presentations in Google Slides. The design is super professional. The theme of the environment concerns all of the world, as it is really so important. It is very convenient that you can also adapt this presentation theme according to your objectives and ideas. That’s brilliant!

20. Welcome Back to School — Free Fun Google Slides Presentation Theme

Everything in this presentation theme talks about school life. The beautiful images are so relevant to the overall thematic concept. This design looks very professional and stylish: the beautiful color palette, trendy fonts, a large variety of various slides, and many other great advantages. Customize this template easily and at no charge!

21. Special Education Climate Change — Free Google Slides Theme for Presentation

The topic of climate change is incredibly important and relevant all over the world. This presentation template will help you create a presentation on this topic, and not only on this topic. Perhaps you are presenting a project on geography or a related discipline, etc. So, you can adapt this presentation template in Google Slides according to your objectives and customize it without any difficulties and for free!

22. School Bundle 05 — Free Google Slides Presentation Template for Education

Very, very stylish and very, very beautiful! We definitely recommend that you consider this theme to make a creative presentation. The convenient, excellently thought-out structure of this presentation template will help to present the necessary information in an optimal way. We also note the stylish fonts that create a wonderful atmosphere. This is a great presentation theme!

23. Abstract Education Biology — Free Google Slides Theme for Presentation

The green color in this presentation template creates a very pleasant impression. And the beautiful floral patterns on the background perfectly go with the overall thematic concept of this presentation template. We definitely recommend this presentation theme!

24. Cute Geometry — Free Google Slides Presentation Theme

The dark background of this presentation template resembles a blackboard, which is very relevant to the overall theme of this template. This template is multifunctional and you can easily customize it according to your needs and ideas. And how do you like these cute figures that talk about something so beautifully, show something in this presentation template, etc.? Yes, they are super cool!

25. Black Modern Math School — Free Google Slides Theme for Presentation

This presentation template is perfectly structured and will help you visualize the necessary information in a stylish and beautiful way. The dark background combined with green and white colors form a very stylish conceptual design. Edit this Google Slides presentation template easily and for free!

26. Green Maths — Free Google Slides Presentation Theme

This presentation template makes a perfect impression with its versatility and convenience. The beautiful color scheme of this Google Slides presentation template goes excellently with the font styles. And a large number of various slides will help create a stylish and user-friendly presentation. It’s a great choice!

27. Colorful Chemistry Laboratory — Free Google Slides Theme for Presentation

Here is a great Google Slides presentation template that you can easily customize based on your goals and objectives. When you look at this presentation theme, you immediately notice the professional design and stylish concept. That’s really brilliant!

28. Pedagogical Education — Free Google Slides Theme for Presentation

What a wonderful presentation template! The delicate color shades and such cute pictures create a great atmosphere. In addition to all the many advantages of this presentation theme, we also draw your attention to a large number of stylish slides. Without any doubts, we absolutely recommend this presentation template!

29. Education — Free Google Slides Theme for Presentation

This presentation theme in Google Slides format is characterized by versatility and multifunctionality. Thanks to a perfectly thought-out structure, this presentation template becomes a convenient tool for presenting and visualizing the ideas and necessary information. This is a great template option!

30. Free Google Slides Presentation Theme on Science Subject for Elementary — 3rd Grade: Oxygen Cycle

This presentation theme is super stylish and super convenient. You’ll find a wide variety of slides here. And each of them is created professionally and with a perfect taste. The overall design concept of this presentation template is so beautiful. We 100% recommend this presentation template!

We recommend that you consider various templates on different websites, compare the information you get, and choose the template(s) that are the most relevant and the most suitable for you. So, learn, practice, be inspired and motivated! We hope you like this collection of 30 free unique Google Slides presentation themes for school. 

And we are preparing brief descriptions of a new set of beautiful templates for you. So, please, expect it soon.

Good luck!

Do you know how to get more engagement using Instagram?

Instagram is a great way to connect and engage your customers. With more than 300 million active users and almost 85 million images and videos uploaded every day, it is an awesome visual platform for business.

By using Instagram in the right way, you can successfully market your business. Still, most marketers struggle to get the engagement they hoped for on Instagram.

If the low engagement horrors on Instagram also haunt you, this blog is for you.

Whether you are new or want to find out how to get more Instagram followers, here, you will find tried and tested ways to market your brand more accurately on Instagram and tips on increasing your posting consistency using the Instagram automation tool.

1. Optimize Your Profile

A well-optimized profile tells your potential followers who you are and give them a reason to follow you.

Start by choosing a username that is easy to recognize and searchable. Ideally, your username should match your business name. If your business name is already taken, try keeping your business name as the first part of your username so that people searching for your business are more likely to come across you.

On the same note, choose a profile picture that’s on-brand and similar to your other social network profiles. It will help you maintain brand consistency across the various platforms and won’t confuse your followers.

Another necessary thing is to turn your Instagram profile into a business account. It will unlock loads of extra features necessary to grow your business.

Also, make sure your profile is public. Nothing kills your engagement like a private account. Being hidden from the eyes of your potential customers isn’t going to help you grow.

2. Update Your Bio

Updating your bio is also a part of optimizing your profile.

Update your bio with relevant information about your brand. Add information that allows people to know who you are and what your business does.

Here are a few bio examples for your inspiration:

• @Staples: “We make it easy to #MakeMoreHappen”
• @wdywt: To be considered: Tag your on-feet photos with #WDYWT
• @caratlane: We’re Obsessed with Making Beautiful Jewelry Accessible #CaratLane

Use this space to feature a call to action, branded hashtags, and website links. Adding a link to your product page is essential, especially when most of your traffic comes from mobile devices. It becomes easy for your followers to visit your website and buy your products.

After that, enable notifications so you can see when people share or comment on your photos. This will allow you to engage with them more quickly. To enable notifications, go to options and then push notification settings. Select from everyone for every category.

3. Post Consistently

If you are aiming for engagement on Instagram, then prepare to post consistently. The more regularly you post, the more your chances are to be seen by your followers.

A consistent account not only keeps your followers keep coming back to you but also appears as a great place to connect for profile visitors. When you are consistent, it conveys that you care about your followers enough to post valuable content regularly.

However, maintaining consistency doesn’t mean bombarding your post feed every hour with inferior content. Make sure you don’t sacrifice quality for quantity.

If you post too much content, you might overwhelm your followers. It’s best to decide on a post frequency of not more than two posts on Instagram to maintain a healthy post feed.

Also, create defining elements for your account. If you’re consistent with the content of your photos, the filters you use, and how you caption your photos, you’ll start to be seen as a distinctive profile in your niche.

On a final note, keep in mind that the goal is to ensure your photos appear in the feed of your followers so they can interact with them. The more you post, the more your brand is visible to your followers.

If you want to post consistently while saving time and effort, then schedule your posts with a social media scheduling tool. It is the best way of building a loyal following and community faster.

Are you struggling to post your content at the perfect time for your audience? It has always been a constant battle to stick to a posting schedule on Instagram for multiple clients. Well, not anymore!

With SocialPilot’s Instagram scheduling features, you will find the perfect assistance! It can schedule all types of content like reels, stories, and posts from an integrated dashboard without any hassle.

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Schedule any number of desired posts in advance and forget about it. SocialPilot will take care of their timely publishing.

4. Find Perfect Timing For Posting

Before you post on Instagram, there are two things you need to keep in mind – your audience’s time zone and what time they often check Instagram.

Mostly, users prefer to check Instagram in the morning and the evening. But, if your business caters internationally, consider posting according to different time zones.

However, not all brands have the same time to post on Instagram. Your personal best time depends on your audience. Make use of Instagram analytics tools for deep analysis. Pay attention to when most of your audience is online.

The most effective way of determining the best time to post on Instagram is by testing how your posts perform at different times of the day. If you notice that content posted in the mornings consistently earns more likes, comments, or followers than afternoon or evening, set your content sharing schedule accordingly.

5. Reorder The Filters

Instagram filters are all about fun. Choosing suitable filters can lead to moving views and engagement.

It is found that filtered photos are 21% more likely to be viewed and 45% more likely to be commented on than unfiltered ones. So it would be best if you found out what works the best for your business.

Additionally, if you use Instagram a lot, chances are you have a few favorite filters you use all the time and others you never touch. To make editing photos easier, you can reorder the filters in your editing window. This way, you can prioritize the ones you use the most.

To reorder the filters, simply hold your fingers down and drag each filter one at a time to reorder.

Once you are done trying a few filters, it’s recommended to choose anyone and continue using the same filter every time you post. Sticking to one filter will give your post a more distinctive, relative, and recognizable look.

6. Respond To Your Followers

Make sure you are responding to all the comments you receive, both positive and negative, because it is a big part of engaging your audience. Also, thank people for kind comments or for tagging their friends. Reply to comments where people ask you questions about the photo or about your business. If you ignore their comments, it sends the message that you are not interested in building a community.

Show them that you care about what they have to say. Respond to comments, follow them back and engage with what they’re sharing if relevant. This will lead to creating strong connections and more engagement as well.

7. Make Use Of Captions

Use photos that show exactly what followers will get from your business. If you are an author, show your book’s cover or use a photo of someone reading your book. If you are into the eCommerce business, share your products with a nice background.

Although Instagram is a visual platform, your photo captions also play a huge role in helping you get more Instagram engagement.

A beautiful picture stimulates your followers to stop and concentrate on your post, but strong captions will help you market your intent and sell your products. Your caption is what drives your followers to your profile and click the link in your bio.

Your caption should leave a call to action at the end. Now, what that call to action will be, totally depends on the intent of your post.

One of the best ways to get more likes and followers on your Instagram photo is to use captions that ask questions. It is a great way to drive not only photos but engagement with comments as well.

8. Use Quality Hashtags

Instagram allows for a maximum of 30 hashtags per post; however, try to use hashtags effectively by limiting the number of hashtags per caption to around three.

Additionally, using the relevant hashtag in your captions will help your posts appear to an audience beyond your followers. Depending on the industry, you can use the popular Instagram hashtags to get more visibility on your photos.

Here’s a tip!

Before using any hashtag, find out which hashtag you should use in order to reach a wider audience and achieve the highest level of engagement. To find the hashtags, your audience might be using, research the “explore” tab in the Instagram app. When you search for any hashtag, it will show you a list of related hashtags at the top of the screen.

For example, when I search for #contentmarketing on Instagram, it shows me relevant hashtags such as #blogging, #content, #businesstips and etc.

9. Leverage Instagram tagging

Besides hashtagging, you can leverage account tagging on Instagram to increase your visibility and reach among your target audience.

Account tagging, as the name suggests, is tagging other Instagram public profiles in your organic posts to win valuable engagement, impressions, and comments.

You can do account tagging in two ways – mention tagging or image tagging.

To mention an Instagram account, simply use @ and then type the username in the post caption or comments to tag the accounts. It’s a more straightforward way to shout out client/customer accounts through your posts.

On the other hand, you can add single or multiple profile tags over the image of your posts to perform the image tagging. When you tag an account, it will receive a notification, and your post will show up in the “Tagged” section of your and your tagged account’s profile.

This tagged section on your profile works as a great repository of user-generated content that you can promote through Instagram Stories later.

Look how Alfred, a Coffee brand, leverages the image tagging feature to promote its collaboration with KylieCosmetics.

However, don’t get carried away and start tagging anyone without a strategy. It will make your account look spammy.

Is it getting hectic to manage Instagram image tagging for multiple client accounts?

Use SocialPilot to tag multiple Instagram public profiles in your scheduled image post. No need to jump back to Instagram after scheduling your post. Simply, tag profiles anywhere in the image at the time of scheduling and create Instagram-ready posts directly from SocialPilot.

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10. Use the Power of Videos

In addition to pictures, Instagram has tons of features, such as Reels, stories, live, and in-feed to share video content. Instagram videos are a great resource for your brand to stand out on the platform and engage with fans.

However, being boring is not an option on Instagram. Luckily, there are tons of creative ways you can use videos on Instagram to create valuable content for your audience.

You can introduce new products, do a Q&A, show tutorials, showcase company culture, and share behind-the-scenes moments to create more engagement with your audience.

Conclusion

Instagram is a great platform for sharing, engaging, and branding your business. If you haven’t started using Instagram for your business, consider adding it as your next top priority.

And when you sit back to plan your Instagram strategy, give engagement a prime spot and make sure to incorporate all the tips we have discussed in it.

The best way to get more engagement on Instagram is to create authentic content with the intent to connect with your audience. All your content should be prepared to loop in your audience in the conversation in one way or another.

To maintain your Instagram marketing effortlessly, use the power of SocialPilot. Easily create, schedule, analyze, and connect with your followers’ messages from a single dashboard.