• VXC Express
• February 29, 2024
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Classic copywriting books are needed now more than ever. With the explosion of marketing technology, AI-generated content, and companies worldwide competing for the same customers, timeless principles are priceless.  Because although AI can generate content, understanding human emotions and psychology, as taught in these books, is essential for creating an engaging and persuasive copywriting piece. With all our new technology, …

• VXC Express
• February 28, 2024
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When I started working from home, I thought work-life balance would come naturally. After all, I have no commute and don‘t have to plan what I wear each workday. And when it’s all over, I can close my laptop and turn on the TV.

• VXC Express
• February 27, 2024
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In an era where consumers are bombarded with endless choices and digital noise, standing out as a brand is more challenging than ever. Enter experience marketing – a strategy that transcends traditional advertising by focusing on creating immersive, memorable interactions. This innovative approach leverages the elements of surprise, delight, and reciprocity to forge strong emotional connections with customers, making the …

• VXC Express
• February 26, 2024
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Webinars are a great way to teach customers about your offering or share helpful tips with your audience. They’re low-cost and generate engagement. Plus, they provide your sales team with leads from your signup form. Everybody wins — that is if people actually attend. Webinar marketing is essential to getting those numbers up and your mission out.

• VXC Express
• February 25, 2024
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In 2024, marketers have a lot on their minds. With the rapid adoption of AI, significant changes in the search landscape, and an uncertain economy ahead, knowing how to lead your team to success seems daunting.

• VXC Express
• February 24, 2024
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As a full-time freelancer, I’ve sent out hundreds of job inquiry emails.

• VXC Express
• February 23, 2024
• Knowledge Base
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If I reach the footer of an email in my inbox, it usually means one of two things: 1) The email was so engaging I read all the way to the end (that’s rare), or 2) I scrolled down to unsubscribe.

• VXC Express
• February 22, 2024
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Today’s consumers have a lot of power. As a business, you must have a deep understanding of who your buyers are and what influences their purchase decisions.

• VXC Express
• February 21, 2024
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Whether you’re launching a new business or already running one, I can tell you firsthand that a small business marketing strategy with a strong online presence is essential. That’s why I’ve collected this list of 50 small business marketing ideas to help you get started. As the former head of marketing for two small businesses, I’ve learned that e-commerce isn’t …

• VXC Express
• February 20, 2024
• Knowledge Base
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Like most job seekers, I’ve had to answer the dreaded salary expectation question over email.