6 of the Best Video Formats for 2025
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October 22, 2024
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As a video marketer, you know there’s no cookie-cutter approach to crafting engaging videos, but you should always ensure you‘re using the best video format for your content, regardless of the kind of video you’re creating.
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Designing an Event Marketing Budget? Here’s What Experts Recommend
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October 21, 2024
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The year I turned 30, I started a new job. The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about.
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I Tested 7 AI Tools for Graphic Design, Here Are My Favorites
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VXC Express
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October 20, 2024
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Graphic design has come a long way since I started in the arts nearly a decade and a half ago.
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What is Marketing, and What’s Its Purpose?
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VXC Express
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October 19, 2024
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If you’d asked me early in my career to define what marketing is, I would have no doubts. “Marketing is about promoting products,” I’d say. But today, it’s one of the toughest questions to answer.
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How AI Is Transforming CRO Strategies
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October 18, 2024
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The future of conversion rate optimization is here — and it’s driven by AI. From personalized video to scalable email outreach, learn how to maximize conversions with AI CRO.
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How to Nail First-Party Data Strategy According to a Google Director of Product Management [+ New Data]
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October 17, 2024
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Between shifts in technology, the economy, and consumer behavior, 2024 has brought marketers a new level of uncertainty. I’m right there with you, and I’ve bought stock in Pepto Bismal.
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13 Tips for Creating Videos for Instagram Like the Brands You Love [+ Examples]
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October 16, 2024
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Creating videos for Instagram has to be one of my favorite marketing tasks.
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Key Principles & How to Leverage It [+ Examples]
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October 15, 2024
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Price, shipping, and reviews are all factors I consider when making a purchase. But there’s another factor that can tip the scales for me, and that’s sustainability.
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How to Create a Complete Marketing Strategy in 2025 [Data + Expert Tips]
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VXC Express
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October 14, 2024
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We marketers know that creating a marketing strategy is essential to effectively nurture our customers, improve our business’s bottom line, and increase the ROI of our efforts.
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Understanding B2B2C Marketing: A Comprehensive Overview
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VXC Express
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October 13, 2024
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As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing or difficult to grasp than others.
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