Expert Tips for Composing Text on 5 Different Platforms [Bookmarkable]
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January 6, 2024
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Most of us know that nailing social media copywriting and maintaining an active social presence is essential to a brand’s marketing strategy. After all, over 90% of marketers say that social media is essential to their business. And yet, managing it continues to be a source of frustration for many.
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Disruptive Design: Raising the Bar of Content Marketing with Graphic Design
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January 5, 2024
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What if I told you that your content marketing strategy is only half as effective without using graphic design? It’s like serving a gourmet meal on a trash can lid – the quality is there, but the presentation is all wrong. Imagine that you’re scrolling through your favorite online platform – what stops your thumb in its tracks? Is it …
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Duplicate Content Issues on Your Website? Easy Ways to Find and Fix Them
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January 4, 2024
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It’s easy to be fooled into thinking SEO is just about link building or ranking first for specific keywords. While those are important factors, and staying up on best practices is essential, resolving duplicate content issues should be your top priority.
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The Top 3 Reasons Consumers Read Blogs & How to Attract Them in 2024 [New Data]
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January 3, 2024
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Including blogging as a part of your marketing strategy could bring you more customers. According to our State of Marketing report, blogs are among the top three marketing channels that deliver the highest ROI.
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How Media Leaders Will Make AI Work in 2024, from HubSpot’s VP of Media
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January 2, 2024
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Just before the holidays I had a chat with HubSpot’s VP of Media, Jonathan Hunt.
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Programmatic SEO — Getting It Right
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January 1, 2024
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Programmatic SEO: Is it one heck of a challenge or something you can master in three hours? Do you need a specific toolkit, or will a basic understanding of Google Sheets suffice? And most importantly, how do you tackle programmatic SEO if you’ve never done it before? These are all valid questions — and I’m here to walk you through …
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What Is Guerrilla Marketing? 11 Examples to Inspire Your Brand
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December 31, 2023
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The word “guerrilla,” in its written form, looks pretty intense. It conjures images of rebellion and conflict. Put it next to the term “marketing,” which makes many people ask, “Huh?”
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10 Must-Haves and Best Practices
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December 30, 2023
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Landing pages are one of the most important elements of lead generation. But they’re only effective if you know what to put on a landing page to begin with.
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The Ultimate Guide to Working From Home (+ Remote Work Tips)
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December 29, 2023
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Working from home is a gift, right up until the cat throws up on your computer. And your neighbor, who you can only assume is building a time machine, starts firing up all sorts of power tools. In those moments, remote work life feels more like a punishment than a miracle.
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What is a Marketing Plan & How to Write One [+Examples]
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December 28, 2023
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For a while now, you’ve been spearheading your organization’s content marketing efforts, and your team’s performance has convinced management to adopt the content marketing strategies you’ve suggested. Now, your boss wants you to write and present a content marketing plan, but you‘ve never done something like that before. You don’t even know where to start. Fortunately, we’ve curated the best …
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