Posts in category: Knowledge Base

It is no lie that technology has been advancing at an exponential rate in every possible field. Similarly, whenever there is a chance of any field becoming obsolete, something ‘new’ and ‘advanced’ pops up.

Although presentations will always be an indispensable part of any field, there was a need for them to be upgraded towards something bigger. Therefore, when the public demanded something better, the demand was well taken care of when the concept of 3D Presentations evolved.

Any new technology creates new opportunities. However, to make full use of such a technology, there is a need to understand the concept in depth. We are simplifying this daunting task by enlisting the pros and cons of 3D presentations so that you can make better decisions.

Pros of 3D Presentations

1. Holds the Audience 

As 3D designs and elements are more retentive than 2D elements, 3D presentations can help grab the attention of the audience. It can be used as a tool to surprise the audience, and keep them interested, even after the presentation. One of the key advantages of 3D elements is that they build such a visual appeal that enhances the quality and effect of the presentation. 

2. Fosters Better Visualization

Delivering complex sets of information by the presenter and retaining or comprehending such sets of information by the audience are challenging tasks. These tasks can become even more complex if the presentation is bombarded with intimidating statistics, data, etc. 3D presentations can help the audience easily process complex data as they compress and deliver tough bits of information into retainable pieces of information. This is because, by means of 3D elements, visualization has become a hundred times easier and better. It can turn a presentation into an ‘experience’ for the audience if used correctly.

3. Acts as a Dynamic Mechanism 

As its name suggests, 3D presentations operate in a 3-dimensional space, which includes more opportunities and ways of visual and versatile presentations. Because of its dynamic scope, 3D presentations can be repurposed by adding interactive elements. 

3D Presentations allow the presenter to enjoy a sense of flexibility, range, and dynamism that is essential to channel the creative inputs of the presenter. It adds a sense of ‘realism,’ and makes the presentation more convincing and believable. 

CONS OF 3D PRESENTATIONS 

1. Gives Low Return

Due to its high cost and unsteady usage, the returns received on 3D presentations might not be desirable. Creating 3D presentations is more time-consuming than a regular presentation. For a beginner, the hours can double up as it would call for extra learning and practice. While creating 3D presentations can take up an incessant amount of time, manpower, and money, they haven’t been proven to bring significant returns. 

2. Mostly Unwarranted and Insignificant 

Since they are still quite uncommon, using 3D elements can go wrong. This is also because regular presentations serve almost all purposes, and the addition of 3D presentations is most likely unnecessary, redundant, and extra. 

3. Chances of Being Low Quality 

Since it is not one of the most used forms of presentations, not a lot of presenters opt for it. Therefore, most presenters are not trained or aware of the nuances of 3D presentations. If they choose to learn, it will take a significant amount of time for the content to be at par with the quality standards of a presentation. Therefore, most work can be of low quality, as it is still not universally common and accepted. In an advanced ecosystem, low quality can instantly lead to low or no credibility, which defeats the purpose of adding a technological innovation to the presentation. 

Conclusion

Now, the picture is pretty clear. The usage of 3D presentation or elements has to be decided by the presenter based on its need, utility, effectiveness, and return. By keeping a note of both sides of the coin, a presenter can easily navigate and utilize such technological advancement while preparing for the challenges that come with it. Websites like Collidu offer creative 3D Presentation templates for business, social, and educational purposes that are compatible with PowerPoint and Google Slides.

In a bid to make its platform even more appealing to its die-hard fans and newcomers, Twitter introduced several new features over the past couple of years.

One of the most recognizable and appreciative efforts was Twitter Communities, which provides users with an exclusive online space to get closer to the discussions they care about the most.

If you observe the current scenario, Twitter Communities are increasingly grabbing eyeballs, and for a good reason. Brands are now looking for innovative ways to leverage Twitter Communities in order to reach their audience.

They offer an outstanding opportunity to build a community of brand advocates and strengthen brand visibility.

If you are a business wanting to know how to grow your brand with the help of Twitter Communities, you are at just the right place.

In this post, we’ll discuss how you can use Twitter Communities as a potential marketing channel that will help create and nurture valuable relationships with prospective buyers and your existing customers. Let’s begin:

What Are Twitter Communities?

Twitter Communities are online groups where individuals can engage and interact with other individuals with the same interests.

As long as they follow Twitter’s terms of service, Twitter Communities can be based on any specific type of interest. In these dedicated spaces, users can connect, share content, and conduct discussions.

Similar to Facebook and Slack, users are able to create and moderate these social communities.

Here’s an example of a Community on Twitter created for shoe lovers to come together and discuss everything sneakers:

Anyone can view the tweets in these communities, but only community members can participate and engage in a discussion.

Individuals can start and manage Communities on Twitter as admins and moderators, who keep the conversations fun, informative, and relevant. They also enforce Community rules.

Also, an individual who accepts an invite to join a Community becomes its member. An individual can also ask to join a Community, and the Community admin can accept it.

How to Create Twitter Communities?

The primary purpose behind Twitter Communities is to let a person create a group of individuals who share the same passions, hobbies, goals, and interests.

To create a Community on Twitter, you need to (here 👉) submit a form for approval after you log in to your account. Here’s what the form looks like:

Once you do this, you have to wait for approval. Once approved, community creators can build a hub enabling Twitter users to have relevant discussions.

How to Find, Join, and Tweet in a Twitter Community

Marketers need to understand other communities on Twitter in order to create an engaging, dedicated Community for their brand’s current and potential customers. So, first thing first – how to find Twitter communities?

Here are the steps you need to follow to find and join a Community you are interested in:

1. Sign in to your Twitter account through the mobile app or website.
2. Open the Twitter Communities account page as shown below:
   
3. Scroll down to look for a Community that interests you. Then, click on “View Community.”
   
4. Next, click on “Join.”
   
5. Now, all you need to do is go through the rules for that Community and choose the “Agree and Join” button. Check this image below:
   

And you are done!

If you want to join an “invite-only” community, select “Agree and Ask to Join” (as shown in the image below).

Now, you would simply have to wait for approval from the moderator.

Here’s another way you can find and join a Community on Twitter:

1. Open Twitter.
2. Search for “Twitter Communities” in the search bar.
3. Once the search results appear, tap on the official Twitter Communities account.
4. Next, tap on the “Likes” of the Twitter Communities account.
5. Now, tap on the search icon and enter the name of the Community you want to join. For instance, search for a Community called “Wordle.”
6. Now simply tap on Wordle’s post by the Twitter Communities official. Then, click on Join. That’s it, you are done!

Listen Up:

After you join your first Community, a “Communities” icon shows up on the bottom bar of your app or in the left menu of your Twitter page.

Once you select this option, you can scroll down to the Discover section to check out more communities (refer to the image below):

In case you want to check if a Community exists for a topic or want to search for a specific community, type the keyword or name in the search field (located at the top).

How to Post in a Twitter Community?

To post your tweet in a Community, here’s what you need to do:

Ensure you are viewing the Community’s feed. Now, select the Tweet button.

Next, just type your Tweet and then post it.

How to Use Twitter Communities to Grow Your Brand?

Now that we have the most common questions out of the way let’s come to our main subject–how to leverage Twitter Communities for the growth of your brand.

These communities are fantastic tools for businesses to connect with their target audience and develop a community around their brand. These groups can help businesses to boost sales and achieve successful business growth.

All said and done, it’s time to take a detailed look at how you can use Twitter Communities to grow your brand. Let’s begin:

1. Focus on Topics That Matter

As we mentioned, don’t use these communities to fixate on promotion and marketing. As these groups allow you to position yourself as a friend, influencer, and leader, use them to focus on topics that matter.

Share helpful, relevant, and timely content. This also ensures that your members continue to follow and spread the word about your brand to others.

Take a look at this image that shows how you can share helpful and relevant content in a Community:

2. Extend a Helping Hand

Use your Community to provide value, carefully listen to, and extend a helping hand to your Community members. Also, ensure the conversations are always carried out in a positive setting.

All of this humanizes your brand, and you gain your audience’s confidence.

Check this post that encourages a conversation that can be helpful for everyone in the Community:

3. Create VIP Experiences

In this day and age, people want to be treated specially. One of the best and easiest ways you can use Twitter Communities is to offer VIP experiences to your customers. For instance, you can offer priority passes for brand events.

When you provide such an experience, you can turn your customers into evangelists and loyal fans.

Take a look at this example where a Twitter user shares a limited-time deal offer within a Community, which can definitely make everyone in the Community feel a little extra special:

4. Focus on Engagement

A good rule of thumb you must follow with any social media channel is to cultivate genuine engagement.

Sharing content with your Community members that they will be very interested in and relate to is the best way to engage them and keep them coming for more. You can easily tailor content according to what your Community members care about.

To know more about the engagement you create, check Twitter Analytics:

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Make your Twitter performance check-ups smooth for multiple client accounts with SocialPilot’s Twitter analytics section. Get a bird’s eye view of all the Twitter metrics to understand the tweets that engage your audience the most. Moreover, download and share detailed analytics reports with your stakeholders in one- click.

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5. Learn About Your Community Members

Twitter communities also offer brands the means to gain more information about their audience.

For instance, they get to know their pain points, what topics they discuss, what strikes a chord with them, and what problems or challenges they face.

All of this information helps a business build a more solid brand that resonates with its audience.

Take a look at how you can promote conversation within a Community to know more about the Community’s members:

6. Leverage a More Intimate Space

If you observe the present scenario, the online Community, in general, has become somewhat superficial and saturated. Due to this, people are now searching for more intimate spaces.

Enter Twitter Communities.

These exclusive spaces help brands share relevant content with their Community members, carry out fruitful conversations, and leverage the opportunity to get closer to their audience.

Take a look at how Scott Zona uses Twitter Communities to promote his book to the Community members of “Plant Twitter” to help them know more about plants:

7. Showcase Your Authenticity

In today’s modern world, people value authenticity. It is what gives a human touch to your brand. Using Twitter Communities to share exclusive, valuable content with your audience is one surefire way to build authentic connections.

Take a look at this example where Tai Samut, a restaurant, showcases its authenticity by sharing exclusive dishes within a Community:

The best thing about Twitter communities is that they enable brands to build a close-knit community, instilling confidence and trust for your brand in your target audience.

Managing a Community

Let’s now take a look at some important pointers that you, as a brand, must know about managing a Community on Twitter:

Your community manager should be fully aware of Twitter’s rules. This ensures that your Community doesn’t get deactivated. Also, always be on the watch for harmful, offensive, or abusive comments.

Wrapping It Up

Twitter Communities offer the perfect opportunity to develop a community around an interest, purpose, or belief. People looking for more authentic and uncluttered niche hangouts are the ones that are drawn to these communities the most.

If you follow the tips we’ve discussed so far, you will move steps ahead in growing your brand with the help of Twitter Communities. This is because your Community members will comprise a highly-targeted group that trusts you and looks forward to content from your brand.

If your business caters to different interests, you can think about creating multiple Communities.

All said and done, it’s now time you use Twitter Communities to develop your community of brand advocates. Keep an eye out for any new updates related to these online groups, and you are all set!

In a world of predictable feeds and brand collaborations, BeReal is a breath of fresh air.

As the name suggests, this upcoming social media platform is focused on one thing—keeping it real. The user experience and interface of this app are something that has never been seen before in the world of social connectivity.

BeReal is going to change the face of brand marketing. “BeReal won’t make you famous; if you want to become an influencer, you can stay on TikTok and Instagram.”

This is what BeReal’s team said in an interview, and it pretty much captures the essence of the app and what makes it different.

In other words, it does not focus on you posting thought-out selfies and elaborate photoshoots. You need to post as and when the app prompts you to, and you cannot post aesthetic and edited pre-clicked pictures from your gallery.

Let’s see what sets this app apart from the established behemoths.

What is BeReal?

BeReal is a social media app that is entirely different from the ones that currently exist. It focuses on users portraying their real selves through time-limited posts that they must post at a specific time each day.

The user cannot post pre-clicked pictures and has to post a shot right at the time when the app prompts them to.

BeReal was launched in 2020 by French entrepreneur Alexis Barreyat. In the past few months, this app has gained much popularity, especially in the North American continent. The app has amassed a staggering 2.7 million downloads in May 2022 alone in the USA.

How is BeReal Different?

BeReal’s model is based on making its users show their candid selves every day. No filters, no editing, nothing. It is also called ‘Anti-Instagram’ for this reason.

It brings back the normalcy that is worth celebrating.

Secondly, most individuals want to steer away from the constant brand advertisements and the ‘influencer’ culture. This is why BeReal has been booming across the world. Its downloads have grown by 315% since the turn of 2021. However, it is not brand-friendly yet.

Here are a few UVPs of BeReal that make it markedly unique:

More Reality, Less Aesthetics

Everyone wants to show off the best moments of their lives. But what about the less dazzling and less aesthetic moments? They get lost in time as we forget to appreciate the little things in the race for the next big thing.

BeReal makes sure you share a single post every day. If it doesn’t turn out to be your best picture, fret not. The posts are deleted the next day automatically. So, there is no more pressure of color-coordinated, aesthetically appealing feeds.

Eliminates Negative Effects on Mental Health

Body image issues, envy, and jealousy are just some of the few things people have experienced on most social media apps. As everyone’s life looks picture-perfect, it is difficult to feel satisfied with your own.

“We’re in a cultural moment where people just seem to be getting tired of the aspirational, performative culture of Instagram,” says Cornell University’s professor Brooke Duffy in the New York Times in 2021.

Social media fatigue is real, and the desire to follow someone else’s lifestyle has become an unhealthy habit. BeReal’s model tackles this by eliminating the need to show off online.

Authenticity is the Priority

BeReal aims to introduce authenticity in every post. All of the app’s features focus on getting users involved rather than just simply dropping a laughing emoji or a straight face. BeReal has something known as ‘Realmojis.’ Interesting, right?

A realmoji is a replacement for the thumbs-up or heart icon and requires you to click and share a real-time selfie as a reaction to someone’s post. This increases authenticity and brings a personal factor to every post, which is not found in today’s mainstream social media.

People need a human connection, and BeReal meets this need amazingly.

How to Post on BeReal?

Before we get into the specifics of how to use BeReal, let us take you through the main features of the app:

• You can share pictures of yourself and your life on BeReal, but there is a catch. Everybody is required to post at the same time, once a day.
• The app alerts users that it’s ‘Time to Be Real’ at various times throughout the day.
• When a user opens the app, a two-minute timer begins, giving them a finite period to take a picture of whatever they’re doing at that particular moment.
• For other users to see how you look and where you are when you post on BeReal, the app takes a picture using both your front and back cameras.

With such a limited time to post, you have no choice but to show your friends the daily, real you.

Let’s see how the app works in real-time and how you can make your first post on BeReal.

Step 1: Download the BeReal app

Download the BeReal app from the Play Store or the App Store. On startup, you can see four pages of bite-sized information about the app’s features. Go through these and click on ‘Let’s get started.’

Step 2: Fill in Your Details

Fill in all the necessary details, such as your name, DOB, phone number, etc. Pick out a username to set up your profile.

Step 3: Let’s Get Real

With successful signup, a notification will pop up, ‘Time to BeReal.’ Allow access to the camera and microphone, and voila! You are now part of the BeReal community and ready to portray your real self to the world.

How Can Brands Leverage BeReal?

BeReal aims to provide its users with a clutter and ad-free experience. The app is not focused on amassing followers or brand collaborations.

Presently, BeReal is not brand-friendly like Instagram and others. However, BeReal offers different pathways for brands to work on the platform and provide content like never before.

Appeal to the Gen Z

Gen Z is one of the most diverse generations this world has seen. They are much more inclined toward social media platforms focused on community. Businesses on BeReal can leverage this by providing content that appeals to Gen Z.

Marketers can use BeReal to provide a brand’s customers with exclusive footage and behind-the-scenes pictures, as Gen Z is always curious to know more. This can also help businesses promote a completely different brand image.

A brand that connects personally to its customers has all the attention of today’s generation. In fact, Gen Z customers are more attracted to a brand with images of real customers in their marketing and ads.

Do Marketing Differently

BeReal can be the platform brands need to market their products in a completely different manner.

For example, Chipotle, a Mexican fast-food chain, posted an image of a code on its BeReal account. The first 100 customers could use the code and avail of a special discount on the app.

This is marketing done differently in a personal and humane manner that speaks to consumers. This differentiates BeReal’s brand accounts from the sponsored ads you see on Instagram and Facebook.

What Makes BeReal a Game-changer?

BeReal is everything you need a social media app to be and more. The app provides a new yet familiar meaning to being connected with your loved ones with innovative features.

Let’s see why BeReal deserves a chance:

1. No Sticking to Your Phone Unnecessarily

Social media used to be a place to simply catch up on how your friends and family were doing and log off. But since the inception of several features into them, we end up scrolling through the apps all day, switching from one to the other.

BeReal promotes a healthy culture of social connectivity and solves this problem. There is no endless feed filled with suggested content, ads, and explore tabs.

All you see on your feed are the people you’re friends with whose daily moments you are interested in looking at. The app finds a way around ‘doom scrolling’ through your feed for hours.

2. Promotes Healthy Body Image and Reduces FOMO

We live in a flashy world on social media, and it is bound to make us envious in one way or the other. You see elaborate photoshoots, one extremely good-looking picture out of a hundred clicked ones, and people always being happy. All of us know it’s not practical, but we still fall prey to social media traps.

Moving away from these trends, BeReal wants you to be real. All you have to do is click a random picture when the app prompts you and let the world see you as a normal person without filters and makeup. React to your friend’s posts with Realmojis and spread authenticity.

There is no pressure to look your best on BeReal. Ultimately, BeReal helps raise self-confidence and makes you feel comfortable in your skin as you are.

3. More socializing, less business

Social media apps are cluttered with ads and promotions in every form. People are more interested in the monetization aspects of social media rather than using it for what it is.

After a point of time, everyone gets fed up with pages and people advertising the same product, right?

Social media used to be a place where people connected. Now, it has become more business-oriented than pleasure-focused. With everyone running after the ‘influencer’ status and brand collaborations to mint money, people have forgotten what social media was all about.

For people who need some time away from repetitive content from every influencer, BeReal is the way to go.

We’re not saying BeReal is completely free of commercialization. For example, Chipotle and PacSun are two of the first runners to use BeReal for marketing.

However, influencer culture does not exist on BeReal, nor do business collaborations. This ensures your feed is filled with real-time pictures and videos of your loved ones, letting you focus on what’s important.

4. A string of memories of your everyday life

As humans, we tend to document only the best and most exciting parts of our lives. After all, who clicks a selfie of themselves while cleaning a room? But BeReal’s ‘memories’ feature makes you remember your everyday life rather than just the best parts.

All the posts you make on BeReal get deleted the next day. However, they are compiled into a ‘memories’ string visible only to you. This helps you look back on your day-to-day life, appreciate the little things, and relive the little moments.

Conclusion

BeReal is not your regular social media app, but it should be.

The app takes some getting used to as it has a different format, and you might feel it is too much of a hassle to post every day. However, once you get the hang of it, you are bound to be hooked to the app’s simplicity.

With the constant push of ads and promotions onto every social media platform, all we crave at times is just knowing what friends and family are up to at the moment. BeReal lets you truly connect.

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Since its launch in 2002, LinkedIn has evolved from just a job-searching, resume-flaunting platform into a brand-building machine.

It is a great place for B2B and B2C marketers to promote their content and build strong connections.

Now with the latest LinkedIn features like a native video feed, robust targeting tools, and stories, small businesses and agencies have good resources for engagement with the audience on LinkedIn. Yet, many people don’t get to experience the LinkedIn organic fame.

Statistics say 91% of executives rate LinkedIn as their first choice for professionally relevant content. But with over 300 million monthly active users, it is also true that traffic on the platform can keep your content out of the spotlight from your audience.

So, what’s the solution?

One of the factors that can help you get maximum engagement is finding out the best time to post on LinkedIn.

To drive conversation and earn better engagement, it is important to post while your audience is online.

But finding the best time to post on LinkedIn can be a tricky business. Fret not! We have gathered some data-backed facts and tips to help you in your quest.

How to find the best time to post on LinkedIn?

The most reliable way to find your personal best time is to analyze your profile data. This is true for any social media platform. Just like Facebook analytics and Twitter Analytics, there is a LinkedIn analytics tool.

LinkedIn analytics helps you monitor deeper insights about your LinkedIn profile, but apart from knowing what it does, it is also crucial to understand how we can really use this amazing feature effectively.

So we have planned 2 experiments that you can carry out to find the best time to post on LinkedIn.

The following steps will also inform you about the working of every feature in LinkedIn analytics.

Let’s get started.

1. Using SocialPilot as Your Scheduling and Analytics Tool

To make a strong policy around posting on LinkedIn, we have to first test every possibility of the best time slots throughout the day across the whole month.

First things first – break down your experiments over one month. Each day of this month, post your content in the morning, noon, and evening at a specific set of time slots.

It might as well be good to use the above-mentioned average best times.

Say, we breakdown our time slots, for LinkedIn, into four parts:

• 7-8 am.
• 10-12 am
• 5-6 pm
• And any evening slot after working hours – to see if your brand can burst out of the old LinkedIn myths.

Now, posting on these many time slots seems to be a tedious job. That is where a scheduling tool such as SocialPilot comes to your aid.

SocialPilot is a social media scheduling and management tool that lets you schedule your posts way ahead and automatically post them on the time and date you have chosen without any error.

So this automatic scheduling and posting tool will help you experiment with different time slots without any hassle. All you have to do is select multiple time slots for every day of a month in its content planner, and your created posts will be published on LinkedIn automatically.

After a month of experimenting with different time slots, you can check your data within the tool itself and get a detailed report with all crucial performance metrics. You will be able to access these engagement metrics for all types of LinkedIn content, including text posts, images, carousels, videos, polls, articles, etc.

Zero in on the time and day during which your content generated the most engagement and repeat the top-performing ones to garner more attention with just a few clicks.

2. Dig into your LinkedIn analytics page to assess the performance

The analytics section gives insight into the performance of your LinkedIn Page with detailed metrics, displaying trends over time-periods.

LinkedIn analytics also provides rich insights into audiences’ demographics with the filter of job function, seniority, and company size.

But for this blog, we will only cover the “Update” section of the LinkedIn analytics Page, which will help you recognize the impression, click-rates, and other engagement metrics received on your posts.

You will see the “Analytics” button at the top of your LinkedIn profile page. Clicking on it will open up a drop-down showing you three broad categories:

• Visitors
• Updates
• Followers

Clicking on “Updates” will lead you to the dashboard showing an overview of LinkedIn Update analytics.

Now the LinkedIn analytics Update page is divided further into 3 parts.

First, you will see the ‘Update highlights’ section that shows you general data of the previous 30 days of likes, comments, and reactions you have received on your experiment.

Second, Under the ‘Update metrics’ section, you can get aggregated engagement metrics over a specific period. In the top bar, you can choose how far back you want to see the activity data of your posts.

Also, you can select the type of engagement metric. Based on that metric, the data will be represented.

After selecting the period and metrics, hover above the graphical representation to see the exact percentage of engagement you have got on the organic and sponsored post on a particular day.

So using the ‘Update metrics’ will give you information to help you choose the best days to post on LinkedIn.

The third section, ‘Update engagement’, gives you a plethora of engagement metrics information in a tabular form for each post.

You also get the “Time range” filter here to choose how far back you want to see the activity data of your individual posts.

With the help of this section, you can find out the best times to post for your brand.

Now you have the means to find out the best time and day to post. But here’s the catch. The “Update engagement” section does not show you a fixed time of posted content.

So how would you get the best time to post?

I’d suggest organizing your data, time, and day, on a spreadsheet and later going back to it to compare what day and time brought you the most engagement.

Since you would already have the best day information with you, it won’t take much effort to just probe the times of the posts done on that day.

By organizing your data this way, you will be able to compare the average engagement gotten by the morning, noon, and evening posts. There may be multiple times that bring you good engagement.

After that keep using the scheduling tool regularly to post on your best times.

When is the average best time to post on LinkedIn?

In our recent studies on:

We have found that it is rather more suitable to test and find your own data than sticking to a fixed template of best times.

But the general guidelines can be a good start in the course of testing for your personal best time to post. There are fair chances that these fixed times can work wonders for your brand on LinkedIn.

So before we move on to find your personal best time to post on LinkedIn, let’s check out these stats from popular social media marketing companies suggesting when brands should post on LinkedIn.

• Oberlo suggests the time frame between 10-11 am on Tuesday, Wednesday, and Thursday as the best choice.
• Quintly favors posting between multiple time frames; 7-8 am, 12 pm, and 5-6 pm.
• Hubspot favors the time between 10 am to noon and Wednesday as the best day to post.
• SproutSocial claims that Tuesday, Wednesday, and Thursday, from 9 am to noon, are the best posting times for LinkedIn.
• thebalancesmb puts its bets on 7-8 am and 5-6 pm.
• Buffer suggests the time frame between 7-8:30 am and 5-6 pm on Tuesday, Wednesday, and Thursday are the best for posting on LinkedIn.

What are the best and worst times to post on LinkedIn?

Based on all the data collected by multiple social media management companies, we can say that it is always safe to post on LinkedIn during:

• Work Hours (10 am-6 pm): Interaction with LinkedIn has been seen in the first half of the office hours when people cruise through the network to look for new research, opinions, and inspiration before indulging in their office work.
• Office commute hours (7 am-9 am, 6 pm-8 pm): Well, that’s not surprising. People turn to see their LinkedIn feed while traveling to work in the early morning or coming back home.

Also, the worst times to post on LinkedIn are:

• Weekends are the worst days to post on LinkedIn. The majority of your audience will be out, socializing in the real world, or spending time with their families. So it is important to schedule your posts for weekdays mostly.
• Monday showed very little engagement as compared to other weekdays. It makes sense that due to catch-up and weekly-plan meetings on Monday, people would hardly get the time to check their feeds.
• Outside of business hours are also the least recommended for posting. Most people tend to switch from professional social media platforms to more personal ones after work hours.

These time frames are great jumping-off points for any business or brand profile to post on LinkedIn. Use them yourself to find out if you can get any meaningful engagement.

Wrapping It Up

With LinkedIn’s ever-growing possibilities, it is crucial to post your content when your audience connects maximum with your profile.

Also, don’t forget that posting at the best times is just one factor in getting you in the spotlight. Consider it more as a chance to show the high-quality content you have tailored. In the end, it all spirals down to one thing – creating quality content for your audience.

Don’t forget to use social media management tools like SocialPilot to schedule your social media posts. Not only LinkedIn, but it will also help you simplify your marketing efforts on every social media platform that you can count. Get your free trial and start posting!

When you’re just starting out your career as a graphic designer, you have some pretty important decisions to make, not least of which is which graphic design software you’re going to use. Of course, you may ultimately decide to use more than one product depending on the features you need and if you can’t find one product that will do everything, but in the beginning, it can seem daunting to learn more than one product. These tips for selecting the best software for beginning graphic designers will help you narrow down your options.

Editing Ability

Certainly, as a graphic designer, you want to create your images from scratch and most software products give you this ability. After all, what good would a graphic design product be without this ability? However, some software won’t let you edit existing images and whether you know it or not yet, you’ll definitely want this ability. 

There will be times when you just want to tweak an existing image or someone is paying you to remove something in the background of their photos. Without the ability to edit images, you won’t be equipped to do either of these tasks. You will need to be careful to follow all copyright laws when dealing with existing images, but whenever you are legally allowed to manipulate an image, you want to be able to do it.

No Mandatory Watermarks

A lot of the free software for graphic design comes with mandatory watermarks that have to be included on every design you create or edit. While free is a great price, you don’t really want another company’s logo splashed all over your work, even as watermarks. It’s not very professional and it doesn’t promote your work as your own.

Moreover, as you create your brand, you’ll probably want to put your own watermark on your designs to prevent others from taking them without paying you. Free graphic design programs often don’t allow you to add your own watermark even if they do allow you to remove theirs. Invest in a product that gives you control over what appears on your images to present more professional deliverables.

Intuitive Design

You’re probably eager to get started with your graphic design career, so you don’t want to spend a lot of time learning complex and difficult software. Choose a product that has an intuitive design so that you can find the tools, templates, and other elements quickly. Cutting down your learning curve as much as possible by selecting an intuitive product will result in making money from your work faster. It’s also recommended that you choose a product that includes templates to streamline your projects while you master the software. This way, you can learn and earn at the same time.

Conclusion

If you’re just starting your graphic design career, you probably don’t have a lot of money to waste on software that doesn’t work for you. This is not a decision you should rush. Take the time you need to try out various graphic design products to get the right one at the right price.

The importance of a business card can’t be overestimated as it’s the first thing that introduces potential customers to your brand or services. A unique and well-designed card can make a powerful first impression, increasing your chances of gaining a new client. While developing a card design from scratch might require extra time, effort, and costs, you may consider using a pre-made customizable template in PSD format.

In this broad collection, we’ve gathered thirty free business card templates in PSD format. Here you will find samples for various businesses – from a real estate agency to a spa salon and a florist shop. Besides, we’ve included plenty of elegant multi-purpose designs that almost any service provider could use. All materials below are fully customizable in Photoshop and can be used free of charge.

1. Business – Free PSD Business Card Template

We’d like to start this list with this unusual, professionally-crafted template. Thanks to a minimalist layout your business cards will look respectable and modern. In Photoshop you can easily edit text, replace the background images, and try out any color combinations.

2. Elegant Vintage – Free PSD Business Card Template

A spa salon, a cosmetics shop, or a female clothes store – this unique template with tender flowers can be a perfect fit for a wide array of businesses. A beautiful floral illustration and a suave palette with elements in dimmed gold will instantly enchant your clients.

3. Florist – Free PSD Business Card Template

 If you are a florist in need of a perfect business card design, look no further! Without a doubt, this smart, one-of-a-kind template will impress your clients! While the front side of the card will offer information about your services through a QR code, the back side will capture the customers’ attention with a cute floral “equation”.

4. Elegant – Free PSD Business Card Template

Although this template might seem simple at a first glance, it will help you reach amazing results! The well-balanced layout can instantly gain your potential customer’s attention and trust. Use Photoshop to edit text, upload your photos, and change the colors of any element.

5. Company – Free PSD Business Card Template

As an individual service provider, you will surely benefit from using this amazing template! The contrast of black and yellow will make the printed cards look stylish and noticeable. A modern font and a hand-drawn image of a flower add beautiful artistic accents to the layout.

6. Stylish – Free PSD Business Card Template

We love how cheerful and inspiring this template looks thanks to the soft-flowing elements in bright hues of green. You’ll be able to place your logotype and a company’s name on the front side of the sample and provide all contact information on the backside.

7. Business Coach – Free PSD Business Card Template

We love how cheerful and inspiring this template looks thanks to the soft-flowing elements in bright hues of green. You’ll be able to place your logotype and a company’s name on the front side of the sample and provide all contact information on the backside.

8. Graphic Designer –Free PSD Business Card Template

Won’t you agree that linear floral drawings add elegance and boho chic to this template? Suave colors, rounded abstract shapes, and amazing fonts make this design complete. You can opt either for a vertical or a horizontal layout of this customizable template.

9. Music Teacher – Free PSD Business Card Template

This one-of-a-kind template was custom-crafted by a skilled pro, especially for music teachers! Amazing typography, contrasting colors, and shiny accents combine into a stylish design that no potential client could overlook. In PS you can edit text, and colors, and add your photo.

10. Creative White & Green –Free PSD Business Card Template

This professional template holds the right balance between the light and colored parts. Slanted lines add dynamics to the layout. A B&W image with a stunning aerial view of a city becomes a stylish accent; however, you may replace it with any other photo while customizing this sample in PS.

11. Lashmaker – Free PSD Business Card Template

If you are a lash maker specialist, this unusual template is all you need for the effective promotion of your services! An artistic font, rounded abstract shapes, and a drawing of closed eyes with awesome lashes will enchant your potential clients. In Photoshop you can change text and adjust colors.

12. Minimalist Yellow – Free PSD Business Card Template

This one-of-a-kind template successfully proves that less is more. The front side of the card has nothing but a logotype and a wide black line running at the bottom. Meanwhile, the back side features a small linear drawing, a name, and a few lines with contact info. Your customers will be impressed with this concise design!

13. Creative & Modern – Free PSD Business Card Template

In this template, colorful abstract shapes contrast with the white setting and create an impression of a cool collage. A few thin lines and stylish fonts make the layout complete. Apply Photoshop to edit text, and replace the image of a model with your own photo in no time!

14. Blue Abstract Shape – Free PSD Business Card Template

This minimalist modern design can be a great choice for various businesses and service providers. Intense blue lines flowing gracefully from top to bottom create an impressive contrast with the black and white palette. Use PS to place your logo, edit text, and try out other color combinations.

15. Real Estate – Free PSD Business Card Template

A stylish template here was crafted from scratch for real estate businesses. While the front side shows a fabulous city view, the reverse of the card focuses on text. You can choose between a vertical and a horizontal layout. Open the file in Photoshop to edit the text and replace the logo.

16. Wedding Planner – Free PSD Business Card Template

This design seems ideal for a wedding planner! A pattern of delicate white leaves looks sweet matched with the soft beige hues in the background. Download the original file, choose a vertical or a horizontal variant, and make the necessary adjustments with ease in Photoshop.

17. Luxury – Free PSD Business Card Template

Crafted by a pro, this template combines minimalist elegant notes with an oriental pattern. You are welcome to choose between a vertical and a horizontal layout, and pick one of the three available color options. A few minutes will be enough to customize this template in PS.

18. Purple – Free PSD Business Card Template

A personal consultant, a manager, a real estate agent – the list of professionals who could benefit from using this template can continue on and on! A simple yet impressive design can be easily adjusted in Photoshop. Although the combo of yellow and purple looks awesome, you can try out other options.

19. Manager – Free PSD Business Card Template

Grab the potential customer’s interest and express your personality with this unusual template! A catchy pattern placed in the background has a cool vintage vibe. A creator of this sample came up with four diverse color options, and two variants of the layout. It’s up to you which one to pick!

20. Classic Style – Free PSD Business Card Template

Make your business cards look solid using this class-A template! Contrasting colors and a restrained layout can instantly draw the customers’ attention. Save the file and enjoy editing it in Photoshop – even minimal knowledge of the program will be enough to edit text and other details.

21. Business – Free PSD Business Card Template

Such simple details as a dotted background, thin golden frames, and elegant fonts give this design a luxury look. The printed cards will successfully present your brand. All you need to do is download this file, add your logotype, and customize the text in Photoshop.

22. Minimalist Feminine – Free PSD Business Card Template

Meet one of the sweetest templates on our versatile list! A lovely small illustration of a ballerina will instantly enchant your clients. A feminine font and a suave pink hue of the setting make this design complete. The template seems perfect for a ballet studio or a dancing clothes store.

23. Spa Salon – Free PSD Business Card Template

Use this unusual template to present your spa & beauty salon. A bold monochromic design will easily grab potential customers’ attention. You can go with the minimal Photoshop changes, and edit nothing but text. Alternatively, you can replace the background image, and set color accents.

24. Red & White – Free PSD Business Card Template

Sometimes, simplicity is the key to success. Use this minimalist template for a solid presentation of your business. The front side will have nothing but a logo, your brand’s name, and two red lines going beneath them. Meanwhile, the back side will showcase your contact info and a fantastic city view.

25. Church – Free PSD Business Card Template

For any pastor, it is important to have a few printed cards ready at hand. Why don’t you use this wonderful free template created by a skilled pro? Its blue and white palette with the images of the skies looks pleasant and engaging. In Photoshop you can easily edit text and apply your photo.

26. Beauty Salon – Free PSD Business Card Template

Thanks to a unique feminine illustration and soft colors, this template seems great for a beauty salon or a cosmetic store. Floral elements add a pleasant natural vibe. Download the original file, and open it in PS to add your logo, edit text, and change the palette.

27. Real Estate Agent – Free PSD Business Card Template

A fantastic pro-level template offered here will bring success to any real estate agent! Feel free to pick any of the four color variants, or use them all for an amazing effect. In Photoshop you can instantly edit text, upload a photo of yourself, and add an image of any property.

28. Dots – Free PSD Business Card Template

In our opinion, this business card template looks charming in its simplicity. The front side has nothing but neat rows of small white dots against the warm orange background. You can write your brand’s name across the wide white stripe on the left. The back side will have a few lines with your contact info.

29. Creative Agency – Free PSD Business Card Template

Promote your creative agency with this fabulous pro-level template! The main focus will fall on the logotype on the front side of the card. In the background, there’s a stylish working environment scene in gradient colors. The elements in intense black and white create an amazing contrast with the colorful parts!

30. Creative Designer – Free Business Card PSD Template

Don’t miss a chance to download this exclusive template created from scratch by a pro. Exquisite golden lines and dots scattered against the abstract watercolor background look like a dreamy night sky. We promise that your business cards will leave no customer indifferent!

Our team hopes that among the free templates in PSD format compiled here, you found a perfect sample for promoting your business or services. Now all you need to do is download the original file, and spend a few minutes customizing the text, and other details in Photoshop. Thanks to the highest quality of graphics the business cards you print will look great!

If you are a graphic designer, web designer, or any other type of artist, you know how important it is to make your artwork stand out. But not all of us have the patience and skills to work with color palettes. There is no need for that if you use a color picker tool! It makes working with colors fast, simple, and fun! In this post, I will be talking about how you can use your script to allow you to use a color picker tool on your computer.

What is a color picker tool? 

Color pickers are used to modify the colors of any design elements such as text, icons, or other graphics. Color picker tools can help you get creative with your designs and make them look professional.

There are two types of color pickers:

• Web Color Picker – This type of color picker allows you to choose a color from the web browser. It’s usually not as accurate or as easy to use because it relies on the browser’s default colors and contrast settings, so if you’re looking for a purer representation of a particular shade of red, this may not be the best choice.

• Desktop Color Picker – This type of color picker allows you to choose a color from within an application or editor, such as Photoshop or Illustrator. The advantage is that it works with all applications; the disadvantage is that it’s not always as accurate or as easy to use compared with a web-based tool like Google’s Chrome Web Store.

Importance of a color picker tool. 

1. Saves time and effort

The Color Picker tool allows you to select a color and then apply it to your design. The Color Picker tool is one of the most versatile tools in Illustrator, allowing you to choose from thousands of colors and create beautiful designs quickly and easily. It also can adjust its appearance based on the color it’s picking from.

You can use this feature to create a variety of different effects that change how your design looks depending on the color it’s using. This means that you don’t have to worry about creating multiple versions of your designs because they all look the same with just one click!

2. Online color combination tool is accessible all the time

The Color Picker is a color picker tool that is accessible all the time. The color picker tool is accessible when you are in the Color Picker menu and when you are in the Colors menu.

The color picker tool allows you to select colors from the screen or any other application. It also allows you to choose colors from different sets of colors, and it even has a color wheel, which helps you choose colors based on their luminance and saturation levels.

You can use this tool as long as you want and wherever you want. This makes it very useful for people who work on different computers at different times of day, or for people who work on multiple computers at once.

3. Color Swatches provide wide color combinations and palettes

A color picker is a widely used tool to choose the correct color for your design. It helps you to find a color with the help of RGB, hex, and HSL values. When you are working on an app, website, or any other project that involves designing and developing, this tool will help you get the best color combination for your design.

There are many tools available in the market but none of them provide such a wide range of color options with accurate values. Color picker provides almost every color combination and palette that you can think about. You can choose from a huge number of palettes like pastel, monochrome, grunge, retro, etc. You can also choose from different themes like horror etc. The best part is that they provide this service at very reasonable rates as compared to other similar services available in the market!

4. Color extractor tool helps in designing with the right mix of colors

Color extractor helps in designing with the right mix of colors. The color picker tool provides you with a way to create a custom color palette for your design. You can choose any color from your current theme or any image for your selected color.

The color picker tool allows you to adjust the opacity and spread of the selected color, as well as provide a gradient option that can be used to apply an effect over the entire image.

5. It is cost-effective

The benefit of the color picker tool is it is cost-effective. The best part is that you do not need to download or install any software on your computer. All you need is a web browser and access to the internet.

The tool has been designed in such a way that it can be used by anyone with any level of experience in designing websites or applications. You do not have to be an expert in HTML coding or other technical aspects of designing websites.

You can use this tool without having any knowledge about how things work or how they are made, but still, it will give you all the information needed so that your work gets done right and on time, which is what matters most when it comes to online businesses like ours!
Conclusion paragraph: The color picker tool can be very helpful to designers for their artwork management. It can ease and also add up efficiency to one’s work by making their process faster and in an advanced way.

Today, thanks to advancement in technology, the use of social media has become extremely widespread. It is possible to come across videos with useful information or entertaining moments every day. You can find such videos on the YouTube platform.

There are lots of videos available on YouTube. How do you find the video you’re looking for? How will you know if the content is quality? You can find what you are looking for by benefiting from the covers of the videos. It is possible to summarize the videos that last for minutes with a single image. This is where YouTube thumbnail comes into play.

YouTube thumbnails can be an important tool in getting viewers. We provide information on how to create a high-resolution YouTube thumbnail design. One that will grab the attention instantly and keep the viewer interested in what you have to offer.

What is a YouTube thumbnail?

A thumbnail on YouTube is a picture that has been scaled down. The first thing a user sees when surfing and trying to pick which content will provide them with the best answer or solution to whatever it is they’re seeking for is this thumbnail. In order to watch any particular video of their choice, viewers can click on the little, clickable pictures that make up YouTube thumbnails.

The main purposes of YouTube thumbnails are to attract attention and arouse visitors’ curiosity. However, video thumbnails are also made specifically to:

• fully express the video’s message.
• make yourself interesting enough for the spectator to click and watch.
• make your brand distinguish itself from others by differentiating it from the competition.
• be simple to view on any type of platform, including desktop and mobile versions.

Why do I need to Create Custom YouTube Thumbnails?

A thumbnail provides a summary of the content of the video, it is simpler for viewers to decide what they want to see. Therefore, the thing that will make your material stand out is a top-notch eye-catching YouTube video thumbnail. However, is a unique thumbnail truly necessary for your video? Why not use own images that you can find? Or why not utilize one of the suggested thumbnails YouTube automatically suggests?

Consider how viewers search through YouTube video posts to find the ones they want to watch. Those two steps are the attention-grabbing title and the remarkably thumbnail, correct? After you’ve finished watching the video, another thumbnail will attract your attention, and the interest will cause you to click on still another, and then another, and yet another. That’s how it’s done; everyone follows this practice. Do you really require a unique video thumbnail? Yes, you do!

Thumbnail Creating Secrets are Revealed!

Consider your thumbnails on YouTube to be an anchor. It must also be interesting enough to get the user interested in watching the video. What should I take into consideration when I plan this trip?

Use titles as background information for the textual content for YouTube thumbnail. Use good font styles. A beautiful contrast against an impressive background. Make sure the pictures are good. Including pictures of the faces: Keep eye contact with viewers. Coherence. Look at the competition for YouTube thumbnail. Design for tiny screens. There it is, easy-peasy!

Thumbnail Tricks That Will Get Clicks

YouTube video’s thumbnail has to be stunning to grab attention by the audience. Custom video thumbnail piques enough to get an itch to click and watch your clip to the end. Therefore, eye catching YouTube thumbnail design is so important. There are several things you should take consideration:  

Pick The Right Video Thumbnail Format

All the difference in the world is made by using the proper YouTube thumbnail size. Use a size of 1280 x 720 pixels if you want the finest picture quality on desktop and mobile devices (16:9 ratio). You can save it as a.BMP,.JPEG,.PNG, or.GIF. Utilize a resolution that is as high as you can. However, you can keep YouTube thumbnail size under 2MB.

The Background Image

Use a background image that supports the message you want to deliver without being too “busy” to detract from the rest of the page. You can choose the image from your library or download it.

Cover Background Image With Text

If you want to improve your YouTube thumbnail background image, add branding and descriptive text over your photographs. Just make sure to select a font type and color scheme that make it easy to read. Make sure your language also contains the title or a few chosen keywords.

Pick A Custom Font

Any effort you make to distinguish your video will aid in boosting its popularity. So having a unique font is just one more way to differentiate your YouTube video from other videos and make it feel more unique. TheFontShop is where you can get the top thumbnail free fonts. You can download the fonts easily. Simply choose the relevant font category, browse the available fonts, pick one, and download it.

Choose The Right Range Of Colors

The added text must be simple to understand if you want your video thumbnail to be effective. Therefore, be sure to select colors that not only go well with your clip but also make it easy to read. Take some time to test your thumbnail once you’ve added your unique font, colors, and text to see how it appears and how well it stands out when put among other YouTube videos.

Pick The Correct Image

You must choose a photo that will be distinctive, catch people’s attention, and compel them to click on your videos and watch it through to the conclusion. Utilizing a close-up of the subject, using faces that are incredibly expressive, choosing brilliant photographs, and selecting the perfect lighting are further suggestions for choosing the best photo. Don’t forget to split test your thumbnails and pictures to make sure you’re always using the best one for the topic at hand.

Make Your Brand Visible

The most popular YouTube videos consistently incorporate their branding or another recognizable symbol, logo, etc. in all of their thumbnails so that when someone sees one, they know it’s from your brand. This is how you establish a relationship with your audience. People enjoy feeling comfortable and like they belong. Thus, by doing this, you can develop your brand and gain a devoted following. Not to mention raising the likelihood that your video will go viral.

The Most Preffered 3 Youtube Thumbnail Designs

There are lots of YouTube thumbnail design to create eye-catching small images. Here are the most popular 3 thumbnail designs.

Youtube Clip Arts With Face

The thumbnail most frequently used by YouTube creators is a face. This face is typically that of the subject of the video or the subject who is featured in it. Face recognition is ingrained into your brain.

Emoji Clip Arts

Some people decide to incorporate emojis into their YouTube thumbnail design. Anyone who has used emojis previously may instantly recognize these cartoon graphics, making it easy for users to understand what the video is going to be about.

Changing Perspectives

In order to convey the proper sense of a three-dimensional object’s height, width, depth, and position in relation to other objects on a two-dimensional surface, perspective is typically used.

What is More to Learn About YouTube Video Thumbnails?

Even though all the thumbnail trends are well-liked options for your video’s cover, patterns are one element that contributes to successful thumbnails but is frequently disregarded. Although many individuals don’t consider using YouTube thumbnail templates, there are several reasons why you should when you’re making the thumbnails for the clips you upload.

Did You Know There Is A Pattern On Youtube Thumbnail Design?

Your YouTube thumbnail templates can act as a billboard for your business when users embed it on their own website or social media page. Once the video is played, it transforms into an interactive commercial that promotes the brand. You can download your YouTube thumbnails to provide the pattern successfully. What should your thumbnail pattern look like? Here are the essential components to put in your patterns if you want them to be used as thumbnails for your YouTube video:

The Icon

The image that is instantly recognized as being associated with your brand is your channel icon. Your thumbnail should include the icon is to maintain brand consistency.

The Color

Select colors for your thumbnails based on those you frequently use on your YouTube channel. This encourages the cohesion of brands.

The Text

If you want to convey extra information about the contents of the video, you may add your YouTube thumbnail templates text to your thumbnails, but it’s not required for every design.

The Best 3 YouTube Thumbnail Maker for a Budget

To create a YouTube thumbnail, there are numerous web programs available. Each delivers a comparable experience, but you might discover that one more closely fits your preferences. You can use online YouTube thumbnail maker to get more viewer for your channel. The alternatives you can use while creating professional YouTube thumbnail templates listed below are presented in no order of preference.

Adobe Spark

You can create eye-catching small images with YouTube thumbnail creator. Thousands of acceptable pictures and other images are stored in the Spark database for YouTube thumbnails. They provide a ton of customizing choices in addition to prebuilt templates.

Canva

It is a YouTube thumbnail creator. One of the most well-known online graphic design tools is Canva. You can choose from more than two million distinct assets, styles, and prebuilt solutions. Anyone looking to create YouTube thumbnails should use Canva.

Fotor

It is one of the online YouTube thumbnail makers. Good templates and high-quality assets are available on Fotor. It is user-friendly despite not being quite as customizable as some other options. You can create custom thumbnail with Fotor.

There are lots of YouTube thumbnail template in the apps. You can use any design objects on the tools. Some are free and the others are paid. Professional designers need those programs to create social media posts successfully. You can download YouTube thumbnails you created via programs.

What can I do with a YouTube video thumbnail?

Thumbnails are quite advantageous for YouTube users. Video creators can easily grab viewers’ attention with the YouTube thumbnail. Here are the most important 3 advantages of clip art.

1. Operate on any device at any time:

As a YouTube player, you can download the app to your desktop or mobile device. You can access YouTube thumbnails from any device. Thus, you can easily control small images. You can make the most suitable thumbnails for your video from YouTube thumbnail maker. You can edit them from your desktop or mobile device and add them to your video.

2. Download and share your YouTube thumbnails:

Download your videos in your favorite formats – PNG, JPG, PDF. So, you can never go far away from your favorite thumbnails and use it as you please. If you want, you can share your thumbnails via different social media apps to grab attention your viewers’.

3. Store safely, Access securely:

Downloaded thumbnails can be easily stored on devices. YouTube players can edit these images on YouTube thumbnail makers later and use them in different videos. Old ones can be used to benefit from online YouTube thumbnail maker and follow the same pattern as the others. Also, you can securely access your own downloaded thumbnails.

Don’t Fall These YouTube Thumbnail Errors

The creation of a video’s thumbnail may occasionally be the final creative step. Therefore, without giving it much attention, individuals frequently choose any old video image to use. The worst thing you could do is this, though. Why would you do it for the thumbnail of your video if you wouldn’t do it for the headline? Don’t, please! There are several thumbnail errors are shown below, along with tips on how to avoid them.

Including too much text while creating a custom thumbnail is one of the most frequent errors individuals make. It makes sense that they would want to draw interest, create suspense, and spread their message. However, adding too much text will just draw attention away from the thumbnail itself and will ultimately have the opposite impact of what you intended.

• Unpleasant facial expressions:

As you are aware, using a person’s face as your thumbnail is recommended. But pay attention to the look the camera records as you take the picture. There are some pleasing and attractive facial expressions and some unpleasant ones. It’s important that the expression you’ve caught doesn’t appear bored, terrified, in pain, forced, etc. To ensure you have a large selection to choose from, it is advisable to shoot as many photos as you can.

Avoid utilizing a plain-looking image as your thumbnail. Things like sparsely colored charts and graphs, etc. If possible, use a real person’s face and give it some personality so that viewers may identify with it.

Re-Setting the Thumbnail You Don’t Like

Here’s how to modify a YouTube thumbnail image if you’re interested.

1.  Register with YouTube,
2. Press the channel icon,
3. Access “Creator Studio”,
4. Toggle to “Video Manager”,
5. Select “Edit”,
6. Choose a picture or click “Personal Thumbnail”,
7. Pick a picture,
8. Simply click “Open”,
9. Click save to finish the process.

It’s easy peasy!

Final Words On YouTube Video Thumbnails

If you are planning to create a YouTube channel that will create a huge difference with your opponents, you need to have best-performing videos with professionally designed templates of thumbnails. It is a quick snapshot that will promote your video. You may think these are unnecessary details to ignore, but in order to attract the attention of the audience, you also need to be the best YouTube thumbnail maker ever.

Finally, if you want to get more viewers, yes, you definitely need a YouTube video’s thumbnails!

Today, masses are flocking to social media platforms for literally everything – fun, shopping, connecting with brands, seeking jobs… you name it!

Since businesses are after the masses, it is not a wonder that social media has since become a crucial marketing tool for businesses. In fact, 83% of marketers reported using social media for their digital campaigns.

No wonder social media careers are becoming a lucrative choice. Social media has opened up media and marketing positions as well as opportunities for professional development.

What does this mean for you? It translates to exciting career options and an opportunity to put your love for social media to expert use.

Do You Want to Find out More?

Let’s dive in to discover why you should take a career in social media, how to get started, and different social media jobs that you can consider, including the skills needed and where to find such jobs.

Why Pursue a Career in Social Media?

Deciding on a career path isn’t always easy. You want to make a few considerations to determine if a certain path fits you best. So, if you are still indecisive about pursuing a career in social media, here are a few reasons why you should.

Job Security

What’s exciting is that social media isn’t going anywhere anytime soon!

As said earlier, social media marketing is a necessity for businesses that want to cut through the noise in a saturated market. Thus, having social media presence to connect with potential audiences and build strong communities is no longer an option.

What’s more, digital marketing will continue to be a necessity for businesses if they are to stay afloat. This translates to a continuous and growing demand for social media practitioners.

Social Media Trends Are Always Changing

Any successful digital marketing strategy has to keep up with the ever-changing trends. This means adopting new tactics and tools every now and then. There will always be something new to learn and challenges to overcome. This, coupled with the fact that you are dealing with diverse client bases and needs, makes each day exciting.

Exercises Your Creative Side

No matter what your job profile is in the field of social media, be assured creativity will be a big staple of it. It takes creativity to create unique content that is sharable and appeals to your brand’s target audiences. This calls for a combination of video, photography, text, marketing and advertising techniques, communication, and more.

Allow Hybrid or Remote Work

Social media careers allow you to work from anywhere. This means that you are not confined to an office full time. You can choose to work remotely entirely or check in the office some days of the week.

How to Get Started in Social Media Careers

So, you have finally decided that a career in social media is the way to go, but how do you get started?

The truth is that social media careers are an emerging field, so employers will rarely be looking for individuals with proven track records.

However, a background in marketing and showcasing the passion, enthusiasm, and potential to succeed in social media roles are important. Here are some tips for you:

Learn How Different Platforms Work

Social media platforms come with different characteristics.

A social networking platform would look different from a professional networking platform. Familiarize yourself with different social media platforms to learn how they work, what tickles the masses there, and what language is preferred.

This will help you gain knowledge on how to use different social media platforms to help your employer achieve the set digital marketing goals.

See how Nike uses different social media platforms differently to connect with the audiences and market its products and enhance brand awareness.

The brand uses Twitter successfully to drive engagement and build new connections using emotional storytelling to invoke the right emotions. Nike’s strategy on Twitter is to build a sense of community and create a lifestyle.

Nike leverages Linkedin to create brand awareness and connect to other professionals and businesses. The brand uses the platform for marketing itself as an ideal employer by posting awards and recognitions such as the latest Forbes’ World’s Best Employers of 2022.

Learn How to Use Social Media Tools

When working as a social media professional, your work is likely to entail managing different social media accounts with millions of followers. Social media management tools make work easier for you.

Social media scheduling tools like SocialPilot, for instance, enable users to schedule social media posts for multiple social accounts to align with the active time of the target audiences. This ensures maximum reach, which is essential for successful campaigns.

Get Formal Education

Working as a social media professional will take more than just understanding the platforms.

You will need communication and marketing skills to create content that appeals to different demographics, among other skills that can be acquired formally.

A social media career is writing-related. Post-secondary education will be an asset. You need to have creative copywriting skills.

Taking a course in digital marketing and gaining knowledge in different applications such as CMS, HTML, social media management tools, and the like can help you gain the skills required to succeed.

Learn From Others

You can build your expertise by learning from others. For instance, look at successful marketing campaigns that you like with a digital marketer’s eye. Study them in detail, including the graphics and tone used.

Ask yourself who the target audience would be and what the campaign goals are. What did the marketer miss, or what could you have done differently? This unlocks valuable insights into how successful campaigns are put together.

Demonstrate Your Expertise With Your Own Social Media Accounts

Apply tactics learned to engage with your followers and grow your presence and following.

Make use of LinkedIn, which is the best platform to show your professional work achievements and make networking connections with people with similar roles.

The experience that you gain growing your social media following and marketing your skills will come in handy for the position that you are targeting.

“It can be a red flag to see no social presence for some industries that require a vast knowledge of the digital space.” Sara Skirboll, VP of Communications at CareerBuilder

Volunteer

Volunteering your skills can help grow your expertise and prove your proficiency. You can choose small businesses in your field that can benefit from your expertise but don’t have the budget.

Another great idea is to help a friend’s business. If you are employed, be part of social media initiatives in your marketing department.

Jobs to Consider on Social Media

Different social media jobs exist with varying skills and expertise. Your success in finding the one that suits you the most lies in understanding the options that you have.

However, keep in mind that small companies without the budget for a large social media team often bundle all the roles into a single position. It is important to position yourself as a generalist.

In addition, please note that tasks and roles vary from organization to organization. We have rounded some common titles that you are likely to come across.

Learn about the skills needed for each of them as well as where to look.

Social Media Intern

Starting as an intern is a good way to usher you into the social media career space while learning from the experts. As a social media intern, your duties will be to provide assistance to the digital marketing team.

Responsibilities:

• Writing captions for social media posts
• Creating schedules for social media posts
• Assist in designing and executing social media campaigns
• Creating, editing, and distributing social media content
• Conduct social media research
• Ensuring consistency in brand message

Skills:

• Knowledge of digital marketing
• Impeccable oral and written communication skills
• Good internet research capability
• Knowledge of social media analytics

Social Media Consultant

Working as a consultant allows you to work independently, helping different clients develop and implement social media marketing strategies.

The beauty of this job is that you can choose to niche your focus to a particular area, thus becoming a thought-leader in that area.

Responsibilities:

• Developing social media marketing strategies for clients
• Monitoring clients’ social media pages and websites
• Creating and managing social media accounts
• Creating and editing content for social media posts
• Tracking social media and website performance using analytics software

Skills:

• A creative mind
• Excellent research and analytical skills
• Great time management skills
• Effective communication skills
• Industry-specific knowledge
• Deep understanding of different social media platforms

Social Media SEO Specialist

SEO is all about helping brands rank higher in search engines.

As a Search Engine Optimization (SEO) specialist, you will be required to use popular keywords and other techniques to ensure that your content gets a chance to rank on the first page of SERPs for increased visibility.

In addition, you will have a task to ensure site compliance and SEO best practices on all social media posts.

Responsibilities:

• Working with content creators to publish high-quality, easily shareable, and optimized content with strategic use of keywords and calls to action to increase visibility and engagement.
• Conduct SEO and keyword research to optimize social media pages, content, images, and videos.
• Analyzing search query behaviors on search engines to help create the right content to attract the right audience to the website.
• Analyzing data and web metrics for insights such as user intent, traffic mix, conversion rates, visits, page views per visit, time on site, and more.
• Organizing and planning online marketing initiatives such as campaigns and paid ad placements on social media.

Skills:

• Have an understanding of ranking methods and search engine and social media algorithms
• Be a critical thinker and have an analytical mind
• Possess impeccable data, speaking, and writing skills
• Have basic technical and programming skills
• Be a lifelong learner, as there will always be something new to learn

Social Media Content Strategist

Social media content needs to align with business goals. Thus, as a content strategist, your main work is to create relevant content that receives views and swings audiences into the desired action.

This involves doing a lot of analysis to understand the latest content trends. As Tyra Banks says, “The future is in photos for social media. More and more people are not reading, so I try to attach a photo to most Tweets.”

Responsibilities:

• Creating content – blog posts, social media posts, photos, videos, and press releases that are engaging and resonate with the target audience
• Ensuring that content is properly distributed across all the brand’s social media platforms and websites
• Creating and managing social media campaigns
• Monitoring engagement and brand mentions
• Collaborating with SEO specialists to ensure SEO best practices
• Analyzing data to determine the content length and form that appeal to the target audience

Skills:

• Storytelling prowess
• Impeccable writing and copywriting skills
• Understanding of different social media platforms
• Knowledge of programming languages and analytics
• Ability to tailor content to different digital programs
• Strong collaboration skills

Social Media Ad Specialist

Also referred to as paid social media specialist, a social media Ad specialist is tasked with PPC ad campaigns on social media. This includes planning, designing, and implementing digital campaigns and social media ad strategies. An ad specialist will also be responsible for optimizing all digital campaigns while ensuring brand image consistency across all platforms.

Responsibilities:

• Managing social media paid ads and PPC campaigns on different social platforms
• Developing ad campaign strategy based on the client’s budget and goals
• Writing and approving ad copies
• Reporting campaign performance to relevant stakeholders
• Tracking cost per click, conversions, and other analytics to determine ROI
• Monitoring social media trends to enhance ad experience for users

Skills:

• Creativity skills for designing and writing compelling ads
• Analytical skills and knowledge of analytical tools and techniques such as Google Analytics
• Impeccable communication and organization skills
• Advertising and marketing skills
• Strong research skills

Social Media Strategist

Social media strategists’ job entails focusing on the day-to-day activities on social media while thinking long term.

Your day as a social media strategist will revolve around watching popular trends. After monitoring, you will have a task to determine which trends appeal to your organization’s target audience. You will then be required to brainstorm on how to implement them in the marketing strategy. This means collaborating with the social media manager and content strategist.

Responsibilities:

• Developing, managing, and implementing social media strategies
• Defining important KPIs to track campaign success
• Building social media communities
• Monitoring brand mentions to stay on top of the brand’s image
• Managing social media content
• Keeping updated on social media trends and technologies, among others
• Developing ways to incorporate popular trends into the business strategy

Skills:

• Strong people, collaboration, and communication skills.
• Creative skills
• Analytic skills
• Copywriting
• Video production,
• Customer care
• Graphic design skills

Social Media Analyst

A social media analyst is a key player in any social media strategy. They help brands organize and understand information about demographics that show interest in their products in a bid to determine how best to reach them.

Responsibilities:

• Analyze and report how users interact with brands across different social media platforms
• Use the collected data and social media trends to create compelling marketing strategies
• Research emerging trends on social media
• Use social media knowledge to create a social media company policy

Skills:

• Be good at research and have impeccable analytic skills
• Strong organizational skills to help you make sense of data collected from different platforms
• Communication, marketing, and project management skills as the job entail working with different departments to create strategies.

Social Media Community Manager

Community management is crucial for brand management and keeping social media discussions on topic. With great community management, customers can be taken through the journey from prospects to advocates successfully.

Responsibilities:

• Building communities by planning engaging activities to attract target audiences.
• Managing social media communities, such as approving membership applications and removing individuals who act out of the code of conduct.
• Engaging and interacting with audiences regularly.
• Monitoring social media mentions.
• Protecting community members by filtering offensive words, spammers, and trolls.
• Ensuring quality social media posts by performing quality checks.

Skills:

• Strong people skills to be able to handle different situations
• Strategic thinking
• Great communication abilities
• Customer care skills
• Good writing skills

Social Media Manager

A social media manager’s job is to oversee, monitor, and moderate a social media team. If you choose this path, you will be tasked to provide direction and support while collaborating with your team to attain set goals.

Responsibilities:

• Creating, publishing & scheduling content on social media
• Managing social media partnerships
• Responding to comments, and analyzing data to determine the best strategy.

Skills:

• An understanding of various social media platforms
• Industry-specific knowledge
• Communication and people skills
• Project management
• Data analytics
• Basic SEO
• Editing
• Copywriting skills
• Online community management skills

Where to Find Social Media Career Related Jobs?

Social media careers are quite exciting, so they attract a huge number of prospects. Understanding where to start looking for open positions can give you a leg up in your job search. Here are different places to find different social media jobs.

Company Websites

As a social media professional, you will probably work in a digital marketing agency or in-house marketing department. Organizations usually post their open positions on their career page on the website. If you are interested in working for a particular organization, keep checking their websites for job postings.

Job Boards and Communities

These platforms have become the go-to places for job seekers. Employees leverage such platforms to advertise their open positions to a larger number of potential hires.

Visit popular sites such as Indeed, Glassdoor, and LinkedIn. A quick search on social media job titles will give you results on different job openings.

Likewise, online communities where digital marketers converge can provide insights into potential employers. You may not find job postings there, but you can find job leads from members.

Social Networks

Like job boards, social media has become an important hiring tool for most organizations. You can start following brands that you would like to work for on their social pages so that you are among the first to see when they advertise for vacancies.

Organizations also focus on social media communities to reach a wider pool. Ensure that you join relevant communities in popular social media platforms to take advantage of this.

Usually, you can find them posted as the example below:

Conclusion

Social media presence has become a necessity for businesses that are focused on remaining in business. However, creating and implementing a social media strategy is something that requires expertise and professional knowledge to get results. Thus, this emerging trend has created various jobs that are stable and well-paying. If you are interested in a career in social media, there you have it! – valuable insights to guide you through it.

More than 2 million!

According to Business Statistics, this signifies the total number of Linkedin communities.

What does that imply?

It implies that using LinkedIn to advance B2B marketing is worthwhile. After all, LinkedIn is the best social media platform for establishing solid business ties and generating qualified prospects.

If your business is mostly B2B, you might have thought about creating a LinkedIn community. Perhaps you’re also considering how to manage it.

But cultivating LinkedIn communities can become overwhelming over a period of time. Just think of tens and hundreds of pending connection requests you have no idea what to do with.

So, how do you manage your LinkedIn community to foster better professional relationships without taking undue stress?

Let us dive deep into professional relationships and how you can create and manage your LinkedIn community without making things overly complicated for yourself!

To begin, what makes a LinkedIn community successful?

The answer depends on what you want the community to accomplish. If creating a LinkedIn community is all that you want from it, you’re done after setting it up.

Most people who go to the trouble of setting up a LinkedIn Community do so for other reasons, such as:

• Start a discussion on a certain subject
• Establish connections with particular people
• Advertise an idea or product
• Get feedback on a particular topic
• Raise awareness
• Form a community.

Success in those situations looks different.

Success could be measured by how frequently members of the LinkedIn community engage with one another, how frequently they visit your organization’s website or blog whenever you post a new update, how satisfied or loyal your customers are, how many members you have, etc.

Success will undoubtedly be related to the initial aim you set, and this goal will direct your interactions with other members of your group and on LinkedIn.

Define & Understand Your Goal for Using LinkedIn

What is the purpose of your organization, and why should someone join your community and take part?

Be able to explain why you’re establishing a community and what you hope to achieve as a result.

To effectively manage your LinkedIn community, you need more than a content planning platform; you need to define and understand your primary goals for using the platform.

Establish your goals for using LinkedIn first. Determine who you would encounter on this platform, what you want them to know about you and your company, and what data and insights you want to find.

More often than not, LinkedIn users have wasted the platform’s potential by keeping its utilization extremely narrow. LinkedIn is a versatile platform that presents various opportunities for professionals.

For example:

• Highlight work experience, skills, and career trajectory
• Cultivate your professional brand identity
• Market your original content
• Curate new business opportunities
• Build long-term professional relationships
• Create a robust sales funnel for referrals and recommendations
• Increase website traffic
• Conduct market & competitor research

If you want to expand your business, ask your current clients if they use LinkedIn. Find pertinent companies and significant contacts, then look up their activity on LinkedIn to understand what’s going on in your industry.

Top 7 Tips To Effectively Manage Your LinkedIn Community

Professional relationships on LinkedIn are no different from any other form of relationship you might build in your life.

Understanding the emotional aspect of a relationship and how to manage it goes a long way to help us mitigate the feeling of pressure from building up while maintaining said relationships.

The above graph is an example of how rapidly and steadily the user base of LinkedIn has grown over the years. Making connections and communities on LinkedIn is crucial since it increases your professional versatility. You have a network of people you can turn to for support when you find yourself in a challenging position.

Because you will eventually need them, you should always maintain your network “warm” and your LinkedIn connections current.

Here are the top seven tips you need to know to build a strategic plan to manage your LinkedIn community without making you feel overwhelmed!

1. Screen Incoming Connection Requests

This is the first step you take as you make efforts to build and manage the LinkedIn community. It all starts with sending and receiving connection requests and here we’ll focus on the latter.

As a pro, you are not supposed to add connections randomly just to build a community. You might have many pending connection requests because you don’t know what to do with them. These might be genuine professionals from the relevant industry or abusers whose sole intention is unsolicited marketing, phishing, and other unethical activities.

Managing the LinkedIn community becomes easier if you are clear about what type of people you want to connect with.

Make a list of the following questions to ask yourself every time you receive a connection request to join your LinkedIn community.

• Do I know this person already, and worth trusting?
• Did the connection request come with a personalized note mentioning how the requestor knows me and how both sides can benefit from connecting?
• Does the requestor’s LinkedIn profile look genuine?
• How do my LinkedIn community and I benefit from adding the requestor?

2. Encourage your LinkedIn Community Members

One of the most effective ways to manage the LinkedIn community is by encouraging them to make valuable contributions to your community.

A few words of appreciation can motivate them to share relevant content and interact actively. Post comments, participate in group discussions and lead the conversation to successfully navigate your LinkedIn community.

At the same time, make it a point to discourage unprofessional conduct within your community. If a member posts negative, abusive comments, you should first warn them before blocking them from your group.

3. Keep Track of Your Interactions With Your Connections

Tracking essential conversations with key influencers, clients, or leads is critical. Easier and more organized access to crucial conversations will help you to rapidly review the discussion and keep the relationship strong. The best part is that you will have context for your interactions with those LinkedIn contacts.

As your network of online contacts expands, keeping track of names, contact details, and other pertinent details is crucial to ensure your interaction is as fruitful and successful as possible.

Yes, you can do that using your LinkedIn inbox. However, you must better organize your LinkedIn inbox due to the simultaneous growth in the number of connections and the volume of messages.

4. Understand The Discussion Hierarchy

There will be certain comments or messages with LinkedIn connections that have greater weight than others. So, remembering what other people are saying in the conversation can be an important aspect of connection-building.

These conversations will have an asymmetrical impact on your future career prospects. Hence, it would help if you do not get bogged down in every single discussion on LinkedIn and start to prioritize the conversations you bookmark.

An example of the types of conversations that are important:

• Selling – In this conversation type, you are selling something to someone. It is when someone shows interest in purchasing from you, so you can follow up later on or have another team member do so.
• Resource Sharing – In an interaction like this, your LinkedIn connection readily shares its resources with you for whatever reasons.
• Inquiries – These interactions are unique as they allow you to build social credibility on the platform.
• Crucial Interactions – Keep tabs on critical discussions with clients, leads, or influential people. The more accessible this knowledge is in the future, the simpler it will be to examine it and keep the relationship strong rapidly. The encounters with those LinkedIn relationships will have context, which is the best part.

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5. Optimize Your LinkedIn Profile

Before considering how to use the LinkedIn network effectively, ensure you’re ready to conduct business.

What we mean by that is having your LinkedIn profile fully optimized, set up, and relevant to the audiences.

Most LinkedIn profiles are unfinished and just copies of CVs or resumes. A CV is a perfect document for job seekers because it is a documented account of your professional history.

It is less significant if you already work in a position that focuses on business growth. Customers don’t want to know that you are an expert at finding new business and the best salesperson. They want to understand how you and your business can help them, so ensure that’s evident in your LinkedIn profile.

A Highly Optimized LinkedIn Profile Includes the following:

• A stellar professional photograph with more than 60% of your face showing
• A catchy headline
• An introduction detailing your professional background and how you can assist them right away
• A filled-out experience section that includes summaries of each role
• A section that consists of a list of up to 50 skills, soft skills, and knowledge of your business that are pertinent to your job function
• Complete educational information

Here is a sample profile that includes its salient features and crucial takeaways.

The profile covers all the essentials, starting with published content and a succinct collection of summary facts in bullet style. Highlights include the following:

• An eye-catching profile headline, a succinct summary, and third-party contributions are all included.
• Complete information on background, training, and other important professional details
• Volunteering experience, passions, and involvement with the groups, organizations, and influences listed.

6. Use Reporting To Check What Content Is Working

As a LinkedIn user, you have access to post report analytics, which provide information about the effectiveness of your content (including short-form posts, images, videos, events, polls, and articles).

These analytics reports might help you adjust how you approach content creation and audience engagement. Members of LinkedIn can access the following analytics and generate reports including:

LinkedIn Updates Report

The Updates Report contains all the information about the posts you’ve made to your LinkedIn Company Page. This section of the report provides you with a thorough analysis of the organic and sponsored performance of your updates over a period and covers:

• Impressions
• Clicks
• Comments
• Reactions
• Shares
• Engagement Rate

Update Engagement

The engagement data for individual updates are displayed on the second sheet. You can view specific information for each post you published in this section of the report, including:

• Update type
• Campaign name
• Posted by (who published the update)
• Creation date
• Campaign start and end date
• Audience (all followers or targeted)
• Impressions
• Video views
• Clicks
• Click-Through Rate(CTR)
• Likes
• Comments
• Shares
• Follows

Visitors Report

This report includes demographic information on the users of your page. You may really go into their attributes there, such as: to see if the users who have seen your content are the ones you intended to reach.

• Location
• Job function
• Seniority
• Industry
• Company size
• Life Page traffic

7. Focus On Your Inbox To Maintain Conversations

Cultivating a community and actively participating in the platform’s discussions are crucial components of community management. Both are essential if you want to manage your LinkedIn community well.

When working as a team, it is sometimes advantageous to tag the appropriate person even though it is best to answer quickly. Get their response if you’re representing a CEO, for instance, and someone poses a challenging query.

Additionally, rather than providing inaccurate information, you might need to designate a team member to search for answers to someone’s questions and provide the correct answers.

Manage Your LinkedIn Community Easily With SocialPilot

Once you have built a strong community, it’s important to nurture it with consistent posts around your subject matter expertise.

But managing consistency is not a piece of cake. At least, not without a Linkedin management tool like SocialPilot.

SocialPilot is a stellar tool for all your LinkedIn management needs. You can get all the features you need under one roof to effectively manage and publish content on all of your LinkedIn profiles and Company pages.

The planner on SocialPilot can help you schedule the content for your company page and your personal LinkedIn profile from a single dashboard.

With its scheduling capability, you can wrap up all your posting work way ahead of time by putting them in the queue for automatic posting.

Not only Linkedin, but you can also use SocialPilot to boost your social marketing on all other major networks like Facebook, Instagram, Twitter, and more.

Moreover, you also get an inbuild analytics section to understand how well your content efforts performed.

Experience the power of SocialPilot yourself. Start your free trial today and manage your Linkedin community effortlessly.

In Conclusion

The most useful and effective aspect of LinkedIn is its communities. All you need to do is be willing to contribute a little time and value to the community, and you’ll get back so much more.

The LinkedIn community is the ideal setting if you want to establish your brand, become more visible, and create a community of your own. You can position yourself in front of your connections as a thought leader by serving as a group moderator.

What do you think, then? Do you plan to create your own LinkedIn community? If so, we hope these suggestions were helpful.