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10 Ways To Optimize Your Video For Higher Rankings

Are you looking to improve your search engine optimization?

You might be accustomed to keyword searches and a click-worthy content strategy, but have you thought about how your video optimization could improve your ranking position?

By the end of 2022, video content will be responsible for over 82% of all internet traffic, making it a vital component of any successful site strategy.

This is where YouTube comes into play. As the second largest search engine in the world, it has over 2 billion active monthly users, rendering it a key player in the battle to seek demographic engagement.

Not only can the platform boost brand visibility, but Google takes YouTube-based searches into account when determining a site’s ranking position.

The question is, just how vital could your YouTube SEO be on your journey to inbound success?

Stick with us as we explore the future of YouTube-based marketing and teach you how to optimize your own videos for YouTube search.

Why Should You Prioritize Your YouTube SEO?

As e-commerce competition continues to grow, so do the lengths of Google’s organic search strings. With both Youtube and Google searches now combined, your video content now has just as much chance of appearing on the first page of a search string as your site.

In fact, YouTube has been named the second largest search engine, so it is important to make sure you’re utilizing the video-based platform if you want to see SEO success.

Here are some of the key benefits you could see when prioritizing your YouTube SEO:

  • A Higher Ranking Position: Well-optimized YouTube content acts as a key factor In Google’s ranking algorithm. The higher you appear within a YouTube search, the more authority your site will have within your niche.
  • More Search Opportunities: Did you know that Youtube rakes in more search queries than Yahoo and Bing combined? Therefore, remaining a top player within YouTube’s ranking algorithm could boost your chances of being found.
  • Higher Conversion Potential: Making yourself discoverable across both Google and YouTube increases your chances for conversions. Using YouTube content to link back to your site, products and services will steer more users toward the checkout.
  • More Interaction: As an information search tool, YouTube’s ranking factors are similar to Google’s SEO algorithm. From tutorials to educational content, many consumers now use Youtube in the same way as they use Google’s search engine, which could result in more engagement for brands that create content for both platforms.

In order to see your visual content skyrocket to the top of YouTube’s search results, your video needs to be well-optimized and in line with demographic search trends.

Let’s have a closer look at some of the key factors your video content should include when striving to perfect your YouTube SEO.

How to Optimize a Video for YouTube Search

There are several ways to optimize a video for improved YouTube SEO. From captions to categorizing, you’ll be surprised that most ranking tactics don’t revolve around the visual content itself but rather the accompanying text.

Read on as we divulge the SEO secrets for YouTube search success.

1. Optimize Your Video’s Description

While YouTube users may only intend to engage with visual content on YouTube’s platform, it’s important to still put effort into your video’s description.

Optimized copy plays a key role in boosting your YouTube SEO score. Google’s site crawlers are great at spotting high-ranking keywords and phrases, automatically pushing content that includes them further up the organic search string.

The key here is to keep the description short, snappy, and full of keyword phrases. Using tools such as Google Analytics, make sure you’ve got a strong grasp of the keywords currently ranking within your target niche.

Better still, short, keyword-based descriptions are also likely to show up in YouTube’s sidebar, which further encourages user engagement, according to Backlinko’s Brian Dean.

An optimized description helps you show up in the suggested videos sidebar,” he states, “which is a significant source of views for most channels.”

Deep Marine Science

In an example by Deep Marine Science, the channel packs its description full of keywords such as ‘The Giant Pacific Ocean’ in order to boost its chances of appearing in relevant searches.

2. Make Sure Your Keyword is in The Video Title

A video title is one of the key elements YouTube users are driven to. In the same way that you would optimize your website copywriting, you must be on top of your keyword strategy in order to rank well in a video search too.

In a digitally dominated era, where an active online audience now searches for a solution to their query rather than waiting to be informed, it’s essential that your content is the answer to their question.

To keep consumers clicking, brands need to prove that they have the answer to a consumer’s search query before they have even clicked on the video.

choose a mattress

As you can see here, answering a consumer question within the title of a video is the key to ranking highly and improving your YouTube SEO. Take the ‘How To Choose A Mattress’ example; the top-ranking videos all include the keyword ‘mattress’ and proceed to answer the search query in the title alone.

Research by Backlinko found that videos with an exact keyword match, have a slight advantage over those who fail to optimize their content copy.

For the ultimate title optimization, brands should induce a solution to a consumer’s pain point, in less than 60 words. Not only will it increase clicks, but more importantly further define brand authority within their demographic.

3. Categorize Your Video

Videos that are categorized are easier to be found by users. In such a competitive content field, it’s hard to rank highly on YouTube, especially under popular search terms and phrases.

One easy way to boost your YouTube SEO is to start contextualizing your video content into relevant categories. If you add your content to niche groups on YouTube’s platform, you’ll find that there is less competition to rank within your search category.

With a number of different category options to pick from, ranging from how-to’s to music videos and comedy, it’s important to find the right one for you. While categorizing your video may reduce some competition, some categories are still highly competitive.

For example, Data on the top 100 YouTube searches, revealed that music was the most popular category amongst YouTube’s diverse audience. Therefore, if you want to remain visible on the platform, stick with lower-ranking groups, and delve into niche categories, for a higher chance of engagement.

4. Optimize Your Video Hashtags

Hashtags continue to appear all over social media. On TikTok, Instagram, and now YouTube, they are an easy traffic-driving tactic you can use to help users find your content.

Including hashtags in your YouTube content description, can streamline your consumer’s search process. Adding a hashtag increases the visibility of key trends, and gives your consumer insight into what your video is about before it has even started playing.

Better still, hashtags act as a direct hyperlink to other similar content, so if you’re making videos for a niche category, your users are likely to find your other content under the same hashtag too.

techoist

As you can see here, this video from Techoist has used hashtags to further categorize the content in their video. The key here is to get specific with your hashtags. The more niche they are, the less competition they will rake in.

5. Create Custom Thumbnails

One key factor you must prioritize when creating YouTube content is enticing your audience and convincing them to click on your video. The more clicks your content receives, the higher your ranking will rise.

One way to boost video clicks is to create a custom thumbnail that stands out in a string of similar content. Instead of simply using a frame from within your video content, why not add bright colours, text and infographics to your thumbnail in order to garner more interest from YouTube searchers?

customized thumbnail

As you can see here, the customized thumbnail stands out and encourages the viewer to click.

Not only can it boost engagement, but adding these extra touches to your YouTube SEO can aid your brand in appearing more authoritative and professional within its industry, all factors that Google takes into account when ranking content.

6. Optimize Your End Screen

While most marketers pour their focus into optimizing their content title and description, many forget that a video’s end screen can also generate some great SEO points.

Your video’s end screen should act as a call to action point for viewers. Using a mixture of animation, link cards and CTA text phrases, you can create an end page that encourages your viewers to either keep watching your other content or head over to your site.

Whether you’re looking to boost video views or gain more site clicks, it’s important to use end screen cards to your advantage. Why not link out to another relevant video in a similar category to the one you’ve just posted, or better still, place a pop-up link to a product/service you’ve mentioned within your content?

frame 316 media

As you can see here, Frame 316 Media’s approach to optimizing its end screen is to boost views on its channel content. Using CTA cards to keep a consumer engaging with your content longer is a fuss-free way to improve your YouTube SEO ranking.

7. Start timestamping your video

As videos become longer, it also takes Google longer to crawl through a piece of content when determining its ranking position.

Adding timestamps, otherwise known as chapters, to your video content not only enables Google to crawl your content quickly, but these timestamps also appear in your description, giving you another chance to get those keywords in.

popular skincare

As you can see, popular skincare enthusiast, Skincare By Hyram, adds chapters to his skincare routine content, allowing both viewers and Google crawlers to shift through the video with ease, improving both the user experience and providing more chances for individual snippets to be ranked and featured in a search.

8. Use YouTube Tags

Working like a hashtag, including YouTube tags within a video post can improve your YouTube SEO. Tagging your video with trending keywords/phrases will make it more likely to appear in relevant search strings.

YouTube Tags

In fact, experts at Backlinko have confirmed that adding tags to YouTube content significantly improves its ranking position.

The key here is to use keywords that are relevant to your content and tell viewers what your video is about before clicking on it. This will boost your channel’s credibility, while also making it easier for crawlers to identify your content as a key player.

9. Reply to your YouTube comments

Conversational marketing is one of the easiest ways to boost your YouTube SEO with minimal effort.

When consumers comment on your video content, try to keep engagement levels high by replying to positive comments underneath your post. Starting a conversation with your viewers encourages them to keep commenting/liking future content.

Staying in touch with consumers and building a community within your content will rake in higher subscriber counts to your channel and provide viewers with gratification for interacting. Your viewers are your number one tool for SEO success, so keeping them happy is vital if you want to improve your ranking score.

10. Schedule your Youtube videos

Last but not least, a successful Youtube SEO strategy is built on consistency. Scheduling regular videos will keep your viewers constantly engaged, and your watch rates high.

Using SocialPilot’s Scheduling Tool, you can keep on top of your content posting in just a few effortless steps. Designed to manage multiple social accounts in one secure hub, our scheduling tool can queue posts in advance, leaving you to focus on strategies to expand your Youtube reach.

socialpilot scheduling youtube

Moreover, SocialPilot’s schedule tool also gives you the option to create thumbnails and the native experience to add video tags, optimize captions, and manage advanced settings, all improving your YouTube SEO in just a few clicks.

Experience it yourself! Get started with our free trial.

Addressing The YouTube SEO of Tomorrow

As the world faces a digital revamp, the number of online users continues to multiply. As competition becomes fierce amongst digital content creators, maintaining a strong level of search engine optimization is essential if you want to remain visible online.

In order to remain on top of your YouTube SEO, you must remain on top of demographic trends.

Incorporating high-ranking keywords into your strategy and keeping your copy fresh and relevant is the key to gaining those all-important clicks in 2022.


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Social Media Automation Tool Features For Digital Marketing Agency

The need to have a social media presence has become imperative for everyone. A brand especially cannot imagine marketing without social media occupying a large chunk of those efforts.

And you, as a digital marketing agency, exist to assist brands in this regard.

However, managing a social media marketing campaign spread across various platforms is often a tall order for digital marketing agencies to fulfill.

But keeping up is a necessity for their survival. All the cogs need to be in sync to make the machinery of an agency reach its optimal efficiency.

That’s why social media automation tools came into the picture and became a requisite for your agency.

This article will introduce to you the needs of a digital marketing agency for a social media automation tool. You will be enlightened knowing just how they can make your tasks easier and more efficient.

What is a Social Media Automation Tool?

In a nutshell, automation tools are just what their name suggests. They automate the tasks that you would otherwise do manually. In this particular case, such a tool can help you pre-plan and schedule all your social media posting activities.

Moreover, you can collaborate with your team and clients with much-increased efficiency, monitor public opinion about your brand, generate detailed reports of your account’s performance, and more.

Using an automation tool will streamline your social media marketing tasks to a certain level. However, to cover all of these functions, you have to pick a versatile tool.

Do you know what would be the perfect fit?

SocialPilot: The perfect Social Media Automation tool for Digital Marketing Agencies

SocialPilot knocks the ball out of the park when it comes to social media automation!

It comes as a blessing for marketing agencies because it makes working as a team, a cakewalk. It is a versatile social media automation tool that helps digital marketing agencies to keep up with their daily activity on different social media platforms.

Automating your posting on social profiles and managing multiple clients is a given. But it can provide you with insights that will change the way you operate forever.

Here’s a glimpse of things SocialPilot is capable of :

  • Customize your posts for different social media platforms from the same dashboard.
  • Powerful analytics to show how your social strategies are working.
  • Social inbox to maintain effective communication with your audience.
  • Curated content ideas gathered from keywords you want to target.
  • Scheduled automated report sharing with clients and team members periodically
  • A broad view of your content strategy through your social media content calendar.

5 Biggest Social Media Marketing Problems That SocialPilot Solves

Here I have compiled 5 of the biggest problems a digital marketing agency may face in social media marketing and how SocialPilot can be the answer to all of them.

1. Manage multiple accounts for multiple clients:

One of the biggest jobs of a digital marketing agency is to manage their client’s social media profile effectively.

The real challenge arises when you have many clients, and each of them has multitudes of social media accounts to manage. It’s really challenging to be consistent on all of them simultaneously.

Is it even possible if you strive to achieve it manually? Probably not.

There is a limited number of hours in a day and so much to do. Balancing the quantity and quality of content is an excruciating task. In addition, keeping up with the different tones and images of the profiles becomes overwhelming as the number of profiles goes up.

What you require is one space where you can access all the social accounts which you need to access. A system that can easily differentiate between platforms when scheduling or publishing.

SocialPilot fits the bill perfectly! We’ll show you how.

With SocialPilot, you can connect numerous social media accounts from different social media channels for every client. SocialPilot has all the social fronts covered from a single dashboard. Here are all the social platforms you can connect to your SocialPilot account:

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • Youtube
  • Pinterest
  • TikTok
  • Google Business Profile
  • VK
  • Tumblr
connect account

With our “Groups” feature, you can also club together all social media profiles for each client effectively. This is immensely helpful when you have to select the same cluster of accounts repeatedly to schedule the same post for them. All of that can be achieved with just one click.

Trust us; this prevents a lot of errors from being committed in a rush. It also enables the users to start scheduling quickly and decisively.

start scheduling quickly

2. Flexible scheduling options for each client:

A digital marketing agency needs to be vigilant about the requirements of every client they have across the globe.

So, while scheduling, you must keep in mind that the designated times of the posts should be suitable for the client’s time zone. And taking all of that into account while scheduling each and every post is almost impossible. You are bound to make a mistake.

Social media promotions work best if digital marketing agencies have complete control over the content sharing queue and if they keep the needs of the client at the forefront.

SocialPilot believes that no single social media strategy works if tools lay restrictions and constraints. An ideal social media management tool should allow as many customizations as possible. Keeping this in mind, we allow total control to the digital marketing agency to specify their custom social media content sharing plan. This holds true for each day and each social media profile account.

We also allow the highest daily post-sharing limit as compared to our competitors. So, that means you do not even have to worry about a limit. If it requires 4 tweets a day and 1 post a day on a Facebook page, SocialPilot does not restrict you from doing so.

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3. Scheduling content in bulk for the future

Handling multiple accounts at a time requires a lot of future planning and so much of your time.

So how do you find time to manage all the mundane tasks and do new stuff too?

You can plan your regular content en-masse.

Regular posts that might be going on the social platforms over an extended time period can be created in one go and scheduled. But how much of this could you manage to schedule at once without messing up? 10, 20, or 50?

Well, the answer is a whopping 500!

Yes, SocialPilot allows bulk scheduling of posts. You can schedule up to 500 posts at once. It’s a custom content-sharing plan for an agency right there! To wrap it all up conveniently, you have to upload all the information in a CSV file, and the tool will draw content from sources accordingly. This CSV template is available for download in the SocialPilot tool.

bulk schedule

Uploading the CSV file will give a detailed preview of all the posts along with scheduling information. Any changes required in a particular post can be done here.

SocialPilot bulk scheduling

And voilà! By the click of a button, you will have months’ worth of posts scheduled at once. This holds true for each social media profile accountable.

A feature of this caliber can really eliminate boundaries for any digital marketing agency and take its content planning to the next level.

3. Requirement of approvals before publishing any content:

When it comes to posting something on the official social media pages of a company or brand page, it requires special attention.

Reviews and feedback are needed from different team members. Some of the clients do not allow a digital marketing agency to share anything without taking their prior approval, i.e., permission is required for each piece of content being shared on their brand page.

In such scenarios, a digital marketing agency needs to manage an efficient channel for open communication among themselves to collaborate effectively. Doing so helps them achieve a streamlined process of creating and publishing content.

SocialPilot provides a dedicated section for people to share their feedback on scheduled posts. Team members can seek approvals and suggest edits, and even the clients can be involved in the communication every step of the way.

Team collaboration has never been easier.

You won’t need to go elsewhere after reviewing the content to share your opinions or get it edited. All of this back and forth will be available for all the collaborators to see in the comments on their posts!

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4. Automate sharing of new blog posts on social profiles:

One of the jobs of a digital marketing agency is to promote its client’s content on social media platforms. Another common practice involves sharing other niche-relevant content that is not the client’s own. This builds a more authentic brand image in the public eye.

As a marketing agency, you might be sharing blog posts from particular websites according to your client’s profile image. But keeping this practice up requires you to share that website’s newer content regularly as well.

But dedicating time to scout these websites manually to look for newer blogs daily can be irksome when hundreds of other tasks are waiting to be done.

And why would you do so if you have a way to automate this process?

If you are familiar with RSS feeds, you might have a slight idea. These feeds are a way for users to access content updates on a particular website with the help of a unique URL. And SocialPilot has manages to leverage these RSS feeds!

To automate the RSS feed sharing, give the tool the URL of the feed from the website, set the frequency for publishing, and forget the rest. SocialPilot will keep watch and publish new content on clients’ social profiles automatically.

SocialPilot allows a digital marketing agency to add 20 RSS feeds in a panel.

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Wrapping Up

We have tried to address some of the questions a marketing team might have when managing their clients’ social media profiles.

There might be many issues we might have missed. But the prominent concerns that unquestionably come your way as a digital marketing agency are surely regarding managing multiple social accounts on different platforms and getting your content ready, approved, and published on a timely basis.

We believe SocialPilot is the ideal tool for digital marketing agencies. Its prowess in automating the process of content scheduling and publishing, along with smoothing out the kinks in workflow for a digital marketing team, makes it truly commendable as an automation tool.

SocialPilot stands out from the rest of the social media automation tools because of its versatility in features at a pocket-friendly price. Take a free trial to automate your strategy on social media.


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12 Ways to Use Facebook Events Manager for Your Brand

Have you ever created a Facebook event?

Facebook reports that over 500 million people worldwide leverage Facebook Events for promotions. Over 35 million individuals visit at least one event on Facebook each day. This depicts the power of Facebook events in the present era.

Facebook itself strongly encourages businesses to use it to leverage the massive audience on its platform with its power-packed features.

Be it to eliminate the unsettling silence after a new product or the initial stages of developing your own business; you can always put the word on the streets with the Facebook events manager.

However, there is uncertainty about the tool and how it can be used to its full potential. It is frequently a barrier for organizations looking to use it for their events.

In this article, we will get you acquainted with Facebook events and how you can use them to your extreme benefit.

What is Facebook Events Manager?

Facebook Events is a valuable tool for marketers to create a dedicated landing page for an event. It is one of the earliest features of Facebook that people still use.

As the name suggests, it lists various types of physical and online events happening around the user’s location. The user may view the details about the event and register or join it from Facebook.

facebook events manager overview

Events have remained relevant since its introduction because of the extensive benefits it offers for your business. Catch a glance at some of them below.

  • You can enhance the brand engagement of your brand with your target audience virtually or in person.
  • You can improve your brand’s event visibility and traction.
  • Get a solid headcount and show up at your event.

With these points, you must have got an idea of how Facebook events can upscale your brand’s performance. Now that we are done with a basic introduction let us get acquainted with some best practices of Facebook events for optimal use.

How to Use Facebook Events Manager to Its Maximum Potential?

Here are some of the best strategies for utilizing Facebook events that will astonish you with great results. Read on.

1. Start with a Unique Name for Your Event

Your Facebook event name is the first thing that will stop the user from scrolling. It holds power to make or break the interest of your audience. Plus, if you ace it, it induces word-of-mouth marketing. Here are two tips to help you choose a unique name for your Facebook event.

  • You need to be creative in choosing the name of your event. Make sure it manages to grab the user’s attention instantly.
  • The title of your event should narrate what the event is all about.

Look at the below event name, for example:

Make creative logo for facebook events

Hoots and Hoops; see how creative the event’s name and logo are. The event name itself gives the feel of the kind of activities planned. You, too, can play with words and design to achieve a creative name and logo for the event.

Note: The Facebook event title limit is 64 characters, so you must approach it with brevity.

2. Describe Your Event Thoroughly

Your description is the next important thing after your event title that will entice the guests to attend the event. It should include all the information clearly:

  • The schedule
  • Venue
  • Pricing
  • Special guests
  • Participant age
  • Special requirements

Ensure you write a compelling description that clarifies every step, from the first registration process to the confirmation message and calendar invites. Do include an FAQ section in case you feel you have complex event logistics.

facebook events decription example

See the above example. The event details include everything a potential attendant should know: when and where it will be held, what are the special requirements, whether there is any minimum age for the attendant, etc.

3. Add a Fascinating Event Photo

Photos captivate readers’ attention more than text. Therefore, your photos must be relevant and attention-grabbing.

For example, include your logo, theme, brand colors, and your mission of the company in an event photo that highlights your event purpose.

You can upload images that lure the audience to join the event. Take a look at how fitting the below image is for a Yoga event.

high quality facebook event photos

Here are some best practices to further enhance the potential of your event photos.

  • Ensure that your event photo looks great when resized because it will display on multiple devices (mobile, tablets, and desktops) with different sizes and orientations.
  • The standard image size should be 1200 x 628 pixels, and its expected ratio should be 1.91: 1.
  • We recommend you utilize tools like Canva to crop, resize and adjust images as required for all major social media platforms.

4. Create a Buzz with Frequent Updates.

Your Facebook event wall is a great space to hike up the buzz among the interested audience. Post regular updates on your event wall and let your participants know what’s in store for them.

Clermont County Park keeps giving essential updates about their upcoming events through regular posts to create buzz and maintain it among the followers.

facebook event buzz

We recommend you post details like how they can reach the event if it is in person and the weather forecast for the day of the event. Additional information on what things they can carry to the event can also help them prepare in advance.

5. for Greater Visibility, Pin Your Event Post

We recommend you pin your event post to the top of the page so that when any person lands on your page, it is the first thing they will notice and engage with.

It will act as the start of the funnel, ultimately pushing them to subscribe to your event and increasing your count of participants.

facebook event post examples

6. Boost Your Event Post.

Once you publish your event on Facebook, it’s time to spread the news. You can choose to boost its visibility by turning your post into an ad with your page’s events tab or through a button on the post. Facebook has published a detailed guide on boosting your event, which you may find on this page.

Tip In case you feel stuck and struggle to promote your Facebook event, you can have a look at different effective tips for event promotion through social media.

7. Leverage Facebook’s Recognized Locations

Did you know that you can add an official listing of your event venue on your Facebook event page? If not, read on and clear your second thoughts. Here’s how you can choose an existing location on Facebook.

facebook event location

So, as you enter the venue in the Facebook events’ address field, Facebook allows you to pin a specific location with nearby suggestions.

As a result, a page with all the details about your venue location will appear when any participant hovers over the location’s name. Using an official listing for your event venue will increase your event’s authenticity and awareness.

Tip: You can even request the venue administration to check if there is a possibility that they can join hands with you to promote your event.

8. Share Your Event Across All Social Media Channels

Reach your audience on all the social media platforms they are active on, such as Twitter, Instagram, Snapchat, Pinterest, and others.

How?

You can try the following ways to spread the word among your social media audience:

  • Record and upload a promo video for your event on all your social media network.
  • Cut down small clips from the video, edit them, and post them as a reel or story on Instagram or Facebook.
  • Make a Tiktok video about your event.
  • Create a Pinterest board for your event, and post images and videos on that board.

Posting about your event on multiple social media, aka Crossposting, will help you spread the word about your event everywhere and will get you more attendants for your event!

You can promote your event as Springs Preserve has done. They have used proper caption along with a perfect CTA to attract their Twitter audience to their event.

Share fb event on other social media platforms

Cross-posting is an arduous task. But cross-posting for multiple clients is a different level of a row to hoe. Don’t worry; there’s a solution.

Enters SocialPilot. It enables you to create and schedule posts for multiple platforms simultaneously from a single dashboard. Publish posts for 8+ major social media platforms without switching your window. How does that sound?

schedule posts for multiple platforms

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9. Post an Attractive Offer for the Participants!

Offers on your Facebook event page can exponentially enhance the audience’s interest. It can be a big discount, a coupon, or anything that promotes your brand in the long run.

This pub crawling event clearly highlights different prizes attendees can get upon winning. If your discount, coupon, or prize is as big as this, flexing it in the title and description is given.

facebook event offer example

The offer should align well with your company’s goals and should offer something exciting to the end user. Users today have become smart and understand if an offer is a marketing tactic or an actual gift from the brand.

10. Maintain Consistency with Your Event Promotion.

It is obvious to get overwhelmed amidst all the event preparations.

So, to upscale your promotion of the event, plan and build a fully-fledged calendar to promote your Facebook event. It allows you to organize and schedule recurring events like charts, seminars, or event highlights taking place in other franchise locations.

So, when we say that you need ample time to promote your event, we mean that you plan in advance and attract engagement with it.

11. Create FOMO Among the Audience

Create a sense of urgency or FOMO. It always gets people extremely excited about your event. It will persuade them to take action on your invitation much faster.

Here are some tips with which you can bestow a missed-out vibe on your Facebook event page for your audience.

Creating FOMO with facebook events
  • Make an early bird special offer available.
  • Limit the number of tickets for the event.
  • Opening a small window on the calendar for selling tickets.

12. Monitor Your Event Page Constantly

Once you are done with all the steps mentioned above, it’s time to sit back and monitor your Facebook event page for engagement and questions that the audience is asking.

By answering them, you show that you are available to clear their queries. It will improve the engagement on your event page, and discussions may line up in the comments. You can then take the lead and clear all the confusion in the mind of the participants ahead of time for your event.

Spill the Beans with Facebook Events!

With all that said above, you would have understood the potential and exceptional reach of Facebook events. It works just like word of mouth, where interest sparks more interest and spreads the word of your events like wildfire throughout your followers and their social groups.

So go ahead and share your event to reach your potential attendees continuously. It’s time to create a roaring announcement for your possible audience on Facebook.

In case you are looking to effectively manage your event promotion on different social channels, use SocialPilot. It takes off the hustle and burden from your mind and streamlines the process of scheduling and publishing your social media posts on multiple platforms.

Go ahead and try it for yourself for free to experience the incredible power of social media marketing.


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Your Ultimate Guide To Get Started With Pinterest Ads

Are you a marketer in search of brand new avenues for marketing your products or services?

If so, you may have come across Pinterest during your search and must be wondering if this visual social media platform is right for your business.

The answer is a resounding yes!

For those who don’t know, Pinterest is a highly-popular visual social media platform that allows users to “pin” images, videos, and infographics onto virtual boards. People actively surf Pinterest to discover new products, and no surprise, they respond well to ads.

Businesses can take advantage of Pinterest ads, as it offers a mix of free and paid advertising tools.

To begin with, combining free and paid advertising tools on Pinterest can largely maximize ROI and conversions. Interestingly, Pinterest also has one of the lowest CPCs among popular social media platforms.

In this article, we’ll show you how to create Pinterest ad campaigns so you can start driving traffic and generating leads for your business.

Why Should Businesses Consider Pinterest Ads?

Users often utilize Pinterest to look for new ideas for inspiration. It’s because of this reason, Pinterest ads work so organically as they aid a user in discovering more.

This makes it an ideal platform for businesses, especially in industries like fashion, food & drink, travel, home decor, and more. Even if your business doesn’t fall into one of these categories, you can use Pinterest ads to boost brand awareness, leads, and sales by sharing captivating and informative images, infographics, and visual guides built around your services or products.

Most importantly, Pinterest is a highly target-oriented platform. When users sign up for Pinterest, they are required to select interests from a list of options.

This allows businesses to show selective ads to users based on their interests, which also results in higher engagement and conversions.

Also, Pinterest ads are an excellent platform for driving traffic to your website or blog. In fact, Pinterest is one of the top sources of social media traffic for many businesses as the ads can be used for selective targets and help businesses become more popular amongst their target audience.

Since Pinterest users are already inclined towards visuals, they are more likely to click on links and visit websites than users of other social media platforms.

What Type of Products Work on Pinterest?

As we mentioned, Pinterest is an excellent platform for businesses in specific industries.

But what types of products or services are most likely to succeed on this visual social media platform?

Generally speaking, categories such as home decor, DIY, crafts, food and drinks, beauty, and fashion tend to do well. However, even if your industry isn’t a part of these domains, there are certain types of content that get more pins than the others.

Popular content on Pinterest includes scenic beauty, humorous pieces, how-to tutorials, DIYs, informative infographics, and creative or visually pleasing imagery. A category popular on Pinterest are Mason Jars. They’ve become quite the rage, thanks to Pinterest.

Try to create content that possesses the traits explained above. It’s even more important if your industry isn’t a favorite on Pinterest.

No matter what kind of product or service you’re selling, the most important thing is to create high-quality visuals that will capture the attention of users and lead them to your website or blog. The key here at Pinterest is to stand out from the crowd.

Now that we’ve gone over some of the reasons why businesses should consider Pinterest ads, let’s take a look at how to create a Pinterest Ad campaign.

How to Get Started With Pinterest Ads?

Getting started with Pinterest Ads is actually quite simple. In fact, the process is very similar to creating a regular Pinterest pin.

To create Pinterest ads, first, you must have a business account. Once you have it, Pinterest Ads Manager should be accessible in the top left-hand corner of the window.

With Ads Manager, a business account can create and manage its Pinterest ads.

Ads Manager is simple to use and comes with all the essential features you need to create high-performing Pinterest ads.

Now that we’ve covered the basics, let’s take a look at how to create a Pinterest ad campaign.

Step 1: Creating a Campaign in Ads Manager

campaign in Ads Manager
  • The first step in creating a Pinterest ad campaign is to log into your Ads Manager account and click on the “Create Campaign” button.
  • The next step is to pick a goal for your campaign.
    For example, “Traffic” will be the best option for most businesses. This goal is designed to drive traffic to your website or blog.
  • Once you’ve selected your campaign goal, you will be asked to add a campaign name and select a start date. You can also optionally select an end date for your campaign.
  • After you’ve entered the basic information about your campaign, you will be taken to the “Ad Groups” tab.
  • Now, you will be able to create your first ad group and include your first ad in it.

Step 2: Create an Ad Group

An ad group is a collection of one or more ads that share the same target audience and budget.

Pinterest Ad Group

When creating an ad group, you will be asked to select a name for it and set a daily budget. This budget is the amount you are willing to spend on that ad group each day.

You will also be able to select a start and end date for the ad group. However, we recommend leaving these fields blank so that your ad group can run indefinitely.

After you’ve entered the basic information for your ad group, you will be taken to the “Ads” tab.

Additionally, targeting is an essential part of creating an ad group. When you create an ad group, you will be able to select the target audience for your ads.

This is a very important step in creating a successful ad campaign because it allows you to target your ads to users who are most likely to be interested in your product or service.

Step 3: Design Your Ad and Be Creative

After you’ve selected your target audience, it’s time to design your ad. When creating your ad, you will be able to choose the images and the text that you want to include in your ad. You can also add a call-to-action (CTA) in your ad.

Design Your Ad

Design the ad in the most effective way possible. To do so, choose a template design that you love. You can either browse templates or search Pinterest, as it has quite a collection of templates itself. Also, don’t forget to apply the necessary photo effects, shadows, or textures to make the image more attractive.

Lastly, don’t forget to make the ad your own. Your business personality should truly reflect through these ads. Make sure you put in all the effort to design the ad to perfection.

After you’ve designed your ad, you will be able to preview it to see how it will look to the users. If you’re happy with the way your ad looks, you can then save it and publish it. Your ad will then be live, and users will begin seeing it in their feeds.

Step 4: Monitor Your Campaign

After your ad campaign is live, it’s important to monitor your results to see how your ads are performing. In Ads Manager, you will be able to see how many impressions, clicks, and conversions your ads are receiving.

You can also see your cost-per-click (CPC) and cost-per-conversion (CPA). When it comes to duration, the ideal time is between 7 to 15 seconds as the user scrolls through their feed.

If you’re not happy with the way your ads are performing, you can always make changes to your campaign.

For example, you could change your ad’s images or text, or you could change your targeting options. Pinterest Ads are a great way to drive traffic to your website or blog.

With Ads Manager, it’s easy to create and manage your Pinterest ad campaigns.

Tips to Make Your Pinterest Ads More Attractive

There are several things you can do to make your Pinterest ads more attractive to users. To save your time, we’ve hand-picked some of the best tips:

Use High-Quality Images

Images are an essential part of any ad, and Pinterest is no exception. When selecting images for your ads, be sure to use high-quality images that are relevant to your product or service.

Don’t mind spending a little on creating professional photos, as it will be worth it in the long run.

Include Your Brand Logo

Every business is after establishing its name and identity in the market. So, whenever you create an ad for your business, make sure it includes your brand logo.

It will help users to remember your brand quickly, and they are more likely to click on your ad when they see it again in their feed.

Choose a Call-to-Action Carefully

Your call-to-action (CTA) is the text that appears on your ad that encourages users to click on it. When selecting a CTA for your ad, be sure to choose one that is relevant to your product or service.

For example, if you’re selling a product, you could use a CTA such as “Buy Now.” Moreover, your CTA should be short, sweet, and to the point.

Use Negative Space

Negative space refers to the blank space around your ad’s images and text. When designing your ad, be sure to use negative space to make your ad more visually appealing.

It’s an important aspect to consider as it can make a big difference in the overall look of your ad.

Add a 160-Characters Description

When designing your ad, add a short description of up to 160 characters. This is an essential part of your ad as it allows you to include additional information about your product or service.

Be sure to use solid and persuasive language in your description to encourage users to click on your ad.

Conclusion

Pinterest Ads are a great way to drive traffic to your website or blog. With Ads Manager, it’s easy to create and manage your Pinterest ad campaigns. Keep in mind the above tips to make your ads more attractive.

Moreover, keep experimenting with different ad strategies to determine what works best for your business. Get started with compelling Pinterest Ads today and grow your business like never before!


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The Complete Guide To Instagram Listening

If you’re like most marketers, you’re always looking for new and innovative ways to reach your target audience. And if you’re not using Instagram yet, you’re definitely missing out on so much. But even with all the potential that Instagram offers, it can be challenging to know where to start

Luckily, there’s a great way to get started with Instagram marketing: Listening.

By monitoring what people are saying about your brand on Instagram, you can get a clear understanding of what’s resonating with them and adjust your strategy accordingly.

In this guide, we’ll tell you everything you need to know about setting up an Instagram listening strategy that will help you grow your brand on this powerful platform.

So, let’s get started!

What Is Instagram Listening and Why Should You Care?

Some marketers may assume that Instagram is a place to post product pictures or share snapshots of the latest team-building vacay.

But did you know that Instagram can also be a powerful listening tool?

Just as businesses use Twitter to track what people say about their brand, they can also use Instagram to get insights into what people think and feel. By monitoring hashtags, keywords, and user-generated content, businesses can get a pulse on what people say about their industry, competitors, and brand.

Social Media Listening vs. Social Media Monitoring

Before the advent of social media, companies had to rely on expensive market research to gather information about customer sentiment. However, social media has changed all that. Now, businesses can monitor customer opinion in real-time, and they can do it for free.

Here’s what many companies don’t realize:

There’s a big difference between social media monitoring and social media listening.

Simply put, social media monitoring is about collecting data, while social media listening is about making sense of that data. To truly listen to what customers say, you must go beyond merely tallying up the number of mentions or likes.

You need to analyze the sentiment behind the data, identifying patterns and trends. Only then can you begin to understand what customers want and need.

So, while social media monitoring is valuable, it’s only half the story. To get the whole picture, you need to start doing some serious social media listening.

And the same goes for Instagram listening.

Why Instagram Listening?

Listening is key in resonating with your peers in interpersonal communication. That’s the basis of understanding, trust, and ultimately loyalty.

And it’s the same for marketing communication.

Just look at these stats below:

  • 66% of customers want brands to understand their needs and expectations.
  • 82% of people want retailers to accommodate their preferences and needs.

Other research shows that:

  • 52% of people would be willing to pay more to receive excellent customer service (including a personalized, direct connection with the brand).
  • 25% of customers would be willing to pay up to 10% more for that.

That’s where Instagram listening comes in.

By monitoring what people are posting on Instagram, you can clearly understand what’s resonating with your target audience. You can see which products are being talked about the most, which campaigns are getting the most traction, and which hashtags are being used most often.

Therefore, you can:

  • Gather insights about your competitors
  • Identify user-generated content opportunities
  • Build relationships with customers and influencers
  • Monitor customer sentiment
  • Give people the products they like

According to the statistics cited above, all that leads to:

Take this example:

Taco Bell

Taco Bell’s signature dish Quesalupa (a combination of Quesadilla and Chalupa), was discontinued in 2016. As you can see from the replies, people wanted the meal back on the menus.

And Taco Bell delivered on March 11th, 2021, even for a brief period. The results are multifold:

  • The brand showed it listens to its customers.
  • The limited offer has people talking about and craving more Quesalupa. Therefore, the brand stays top-of-mind through this signature dish.

Pro tip: Each platform has its unique benefits when it comes to social media listening.

So, while Twitter may be great for tracking real-time conversations, Instagram can be even more valuable for understanding visual trends.

Why is getting a pulse on trends essential?

As the old saying goes, a picture is worth a thousand words. And when it comes to social media data, that’s certainly true.

While text-based posts can help you understand what people are saying, photos and videos can give you an even deeper insight into how people are feeling.

Images can also provide you with a wealth of creative content ideas. After all, if people are already posting about your products and services, you know they’re interested in what you have to say.

All you need to do is find a way to join the conversation.

Let’s say you have a clothing store. Searching Instagram for the #jeans can give you a wealth of ideas in style, accessories, and clothes that pair well with jeans, just by looking at the first few photos.

For example:

trends

The key points are:

  • Knowing which hashtag to search for; #clothes or #fashion, can be too general, so you need a more specific one that you can work with
  • Gathering the right insights about people’s styles, wants, and trends
  • Leveraging those insights for your particular brand (e.g., offering a new line of sexy maternity clothing)

How to Use Instagram Listening for Your Business

Now that we’ve answered the question, “what is Instagram listening?” It’s time to take a closer look at how you can actually use it.

Here are four ways to get started:

1. Find out What People Are Saying About Your Brand

The first step in any social media listening strategy is to set up some basic monitoring.

That way, you can see how often your brand is being mentioned, which hashtags are used, and who’s talking about you the most.

This will give you a good overview of your brand’s presence on Instagram and help you identify any significant issues or trends.

That can be challenging, even if you’re not a company the size of Coca-Cola, currently with 8,484,334 mentions on Instagram:

Your Brand

So, the best solution would be to partner with an agency or use automated social media management software.

2. Analyze Customer Sentiment

In addition to monitoring brand mentions, it’s essential to pay attention to the sentiment behind those posts.

Are people generally happy or unhappy with your products?

Do they seem interested or uninterested in what you have to say?

By analyzing sentiment, you can better understand how people feel about your brand and where you need to improve.

For example, notice how therapist Jason VanRuler’s post about a healthy couple’s connection elicits strong words: “love,” “facts,” “exactly,” and more.

Pro tip: Interjections (“aah”) and ellipses (…) are extremely powerful in this context. Always scan for punctuation marks and interjections during your Instagram listening endeavors.

jason vanruler

3. Identify User-Generated Content Opportunities

As we mentioned earlier, one of the great things about Instagram is that it’s a hotbed for user-generated content (UGC).

People are constantly posting photos and videos of your products, and many of them are happy to tag your brand in those posts. By monitoring UGC, you can not only get some great content ideas, but you can also find new ways to reach out to your target audience.

Take Bluehouse Salmon, for example.

But first, imagine having a business that sells organic Salmon.

How would you advertise your product? We can all agree there are more exciting products on the market.

That’s why the company leverages the power of user-generated content to a T, powering its Instagram with tagged videos/photos and fan recipes.

Here’s the tagged content:

organic Salmon

And the fan recipe reels:

fan recipes

4. Build Relationships with Customers and Influencers

Finally, Instagram listening can also be a great way to build relationships with customers and influencers.

By monitoring what people say about your brand, you can quickly identify unhappy customers with your products or services. Reach out to them and see if there’s anything you can do to improve their experience.

You can also use Instagram listening to find influencers who are already talking about your brand. Reach out to them and see if there’s any way you can work together.

Bonus: Here’s a secret weapon that few companies use, even those actively leveraging influencer marketing.

Influencers are a gateway into your potential customer’s minds. You don’t have to partner with influencers just for content creation. You can connect with them for insights into their audience.

Warning: Use an Instagram engagement calculator first to see if these content creators genuinely connect to their audience’s pulse.

Here’s an example of how Mount Saint Helens Institute is partnering with a passionate hiker to promote itself:

andyfilmsandhikes

Here’s the gist:

Andy Neal isn’t your average hiker. He advocates for plus-size fitness for mental health and has created a very engaged, loyal audience. As such, even a non-controversial advertising post like this one got him good interactions.

So, MSH associates with values like inclusion and mental health but also gains a pool of interested hikers (known as qualified leads).

Key Factors Involved

As with any marketing strategy, it all starts with your goals. Once you know what you want to achieve, you can tailor the perfect plan to suit those objectives.

Competitive Analysis

The first thing you want to do is a competitive analysis. Here’s how:

1. Look at your competitors’ profiles and posts

This one is pretty straightforward. Start by looking at your competitors’ profiles and posts to get an idea of what they’re doing right.

  • What kind of content are they posting?
  • What type of engagement are they getting?

Make a list of the things you like and don’t like.

2. Identify their most successful content

Next, look closely at their most successful content and see if you can identify any patterns.

  • What do their most popular posts have in common?
  • Is there anything about them that makes them stand out?

Again, make a list of the things you like and the things you don’t like.

3. Analyze their hashtag strategy

Hashtags are a big part of Instagram, so it’s essential to analyze your competitors’ hashtag strategy.

  • Take a look at the hashtags they’re using and see if there are any you can use for your posts.
  • You can also use a tool like SocialPilot to find related hashtags and see which ones are most popular.

4. Check out their engagement rates

Finally, look at your competitors’ engagement rates to see how well they connect with their audience. A high engagement rate means they’re doing something right, so try to identify what that is:

  • The type of topics, visuals, and audio chosen
  • Keywords
  • CTAs
  • And more

Create Opportunities

Creating opportunities for Instagram listening means giving people the chance to speak their minds. So:

  • Ask questions
  • Create challenges
  • Create polls
  • Offer up controversial topics

In other words, give people something to talk about. The more you can get them talking, the more chances you have to gather data and insights.

Here’s one example:

joetherapy

Joe Yoon is a coach who helps people regain mobility through stretching exercises. He often uses Instagram to learn more about his followers’ preferences, just like in the above video.

As you can notice, people respond to his original question (“Is this the best T-spine mobility exercise?”) with several follow-up ideas or questions of their own. They also answer the second question (“What’s your favorite?”), which will help Joe devise new videos and stretches that fit his followers’ desires.

Monitor Mentions

Now it’s time to start monitoring mentions. Either way, you want to be on the lookout for mentions of your brand, competitors, and relevant industry keywords.

  • When you find a mention, look at it and see what you can learn.
  • If it’s a positive mention, thank the person who posted it.
  • If it’s a negative mention, try to reach out and see if there’s anything you can do to improve the situation:
riadixit

Notice how Ria Dixit responds to her follower’s complaints about how she edits her videos:

  • She’s polite but firm, not promising to change this way of editing future videos.
  • She gives advice that would help solve the follower’s problem (e.g., pausing all Instagram videos, not just hers).
  • She uses emojis that help loosen the tension.

Analyze Sentiment

As you monitor mentions, you also want to keep an eye on sentiment to understand how people feel about your brand, products, and industry.

Here’s how:

You want to look for keywords that indicate positive or negative sentiment. For example, “love,” “hate,” “great,” and “terrible.”

selina

This post above is a good example because you can see all the variations expressing positive feelings, from emojis to words. You can also notice how the brand replies to all followers who comment, thus, strengthening their relationship.

Pro tip: When you find a mention with negative sentiment, reach out and see if there’s anything you can do to improve the situation.

Join Conversations

In addition to monitoring mentions, you also want to join conversations to gather more insights.

Besides, talking to people means connecting with them and putting yourself at the same level as them. It makes your customers feel heard, included and valued.

Even better:

Take their feedback into account. If you promise to use their suggestions, try actively leveraging them in a visible way.

Here’s a neat example of a board-certified doctor reacting to a previous Instagram video of dismissing period-associated chest pain:

thewhizdoc

Instagram listening gave this doctor a new topic for his videos: discussing some rare symptoms of endometriosis. That’s another opportunity for him to establish credibility, join the conversation, and offer relevant advice.

And without Instagram listening, he would have missed this opportunity.

Comments and DM’s from the audience on Instagram often provide such amazing insights! But keeping up with so many messages becomes very overwhelming. Is there a way to keep an eye on all that feedback?

Actually, there is!

With SocialPilot’s Instagram Inbox feature, you can access every DM and comment on posts, reels, and comment threads in a single space.

Instagram Inbox

You can reply to these messages in real time, filter and prioritize conversations, mark threads as “Done” and monitor all audience response. All of this can done for multiple Instagram business accounts.

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Conclusion

Instagram listening is a powerful way to gather data and insights about your brand, products, and industry.

It can help you understand what people are saying about you, identify opportunities, and connect with your audience on a deeper level.

Now that you know how to do Instagram listening, it’s time to get started.


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The 5 Biggest Differences Between Facebook and Instagram Ads

It is no secret that social media is often the go-to method if a brand is looking to advertise itself and reach new customers.

Among all the social media platforms, Facebook and Instagram stand out from the rest. And why should they not? After all, both platforms have nearly 2 billion daily active users.

According to HubSpot’s Social Media Marketing Report, roughly 4 out of 5 marketers buy paid advertising on Facebook. The same report also reveals that while Instagram is behind Facebook in terms of marketer activity, the platform is set to attract more marketers in the future.

However, between the two, which would be a better option if you wish to dedicate some of your marketing budget to run ads?

As expected, both Facebook and Instagram ads have their pros and cons, meaning that brands have to analyze what they wish to achieve with an advertising campaign.

Managing Facebook and Instagram Ads

Facebook’s Ads Manager lets you manage both Instagram and Facebook ads from a single location. The built-in report system is there to track the results, and it also comes with the option to download the results for safekeeping.

Some marketers take the approach of trying both Facebook and Instagram ads, whereas others test one first and see how it goes. Depending on the results, they might switch from Instagram ads to Facebook ads and vice-versa.

Of course, with limited resources, one might feel reluctant to go all-in and spend everything on one method. Ideally, you want to try both to get a better understanding of what each of the two has to offer.

Unfortunately, in some cases, a brand might only have enough resources to spend on either Facebook or Instagram ads.

Given the limitations, it makes sense to know the differences between Facebook and Instagram ads so that you know what to expect.

5 Differences Between Facebook and Instagram Ads

Naturally, the two platforms are different, so it is to be expected that you will run into obstacles and scratch your head trying to figure out what you should do next.

Let’s take an in-depth look at how Instagram and Facebook ads differ from one another and what you can realistically expect from both options.

1. Ease of Use

It is worth pointing out that Facebook ads are more intricate. If you are not going to hire a campaign manager and plan to do everything yourself, prepare to encounter quite a few optimization options on Facebook ads. You will need to:

  • Install the Facebook pixel, which is a tracking tool to gain insights on the customers that click on your ads, and this extra information could be overwhelming at first
  • Rely on Facebook algorithm and the Dynamic creative feature that require further understanding to get the most out of Facebook ads
    Dynamic creative
  • Tinker with the campaign budget optimization and bid strategies to min-max the results
  • Fine-tune lookalike audiences and exclude selected audiences where necessary
  • Set up automated rules—a feature to create scaling opportunities for your Facebook ads campaign
custom rule

Instagram ads, meanwhile, are a bit easier to get into because of a simpler interface and fewer options. Unlike Facebook ads, Instagram ads are more straightforward due to the fact that users do not have to complicate themselves with an extensive list of tools and features. Naturally, the learning curve is not as steep with Instagram.

All in all, Instagram ads are arguably the better option for beginners because they are easier to work with. Those who are new to advertising would be better off testing the waters with Instagram first to see how they do. Once you start to get the hang of things, you can jump into Facebook ads.

Tip SocialPilot has excellent beginner guides for Facebook Ads and Instagram Ads. You can use them as a reference to get the basics down.

2. Reach

The number one goal behind a marketing campaign is to reach more leads and convert them into customers.

Marketing Dive published a study and revealed that 1/3 of Instagram users had bought directly from an ad. The number is a bit surprising in terms of how high it is, but it is worth noting that many Instagram users follow brands and are more likely to convert.

Instagram has younger demographics compared to Facebook and pulls ahead when it comes to branded advertising content. For brands that promote goods via strong visuals (think of food or apparel), it makes sense to focus on Instagram ads.

That is not to say that Facebook is much worse in terms of reach. Facebook has more users than Instagram, and you have a wider reach. However, if a brand is trying to target Gen Z and younger demographics, sticking to Instagram is a better option.

3. Costs

Costs are arguably the most important aspect when a brand is trying to come up with an efficient advertising campaign.

Since Instagram advertisers are trying to appeal to younger audiences, they often face competition, which means having to invest more money to stand out from the competition.

According to Social Insider, the average cost per click (CPC) on Facebook is about $0.50. Instagram, meanwhile, is more than double at around $1.10.

cpc value facebook and instagram ads

Of course, CPC is not the be-all and the end-all metric. ROI gives a better story. Comparing the click-through rate (CTR) between Instagram and Facebook ads, it is clear which platform comes out on top.

The same study by Social Insider shows that an average CTR on Facebook is 3.06%, while Instagram CTR is 0.68% percent. Almost 5 times is significant, and it is pretty clear that Facebook is far superior because the ads are cheaper and offer a much better ROI.

cpc value facebook and instagram ads

4. Advertising With Videos

Instagram is not really behind Facebook in terms of video advertisements. However, Facebook videos can be much longer than Instagram’s.

Instagram video ads

Instagram video ads are limited to 60 or 15 seconds (depending on which format option you pick), which is a real bummer considering how little time you have to work with.

Say that you want to promote computer software. The odds of fitting everything you want into 60 seconds are more or less impossible, particularly if the software has multiple features advertisers want to cover.

If you were to compare static images, Instagram takes the cake in this aspect because the platform was created specifically for images. As already mentioned, certain types of brands that excel in visual appeal will have an easier time making the most out of Instagram: Some examples of such brands include:

  • Food
  • Jewelry
  • Apparel
  • Cosmetics
  • Travel

5. Content on the Feed

Continuing with the point about advertising with visuals, the two platforms have 3 distinguishable ad types:

  • Link insertion into already existing content
  • Single media content, including videos, images, or slideshows
  • Carousels—a type of ad with scrollable videos or images
Content on the Feed

Unfortunately, Instagram ads are not as flexible as Facebook ads. With the former, advertisers cannot utilize in-caption clickable links. Instead, they have to use CTA buttons to insert a landing page URL.

semrush

Note that It is also crucial to examine your ads. Demographics, content type, current trends, your goals, and other factors affect the outcome of ads. Therefore, consider how to approach different social media platforms when creating ads. You can modify your ad settings in the Facebook Ads Manager that is used for both Facebook and Instagram ads.

Facebook Ads Manager

For Facebook, it is common to build around behavior that encourages interactions between friends and family. The content needs to be shareable. Detailed blog posts and case studies are good examples of such content.

Look how Design Pickle, a graphic management platform, effectively promotes their latest guide with the help of a Facebook ad.

design pickle

For Instagram, the platform’s users are interested in visuals. Advertisers have to prioritize compelling images. A blog article is unlikely to perform on Instagram, whereas an infographic would be a different story.

Zap Food, a grocery delivery app, leveraged the visual power of Instagram to explain its app with the help of an Infographic in the carousel format.

zap food

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boost your Facebook posts

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Closing Thoughts

Considering how both Instagram and Facebook ads are valuable for different brands, it should not come as a surprise to see so much interest in relying on these platforms while creating advertisement campaigns.

The first step is to understand what Facebook Ads and Instagram ads bring to the table and how they differ from one another. After that, it comes down to your approach and rigorous testing to determine what works and what does not.


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How to Make an Avatar without Background for Social Media Platforms

Everyone has a profile picture representing their images on social media, which is called an avatar. Just like different colorful social media platforms that have many features, the avatar for your profile can also be interesting by removing the background from the image. All you need to do is to learn how to make an avatar without background, which is quite simple once you got a handy tool and detailed guide. Therefore, this post will walk you through the steps on how to remove the background for your avatar along with the bonus tip for where to find free avatars to enrich your social media profiles.

Table of Contents:

Part 1: How to Make an Avatar without Background Online

Part 2: Where to Find the Free Avatar

Part 1: How to Make an Avatar without Background Online

Making your avatar background transparent is also a unique way to attract others to view your profile on social media, which can bring you more clicks. Whether it is on TikTok, Twitter, or Instagram, it is usual to see a transparent avatar, which makes these profiles stand out from others. Now, the only question is how to make an avatar without background so you can achieve a transparent effect. You can quickly do that with the free online tool. Follow the steps below and make an avatar without background via the Free Background Remover Online.

Step 1: Go to the website of the Free Background Remover on any of your devices and click the Upload Image button in the center of the webpage. Or you can drag and drop your profile avatar to the center.

Step 2: This online tool will start processing your image automatically and identify and remove the background of your image. The image can be a portrait, product, or other thing. The acceptable format for this online tool includes JPG/JPEG, PNG, WEBP, and BMP.

Step 3: If you are fine with the final effect, click the Download button below to save the transparent image. This will make your image background black, and the image format will be PNG. You can also use the brush the deal with the missing details manually.

Part 2: Where to Find the Free Avatar

Besides learning how to make an avatar without background yourself, there are plenty of available transparent avatars out there for you. You can search for avatars on some free online websites, which also include transparent ones. Therefore, you do not work so hard to remove the background of your images, which, sometimes, may appear coarse. You can check the four websites below that offer free avatars online and some of them are even with transparent effects.

1. PNGTREE

PNGTREE is a free resource for PNG images. Since the transparent images are normally in PNG format, you can find a great number of avatars without background on this website. Meanwhile, there is no limitation on your downloads. You can save as many pics as you want for free.

2. Freepik

Freepik is a large library for all kinds of images and photos. If you type avatar in the search bar there, there will be plenty of colorful results that will enrich your social media profiles. Although some well-designed pictures uploaded by other users require a premium for downloading, there are still other beautiful transparent avatars you can use.

3. Pixabay

Pixbay is another online image resource for all kinds of free photos. You can download avatars without background or share copyright-free images with other users. If you sign up on the website, you can also add the avatars you like to the collections, so next time, it will be easier to look for them. Moreover, some of the pictures on this website have permission for commercial use and you do not need to worry about the copyright.

4. Avataaars Generator

Avataaars Generator is a different website from the three image resources above. Here you can create your own avatar with its fixed icons. This website is more like a tool, in which you can add your favorite elements, choose whether or not you want a transparent background, and design an outlook for the figure in your avatar. From hair color to skin color, you have the biggest flexibility to design an avatar for yourself and make sure it is not a repeated one.

Conclusion

Apart from knowing how to make an avatar without background, you can also search for available transparent avatars among the free online websites listed above. The former method helps you to design and create an individual avatar for yourself, while the latter websites may offer you resources for avatars, but it is also possible that you will have the same profile picture as others.

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6 Ways You Can Use Twitter Threads To Increase Engagement

In November 2017, Twitter doubled its character limit from 140 to 280. This was a vital update, especially for businesses.

The funny thing, however, is that 280 characters have proven not to be enough.

Let’s be honest; if you’ve used Twitter for marketing, then you have at some point found yourself with too much to tweet and not enough characters to use.

That’s where Twitter threads came in to save the day.

Twitter threads allow you to bypass the strict character limit and express your ideas more comprehensively. With Twitter threads – also called tweetstorms – you can instantly give your followers a fully formed story.

It is perfect for step-by-step tutorials, providing valuable tips, and offering additional information about essential messages like company announcements.

Twitter Business, for example, used Twitter threads to launch a preview of its professional profiles.

Twitter threads

Unfortunately, some users still struggle to take full advantage of Twitter threads. Some don’t know how it works, and others have no idea how to boost the engagements of their Twitter threads.

So, in this article, you’ll learn six ways to use Twitter threads to boost engagement. But first:

What Are Twitter Threads?

A Twitter thread is a group of connected tweets from the same profile. These tweets are primarily used to provide additional information to a previous tweet, give updates, or express an extended point.

Twitter threads allow you to go beyond the 280-character limit by creating multiple tweets linked together. Tweets in a thread are usually attached with a line to distinguish them from regular tweets.

growth in orgainc

But, like a regular tweet, you can also use images, videos, GIFs, and even memes throughout the thread.

How to publish a Tweet thread?

To create and publish a Twitter thread, follow this process:

  • Click on the “Tweet” button to create a new tweet.
  • Create your first Tweet.
  • Click the “+” button to add a tweet, and a second individual tweet space will come up.
  • Repeat this process until you have written all your tweets and included all images/videos.
    tweets and include
  • Then click the “Tweet all” button to post the entire thread at once.
    Tweet all

At once, you can post up to 25 Tweets in every Twitter thread. But there is no limit to the tweets you can add afterward. You can add images, GIFs, polls, and other media to every tweet to make it attractive and engaging

Twitter threads are a great way to expand on a conversation. You can turn older posts into Twitter threads to get them noticed and breathe new life into those tweets.

How to Increase Engagement with Your Twitter Threads

There are numerous ways you can use Twitter threads to increase engagement. You don’t have to follow all these tips at once.

Pick one or more and see which ones work the best for your business.

1. Curate Lists

One of the best ways to use Twitter threads is to create listicles. Create a list of data points to help your audience find everything they need in one place.

Say you have a brand new product like a web form creator. You can use Twitter threads to list the features of your product:

  • The first tweet could briefly discuss how your drag-and-drop feature is different.
  • Next, you can mention the various popup formats your tool supports.
  • A third tweet discussing the various templates available to users. You get the idea.

Look how Product Hunt created a thread dedicating each tweet to discuss the game-changing features of their new mobile app.

Product Hunt

Notice how they also used a short clip showing each feature.

Such listicle threads are much more engaging. They also let you pack so much value in just a few short tweets.

Listicles provide an excellent opportunity to get more followers, too.

Another way to use lists on Twitter threads is to give business tips. Give your audience pointers to use when they want to purchase a product like yours.

You can even create a listicle of things that have nothing to do with your business. Check out this example from Bill Gates:

bill gates

In the Twitter thread, Bill Gates recommended a list of books to his followers. This thread gained over 3,300 likes and 515 retweets.

Whatever your list may entail, threads will help keep your audience engaged and interested.

2. Try Different Content Formats

Quick question, which social media content type has been working for you so far?

Social media platforms like LinkedIn and Facebook have been found to favor posts without links over those with links. In other words, posts without links are believed to gain more visibility on those social platforms. It may not be surprising that Twitter has adopted the same practice.

Whether that’s the case or not, the point is that social media platforms such as Twitter tend to give more visibility to specific content. Besides, people have different preferences. Some people prefer videos to infographics, for example.

All that said, if you want to drive engagement, it’s vital to experiment with several content formats in threads to discover which ones work the best.

Try posting videos, GIFs, or live videos on Twitter threads and see which ones gain a higher engagement. You can combine listicles and these different content formats, too.

Check out this example from a Twitter user. Brands can learn a thing or two from them on how to drive engagement using GIFs and listicles together in Twitter threads:

tate on Twitter Thread

If you’re reposting other people’s content, make sure you attribute the source. In general, though, it’s best to provide native content. That’s a way to showcase your brand’s creativity, after all. Know your audience well so you can create engaging tweets on your own.

Keep an eye on your analytics to see how well each content type does on threads over time.

3. Create Campaigns

Twitter thread campaigns are campaigns in the form of a narrative. They allow you to tell a story and reel your target audience in.

What’s more?

You get to highlight the entire campaign each time you add a new tweet to the thread. That can breathe new life into existing campaigns.

Whether you’re running campaigns using Twitter threads as part of that marketing plan for your physical product or as part of your SaaS marketing plan, you’re bound to see that engagement.

What kinds of campaigns can you run? Many.

campaigns

For example, Quip – the toothbrush brand – developed a creative campaign using a Twitter thread. They did this by relating their products to Rihanna’s outfits.

You can also use Twitter threads to ease your workload and the repetition of tasks. So, for instance, instead of creating new content for when you announce the winner of your giveaway, you just reply to your original Tweet and create a Twitter thread.

That’s exactly what Kahoot, a game-based learning platform did:

Kahoot

After running the giveaway campaign, Kahoot came back to the original tweet and added another tweet tagging the winner.

Kahoot

The sky’s the limit when it comes to running campaigns using Twitter threads. Just make sure you keep an eye out for your analytics.

4. Post Tutorials

People love to derive value from the content they interact with online. The best value you can give to your target audience is knowledge.

Use Twitter threads to create step-by-step tutorials your audience can follow.

These tutorials will teach them something new. If you know their pain points, post tutorials that will help them out. Make sure the tutorial is easy to understand.

For example, the Twitter thread below is from Alex Garcia. He shares a 6-step framework that can move a startup from a mere idea to a successful business.

alex garcia

Make your Twitter thread tutorial actionable, relatable and insightful to garner maximum engagement and buy-in from the audience.

5. Give Your Own Insights with Niche Content

Niche content is content created for a specific audience. That’s why niche content is so powerful. It can help you connect with your audience at a deeper level. When you establish that emotional connection, you can elicit a reaction and drive engagement overall.

Niche content can also help you in social media brand building. When you post insights on a niche often enough, you position yourself as an authority in that niche. So, when people want insights into that industry, you can be their go-to resource.

In other words, with niche content, you can portray an image of yourself that you want other people to perceive.

But for you to be perceived as an authority in your niche, your content needs to provide deep insights. You can’t just parrot other people’s analysis and claim it to be your own.

Tim Soulo, chief marketing officer of Ahrefs, knows how to use niche content in Twitter threads to cement his authority in the marketing world. Check this out:

tim soulo

In this Twitter thread, he gives a lecture on marketing ROI. Notice that Tim doesn’t just copy and paste a quote he saw from somewhere else. He formulates his own opinions based on his experience in managing Ahrefs’ marketing campaigns.

That’s something people in his industry appreciated, judging by the Twitter engagement, over 300 retweets, and 1,600 likes.

There are other ways to take advantage of niche content for your Twitter threads. One way is to post industry news. Be on top of issues in your niche and give your audience your opinion.

You can also make your content fun by posting memes that only people in your industry can relate to. Everyone loves a good laugh. Remember to add relevant hashtags to get your threads noticed.

6. Repurpose Your Blog Posts

See that blog you posted, and it performed exceptionally?

You can repost it using threads to gain more traffic from Twitter. Even blogs that you think are packed with valuable insights can be repurposed.

One way to repurpose your blog posts is to use them as they are. Simply take the key points of your article and post them as a thread with a few sentences underneath each point. Another way to do this is by adding some context or background information to the blog and then posting that information as a thread.

nathan barry

Look at this example from Nathan Barry. He repurposed his blog by posting key points and attained great success. This tweet got over 2500 likes, performing better than most of his former tweets.

Twitter threads help you bring back your well-performing and value-packed blogs to gain more traffic for them.

Thread Magic: Repurpose your Twitter Threads Instantly

Talking about repurposing, it doesn’t have to stop on Twitter threads.

We all know how hard it is to create Twitter threads. Sadly, as much as we love them for how well they pack valuable information in an organized way, the fact that their purpose just ends on Twitter is a sheer debacle.

What if I tell you that you can also repurpose your best-performing Twitter threads for other platforms.

Let us introduce you to an amazing FREE tool – ThreadMagic.

SocialPilot’s ThreadMagic tool converts your Twitter threads into carousel-style PDFs that can be shared on LinkedIn. The free tool allows you to get even more engagements from your existing Twitter threads.

In Closing

No more truncating words to hit the 280-character tweet limit. With Twitter threads, you can give your audience the information they need in one place.

Try different content formats in Twitter threads to see which resonates most with your audience. Curate lists and showcase your products or services to your followers. Create campaigns using threads to reach and engage your target audience with fun and exciting content.

Post tutorials to give the audience valuable information. Posting your own insights with niche content will help portray you as an industry expert and build your audience’s trust in your products. Finally, repurpose your best-performing blog posts to gain even more traction for them.

Twitter threads are a great way to increase those engagement levels. Try them today.




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11 Types of Halloween Illustrations and Templates for Free Download

Holiday seasons, such as Halloween, Christmas and New Year, are good chances to renew living and working environments, boost sales, and send love to the beloved. When it comes to design for holiday seasons, ideas, inspirations, color palettes and design resources are truly necessary. 

Take this Halloween to the whole new level with the below Halloween freebies from illustAC, including various Halloween backgrounds, Halloween clipart & Halloween vectors and illustrations. All are for free download and can be used for commercial use. No attribution required! 

5 types of Halloween illustrations and vector graphics to download

Halloween Backgrounds

You can find different types of Halloween background images offered on illustAC, including digital art, memphis textures, or flat illustrations. 

Halloween background on illustAC – digital art

Halloween background on illustAC – memphis textures

Halloween background on illustAC – flat illustrations

Halloween Patterns

Another type of Halloween illustrations that can be found on illustAC is various Halloween patterns, including abstract, geometric, and seamless. 

Halloween seamless patterns on illustAC

Halloween geometric patterns on illustAC

Pumpkin Illustrations

illustAC has a vast collection of hand-drawn pumpkin illustrations with scary and funny expressions. Each of these pumpkin illustrations has a different shape and mood. You will surely have a great Halloween party or make your design updated by downloading these pumpkin illustrations, either cute or scary expressions. You can use these pumpkin illustrations in your invitation cards, theme party posters, and so on. 

Cute watercolor pumpkin illustrations on illustAC

Jack-o-lantern illustrations on illustAC – various expression

Halloween Characters

You can also easily find numerous illustrations of Halloween characters such as Halloween monsters, witches, ghosts, mummies, and costumed kids on illustAC. 

Halloween character set on illustAC

Dancing Halloween characters on illustAC

Happy Halloween characters on illustAC

These cute and funny illustrations surely will add some sweetness to spooky and scary themes of Halloween. 

Tricks or Treats & Halloween costumes

The next two types of Halloween illustrations that can be downloaded on illustAC are trick or treat drawings and Halloween costumes clipart. 

Trick or treat illustrations on illustAC – Halloween costumes 

Halloween kids’ costumes set on illustAC

Halloween cute kids’ costumes set on illustAC

6 types of Halloween templates to download

The illustrations above can be used in designing various kinds of Halloween templates for different purposes such as posters & banners for advertising, greeting cards & thank you cards for social connections, or even flashcards & presentations in teaching and learning.

Halloween Posters & Banners for Advertising

Halloween poster template on illustAC

Some tips you should notice when creating Halloween posters and banners:

  • Start with the right size
  • Make a good use of images including photos and illustrations
  • Make sure texts used are readable
  • Pay attention to call-to-action

Printing posters and banners are different from those on digital platforms regarding size, color schemes, etc. Consider where you want to display these designs carefully before starting any design. 

Halloween banner set on illustAC

Halloween Cards (both for digital use and printing)

There are several types of cards you can design for Halloween including greeting cards, thank you cards, and even flashcards.

Each type of card has different sizes. Taking a look at some card templates on illustAC to get inspired.  

Some tips you should notice when creating Halloween cards:

  • Choose the right type and size (is it a digital card or a printing one)
  • Consider the right messages and typography
  • Add eye-catching images and background

Halloween card templates on illustAC

Halloween typography set on illustAC

Halloween Stickers, Stamps & Bookmarks for Printing

Stickers, stamps & bookmarks are mainly for printing, so don’t miss these tips when creating your Halloween design set:

  • Stay simple
  • Be creative with shapes
  • Make sure texts used readable (if have any)
  • Use CMYK instead of RGB

Halloween stamp set on illustAC

Halloween bookmark set on illustAC

Halloween sticker set on illustAC

Download and use worry-free

Creating high-quality Halloween illustrations and other vector graphics can be challenging, involving a lot of time, cost and effort. Then, choosing to download Halloween design elements and templates is a smart choice.

You might want your designs to be unique, stand-out, easy to edit for both digital and printing purposes. Also, you might want them to be used legally in PoD or other uses like covering the usage of the images as the main element for products that will be sold to multiple clients. 

You can download the Halloween freebies introduced by illustAC here worry-free. 

Some standing-out features of illustAC you might want to know:

  • License for commercial uses: offer Extra license to cover the usage of the images as main element for product that will be sold to multiple clients
  • NO attribution required 
  • NO download limits: unlimited download times for premium users – you can download as much as you want
  • Bulk download for premium users: from search result pages, you can choose file types you like,  add them up to the download folder and download up to 10 files at a time. 
  • Download one format at a time: Freepik and some other platforms will let you download all files in a pack. In many cases, it’s not really necessary to download such heavy files. On illustAC, we can choose what types of file format you want to download. You DON’T need to unzip or check any licenses – SIMPLE and EASY in a single click.
  • Unique content: illustAC offers various types of free vectors including brushes, templates, graphic backgrounds, etc. But the truly special one is that you can find real Japanese tastes here, from sushi illustrations to bold Japanese decor patterns that you can’t see from nowhere else. 

Register now for free and enjoy millions of illustrations and vector graphics on illustAC!

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Importance of color picker tool for artwork designers

If you are a graphic designer, web designer, or any other type of artist, you know how important it is to make your artwork stand out. But not all of us have the patience and skills to work with color palettes. There is no need for that if you use a color picker tool! It makes working with colors fast, simple, and fun! In this post, I will be talking about how you can use your script to allow you to use a color picker tool on your computer.

What is a color picker tool? 

Color pickers are used to modify the colors of any design elements such as text, icons, or other graphics. Color picker tools can help you get creative with your designs and make them look professional.

There are two types of color pickers:

  • Web Color Picker – This type of color picker allows you to choose a color from the web browser. It’s usually not as accurate or as easy to use because it relies on the browser’s default colors and contrast settings, so if you’re looking for a purer representation of a particular shade of red, this may not be the best choice.
  • Desktop Color Picker – This type of color picker allows you to choose a color from within an application or editor, such as Photoshop or Illustrator. The advantage is that it works with all applications; the disadvantage is that it’s not always as accurate or as easy to use compared with a web-based tool like Google’s Chrome Web Store.

Importance of a color picker tool. 

1. Saves time and effort

The Color Picker tool allows you to select a color and then apply it to your design. The Color Picker tool is one of the most versatile tools in Illustrator, allowing you to choose from thousands of colors and create beautiful designs quickly and easily. It also can adjust its appearance based on the color it’s picking from.

You can use this feature to create a variety of different effects that change how your design looks depending on the color it’s using. This means that you don’t have to worry about creating multiple versions of your designs because they all look the same with just one click!

2. Online color combination tool is accessible all the time

The Color Picker is a color picker tool that is accessible all the time. The color picker tool is accessible when you are in the Color Picker menu and when you are in the Colors menu.

The color picker tool allows you to select colors from the screen or any other application. It also allows you to choose colors from different sets of colors, and it even has a color wheel, which helps you choose colors based on their luminance and saturation levels.

You can use this tool as long as you want and wherever you want. This makes it very useful for people who work on different computers at different times of day, or for people who work on multiple computers at once.

3. Color Swatches provide wide color combinations and palettes

A color picker is a widely used tool to choose the correct color for your design. It helps you to find a color with the help of RGB, hex, and HSL values. When you are working on an app, website, or any other project that involves designing and developing, this tool will help you get the best color combination for your design.

There are many tools available in the market but none of them provide such a wide range of color options with accurate values. Color picker provides almost every color combination and palette that you can think about. You can choose from a huge number of palettes like pastel, monochrome, grunge, retro, etc. You can also choose from different themes like horror etc. The best part is that they provide this service at very reasonable rates as compared to other similar services available in the market!

4. Color extractor tool helps in designing with the right mix of colors

Color extractor helps in designing with the right mix of colors. The color picker tool provides you with a way to create a custom color palette for your design. You can choose any color from your current theme or any image for your selected color.

The color picker tool allows you to adjust the opacity and spread of the selected color, as well as provide a gradient option that can be used to apply an effect over the entire image.

5. It is cost-effective

The benefit of the color picker tool is it is cost-effective. The best part is that you do not need to download or install any software on your computer. All you need is a web browser and access to the internet.

The tool has been designed in such a way that it can be used by anyone with any level of experience in designing websites or applications. You do not have to be an expert in HTML coding or other technical aspects of designing websites.

You can use this tool without having any knowledge about how things work or how they are made, but still, it will give you all the information needed so that your work gets done right and on time, which is what matters most when it comes to online businesses like ours!
Conclusion paragraph: The color picker tool can be very helpful to designers for their artwork management. It can ease and also add up efficiency to one’s work by making their process faster and in an advanced way.

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