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Best Twitter contest ideas for your brand.

Wondering how to launch a new Twitter contest?

If you answered yes, then you’ve come to the right place.

You must be aware of Twitter’s power. As one of the world’s most popular social media platforms, it offers unparalleled support to its users.

Almost everyone, from small business owners to entrepreneurs, uses the Twitter platform in their own way.

You must have a question, Why Twitter?

Well, it can serve as an excellent lead magnet for your company. You can not only reach out to more people in less time, but you can also establish a significant presence for your brand.

You can certainly do it all with the help of hashtag monitoring and organizing various engaging contests on Twitter.

Now, let us give you some Twitter Contest Ideas.

Brand or influencer partnerships

You know that collaborating with a pertinent brand or influencer can result in a large number of new followers and engagement on your Twitter profile.

Well, it can also highlight you to a broader range of potential customers.

It’s a win-win situation for your brand, your partner and your audience.

Vote to enter contests

Twitter polls are quick and simple to participate in, and they’re entertaining.

So, why not make your Twitter Vote to enter contests?

It’s a great interactive mechanism for increasing brand exposure and engagement on Twitter, especially if you haven’t had much success with your content in the past.

The key to running a successful Twitter poll is to ask the right questions. You must ask a question that participants will want to answer.

Use this as an opportunity to gather useful feedback that will aid you in your future marketing efforts.

Hashtag to enter

Hashtag to enter

Do you have a Twitter hashtag campaign going on?

A Twitter contest is a great way to encourage followers to use it.

This method allows tweeters to put their spin on participation if they desire. However, keep in mind that if all you ask participants to do is use a hashtag, that may be all they do.

As a result, make sure your hashtag can stand alone. Consider a different Twitter contest idea if more context is required.

Pictures to enter

A photo contest is a great way to showcase your customers’ creativity while also increasing your Twitter exposure. Simply ask users to tweet a photo of themselves holding your product, food, or other items.

It is also a much more personal experience that allows your contestants to share it with others. This increase in connections and connectivity benefits both your contest and product visibility.

Play and win contests

It’s easy to forget that Twitter contests are supposed to be a little bit of fun.

So, why don’t you just do that?

Have some fun with it! It is not the time to promote your product. Contests, brain teasers, and quizzes with a prize for the winner are more likely to increase your Twitter engagement.

Tag a friend to enter

You can ask Twitter users to tag a friend or multiple friends in the comments to earn an entry, similar to the reply-to-win contest.

This is an excellent way to reach a larger audience and gain loyal followers who are interested in your brand. This is because people usually tag a friend who shares their interests.

Retweet, like, and follow to enter

Nothing is easier than this! Simply ask your audience to follow your Twitter account and retweet a specific tweet with your hashtag. It’s also a great way to hold a giveaway.

You can simply establish a weekly or monthly giveaway ritual to continually increase your follower count. You can also give discount vouchers to your audience if you own an online store.

When running a Retweet and following the contest, it’s critical to include an additional layer of rules to prevent bots from conning the system.

To qualify, ask participants to leave a comment, answer a question, or tag a certain number of friends.

Reply to win contests

A reply-to-win contest is another simple Twitter giveaway idea. This type of contest requires users to respond to a specific Tweet to win a prize.

A giveaway like this is an excellent way to interact with and learn about your target audience. You can, for example, ask people to respond with an emoji or phrase.

Cross-platform contests

Yes, this may appear to be a counterintuitive idea, but it is a great way to promote your less successful social channels.

Cross-platform contests can be very effective, especially when promoting your products if your Twitter channel is your strongest platform and you want to grow your Facebook audience.

Caption Contests

A caption contest would be ideal if you’re looking for a fun contest.They are simple to organize but enjoyable to participate in.

Simply write a blog post about the contest, including the photo, and ask users to tweet a caption about the contest along with the hashtag so you can track their entries.

Fastest correct answer

It is one of the quickest Twitter contests you can put together, as well as a powerful short-term contest. The key here is to generate as much hype as possible before launching it. It differs from other contests in that most contests are designed to generate buzz after they are launched.

The duration of the contest can also be used to divert attention away from your competitors, as contestants must be focused and on time to win.

Oh! We do have some additional Twitter contest ideas for your business.

Creative Answer To Win

Followers are asked to participate in a ‘creative answer’ competition by answering a question from you using a hashtag. The answers must be as creative as possible, and you will select the winners and their ideas.

People enjoy it when they can actively participate in a campaign and use their creativity and wit to win prizes. This type of campaign could be as simple as asking a fun question about your brand, or it could be an innovative idea in which you want your audience to participate.

Sweepstakes

Sweepstakes are one of the most effective ways for a company to use Twitter as a lead magnet. You can organize various types of sweepstakes on Twitter based on your marketing requirements.

If your goal is to get more people to visit your website, simply include the URL in your tweet and encourage your followers to retweet it.

Later, you can simply choose a winner at random from the pool. You can ask your audience to use your hashtag and then track its reach using a hashtag tracking tool.

Twitter giveaway

Conclusion

We hope you find these suggestions useful as you plan your next contest. Think outside the box and try to connect it to your audience.

Don’t ignore your competition once it’s up and running. Make sure to thank users for participating, tweet reminders to enter, retweet the best entries to generate buzz and show others what they’re missing out on!

Most importantly, remember to have fun while running your next Twitter contest!


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What is the Best Time to Post on TikTok in 2022?

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TikTok has been pretty atypical in the social media landscape. It came, conquered, and established itself as a game-changer.

Now, everybody wants a piece of that cake.

All credit to its creative features, TikTok is on the list of every marketer and brand to boost their businesses in the most amusing way possible.

With 850 million active users worldwide, most brands are vying to make their TikTok marketing effort a success.

However, breaking the success code on TikTok takes more than posting your content. While creativity bags the first place, the posting time matters a lot.

If you are also looking to boost your reach and engagement on TikTok, you ought to know the best time to post on TikTok.

Posting at the best times ensures that your creative videos grab as many eyeballs as possible. However, finding when is the best time to post on TikTok can be a tricky quest.

That’s why we inspected the platform to find the best time to post on TikTok for your brand.

Let’s begin!

Why Does the Best Time to Post on TikTok Matter?

If you have been using TikTok for a while, you would know that showing up in TikTok’s “For You” section has become the holy grail for creators, brands, and influencers.

The “For You” section shows you an endless stream of videos picked up by the algorithm, based on your past interaction on the app. Videos appearing in this section receive a wider audience and engagement.

In a nutshell, showing up in this section is the answer to every TikToker’s question on “how to get views on TikTok?

algorithm

But, where does the best time to post on TikTok fit in here?

So, the algorithm picks videos for the “For You” section based on specific criteria, including user interactions. Videos that receive many likes, shares, and comments have a greater chance of being featured in the “For You” section.

Now how do you intend to keep the interaction wheel running if your posts aren’t even showing up in the following feed when most of your audience is active on TikTok.

Optimizing your posting time will increase the chances of your post getting stellar engagement and appearing in the “For You” section.

But remember the most important thing.

If you don’t create quality content, no timing will be best for you. The algorithm prefers videos that are watched from start to finish, so make sure to develop scroll-stopping TikTok videos using trending hashtags, effects, songs, and collaborators.

What is the Best Time to Post on TikTok?

Let’s get done with this!

We found that there is no best time to post on TikTok.

Yes, there is no one-size-fits-it-all, or should I say the one-time-fits-all approach to find the best time to post. And this applies to all social media platforms. Look at our recent studies on:

It is because no brand or influencer on TikTok has the same target audience. Similarly, every audience occupies a different time frame to hang out on the platform to watch content.

But there is a piece of good news to calm the spluttering lips of people who want to find out the best time to post on TikTok – the average best time to post on TikTok.

You can leverage the average best time reports to start finding the time that works best for you. The chances of these best times working wonders for you are relatively good.

So, before we move on to find your personal best time to post on TikTok, let’s check out the study conducted by Influencer marketing hub that tells us a few sweet time spots to post on:

best time to post on tiktok

To sum it up, the best time to post on TikTok is between 6 am to 10 am and 7 pm to 11 pm, whereas the best days to post on TikTok are Tuesday, Thursday, and Friday.

How Can You Find Your Best Time to Post on TikTok?

It’s hard to say that the average best time to post for a wide range of businesses, based on different companies’ data in other parts of the world, would also apply to your business.

Still, if you are new to TikTok, then having the average best times to post will come in very handy to kick-off your video sharing.

On the other hand, if you have been using TikTok for a while, it is time to find the best time to post specifically for your TikTok profile by digging into the analytics section.

Let’s run through the step-by-step process to find out the best time to post on TikTok, so you never miss an engagement opportunity.

Step 1: Switch to a TikTok Pro Account

Before we cut to the chase, you must convert your basic account into a pro Tiktok account. You can only see the detailed profile analytics necessary to gauge your best time to post on a TikTok Pro account.

Here are the steps:

  • Head to the “Manage my account” section by tapping the three dots in the upper right corner of your profile page.
  • Inside the section, click on the ”Switch to a Pro Account.”
  • Further, choose your business category, and click ”Done.”
steps to create TikTok account

Once you are done with all the steps, a dialogue box will welcome you to your pro account. Now you will be able to see the “Analytics” section in your Settings menu.

The next step is to dive into your Analytics section. TikTok’s analytics section is divided into three tabs: Overview, Content, and Followers.

To find out when is the best time to post on TikTok, you will first need to identify where your audience lives.

Step 2: Find Your Top Territories

Identifying the top territories where your audience resides is crucial in finding out the best time to post on TikTok, especially when catering to a global audience across time zones.

It will allow you to settle for a common time across multiple time zones when most of your audience will be online to gobble down your content.

To find out where your audience lives, go to the “Followers” tab and scroll down to view the “Top Territories.”

TikTok territories analytics

Look at the above example. The majority of the followers live in the US, with Australia following, and then the percentage is scattered across countries.

Unfortunately, unlike Instagram, TikTok only segregates the territories data based on countries and not specific cities. It presents a problem for marketers whose audience lives in countries spanning multiple time zones.

So is the case with the US and Australia. Both countries have multiple time zones across states.

For example, say your followers reside in New York City (EST) and California (PT), then posting according to a one-time standard will lose the engagement you could get from the other. The video posted at 7 am EST won’t find the fellow Californians because they would still be in bed.

Don’t worry. There is a workaround to get out of this metric black hole in the further steps.

Step 3: Check When Your Followers are Most Active

Another exciting thing in the TikTok analytics section is the Follower activity metric. It lets you identify the hours and days on which your audience was most active.

Isn’t that great?

To find the “Followers Activity” representation, scroll down inside the Followers tab. Here, you can see how many followers were active on a particular day of the week. It can be seen that follower activity for this account is constant throughout the week.

TikTok active users

Moreover, to make the picture clearer, you can see the number of followers active at any specific hour of the day for that week. The below image shows the follower activity gradually increasing from 11 am to 7 pm.

TikTok followers activity

Similarly, by looking at your account’s weekly and hourly data, you can zero down on the best time to post on TikTok for better engagement.

Note: Every data in TikTok’s analytics section is presented in Coordinated Universal Time (UTC). So make sure you convert the data into the time zone of your audience’s location. You can find multiple time converter tools on Google easily.

Step 4: Leverage Data of Your High-Performing Content

The final key to getting closer to your best time to post on TikTok lies in tracking your previous content’s performance.

See if you can find a pattern between your high-performing content and its posting day and time.

TikTok analytics “Content” tab gives in-depth insights to gauge the performance of the content you have posted over the last 7 days.

For each post, you will see tons of performance metrics, such as the number of likes, comments, shares, reach, and average watch time it received.

tiktok analytics

Also, you can figure out how much traffic your video is getting from the “For You” and “Following” pages, along with the number of views it is receiving from different countries around the world.

Once you sort out all the best-performing content, check out its posting time and date to trace out a pattern there.

tiktok analytics

For example, if all of your high-performing data were posted on Tuesdays and Fridays between a specific time frame, then voila! You just found out one of your best times to post on the platform.

Note: Here also, the time present will be in UTC, so don’t forget to convert it.

Step 5: Create a Spreadsheet for Tracking

Since TikTok only provides you the post-performance data of the last 7 days, you must create a spreadsheet to track all your content performance.

Having a month of best TikTok post-times data will help you make informed decisions. You can keep track of the following metrics in your spreadsheet:

  • Posting Day and Time
  • Video Title
  • Video Likes
  • Video Comments
  • Video Reach
  • Video Shares
  • Video Average watch time
  • Video Views
  • Traffic Source
  • Primary and Secondary Audience Territories

After a month or quarter of tracking, you can go back to find out which days and times brought you the best results. Make it your best time to post on TikTok.

Doing this exercise will also let you know which of your content generates the most playtime and gets traffic from the “For You” section and which one is not performing well.

Here’s an example of a tracking spreadsheet for TikTok:

TikTok analytics example

How to Effectively Use Multiple Best Times to Post on TikTok?

As you move forward to find the best time to post on TikTok, you will realize that there is no single best day or time. Every brand has multiple occasions to find maximum exposure for their followers on TikTok.

And thank goodness, such is the case!

You wouldn’t want to live in a world where your brand gets a single day or time window to engage with the audience.

But, for a social media manager handling multiple client accounts, posting on multiple best times can get pretty frantic.

This is where you need a social media scheduling tool!

SocialPilot is a tool that enables you to create and schedule multiple TikTok posts – days, weeks, and even months ahead of time.

TikTok content scheduler

All you need to do is add multiple time slots for different hours in a day across months, based on your best time in its content scheduler.

Whenever you create and add a post in the queue, it gets scheduled and will publish automatically according to the chosen time slots.

You can do the same with every client account.

Here’s a step-by-step process for using SocialPilot to schedule posts on TikTok.

Summing it Up

As TikTok is becoming a new hotbed of engagement, newer brands of all sizes are entering to drive real impact for their business.

It’s time for you to leverage the engagement power of TikTok.

But remember, posting isn’t the only magic bullet here. It’s a stepping stone to help you get in the eye of your audience. From there, fate lies in the quality of your content.

Start with the tips we covered here to find out your best time to post on TikTok to reach out to audiences that matter.

But finding your best times is not a one-time process. As your profile grows, so will your audience and the places they belong to. So keep checking your best time to post every now and then to be on top of things.

That’s why we recommend you to use SocialPilot for scheduling your TikTok videos at any godly time for your viewers residing in different locations.

Experience it yourself. Start your free trial or schedule a demo call today!


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How Did We Come To The Current Version

The NBA logo is one of the most recognizable images in the world of sports. The logo is remarkably simple, which makes it suitable for the sport. It uses the US flag colors and the silhouette of an iconic player.

However, even though the NBA logo to most people looks like a simple eye-catching design that didn’t take long to create, there is a lot of controversy behind it. The NBA logo is instantly recognizable and you can see it everywhere, even when looking at the odds for NBA games.

The current NBA logo represents everything that basketball is. The outline of a player with an elegant dynamism paints the perfect picture of the sport, which is why the logo didn’t change much over the years.

This got us wondering, what is the history behind the most recognizable sports logos in the world, and how they got their design.

Let’s find out.

The NBA logo was brought to life back in 1969 by brand consultant Alan Siegel and since then it has been a staple of the association for more than 53 years. However, this wasn’t Siegel’s first logo design for a major sports association.

In fact, he is also responsible for creating the Major League Baseball logo, which is very similar to the NBA logo. So, he took the same idea from his first logo creation journey and applied it to the National Basketball Association.

But the situation gets complicated when we start to talk about the silhouette of a player that is on the logo. When Siegel tried to create the figure that will stand in front of the logo, he took inspiration from a photo of Jerry West playing and made West the first prototype of the logo.

When Siegel showed the logo to commissioner Walter Kennedy, he loved it, and despite not knowing it was West who was presented in the outline of the player, it became the logo of the National Basketball Association.

The problem here was that West was never asked for someone to use his figure in the logo.

Even though Siegel never tried to hide where he got the inspiration from, the league wasn’t happy about the world knowing that that was West. It seems like the NBA was concerned about West wanting royalties after acknowledging that he is in the logo, which is why they’ve tried to hide the truth, and never admit that it was based on a player.

West Thoughts About the Logo

Becoming the face of the National Basketball Association must be the highest honor a player could get, however, this wasn’t the case with West. West has always been lukewarm on the idea of using his outline as the main figure of the logo.

He never had bad intentions with the NBA, and he admitted that he was proud to be in the logo. However, the situation was equally embarrassing for him as he was labeled as “the man from the logo”. Getting all that media attention and quickly earning the nickname “The Logo” took over his basketball career.

West was frustrated about being in the logo of the NBA, and he told ESPN that he is embarrassed by it, and wanted the NBA to change the logo.

He suggested that players like Michael Jordan or LeBron James should be better suited for the logo than he is. However, the NBA didn’t even consider such a suggestion since it will require a huge amount of work and funds to completely re-brand the league’s logo, which isn’t worth it for the NBA at the moment.

The Design of the NBA Logo

Even though we are talking about the same logo that was designed a couple of decades ago, it seems like it is timeless and perfectly suited for the NBA. On top of that, the perspective and proportion of the logo make it perfect for multiple media and channels.

In one sentence, it represents the nostalgia of the glory days that are behind us, the present days, and the years to come.

Considering that the NBA used this logo for more than half a century, it created a connection between fans as they are reminded of the brand that now dominates the world of sports.

The Push for Replacing West with Kobe Bryant in the NBA Logo

After Bryant’s tragic death in January 2020, a lot of people involved in the NBA and that are fans of the sport started coming up with ways to honor one of the all-time greatest players in the NBA. Making Kobe Bryant the icon in the NBA logo was one of the first things that the fans came up with, which got a lot of support even from the players in the league.

Despite the push of many people, the suggestion of using Bryant as the icon in the NBA logo quickly lost traction. As of now, there is no chance that the NBA will go through the struggle of re-branding the entire association, even though when we talk about legends like Kobe Bryant.

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How to Design an Instagram Livestream to Increase Views Greatly

If you’re using Instagram for marketing purposes, you’re in good company. A ton of people use the platform, and it’s seemingly gaining popularity with each passing year. You may use IG if you’re:

  • An influencer trying to attract more attention;
  • A company launching some new service or exciting new product;
  • A celebrity like an actor, musician, comedian, or entrepreneur trying to gain more live views.

The more you learn about the Insta platform, the better you can modify the content you post there. As you do, you’ll learn what people like and what they don’t respond to as strongly.

In this article, we’ll talk about a particular aspect of the Instagram platform: the tool called Livestream or Livestreaming. We’ll glance through the ways to gain and buy Instagram live views, and the easiest of them is to purchase live views at espresso.digital that are real, genuine viewers who remain consistently active on the platform.

If you go this route, you’ll likely attract more organic viewers for your Livestream broadcasts. We’ll cover what it is and how to design the ideal streaming experience to gain many IG live views and generate as much buzz around your brand as possible.

What is Livestream?

The basic Livestream concept for the Insta platform is pretty simple. You can go live, broadcasting a feed that reaches your viewers in real-time. When you do so, you get the immediacy and excitement that accompanies any live attraction, be it a sporting event, concert, etc.

You will find the Livestream function right next to the Stories one, just above the central or main Instagram feed. As someone following an account on IG, you will see their profile picture appear at the top of your feed, along with the word “live” and a colorful ring around it. When you tap that profile pic, you can enjoy their Insta stream, hear whatever it is they’re saying, and see whatever it is they’re doing.

How to Get More People to Follow Your Livestream Efforts

You most likely also want to know how to get as many views as possible as an Instagram user. By getting more IG live views, you can:

  • Attract sponsors that will know you have a popular brand;
  • Create a domino effect by bringing in more viewers who want to see what’s trending;
  • Increase all of your most crucial Insta metrics, such as likes, and comments, in addition to live views.

You should also know that the marketing tactic to buy IG Live views packages is perfectly legal and safe, and many companies, influencers, and other individuals on the platform do it.

Set a Time that People Can Expect You to Stream

You should also set up a time each day or week when you will take the IG stream. Think about it the same way that you would a TV show you enjoy watching. You know what time that show comes on every week. Maybe you can record the show and watch it later, but if you feel passionately enough about it, you’ll probably watch it live if you can.

Also, you should consider the frequency of your Insta Livestreaming events. Realistically, you probably can’t find enough scintillating content to conduct one of these shows every day, and you might have one once per week, or perhaps twice per week if you come up with enough fresh content, as your stream will not gain many live views if the content is low-value.

Give the People What They Want

You’ll also likely attract the most Instagram viewers if you listen to your followers when they post comments or ask you specific questions. Regardless of your area of expertise, you’ll likely have IG fans that want you to talk about or demonstrate specific things. Think about it like the fans of a band sitting in the audience and shouting out their favorite songs they want to hear.

You may dip into your new album a little bit, but for the most part, you’ve got to play the hits. That means listening to the fans and respecting their wishes by conducting Insta Livestreaming broadcasts centered around the content that the majority of them want.

If several of them ask for the same content, you know that’s a proven winner that will get you many Insta live views even before you start the Instagram broadcast. You’ll come up with plenty of your own ideas, but you must also kowtow to the fans to keep them coming back.

Other Techniques to Get More Insta Livestream Viewers

The more familiar you become with Instagram, the more of the features you’ll learn how to use. For instance, in addition to Livestreaming, you might also learn how to use IG Stories. The more features you master, the more likely you’ll establish meaningful connections with your followers and gain many live views.

That is certainly true with Insta Livestreaming. Like any relationship, a healthy give and take will nourish the connection between yourself and the followers who take the time to watch your content.

You might try to establish yourself as an Instagram expert in a particular field if you choose to do broadcasts. When you do so, you can:

  • Answer any questions that a follower asks;
  • Conduct an tutorial where you either talk about how to do something or demonstrate how to do it;
  • Use colorful or exciting props that will captivate your audience and bring views for IG Live.

When you use Insta features like Reels or Livestreaming, you might choose to have guest stars that also know about your niche. You would like them to be either famous or infamous. Any guest you feel brings a following with them or will create some intrigue should get more eyeballs on your Instagram Livestreaming effort whenever you decide to broadcast.

Live Events

You should also understand that many fans who follow someone on Instagram and want to watch and listen to your Live stream want to live vicariously through you. In other words, they want you to attend events so you will be their eyes and ears on the scene.

Maybe that means you’ll do a broadcast from Bonnaroo if you’re a music blogger. If you have a sports-centric account, it could mean doing a Livestreaming event right outside the Superbowl. Such live streams appeal to audience’s emotions and will definitely bring you many Instagram live views.

Don’t Shill Too Much

One more tip to remember is that you will always mention your services or products on IG Livestream if you plan to monetize. That’s part of why many people use the platform, but you should keep the shilling to a minimum.

Your Insta Livestream feed should not sound like an infomercial, where all you do is talk about the products you’re trying to sell or the services you offer. You should mention those, but do so sparingly, and then move on. You want to seem like you have valuable content that gains many live views, which means not harping on whatever you offer. You can always find references and inspiration on YouTube.

Finally, make sure to sound and appear as natural on camera as possible. You might take some time in front of the mirror or practice in front of your family and friends at home if you feel like you might get stage fright when those bright lights come on. Keep practicing, and after a few of these Instagram broadcasts, you should feel right at home talking to your followers.

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How to Monetize Your Profiles With Facebook’s Professional Mode

As a savvy business owner, you’re always on the lookout for new ways to monetize your products or services. And while Facebook has long been a great platform for building up a professional profile and establishing a personal brand, did you know that you can also use it for monetization? Facebook’s Professional mode offers a great way to do just that.

By creating a professional profile, you can attract new customers and clients from its monthly- increasing 2.9 billion active users while also staying connected with your current community. With Facebook’s new Professional mode, reels serve as a great way to earn while you share content that resonates with your audience. This makes it easy for people who want to hire you or buy your products to get in touch and learn more about what you have to offer.

Plus, you’ll get access to exclusive features that only creators and business owners can use. So how do you get started with using Facebook’s Professional mode to monetize your profile?

Facebook’s New Professional Mode and What It Means for Profile Monetization

Admit it, we’ve all been there before. You’re crushing it with killer content and racking up the likes, but you’re just not quite sure what your audience is really digging. Sure, you could take a wild guess based on which types of posts get the most engagement, but why leave things to chance?

With Facebook’s new professional mode for profiles, eligible creators in the US will be able to unlock revenue opportunities and gain access to powerful insights, and tools that’ll help them better understand their community and produce even more engaging content with reels.

This is a huge deal for those looking to monetize their profile, as it’ll allow you to get paid for the content you create while also building a stronger connection with your audience.

And if you’d like to dive deeper with charts and graphs of crucial metrics, you can get a quick overview or a detailed look into the numbers with SocialPilot’s Facebook analytics and reporting tool. Just generate reports, and you’ll have a picture of your marketing efforts. It’s like magic!

Facebook analytics and reporting tool

How to Take Advantage of Professional Mode to Make Money From Your Profiles

Now that we’ve talked about what Facebook’s new Professional mode is, let’s dive into the nitty-gritty of how you can take advantage of this feature to make money with the best social media management software tools in 2022.

The Reels Play bonus program is one of the first monetization options available with a professional mode for profiles. It allows eligible creators to earn up to USD 35,000 a month based on the views of their qualifying reels. To start with, the program is invite-only. If you’re an eligible creator, you could be making some serious cash just by posting videos on Reels.

If you’re not familiar with Reels, it’s Facebook’s answer to TikTok. Reels are quick, fun videos that can be up to 60 seconds long and are set to music or other audio. They can be shot in one take or edited together from multiple clips and can include creative effects like AR filters and text overlays.

Once you’re in, you’ll gain access to a whole host of features that’ll help you better understand your audience, produce more engaging content, and, most importantly, monetize your profile. Here’s a quick rundown of what you can expect:

1. Facebook Live Monetization

Monetize your Facebook Live videos with in-stream ads without overwhelming viewers. You’ll be able to control where and how ads are displayed in your content, so you can maximize your existing fan base and revenue potential. Plus, ads won’t get in the way of your viewers’ experience. Now, that’s a win-win! In fact, a comic boosted her earnings by 65% using Facebook Live’s in-stream ads.

2. Facebook Stars

There’s a new way for fans to support their favorite creators. Fans can purchase Facebook Stars and send them to creators during live broadcasts or in Reels when enabled. You can then cash out your Facebook Stars once they’ve accumulated.

Facebook Stars

When you’re filming your next video, be sure to give a shout-out to any Stars senders in your comments section. They’re highlighted so they’re easy to spot. Answering their questions or responding to their comments is a great way to show your appreciation for their support. Plus, it’ll make your video even more engaging for other viewers. So, go ahead and give those Stars senders some love!

3. Facebook Creator Studio

Enjoy your one-stop shop for creating, publishing, and analyzing your content. With Facebook Creator Studio for business, you can easily post or schedule videos and photos, view performance metrics, and get insights into how your content is performing. You can also use Creator Studio to collaborate with other Facebook creators, connect with your fans, and manage your profile all in one place.

So there you have it! These are just a few of the ways you can take advantage of Facebook’s new Professional mode to monetize your profile. We’re excited to see how this new feature will benefit creators and business owners alike.

The Benefits of Using Professional Mode to Monetize Your Profiles

There are many benefits of using Professional mode to monetize your profiles. Here are some:

1. Easily Build an Email List

One option for monetizing a Facebook profile is to use it as a way to build an email list. By adding a call-to-action button to your profile, you can encourage people to sign up for your email list. This is a great way to build an audience of people who are interested in what you have to offer.

But you don’t expect people to magically sign up for your email list without any incentive. Always ask, what’s in it for them? You can offer something of value in exchange for their details. This could be a free e-book, a discount on your products or services, or access to exclusive content that they can’t get anywhere else.

Whatever you decide to offer, make sure it’s something that your target audience will find valuable. In doing so, you can turn every interaction in your social inbox into a revenue opportunity.

2. Gain Insights Into Your Audience

Another benefit of using Professional mode to monetize your profile is that you can gain insights into your audience and see what content is working or not. This information is essential for fine-tuning your social strategy and ensuring that your posts are as engaging as possible. By communicating in a way that is most effective in reaching your target audience, you are more likely to get conversions.

3. Reach a Wider Audience and Increase Revenue Potential

One of the best things about Facebook is that it has a huge user base. By using Professional mode to monetize your Facebook profile, you can reach a wider audience with your content.

Facebook ads are a powerful tool that can help you reach a large number of people with your marketing message. You can target people specifically based on their demographics, behavior, and interests with SocialPilot. This ensures that you have complete control over your ads so they are being seen by the right people.

control over your ads

Overall, if you’re looking for a way to monetize your Facebook profile, Professional mode is a great option. Many benefits come with using this mode, and by taking advantage of them, you can more easily make money from your profile.

Tips for Getting the Most Out of Professional Mode and Maximizing Your Earnings Potential

There are a few things you can do to make sure you’re maximizing your earnings potential with Facebook’s Professional mode. Here are some tips:

1. Use a Clear and Concise Profile Header

The first thing people will see when they visit your professional profile is your header, and you want people to know exactly what you do and what you’re offering. A great way to do this is to include a call-to-action in your header, such as “Buy my products,” “Hire me for your next project,” or “Visit my website.” This will let visitors know right away what they can expect from your profile.

2. Ensure Call-to-Action Links Are Accessible

Add links to the caption whenever possible while following the best practices for Facebook professional mode reels. These include your website, online store, or the About section of your professional profile. Doing so will make it easy for interested parties to learn more about what you have to offer and take the next steps that your potential clients will have to take.

3. Include Your Contact Information and Rates

Another critical piece of information to include in your professional profile is your contact information and rates. This way, people who are interested in working with you will know how to get in touch, and they’ll also have an idea of what you charge for your services. Including this information, upfront can save a lot of time down the road.

4. Use High-quality Images

Your professional profile is your chance to make a great first impression. And since we all know that people are visual creatures, you’ll want to choose clear and professional-looking photos. But it’s not just about making yourself look good. Your photos should also accurately represent what you do and what you’re offering. Remember, first impressions matter!

5. Keep Your Profile Up-to-Date

Finally, it’s essential to keep your professional profile up-to-date. Add new products or services as you offer them, and keep your contact information and rates current. By regularly updating your profile, you’ll ensure that interested parties always have the most accurate information about what you have to offer.

Facebook Audience Growth

Reap Monetization Benefits With Facebook’s Professional Mode

If you’re not already using Facebook’s Professional mode to monetize your profile, you’re missing out on a world of opportunity. With Professional mode, you can encourage audience growth by attracting new customers and clients, selling products or services directly from your profile, or promoting your business or brand.

You can also ensure that your professional profile is up-to-date and accurately represents what you do and what you’re offering. Including a portfolio of your work and information about the events, you’re hosting will also give interested parties a better idea of what you have to offer. So what are you waiting for? See the results for yourself and get started!


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A Guide For Brands To Increase Conversions

What began as a resource for discovering new recipes and do-it-yourself projects has evolved into a significant shopping search engine. In actuality, 40% of individuals worldwide regularly use Pinterest.

And with 420 million active users on Pinterest each month, there are a lot of people who utilize this one platform only for shopping.

This makes it even more vital for your brand to maximize this channel and, most importantly, figure out how to make sales on Pinterest.

Reasons for using Pinterest to sell

We’ve previously spoken about how 40% of consumers use it only to research items and make buy plans, but that’s not all you need to know.

Nearly half of all the users only use the website to make purchases. If you want to raise your conversion rate, this represents around 230 million potential new clients who might buy your items.

Get your goods in front of your target market, then wait for the money to start pouring in, isn’t that how you find your target market?

Naturally, it’s not quite that simple. In fact, the procedures you must take before beginning to sell on that platform are covered in the next section.

To sell on Pinterest, your business or product must be prepared

We know you’re eager to take advantage of all those users on your platform and increase your conversion rate. But before you do anything, have a look at these quick suggestions to assist you in getting your brand ready for sale.

Market segment

It’s essential to have a thorough grasp of a social media site’s demographics before beginning a new campaign. By developing a client profile, you can be sure that you are using the platform to target the appropriate demographic.

This will contain details about your target client’s lifestyle, ideal income, and employment needs.

You cannot sell your product on Pinterest if you neglect this step.

product on Pinterest

Create a business account first

A personal Pinterest account is considerably different from a corporate account. You have access to additional services like analytics, advertisements, and other components required for selling on Pinterest.

If you have a personal profile for your account, don’t panic. By entering into your current account and converting it, you may quickly switch to a business account.

If not, open a fresh Pinterest business account right away. Just visit Pinterest, register there, and take pleasure in the increasing conversion rate.

Activate the account

Each of your company’s social media sites, including your Pinterest profile, needs to be easy for customers and followers to recognize.

Make sure your bio is optimized, your profile photo is a high-resolution logo or a self-portrait, and your contact information is current, and more in order to brand your profile.

Set up your own account so you may improve your aim as well, don’t forget to do so. Your objective on Pinterest is undoubtedly to sell your goods, so we advise selecting the conversion or conversion rate optimization option.

Attach your website

Linking and validating your company website is a necessary step. This is the only method you can increase your conversion rate because this is how your potential clients will find your website.

It’s easy to add your website using your profile settings, but you must then claim it. Add a meta tag or a piece of code to your website to do this.

Make sure it’s your primary website where sales are made as you can only validate and claim one website for each company account, otherwise, you won’t be allowed to set up a store and link items.

primary website

How to use Pinterest to sell

Let’s move on to the main thing, which is how to sell on Pinterest and start increasing the conversion rate.

We have some great advice for using Pinterest as a sales channel and effectively generating new money.

Sounds nice, yes?

Make creatives that are striking and eye-catching.

Pinterest is a platform with pictures. Before we get into the many post kinds hat might boost sales and conversions, you need to make sure that your content is aesthetically appealing and encourages readers to click.

To do this, you must have:

  • high-caliber images
  • gorgeously crafted graphics
  • properly sized images
  • matching graphics for your brand

Using professional photos of your product in use, like all of these furniture firms did with coffee tables, is a terrific way to stand out from the competition.

You may also make stunning, branded visual posts that lure users in and persuade them to save, click on, and buy the product you’re marketing.

Or you may combine the two, producing a graphic or text overlay next to a professional photograph that includes both a description of the product and a picture of it.

Never lose sight of the fact that you want to increase conversion rates while attempting to sell your goods on Pinterest. You must, thus, ensure that it is of the highest caliber.

Search Engine Optimization

Because Pinterest is a visual search engine, it has its own SEO guidelines and algorithms.

You don’t have to take into account an outsourced link building service, or other agencies. All you have to do is follow the SEO algorithms of Pinterest.

Focus on industry keywords and carefully include them in the names and descriptions of your posts as well as the titles and descriptions of your in-boards.

This will guarantee that your SEO will be successful.

Make sure that your keywords are being used correctly and naturally. Your Pinterest content will have a wider audience as a result, boosting the chance that someone will make a purchase.

Search Engine Optimization

Use reputable posts

A good piece of content pulls additional facts and data from your website to display alongside the regular material.

Users may get this data within Pinterest itself by pulling in the price and product descriptions. They will even be able to click a blue “Try it” button on a mobile device to go directly to your product and complete the purchase.

These pages will even inform you of the product’s availability if the retailer provides this information.

Utilize unique content

Instead of relying just on your Pinterest SEO, you should try to promote your article to the top. Invest resources in cutting-edge material.

These may be anything that can significantly increase your conversion rates, such as a lead magnet, a blog post, or a physical product.

Advanced products can help generate more sales because they essentially direct the customer to your website.

Customers can clearly see which company is advancing pins in this manner, allowing them to anticipate whose website they will be sent to.

You can choose to focus on interest, age, and orientation when posting advanced posts. For an unusual advancement, you may create entire tasks or quick adverts. At this stage, you must optimize your postings for conversion rate raising.

Publish catalogs

If you have products to promote, which is likely the case if you’re a brand or business, inventories are a great Pinterest business account feature to use.

You should have the ability to upload the document to the platform as long as you have a database of all of your goods and their characteristics. Any item you add to your website that is supported by the information source will create item content as a result, which you can subsequently utilize to promote purchases.

Rich pins will be required if it turns out that you lack the necessary information source to create catalogs because they are the best approach to selling your products on Pinterest.

Try Socialpilot’s scheduling and publishing tool to to schedule and directly publish your posts on social media. This will save your time and money.

scheduling and publishing tool

Posts on Shop the Look

Shop the Look contents are a fantastic way to link to several products at once in a single article. Everything that may be purchased in the image, whether it be an outfit or a home-style post, is displayed as a white dot that customers can tap to learn more about.

A great method to monetize your Pinterest account, yes?

To advance additional products on stage, you can submit images of your models wearing anything from your most current collection or of a space filled with your furniture or something similar.

When your article is linked to your secure site, you can tag as many products as you like because the cycle for shopping the look content is manual.

Share user-generated material

Use famous figures to promote product. It is advantageous to increase conversion rates.

Even better, put up effective marketing campaigns to consistently create content you can publish on Pinterest and entice your audience to buy.

You may really integrate user-generated material in your shop’s look posts or highlight these images to attract customers’ attention more. Social proof is crucial, so on the odd chance that a customer sees someone they follow wearing your products, they’ll be far more likely to buy.

Advertising

It’s fantastic to share blog posts on Pinterest that are geared toward transformation,like instructions, groupings of objects, or activities.

These are fantastic pieces of material to keep and advance on the website that will cause clicks, and changes, and undoubtedly it is a terrific approach to sell on Pinterest too, provided you put up your content effectively.

Conclusion

Selling on Pinterest is not a simple endeavor, as you can see. You must consider a number of factors if you want to increase your conversion rate.

But trust us, it will be worthwhile.


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How to Go Live on TikTok and Make it Super Engaging

Have you been using TikTok for business for quite some time?

Then why not take center stage with TikTok live videos to level up your brand engagement on TikTok?

Going live on TikTok gives creators and brands an excellent opportunity to connect with their audience in real-time. You can do Q&A sessions, share tips & tricks, or show behind-the-scenes.

If you don’t know how to go live on TikTok, you have come to the right blog to begin your journey. We will also discuss the best tips to make winning TikTok live videos.

Let’s roll!

How Many Followers Do You Need to Go Live on TikTok?

Unfortunately, the TikTok live video option is not available to everyone. To go live on TikTok, you must have:

To unlock the capabilities of going live on TikTok, you must have:

  • More than 1000 followers, and
  • Your age should be 16 or more.

Moreover, creators who are 18 years old can receive virtual gifts from people watching them live. Interestingly, these virtual gifts can be later exchanged for real moolah.

receive virtual gift

Ok, now that we have covered the basics, let’s hit the main topic again.

How to Go Live on TikTok: A Step-by-Step Process

Step 1: Open the TikTok app on your mobile phone, and tap on the ’+’ symbol present at the bottom of the screen.

symbol present

Step 2: The in-app camera screen will appear on your screen. Here, swipe right to the “LIVE” option from the navigation at the bottom of your screen.

Step 3: Next, you will have to pick an image and write a title for your stream. Make sure to choose a title and image that grabs your followers’ attention enough to hop on the live stream. Remember, the title has a 32-character limit, so keep your title clear and concise.

go live

Step 4: Now, all that is left is to go live. Get yourself ready and tap “Go Live.” Once you are live, your followers will receive a notification. While streaming live, you can make multiple adjustments in the broadcasting, such as flipping the camera, adding effects, and filtering comments.

flipping-the-camera

Moreover, you can add up to 20 people to co-host the live session with you. Let’s check out how to do that.

How to Go Live With Someone on TikTok?

The good thing about TikTok, along with broadcasting solo lives, is that it also lets you invite other people to co-host the space. You can invite up to 20 moderators at once.

Now, that’s an exciting feature for a business you are looking to expand. Co-hosting with an account of the same niche allows you to tap into new audiences.

So, how to go live with someone on TikTok? The steps are simple.

  • First, trace back all the steps to go live on TikTok. Once live, you will see a circular blue and pinkish icon at the bottom left. You can tap on it to invite others to join your live room as a co-host.
  • Next, you will see a list of people who have either requested or are watching your live video. Just select people you want to invite to join the session live and tap on “Add.”
session-live-and-tap

Also, as a user, you can join someone else’s live broadcasting. To do so, tap on the two-smiley icon near the comment box. It will send a request to join the broadcast. If your request gets accepted, you will connect on the live stream with the host. Your followers will also be notified that you are streaming live.

8 Best Practices to Make Your TikTok Live Engaging

1. Define the Objective for TikTok Live Video

Everything we do in life, business, and even in a live session on TikTok has an objective behind it.

So what’s your objective?

What do you want to share with your audience on the live stream?

You must figure out your goal to make the further steps streamlined. It could be anything; you may go live to promote your new feature, drive traffic to your other social media accounts, create engagement or build community. 

2. Choose a Topic

After defining your objective, choose a topic that resonates with your goal and come up with a crisp title for it to grab your audience’s attention.

Going live on TikTok shouldn’t be a one-time show. So make sure you jot down a list of topics to keep the streaming flow consistent. Moreover, you can cover a broader topic in 10-15 minutes of multiple live streams across a month or a week and call it a series.

For instance, if you are a marketing agency and you aim to engage with budding startups and small businesses, then make a list of pet peeves they deal with. Once you get the problems they face, start going live to discuss those issues at your decided intervals.

3. Plan the Structure of Your Live Stream

I know you are all pumped to click the live button and start talking to your followers, but it may not go as smoothly as it would go with a structured plan.

So before you start streaming live on TikTok, remember always to plan how you will start, end, and do everything in between.

Here are a few basics to structure your TikTok live straight:

Introduce yourself: First things first, begin your TikTok by introducing yourself and what you do to make the interaction more warm and authentic. 

Reveal the topic: Once the maximum number of people join, reveal what you will talk about in the live stream.

Pre-plan the format: With the topic in mind, decide how you are going to propagate your ideas to the viewers. Is it going to be a how-to stream? Are you going to take them behind-the-scenes? Perhaps a simple Q&A session with your audience?

Live Duration: You should also plan out how long you want to keep the live sessions. It will help you make the sessions brief and on-point. Though TikTok live videos have a limit to run for 60 minutes, I recommend keeping the duration up to 30 minutes.

4. Pick the Best Time Slot

There is no point in going live on TikTok at a time when nobody from the audience is hanging on the platform. You need to plan every TikTok live stream on your personal best time to post on TikTok. Posting at the best times ensures that your live streams get seen by as many people as possible.

5. Promote Your Live Session Beforehand

Another thing you can do to direct maximum traffic to your TikTok live video stream is by announcing it beforehand through a TikTok video post.

This trick will pay well because when a user sees your posted video while you are streaming LIVE, they can directly enter your stream via a unique icon that appears in your post.

However, things can become super-hectic for you to plan announcement videos while preparing for a live stream multiple times a month. The best solution to avoid this chaos is using a TikTok scheduling tool.

Are you finding it hard to manage the TikTok posting schedule of multiple client accounts?

Use SocialPilot to create and schedule TikTok posts of multiple accounts way ahead of time from a single dashboard. With SocialPilot, you can schedule a time and date for your TikTok posts to go live automatically while you can focus on more meaningful tasks like planning your next live video.

Start Your 14-day Trial

6. Be Authentic

No matter how much you plan, in the end, you need to be casual during a TikTok live session. You can never create a script and sputter it throughout the live session. TikTok lives demand you be as genuine and authentic as possible. So drop that salesman’s voice and start engaging with your viewers at a deeper level.

7. Take Care of Technicalities

There are a few technical aspects that are needed to be taken care of before you hit the live button.

Proper lightning: Bad lighting can ruin the viewer’s experience. So make sure that you either sit in a well-lit room or use extra lights to make your stream viewable and engaging.

Sound-check: Bad sound is worse than bad lighting. People have joined the live session to listen to what you have to say, not your neighbor’s dogs barking or construction trucks working outside of your house. So before you go live find a quiet place to stream from.

Good internet connection: Always test that your internet connection is steady before going live.

8. Conclude with a Call-to-action

At the end of your live stream, don’t forget why you started in the first place. Recall your objective again. And before you bid adieu to your audience, give a CTA that ties back to your goal.

Get Ready to Go Live!

Tiktok Live is an excellent feature for creating a genuine and more profound connection with your audience.

It’s buzzing and has excellent power to increase your brand awareness and create leads and conversion opportunities.

Now that you know how to go live on TikTok, it is time to start drafting a proper structure for your first live session on TikTok using all the tips we have discussed above.

And if you are serious about TikTok and it holds a prominent place in your marketing strategy, then it’s high time to start using SocialPilot to manage your presence on TikTok and other platforms efficiently.


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Top 40 SEO Manager Interview Questions & Answers in 2022

Did you know almost 63.4% of SEO roles require expertise with at least one tool?

But then being a SEO manager is not all about tools, is it?

You need to be adept at communication, analytical prowess, know your audience at the back of your hand, and have exceptional team management skills.

We all know Search Engine Optimization (SEO) is one of the most critical aspects of digital marketing. And, the person creating and managing the SEO strategy has a crucial role to play in any marketing team.

So, if you are an SEO manager prepping for your next interview then you’ve landed on the right page.

start my quiz

Here’s a list of SEO manager interview questions and answers that you could be asked during the interview process. These questions can help you understand the thought process of the interviewer and polish your answers beforehand.

Let’s see what these questions look like.

SEO Manager Interview Questions and Answers for You

1. What is the difference between on-page and off-page SEO?

On-page SEO is a technique adapted on-page or on-site to improve the search engine ranking of an individual webpage. It includes writing good content, maintaining keyword density, including internal links, URL optimization, and more.

Off-page SEO techniques are the measures taken outside of your website to improve your website ranking on the search engine. It’s basically promoting your website externally by using techniques like writing a guest post, building backlinks, influencer outreach, to name a few.

2. How did you learn the skill of SEO?

I have had the opportunity to work on SEO-focused campaigns in my previous jobs and learnt several practical aspects of SEO on the go. Besides, I have completed ‘X’ SEO course from (name the source), which gave me deeper insights into how search engine algorithms work and exposed me to emerging SEO strategies.

3. What SEO tools do you use?

There are multiple tools in the market, but I prefer using Ahrefs, Semrush SEO tool, Moz SEO tool, Google Keyword planner, and Google Search Console.

4. How do you measure the success rate of SEO campaigns?

I think the simplest way to measure the success of SEO campaigns is by analyzing the traffic generated on the desired web page or measuring the conversion rate after the campaign’s implementation.

5. What do you think are the duties of an SEO manager?

I think the duties of an SEO manager include:

  • Lead and execute SEO campaigns/projects to improve the search engine ranking of the website
  • Analyze, monitor, and report the performance of campaigns/projects
  • Optimize the landing page of the website
  • Developing and implementing the content strategy
  • Do keyword research

6. How do you proceed with keyword research?

Again, the correct answer to the question will vary as per the individual. Here you might mention a tool or two that they use to get an idea of the keyword. However, you should also talk about considering the target audience persona while researching keywords.

Also, touch upon points like looking into the competitiveness of the keywords and choosing the keywords that are not too competitive and also have a good search volume.

7. What are long-tail keywords?

Long-tail keywords are made of three to four words. These keywords target a specific audience or audience looking for a solution to a particular query and are more likely to go through with a sale.

8. What number of keywords should you use in a web page and content?

It is adequate to include two to three primary keywords along with a couple of secondary keywords, and it shouldn’t look forced in the content. The number of keywords to be included also depends on the length of the content and webpage.

However, the standard practice is to maintain a keyword density of 2-3 percent, and it can also go to 3-4 percent if the keyword is too competitive.

9. What are some of the common SEO mistakes?

In my experience so far, some of the common SEO mistakes I have noticed are:

  • Not creating unique content
  • Overstuffing the content with keywords
  • Poor quality of backlinks

Yes, it was a manual link penalty by Google for one of the resource blogs on our website. The blog was one of our best-performing blogs, and upon analysis, we found that several spam websites used our links as backlinks.

It was most possibly a case of a negative SEO campaign against our webpage. We wrote a correction request email to Google for reviewing our page and thankfully, the review cleared through after five weeks.

11. What is meant by Black Hat SEO?

Black Hat SEO techniques include cloaking, duplicating content, link scheme, hidden text, and several other methods. These techniques are unethical and can get a website banned from the search engine.

12. What do you understand by cross-linking, and what function does it serve?

Cross-linking is the process of linking one web page to another page. It also includes linking web pages on the same website. The intention is to link relevant content and generate quality traffic.

An example of cross-linking is linking stats in your article to the original source of research – such cross-linking avoids plagiarism concerns and also increases the credibility of your content.

13. What is the difference between SEO and SEM?

Search Engine Optimization is an organic way to drive traffic to your website. On the other hand, Search Engine Marketing (SEM) is generally a paid method of promotion to your website on the search engine, including pay-per-click advertising.

14. What is meant by image Alt text?

Alt text explains the image in words. Google can’t understand the image. It only knows written words. That is why Alt text is used, which helps Google to make sense of the image and optimize it.

15. What is URL optimization?

Just like we optimize a web page, a URL should also be optimized to make the link more recognizable, and the process is called URL optimization. A URL is optimized by using a keyword and by keeping it short and easy to understand.

start your test

16. How to see indexed pages?

Google Search Console can be used to see the indexed pages. They can also be seen by doing an advanced search on Google.

17. What is meant by keyword stemming, and what’s its importance?

Keyword stemming is an SEO tactic of adding a prefix or suffix to a keyword. This helps us add more relevant keywords to the content or webpage without overdoing it. For example, if the keyword is “interest”, in that case, writing “interesting”, “interested” would be keyword stemming.

18. What does Google fetch do?

Fetch is a tool offered by Google Search Console that allows us to see if the Googlebot can access the URLs on your website and how it perceives them.

19. Have you ever seen a Google knowledge graph?

Google knowledge graph is Google’s internal database of everything available on the search engine. The graph is used by it to provide the most relevant information for the search queries. While Google knowledge graph is not visible to the public – its result, Google Knowledge Graph Panel, is visible to all. The panel is the box of information provided by Google on the top-right side of search engine results.

Toxic links can be neutralized using a backlink quality checker tool. The tool will assist in identifying the toxic link. After that, there is a need for another tool named “Google Disavow tool” that can ignore those links.

21. What is an SEO audit, and why do we do one?

SEO audit is a process of evaluating the factors affecting the website rank on the search engine. It includes analyzing the on/off-page SEO and technical aspects of SEO. SEO audits help improve the website’s health and improve the user experience.

Link audit is the process of analyzing all the links that direct towards your websites or backlinks. It ensures that the external links are of good quality and helps with SEO. Many SEO experts audit links before they start building backlinks. As link audits are a tedious process, I think a complete link audit should be done once every year.

23. What is meant by a conical issue?

A conical issue occurs when a website URL is similar to other existing URLs. For example, xyzURL.com and URLxyz.com will cause a conical issue.

24. What are the latest updates by Google that impacted SEO?

The search engine constantly updates its search algorithm; however, the latest update that significantly impacted SEO was the Google Core Web Vitals update that was rolled out in 2021. The update studies the quality of user experience to determine search engine performance and rankings.

25. What are rich snippets?

Rich snippets are informative texts above the organic search results that give an idea of the content. Sometimes it also includes images. Google Search Console can be used to generate rich snippets. It is not part of SEO, but it can drive traffic towards the content.

26. What is ‘crawling’, and can we increase its frequency by search engine?

“Crawler” is a search engine bot that reads the content of your webpage and ranks it in the Google search accordingly. This process is called crawling. The crawling frequency can be increased by regularly updating the website content.

27. Even if you try every conventional SEO method, your website doesn’t rank higher in the search engine, what will you do?

Firstly, I would re-check the keywords and add more relevant keywords to the content. Try different titles and meta descriptions. I would also use Google’s advanced search to understand competitor strategies and check the performance of my current links. One often ignored point while searching for the cause of poor performance is checking the page for penalties.

28. How can you use content marketing for SEO?

Content marketing is essential for getting successful SEO. Quality content optimized with keywords and external/internal links significantly helps in reaching the masses. Content marketing can be executed in various formats like text, videos, emails, and podcasts.

29. Can social media marketing help with SEO?

Yes, social media posts are a great way to generate engagement and drive traffic to the website.

30. How can SEO and PPC together help you get better results?

SEO and PPC are supplementary strategies and can be used simultaneously to generate better results and higher rankings. PPC advertisements are paid promotions that help them appear at the top of the search results page.

When combined with a sound SEO strategy, the business can occupy a large number of SERPs by allowing the web page to rank high up in an organic manner too (besides, the PPC ads).

31. Explain Domain Authority.

Domain Authority is the score to measure the success of your sites in Google search ranking. It ranges between 1-100, and a higher score means good results.

32. What is Hummingbird in Google?

Hummingbird was an update in the Google algorithm that saw a shift in the algorithm’s focus from keyword-based search to the intent behind the search, for ranking web pages.

33. How can you optimize a website that has millions of pages?

A robust backend architecture and an advanced SEO tool with strong analytical capabilities are prerequisites for optimizing such a website. You can use SEO plugins that can help analyze the pages. Once a preliminary analysis report is available, we can proceed to optimize the pages by:

  • Removing duplicate content
  • Add important keywords in headers and META tags
  • Design a strong internal linking structure

34. Which are SEO factors that are out of your control?

The most significant factor affecting SEO which is not in our control, is the search engine, Google. The company has not made it public how its algorithms work. Even SEO experts have determined best practices through trial and error.

Google also doesn’t rank the new website higher. Therefore, things can get tricky when optimizing the webpage. It takes a team of experienced people to develop the best SEO strategy.

35. Why is page speed critical?

Google considers the user experience offered by websites before ranking it in the search results. Faster page upload speed means customers have to wait less to read the pages, resulting in better user experience and consequently better search engine rankings. That is why websites need to have a high page speed.

36. What is the best practice to redirect a page?

Generally, 301 redirects are considered the best way to redirect a page as it benefits the SEO value the page offers.

37. How important are videos for SEO?

Video content is favoured by Google over written content. According to a study, engagement for websites with a video on their landing page was more than a landing page with no video. Hence, using videos in SEO campaigns can fetch good results.

38. How do you create an SEO strategy?

Creating SEO strategies vary from project to project. However, in general, I start by understanding the target audience and defining the SEO strategy’s short and long-term goals. The next step is competitor analysis, keyword research, and content planning. After completing all these steps, it comes down to deciding the implementation timeline.

SEO strategies evolve regularly and to keep myself updated, I follow blogs, newsletters, and popular websites like neilpatel.com and semrush.com. I make efforts to engage with industry professionals on networking platforms to discuss evolving trends in depth.

40. What is your previous experience in managing an SEO or marketing team?

I have handled teams of size from ‘a-b’ over my ‘x’ years tenure as an SEO manager.

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Final Notes

The only way to give a good interview is by practising answers to these questions beforehand. Keep in mind your answer needs to reflect your analytical skills, creativity, industry knowledge and work experience.

In the end, keep some questions ready to ask the interviewee.

Speaking of questions..are you looking for a better way to manage your or your client’s social media accounts?

SocialPilot offers a wide range of features that can help you schedule, manage, and analyze your social media accounts cross-platform.

To know more, try SocialPilot for free or schedule a demo.


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Instagram Content Creation Best Practices You Need To Apply

With over 2 billion monthly active users, Instagram is one of the world’s most popular social media platforms. And it is showing no sign of slowing down.

It’s no wonder that countless companies are turning to ‘Gram to strengthen their online presence and drive more traffic. Of course, just like any social strategy, you’ll need to ensure you’re approaching your Instagram content in the right way to get great results.

There’s more to becoming an Instagram success than sharing countless pictures online. You also need to figure out how you’re going to engage with your followers through every snap, Reel, story, and hashtag.

Here are some of the most essential content creation best practices to add to your Insta campaigns.

Instagram Video Content Best Practices

Let’s start with a rising star in the Instagram content creation landscape: video.

Ever since the introduction of Reels and Instagram Live, the social media company has been pushing more focus towards its video options – encouraging people to share clips, as well as snaps. In an era where tools like TikTok are skyrocketing in popularity, the video could be the key to your success.

There are different kinds of video features on Instagram to explore:

  • Instagram Reels: Reels are the most popular and creative content format on Instagram, wherein you can create entertaining, immersive videos of up to 90 seconds to express your brand story creatively.
  • Instagram stories: Short video clips (often 15 seconds or less) that are generally casual, low-pressure, and easy to make. They also disappear within 24 hours unless you pin them to your highlights. That makes Stories a great place to experiment.
  • Instagram Videos: The IGTV feature and in-feed video of Instagram merged to create one single video feature. Now you can post both short and long videos anywhere between 3 seconds to 60 minutes. A perfect way to create informative content, like how-tos and product demonstrations.
  • Instagram live: Instagram Live is all about live-streaming. According to studies, 80% of customers would rather watch a live stream than read an article. Instagram Live is a great way to generate credibility for your brand by showing your audience “behind the scenes” of your company.

Most of the more popular Instagram video posts showcase quick how-to’s, behind-the-scenes insights, or stop-motion/time-lapse content. You can also get seasonal with your videos like Tesla did with this Halloween-focused post.

halloween

Tips for Instagram video content

To make the most of your video Instagram content, the best thing you can do is experiment with different formats. Different video tools offer their own unique benefits.

For instance, the temporary nature of Instagram Stories makes them an excellent choice for people who are experimenting with different kinds of video material. Stories are also perfect for limited-time sales and promotions.

If you want to get involved with the latest in Instagram content options, you could consider using Instagram Reels for business. This feature is very similar to TikTok, allowing users to create 90-second videos with audio, effects, and various unique tools.

Instagram content options

With Reels, you can add AR effects, audio, and even timers or countdowns to your content, helping you to engage your audience. There’s also the option to share your Reels with dedicated groups so that you can test your latest content with a specific audience.

Handling multiple Instagram video formats for multiple clients is a herculean task – if only you don’t automate it.

With SocialPilot, you can schedule almost every Instagram post type to go live automatically. Yes! We are talking about Reels, stories, in-feed videos, carousel posts…you name it. With the power of automation in your hand – plan, create, and schedule early for multiple Instagram accounts at once.

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Show off your brand’s personality

Video on Instagram is an excellent way to showcase your unique personality. Creating fun stories you can pair with your standard Instagram posts gives extra depth to your brand’s identity on the web. You can also take advantage of countless fun features, from polls and Gifs to music that makes your videos instantly more entertaining for your followers.

Find a theme

It doesn’t matter whether you’re posting videos to your newsfeed, Reels, or IGTV; you need to be consistent. Finding a theme helps you to create the most engaging videos that speak to your customers and maintain the general essence of your brand. Some companies are bright and friendly, while others are about social movements and taking a stand.

lush

Make it beautiful

All visual content should be stunning – whether it’s an impromptu live stream or a fully produced video. Some of the videos you produce on Instagram might be slightly lower in quality than other clips.

However, you should always be aiming for a pristine brand image. Consider things like white borders to keep your content looking clean. Maintain consistent presets so you’re not constantly switching between filters, and keep the color themes that matter to your brand in mind.

Instagram content best practices: Feed content

Beyond the wonderful world of video, there are still plenty of content types you can experiment with on Instagram. The most obvious option is the content that you post to your feed. This can be in the form of video clips, pictures, or even text-based quotes.

So, how do you make sure that your feed content is amazing?

Start by getting the timing right.

There is a time and a place for everything – even your Instagram posts.

Conduct a quick search on Google for “Instagram posting times,” and you’ll find dozens of studies telling you the best times to publish, depending on things like industry and location.

For instance, the best time to post on Instagram in the media and entertainment industry appears to be at around 9 am on a Friday morning. You can also get great engagement in this niche on Wednesdays, Thursdays, and Fridays during typical work hours.

Remember, when using data available from other companies to plan your social media scheduling, make sure you supplement it with your own insights. Studies can give you a basic idea of when the best time to post might be for you. However, it’s up to you to analyze your audience and find out when they’re the most active.

Your own research mixed with the best practices guidelines available online will help you to schedule your content at the perfect moment.

You can also use some of the best third-party Instagram tools to find out your personal best time to post on Instagram more easily.

Best practices for Instagram feed content

Aside from picking the right time and day to post your Instagram content, there are other steps you can take to make your profile more appealing too. For instance:

Post Instagram content that’s engaging and high-quality

High-quality visuals are at the heart of all Instagram best-practice guides. Scroll through the world’s most popular feeds, and you’ll find that every photo is carefully curated to deliver a specific aesthetic. Great images and videos connect with your audience. They also show that you’re a professional committed to providing genuine quality.

Just look at snaps like this from Airbnb – they instantly inspire you to learn more.

Instagram

When producing Instagram content for your feed, make sure that your pictures are the highest resolution you can get. Free image editing tools like VSCO Canva will help you to enhance your photos and add other elements for brand consistency, like borders and filters.

Stay on top of evolving trends

Instagram is constantly changing. Most recently, we’ve seen the arrival of Instagram Reels to make Insta more compelling for the younger Gen Z users who seem to prefer tools like TikTok. However, new opportunities appear on Instagram all the time. If you want to produce the best content, you need to understand what’s available on Instagram.

Remember, Instagram has some of the best engagement levels of any social platform, but different customers will engage more with specific kinds of content. Trying out the latest trends will help you to figure out what really speaks to your audience.

When you post something new, like a different style of video, or an Instagram Reel, ask for feedback from your audience, and get them to let you know what you’d like to see more of.

Know Your Audience

Finally, don’t just throw out new content at random. Get to know your audience and figure out what they’d want most from you.

If you don’t have a buyer persona yet – make one, outlining all of the information you can gather about your audience, including their gender (majority), location, age, and other essential facts. Once you know what kind of audience you have, you can begin creating content that’s appealing to them.

For instance, a younger audience might respond better to short video clips than text-based posts. Instagram analytics on your back-end will give you some handy metrics so you can figure out which kinds of content work for you.

Remember, getting to know your audience will also make it easier to decide which #hashtags you need to use to help customers find your posts.

Charts

User-generated content best practices

We’ve looked at video content and the very basics of Instagram feed content – but there’s another point worth exploring still. User-generated content is one of the most powerful assets any business can have on social media.

UGC on Instagram comes in the form of reposts and content created by users specifically for your brand. The easiest way to expand your content portfolio on Instagram is to ask permission to repost anything you see on your newsfeed that seems relevant to your brand. Crucially, you do need to follow some reposting etiquette here.

Make it clear in your bio or caption that the photo you’re posting isn’t your own. You’ll also need to DM the user and ask for permission to reuse the content. Once you’ve got permission, you can use a tool like a Repost for Instagram to add a watermark to the reposted content.

Remember, include a @Mention in your post, sending traffic back to the original content creator too.

Images

How to generate more user-generated content

User-generated content is excellent on Instagram because it’s a chance to show your audience that you’re part of a wider community. With UGC, you can share posts from other influencers and social figures. If those pros @Mention you in their next post, that sends unique traffic your way.

Posting user-generated content also shows your audience that you’re interested in what they have to say and care about their opinions. This strengthens the relationship between you and your follower.

On top of all that, with UGC, you get some extra social proof for your company. Content from happy customers and clients doesn’t just shake up your news feed; it gives you visual confirmation that people are using your products – and they’re satisfied with them. Check out this post from Lush, for instance:

lush

To earn more UGC for your Instagram feed:

  • Create a branded hashtag: Hashtags are a valuable addition to any Instagram content strategy. However, they’re incredibly important when you’re trying to earn user-generated content. Sharing a branded hashtag like Nike’s #JustDoIt will make it easy to find customers who are sharing content related to your brand.
  • Run giveaways and contests: People love getting things for free. Ask your audience to share pictures of them using your products for a chance to win something – like a gift or a massive discount on their next purchase.
  • Work with micro-influencers: Find micro-influencers that already have a connection with your target audience and ask them to create content for you in exchange for freebies. You can build a better reputation and update your content this way!

Making the most of your Instagram content

Instagram is a popular social media platform for a reason.

People naturally respond to better visual content than written text. We love scrolling through amazing images and videos every day. It’s an excellent way for brands to make connections with their target audience.

However, just like any social media campaign, you’ll need the right strategy to stand out on Instagram. A powerful content plan that considers each of the three elements above will give you a diverse and immersive way to connect with your audience.

Remember, don’t forget the basics of social media posting too. Use hashtags to add more context to your campaigns, target your posts specifically to the audience that’s right for you, and always look for new chances to engage and delight your followers.

Good luck with mastering your Instagram content.


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6 Amazing Tips to Develop Video Marketing Strategy for Your Brand

“The beauty of developing a video marketing plan is that you are making it easier for the viewer to be exposed to the information you are trying to communicate.” – Chris Sandoval, Why You Need a Video Marketing Plan Right Now!

Video Marketing Strategy

True that!

Video Marketing is going to stay here. 81% of marketers say video has helped them directly increase sales.

And with 85% of the users in the U.S watch video content on any of their devices, there is no doubt that videos have indeed become a vital part of all social media marketing strategies.

Smart businesses are finding innovative ways to increase their reach on social media, and devising a video marketing strategy will be a powerful way to connect with the consumer.

In early 2017, Facebook announced that it will give videos that are viewed for longer, higher preference in the ranking of the News Feed.

Not only Facebook, recently Instagram launched Reels, a short-form video feature to tap into the ever increasing demand for video content. Similarly, there are various applications that only targets video content.

Phew!! That looks like serious competition brewing in the social media video marketing scenario!

The key win with Video Marketing is to weave a beautiful story to market your products, such that it engages the audience and leaves them asking for “What’s next?”.

Thereafter build an entire series to keep them hooked on.

User intercation

So have you started leveraging the power of videos for marketing your brand? Let’s explore ways to plan out an effective video marketing tips.

1. Understand the purpose of creating the video

With exemplary tools and cameras in the market, getting a video made is no hassle these days.

But wait!

Do you understand the exact purpose of having a video marketing strategy? Though the purpose of any marketing strategy is to get a good ROI, you have to maintain a balanced approach and abstain from seeking too much self-praise.

The above video is one of the most shared Google ad. It’s cute, sentimental, and funny, and has all ingredients that will make the viewer enjoy and share the video on social media.

Roughly, here are a few things you have to probe into, to sum up your video content marketing.

  • What kind of content will we make? Educational, entertaining, hypothetical, or realistic.
  • Who exactly is your target audience? Understand the demographics, age groups, and preferences of the audience using effective social media analytics tools.
  • The budget, of course!
  • Understand what lures the audience the most and why they will be compelled to share the video.
  • The content you create should be entertaining, informative, and interesting.

2. Determine the “theme” of your video

Quality content was and will continue to be omnipotent…..only if it reaches the correct audience. Once you understand who your video marketing strategy is directed towards, you should start working on the theme and content of the video.

Some of the themes that companies use to develop a video marketing strategy are broadly classified as under:

  • How-to videos
  • Storylines
  • DIY videos
  • Leaderships discussions and talks
  • Customer testimonials
  • Company policies and culture
  • Documentaries
  • Help and support tutorials
  • Demos
  • Webinars (recorded)

The right theme selection of the video could be your showstopper. Check out this advertising video of chatbooks -This ad commercial describes the automatic photo book app with subtle humor, wit using funny motherhood woes.

3. Who will develop your video content?

You could develop a video in-house or outsource it to a developer. This factor entails assessing your resources, budget, and the audience and the time involved.

There is no dearth of talented vloggers and video content creators who would develop an amazing video content for video marketing platforms like YouTube and Vine. And if you have the best video tools in place, you can script your video and develop it yourself.

Develop your video content

Most people have switched to digital marketing and have realized the power of video content. It is gaining a lot of popularity, more so in remote work, people are increasingly relying on video conferences. Some even go for video chat app development to make communication easy and more streamlined.

The “Dollar shave club “ video made America sit up and notice. The secret– The content creation team has done some outstanding work by creating a delightful user experience.

4. Reach out for the unthinkable

Seems impossible?

Well no. The best marketing ad campaigns are the ones that leave the viewer wanting for more.

This video by “Old Spice” kept the viewers on a lookout for the next episode. If viewers like a video, they will like, share, and connect with it. The videos should be interactive and have a touch of personalization.

Add a call to action strategy like a coupon code or a discount offer that compels the viewer to mention and share your video.

At times the audience loves the video but does not gain anything from watching it, so does not bother to ‘share’ it further.

A How-to video also works well as it is informative and useful to the user. Short-form videos are also great for communicating with the user in a concise manner. Apps are available that turn videos to less than 10 seconds and you can post them on Twitter and Instagram.

You will watch it till the end. Trust me!

There are platforms that are budget-friendly and also provide low turnaround times. With an efficient video content creation team, all you have to do is to promote and market your videos using the best social media marketing tools.

Once you have completed the task of making the video, it has to be uploaded at the correct places. 64% consumers are more likely to buy a product when they see its corresponding video.

Using an efficient Social media analytics tool is the perfect way to analyze certain important factors before promoting your video. These tools help you track the audience growth, demographics, age, gender and other detail of your fans and followers.

Based on these statistics you can further discuss and plan how and where to promote your videos. Facebook and Youtube are great marketing platforms and help to maximize your reach with the customers.

Promote the videos

You can have an entire section of videos on your website, or start by adding the videos to blog posts.

The wide-reaching platforms like Facebook and YouTube can be used for paid advertising as they run on lower CPMs compared to other private blogs and social media channels.

Virgin holidays do not shoot videos to make an advertising campaign.

Instead, they record videos in real time and upload it to several social media channels, to make the users get the ‘real’ location feel.

The videos are so well captured from different locations across the globe that the users momentarily find themselves in new travel locations. This ad makes the viewer feel the ‘change’ of going for a holiday, by giving him a glimpse of the holiday spots.

6. Optimization – To get the best out of your video marketing plan

You are ready with an outstanding video content and have uploaded it at several platforms.

Work complete?

Well, no. It’s just the beginning of your marketing strategy.

Scheduling your video content at the correct time helps in greater reach and visibility. Apart from YouTube, Facebook live videos are becoming popular social media tools for video marketing. Some tips for your video marketing are:

  • Keep a consistent publishing schedule for your videos with the help of any of these social media publishing tools.
  • Rather than focusing on the advertisement, make the video a medium to educate, communicate and interact.
  • Make use of user-generated-content to pitch your sales volume. It does not just generate a greater response; it will also develop your line of trusted followers.
  • Incorporate Facebook live videos in your video marketing strategy.
  • Your videos must be powerful enough to convey the message even if the sound facility is not available.
  • Track metrics like the attention span, click-rates, best posting times, and content leads of your videos.
  • Use suitable keywords in the video title and tags to make videos appear higher in the search engines.
  • Apart from the big names, make use of micro-video sharing sites like Snapchat, Instagram, Dubsmash, and other apps that are designed specifically for smartphones.

Scheduling and Publishing videos through SocialPilot

But the biggest and perhaps the most underrated strategy is to post consistently on your platform. As a creator or a business, once you have your videos ready to share, the next step is to publish them on the right platform at the time when your targeted audience is most active.

We highly recommend that marketers refrain from uploading their videos on Youtube alone and sharing the link on other platforms since most social media platforms encourage native videos as they don’t want to lose traffic coming to their website.

However, it is difficult to constantly plan and upload a video regularly. That’s where a social media automation tool like SocialPilot comes in handy.

With SocialPilot, you can post native videos on your Facebook Page and Group, LinkedIn Page, and Twitter from a single dashboard. And of course, you can also schedule videos on the biggest video platform of all – YouTube. So, go ahead and get started.

youtube video scheduling

To know more about scheduling videos from SocialPilot, start your free trial now.👇

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Wrap-up

So when are you coming up with your next video as a part of your social media marketing strategy? If you are well equipped to meet the ‘video revolution’ that has started sweeping all social media channels, plunge head on and start recording videos.

Here is a perfect example of Usher’s “Don’t look away” to support my statement:

If a video touches the audience chords, they will share it and view it over and over again. Innovation, creativity and correct scheduling of your videos can make them the most effective marketing weapon of your brand.

Video marketing is particularly useful for startups and small businesses who want to get recognized fast and build their brand identity.

You have built a beautiful piece of work, feel free to share it across several media platforms to the right audience, and at the right times though.

If your video content has potential, it will be shared and appreciated leading to a successful video marketing campaign.


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