• VXC Express
• July 25, 2024
• Knowledge Base
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“Everyone has a plan until they get punched in the mouth.” Though Mike Tyson meant that literally, his wise words certainly hold true in marketing.

• VXC Express
• July 24, 2024
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Without planning, marketing can get messy. It’s hard to estimate budget for projects, hiring, and outsourcing over the course of a year — especially if you don’t have a marketing plan, email schedule, or social media marketing plan template.

• VXC Express
• July 23, 2024
• Knowledge Base
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Graza. Fishwife. Brightland.

• VXC Express
• July 21, 2024
• Knowledge Base
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IM_Ep 114_What is normal anyway?PDFPage 6 of 7Sonia Thompson shared this file. Want to do more with it?IM_Ep 114_What is normal anyway?.pdf1What is normal anyway?What does it mean to be normal, really?Is it something we should all aspire to, something we should avoid, or is it really just a false constructthat we’ve all been conditioned to believe is true?In this …

• VXC Express
• July 19, 2024
• Knowledge Base
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Earning the trust of prospective customers can be a major challenge. Before you can expect to earn their business, you’ll need to demonstrate your ability to deliver on the promises of your product or service. The best way to win new business is with cold, hard proof.

• VXC Express
• July 18, 2024
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Video is an effective and ever-growing form of marketing. 64% of marketers credit marketing videos on Instagram with the highest engagement. It seems that users can’t get enough: 91% of people watched an explainer video to learn more about a product or service.

• VXC Express
• July 17, 2024
• Knowledge Base
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When I sat down at my laptop to update this article, I thought I had at least a fifth-grader’s grasp of color wheels.

• VXC Express
• July 16, 2024
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The headlines tell us SEO is dead. The podcast bros tell us AI will make blogs obsolete. Google tells us, “It’s Tuesday, so there’s another algorithm update, suckers.”

• VXC Express
• July 15, 2024
• Knowledge Base
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A few years ago, I had to manage a Facebook community for a TV station I was working for as a digital journalist. It was a completely new experience, and there were definitely times I stumbled.

• VXC Express
• July 14, 2024
• Knowledge Base
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Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan.