Customers don’t just mindlessly purchase products or services. It’s through customer journey analytics that marketers can understand their journey from discovering a brand, to making a purchase, to potentially becoming brand advocates.
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Whether you’re a new or seasoned social media manager, managing a brand’s social presence can be overwhelming. After all, you’re behind every post and every interaction with potential customers so the pressure is on.
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It should come as no surprise to us marketers that short-form video was the top performing content format in 2024. As video content overtakes text-heavy content formats — whether in the form of live streams, YouTube videos, or Instagram Stories — marketers must include a plan to use in-stream video ads in their strategies. I’m sure you know already how …
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As liquor sales stagnated last year for nearly the first time in two decades, one segment of the market actually grew by a whopping 29% YoY: Pickle-flavored spirits.
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As a marketer, I’m no stranger to ad managers like Google Ads and Meta Ads. However, I was interested to learn that there’s a third option for ad buying: demand-side platforms (DSP). What is a DSP, you ask? These tools are essentially an automated way to purchase and manage your online ads. If you’re like me and are curious about …
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If you’re staring at a blank screen (we’ve all been there) trying to figure out how to develop a marketing brief, there are a few questions you can ask yourself to get to the heart of the problems and solutions your campaign will address.
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During my time at university, I used flowcharts to map out my research processes so they could be clearly understood and repeated during peer review. Lately, I’ve been using flowchart templates to organize an instructional book on floral design. Today, I’ll be exploring flowcharts as they pertain to the business sector. Flowchart templates help people easily map out business processes, …
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With new AI tools, integrations, and use cases coming out almost daily, I know it can be overwhelming to keep up with how AI is changing business. Take DeepSeek R1, for example. Created by Chinese company DeepSeek, the AI model turned the world on its head when it was first launched in January 2025. It disrupted the entire AI industry, …
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In addition to running a marketing agency with customers around the globe and a seven-figure local business, today’s master is also a kickboxing champion and MMA fighter — making Jennifer Waters easily the marketer I’d least like to fight.
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Two years after Generative AI took off, one thing is clear: AI will transform the way businesses operate. But for most small and medium businesses, the AI landscape feels overwhelming. They don’t need the hype; they need practical help. The reality is that 50% of small businesses fail within five years. Not because starting a business is hard, but because …
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