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the first retrospective book about French engraving artist Gustave Doré

Gustave Doré. The name may not sound so familiar outside of France or engravers’ circles, but it should be more widely known by people with a knack for art.

Doré is mostly known for his illustrative engraving work, often on biblical topics and displaying a stunning level of craft and an unmatched love for details. There were already plenty of books containing his work, such as his Bible illustrations, Paradise Lost, Divine Comedy, and so on… However, Fantastic Gustave Doré is, to our knowledge, the most comprehensive book about the work of the artist.

It features a curated selection of his artworks in every technical field, as well as some explanations on the engraving techniques he used. The publisher, the Editions du Chêne, went all in on the printing techniques to ensure the best quality. The book is finished using 3D embossing, blind embossing, three foils, or print on the book pages edge. The 480 pages were designed by Bureau Berger in France.

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How To Get Followers on Pinterest in 2022?

Pinterest is one of those platforms that you can milk to the end if you are a digital marketer.

As a blogger, you can build a following by uploading and marketing your content here, ensuring that people see your content and interact with it. This drives more traffic to it and takes your blog to the top.

This is for the blogger looking to get followers on Pinterest in 2022, arguably a year that will see even more people turn towards blogging and digital marketing in general. Here’s how to get followers on Pinterest.

For starters, Pinterest is a blogging side with an emphasis on pictorial content, where you can maintain your content in the form of pictures that people can then ‘pin’ for later usage or if it pings their interest.

Using this information, you can guess the kind of clout a website like Pinterest has among bloggers looking to multiply their numbers. And the more numbers you have, the more followers you can boast, and the more lucrative the platform becomes.

With followers being the main point, here’s how you too can get followers on Pinterest.

How to Get Followers on Pinterest?

Following on Pinterest depends exclusively on the blogger posting frequently. Not just posting all kinds of content, but content that is good, gets views, and is relevant to whatever the niche is that the blogger has selected for themselves. Of course, there are several more ways to get followers on Pinterest.

So without any further ado, let’s discuss the basic ones and progress further onto the more varied options.

1. Post Regularly

First and foremost, post!

Post regularly, and post with a content calendar that helps you keep track of what has been posted, what needs to be uploaded, and the whole schedule of posts on Pinterest.

When you post regularly, the content that you upload gets pushed to the new or trending pages more often, and more and more people can then interact with your post.

So, this is a bit obvious, but stating the obvious is how you get the point across, and the first step to getting followers on Pinterest is by posting regularly, with many big-name bloggers suggesting an average of somewhere around 10 Pins a day.

For example, IKEA is one of the major retailers who have found success with this strategy. Their Pinterest profile is filled to the brim with posts that engage and captivate their audience effectively.

Post Regularly

Using a content calendar only makes it easier, and we’ll discuss some particulars of content calendars later down the road.

2. Post Good Content

Pinterest primarily works off of pictorial content, and that content comes a dime a dozen.

But the content should not be of that quality if you are looking to increase your follower head count. People only like to interact with things or people that are good, and your content is no exception.

The more well-curated and high-quality the content is, the more likely it is to garner some new followers and rake in some publicity for the blog. A big misconception in Pinterest blogging circles is that you cannot use stock images.

The truth is, that you can use stock images or other content of the likeness, but again, quality plays a big role in using those.

Like it did for Joy Cho, also known as Oh Joy!, who is a designer and blogger, and uses her creative art and quality photography skills to have amassed a whopping 13 million followers and 4.4 million monthly views. Her secret? Her posts are not just visually appealing, she takes extra care to make sure her camera gear is the best in the biz, her post-production quality doesn’t waver and her posts look like works of art. Which is exactly what should be the goal: good, quality content that attracts.

Post Good Content

3. Pin Your Stuff, Repin Others’ Stuff

One of the more technical or rather Pinterest-specific tips that you can get to increase your followers is to use the Pin feature almost indiscriminately.

Of course, you would want to stick to your niche or whatever keyword it is you’re targeting, but try to Pin your own stuff. When you do so, try to Pin other people’s blogs or posts too.

If you see a board that is relevant to your niche, try Pinning or saving it as well to build a stream of content that is available to you within the application. This activity ensures that your followers see you interacting with other people’s posts, which gives other people a reason to follow you if they find your content appealing.

#FollowforFollow, is what Pinterest is all about.

4. Follow Competitors’ followers

This might sound a bit weird, but bear with us over this because it’s quite the logical point that, once you understand, can allow you to have even more followers.

Suppose you post on the tech niche and have a blog about the latest news and whatnot. Tech being a hot niche, there’s got to be a rival blog that does the exact same thing. Your goal here would be to attract their followers as well, right?

You can start by following them (the followers of your competitor). When they see that they have been followed by a tech blog they have shown interest in, and the content there is good, they will follow you as well. This is among many strategies that you can use to increase your followers on Pinterest.

5. Use Hashtags to Your Advantage

In this modern world of blogging and microblogging, sites like Twitter, Facebook and many others (including Pinterest) use hashtags as their main form of pigeonholing content under one banner.

With terabytes upon terabytes of data and content being produced every day, you actually need something that sorts all this content, and hashtags are one of the most intuitive ways of doing so.

By including a word or a phrase after the hash, you can make sure that your content is included in a specific stream of content that is being searched for; driving more people towards your content.

And this is pretty convenient; just a few words, and now you’re on a global bandwagon. No wonder why they are so prevalent and go viral so often.

Use our hashtag strategy guide to find whatever hashtag is trending that month or week, use it to increase your followers by including it in your pins.

6. Use Infographics to your advantage

The fact that digital marketing is on the rise whereas traditional or conventional marketing is regressing shows that people are in with what’s new and easy and out with the old and boring.

And infographics are what are hot right now.

Use Infographics to your advantage

Who doesn’t want to watch a well-coloured picture that delivers usually tedious and uninteresting information in a way that a person would actually want to see it?

Well, that is exactly what an infographic is, and you can use it to make sure that the content you post, or the pictures that you post that would otherwise be dull and not get interacted with get a lot of response, which in turn means more followers for your blog.

7. Pay Attention to SEO

The name of the game today is search engine optimization. We lean on Google for a lot of things.

So, it would be imperative to have the world’s most used browser fine-tuned in such a way that your content comes out on top; that is like the marketing gold bonanza.

And SEO helps you do exactly that with the help of keywords.

So, a good strategy to drive traffic towards your content and to increase your follower list would be to include keywords (niche-specific and popular) into your pin name, board name, pin description, and profile bio to help drive more traffic towards it.

Pay Attention to SEO

8. Using Tools to Boost Visibility for Your Pinterest Board

We’ve touched on this before. By using tools, your overall experience of Pinterest can change considerably, and you can better use the resources Pinterest has for your brand to gain more followers.

There are many popular tools, starting with SocialPilot, which is powerful social media scheduling that lets you create and schedule pins in advance. Posting frequently is imperative, and SocialPilot makes it very easy for that.

Secondly, you will also need to invest in some good designing software like Adobe Photoshop or Canva.

Lastly, also look into some plug-ins that can help you with social media postings and hashtag/ keyword posting. These go a long way into making your followers’ list explode, essentially.

9. Go Nuts with Your Creativity

Getting creative with your captions, hashtags, and keyword placement (not to mention the content or infographics that you post) can result in some pretty good boosts to your post-interaction. This will eventually translate into how many followers you can get to your board or channel.

On that point, making boards on Pinterest is also a creative task, one that requires a good, catchy name to make sure people like it and interact with it.

This ties in with the ‘quality content’ point; the catchier and more creative your content or post is, the more likely it is that a person who sees or interacts with your posts follows you. This is rule number one in building a solid following: focus on quality rather than quantity.

10. Use Pinterest ‘Sections’

Sections is a new feature from Pinterest that allows further categorisation of boards.

Called essentially a ‘boards within boards’, this allows the blogger to target more specific audiences and cater to a very specific niche to ensure that the follower flow is redirected towards your board.

Use Pinterest

It isn’t a very old feature, so you can have initial successes with this feature, and you can get audiences to follow you with a much higher success rate than others.

11. Share Posts on Other Social Media

Chances are, if you are on Pinterest with a substantial following, you will also have active pages or accounts on other popular social media platforms like Facebook, Instagram, and others.

To further increase your followers, you can start linking your other platforms on each and every post that you do, which promotes a sense of ‘being certified’ for people who come for your posts or to your board.

By linking all these accounts, you can also drive traffic towards those accounts, which equates to a win-win because followers or even new members accessing those links are likely to follow those channels as well.

12. Use Pinterest for Business

If you intend to monetize your blog or can pay to drive more traffic, consider using ‘Pinterest for Business’, which includes in it a feature called Rich Pins.

With four kinds of pins available in that category (app, article, product, and recipe), you can link your website and other relevant information to your pin or post, which is displayed accordingly.

Plus there’s the additional benefit that since you’re essentially paying for it, Pinterest’s algorithm actually favours Rich Pins and ranks them higher, so you stand to gain much more than just followers.

Conclusion

These are but some of the steps to take to drive more traffic to your blog and ensure that you get more followers. There are obviously more strategies and even more tricks and hacks to work something out to increase followers, so we’d suggest actually understanding how Pinterest works to optimally exploit its algorithm to get the most out of it and of course, get more followers.


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How To Make Eye-catching Brochure Templates For Products

Creating a business brochure is important to promote your company and its products. A well-designed brochure can help you get more customers and a lot of sales. The main purpose of a brochure is to educate potential customers about your company, the services you offer and also about the product or products that you sell. A business owner will have an advantage over other business owners if he has a powerful promotional tool such as a great-looking, eye-catching professional brochure for his company. This simple guide will give detailed instructions on how to design an effective brochure for any type of business.

With these helpful steps, you can easily create high-impact business brochure templates for your company. It is important to note that the look and feel of the finished product depend largely on how good the layout looks in terms of design. Utilizing a grid structure will allow you to have a well-balanced, professional-looking brochure template with plenty of breathing space for text and images.

1. Good quality paper For Your Brochure Design Templates

The first thing that needs to be done before you start designing the template is to get the right kind of paper for printing purposes. The paper that you select for your brochure design must offer high resolution and good print results. Furthermore, it is important to choose a paper that will give a luxurious look and feel. To do this, use a silk finish business card stock or high-quality watercolor paper for printing your brochures.

2. Font selection For Your Digital Brochure Templates

Once you have selected the paper for printing, it is time to do some font selection. The font that you will use should be easy to read and must also look good when printed. That’s why there are thousands of fonts available online for free download. But make sure that your final choice of a font isn’t small or packed together in a way that makes the text difficult to read by the reader. Also, remember that business cards with too many different fonts can make reading a chore – consider sticking with two at most.

3. Layout Of Your Blank Brochure Templates

The layout of your brochure design is equally as important as the paper type you used. In order to make an effective professional-looking brochure template, you need to develop a comprehensive well thought out the layout before designing begins. Keep in mind that when developing your layout, all spreads in the finished product have to flow together seamlessly without any interruption in between different pages. A great way to achieve this is by using a grid structure for your design.

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4. Eye-catching Images and Slogans In Your Free Brochure Templates

Eye-catching images, logos, headlines, and catchphrases are all important features of a good-quality business brochure. Utilizing the right kind of images from life experiences can make a big difference in how an audience will respond to your sales pitch or general message. To get the most out of these items, it is advisable to hire a professional graphic designer or photographer if you don’t have any experience with either one.

It might also be beneficial to enlist the help of someone who has more experience in designing promotional material such as a flyer maker, posters, and other forms of advertisements that promote a similar theme as what you want for your brochure template project. With a little bit of patience and some good planning, you can easily create an attention-grabbing brochure for your business.

5. Printing Of Your Editable Brochure TemplatesTo

Once the design and layout of your brochure have been finalized, it is now time to take it to a professional printer for printing. Make sure to select a company that offers high-quality printing at an affordable price. By using the right techniques and materials, you can have a beautiful-looking brochure that will help promote your business in the best possible way.

Venngage offers a wide selection of brochure template templates that will help you in all your product designs for your business. Be sure to check it out!

6. Distribution

Distributing your newly designed business brochure is the final step in the process. You can either choose to hand out or mail them out to potential customers or clients. Whichever method you choose, make sure that you target the right people with your message and that you have a good call to action that will encourage them to take the next step.

Venngage

Conclusion

There are several steps that need to be followed in order to create a design that is effective and gets your message across. The first step is determining what information you want to be included on the flyer. This must include the company name, contact information, product description, price of each item being advertised, and any other important details about the product or store. Once this has been determined then it’s time to get creative with designing the layout of your flyer! There are numerous free programs online where you can either download templates or create one from scratch based on your preference.

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How to Boost Your Instagram Organic Growth

There is no denying that Instagram is a goldmine for reaching new audiences and building communities.

According to the latest statistics, the social media giant has more than 2 billion active users. Who wouldn’t want to have their presence with such a huge audience?

You would! Right?

The platform is growing by leaps and bounds and is keeping its surprises up with features like Instagram Stories and Reels, along with continuous algorithm updates.

However, with such intriguing features and a vast audience base, Instagram has also become a tough battleground for businesses to grow organically.

Although Instagram ads are a great option to boost your social media growth plans and get you more followers, the engagement part will eventually come back to your Instagram organic strategy.

It’s to uplift your Instagram organic presence.

In this blog, we will delve deeper into the tips you can utilize to boost your Instagram organic growth.

1. Optimize your Content

In the quest to grow your Instagram organic presence, start with creating quality content. Creating up to snuff content on Instagram is more important than you imagine.

However, creating quality is easier said than done. Coming up with content that not only resonates with your audience but also looks mesmerizing is an ordeal.

First and foremost, understand your audience and their pain points. Once you understand the information your audience requires, you will be able to create content that truly resonates with your audience.

If you are just starting out, study your competitor’s profile and track what’s garnering the attention.

GoPro is a community of young aged leisure or professional athletes and travel photographers who love to see posts oozing with adventure. So, GoPro does the same.

travel photographers

Remember, Instagram is one such platform where your creativity is not only limited to in-feed posts. So, make sure you spread your creative tentacles and leverage other content types such as videos, stories, and reels.

If you think reels is a feature made only for beauty brands, check out this p-awesome Reels feed of The Pet Scout Shop.

Pet Scout Shop

Visuals are the lifeline of Instagram. To reach your Instagram goals, figuring out and creating quality should be on top of your list. Once you get to the sweet spot of producing valuable and aesthetic content, you will see the organic growth numbers adding up.

2. Post Consistently

Before we begin, keep in mind that every social media account is unique, and so is its audience. So, testing out and analyzing different posting frequencies is the best way to move.

Now, let’s talk about the consensus on Instagram posting frequency.

An average Instagram profile with decent followers goes by at least 2-3 post per week. However, accounts with more followers publish at least 2-3 posts per day.

You can say that more prominent brands can afford to post multiple times per day and still manage to get good engagement and reach. On the other hand, small businesses should refrain from bombarding their follower’s feeds with multiple posts per day.

Instead of focusing all your content on feed posts, it’s best to utilize the Instagram story space. You can post at least one story per day.

Tip: If you want to post consistently while saving time and effort, schedule your posts with a social media scheduling tool.

If your posts are picking real engagement on a regular basis, the Instagram algorithm keeps it on the top of your follower’s feed, and you will see more followers and likes soon.

3. Load up on quality hashtags

Hashtags originated from Twitter and soon became a part of almost every social media platform. However, when it is about hashtags on Instagram, some people like them, and some hate them. Still, the engagement of an average post increases by more than 12.6% when it is posted with even one hashtag.

Hashtags are counted among the best ways to grow Instagram accounts. Right hashtags are meant to introduce your brand to the targeted audiences and increase your chance to attract new followers and likes automatically.

On a particular note, hashtags are the tools aiding the process of content optimization. They help in putting the content and videos in the right category, eventually making it easier for the readers to catch the required data.

A quick example – A food blogger will post picture of a Salad bowl with hashtags like #HealthyEating or #vegetarianfood. So, those looking for motivation for healthy eating can refer to this post.

HealthyEating

The hashtags are meant to attract people who are looking for a trending product or service and not a particular brand.

So, find what your audience is looking forward to or you might have already found it while preparing the content for your profile. For a better advantage, we advocate using keywords as the hashtag.

4. Try the power of Emojis

Since Instagram is all about visuals, you must take leverage of emojis. These happening brainteasers are known for strengthening the bond with your audience.

Your one-point mission while establishing the Instagram presence should focus on every section of visitors, and emoji lovers are one of them.

Emojis demand interpretation and will take at least a few seconds of your profile visitors (which is considered enough to put the first thread of trust). Some individuals bond with emoji emotions, and they will react more to posts with emojis than without emojis.

The post here is evenly broken with emojis and it has a whopping 3,481 likes.

50% of the comments and posts on Instagram have at least one emoji, and these are the posts with maximum responses. Single red heart, smiley, and positively sentiment emojis are known to garner the most reactions.

Start experimenting now! Do your research and include emojis in your Instagram posts.

5. Use Instagram Tagging

Tagging bloggers, influencers, or relevant collaborators in your Instagram posts are great to generate traction and get more eyes on your profile.

You can either mention people in your post captions or tag them directly over your Instagram images. When you tag an account, it will receive a notification, and your post will show up in the “Tagged” section of your and your tagged account’s profile.

Instagram Tagging

Instagram has recently enhanced its tagging feature by giving you an option to tag and Invite collaborators. It’s the best way to shout out creators and influencers who have collaborated with you to create the post.

The post or reel you will collaborate on will show up on both of your profiles.

tagging feature

When you tag the accounts relevant to your niche, it attracts the followers of the tagged account, who are more likely to love and engage with your content and the product or service your brand provides.

Are you missing meaningful tasks while managing Instagram image tagging for multiple client accounts from the native platfrom?

Use SocialPilot to tag multiple Instagram public profiles in your scheduled image post. No need to jump back to Instagram after scheduling your post. Simply, tag profiles anywhere in the image at the time of scheduling and create Instagram-ready posts directly from SocialPilot.

Instagram image tagging

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6. Don’t hesitate to post videos

Video marketing is a hot topic making rounds on the internet, and when we are talking about Instagram performance, you must put some effort into Video Marketing. 46% of the internet savvy agree that they seek out any further product information only after watching the product-related videos. Hence, associating your profile with some good videos can be a game-changer for you.

Video gives you one appropriate language to share what’s happening within your brand. It can be your best step to add some personality to your brand. While images will work slowly, videos are likely to opinionate your views and the company’s exact objectives.

hesitate to post videos

You can use these videos in a lot of ways, like:

  • A message to your fans
  • For the announcement of a sale
  • To announce the entry of a new product
  • Introducing a team
  • Testimonials from customers
  • Flash sale
  • Video describing tips and tricks

Look at your brand’s objective and pick one of these ideas.

Tip: Always add captions in your Instangram video to make it accessible to viewers even without the sound on.

7. Cross-Promote

When you are trying to promote a brand, we are sure you will be equally active on other social media platforms too. If you have profiles on Twitter, Facebook, and Snapchat, don’t hesitate to introduce your newly set up Instagram profile on them.

You can simply take a screenshot of your Instagram account and post it on all your profiles. Linking posts to your profile is also a highly practiced method, and it will directly take the profile visitors to your Instagram account.

Or you can simply post one of your popular posts on these platforms. This is a simple trick to pull your existing audience to a new platform. Just click some square-shaped photos; this will save you a lot of time, especially the cropping time. Post this image on your Instagram profile and connect it to your other profiles, including the bio link.

The link in the bio can also be used to connect a landing page holding the same posts that you have posted on Instagram. It allows you to promote your website, collect data and entries for a giveaway and also gain subscribers for the blog.

8. Call to action

A lot of companies take Instagram to keep their services in front of the audience, but they don’t guide the audience on what to do and how to do it. Solve this dilemma of your readers with a call to action.

Some people direct their viewers to the home page of their website from where they can sign up to the website. Or link the call to action to a particular product.

Call to action

You can also utilize the comment section to put your call to action. Usually, people post the call to action in the post caption only, but the comment sections can also be used in rather an impressive way. Whenever someone replies to your posts and asks for the product in detail, you can comment with specific details and a call to action that will lead to the content page.

Bottom Line

Instagram has proven to be one of the most effective channels for marketing a brand organically. All you need is a few tips to get your growth effort started and get ahead of the competition.

All the above methods are tried and tested and are a sure shot to boost your Instagram presence. Concentrate on these tips one by one and analyze how they impact your account growth.

To supercharge your Instagram organic presence take the help of SocialPilot. Easily create, schedule, and analyze your posts and connect with your followers’ messages from a single dashboard.

Experience it yourself! Go for its free trial or schedule a demo call today.


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Exclusive: Free Bugs Vectors

Whether you are afraid of bugs or you love them, you may need them in one of your upcoming designs. Good news: our cute three littles buggies are available completely free of charge. All you have to do to get them is to sign up to the Designer Daily and get the chance to get regular updates about design news, resources, or tutorials. You will receive the vector files at the bottom of each newsletter.

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The Beginner’s Guide To Pinterest Marketing

Pinterest summarized as the “catalog of ideas,” is one of the most creative social media platforms for sharing ideas and inspiration.

Ideas and Inspiration”

Maybe this brief tagline is also one of the reasons hindering you from using Pinterest for your business endeavors.

You are not alone.

There is a common misconception among non-pinners that Pinterest is only suitable for businesses in bringing awareness and engagement or at least getting traction to blogs.

One couldn’t be more wrong.

Pinterest is also a great marketing tool for B2B and E-commerce companies to generate leads, drive traffic, and get more sales. According to statistics, 87% of people bought a product on Pinterest because of Pinterest.

So it’s just a matter of using some best practices to convert your Pinterest account into a sales-driving platform.

In this blog, we will learn why Pinterest is important for business, and what best practices you can use to make the most out of your Pinterest marketing.

Let’s dive in!

Why use Pinterest for Business?

Well, the best answer to this question can be pinned down (pun intended) with the help of the following Pinterest statistics:

  • 40% of Pinners Have a Household Income of $100k+.
  • 48% of Pinterest users in the US use the platform to shop.
  • Two-thirds of pins represent brands and products.
  • 77% of People who use Pinterest have found a new brand or product on the platform.
  • There are 50% more products from retailers in their corpus.

The above Pinterest business insights are sufficient proof of the platform’s mettle in making your business shine on Pinterest boards.

Pinterest is all the rage

Pinterest has 367 million monthly active users consistently sharing and seeking new ideas and inspiration.

Wait, there is more!

Pinterest is also the 4th most popular social media platform in the US contributing to 50% of the pinners. It ranks ahead of LinkedIn, Twitter, Whatsapp, and Snapchat with 88 million monthly active users from the country.

Need more statistics to convince yourself? Take a look.

According to proprietary user data from Pinterest, it has grown stably with a 9.55% quarter-on-quarter growth rate, outpacing the same at Snapchat (5%), Twitter (9.21%), LinkedIn (2.22%), and Facebook (4.20%). (Source – Socialmediatoday)

Pinterest Monthly active users 2020 report

Pinterest drives more traffic to your website

Compared to the two giants – Facebook and Instagram- Pinterest has its shortcoming and certain perks too.

When comparing to Instagram, Pinterest has a unique feature to add links with each pin which is limited to the bio section on Instagram.

Pinterest also drives 33% more traffic to shopping sites than Facebook.

Pinterest traffic drive statistics

Pinterest inspires users to buy

Statistics show that Pinterest also prompts users to make their shopping decision. Pinners turn to the platform for browsing the latest trends and their favorite brands to fill their boards with ideas and inspiration which help them move from an open-minded discovery to a confident decision later.

Pinterest Shoppers statistics

Higher content shelf life

Unlike other social media platforms’ chronological feeds, Pinterest pins have a longer shelf life. Older pins getting traction is a common occurrence on Pinterest.

Imagine your pins getting more visibility with time and sending traffic even months after it was published.

With this much business potential, it will be a colossal waste of opportunity if you don’t leverage Pinterest’s ever-growing audience and creative features to influence your audience’s purchasing decisions.

Understanding the Pinterest Terminology

If you have been using Pinterest, you’d know how different it is from other social media platforms. Similarly, its functionality and terms related to that are also different.

Before using Pinterest for business, you should be familiar with the terms attached to its functionality.

So, let’s start with a brief overview of its major features and what they are called.

Pinner

The person who uses Pinterest to save or post pins, boards on the platform, or an image from the internet is called a pinner. Just as the “grammers” for Instagram, “members” for LinkedIn, “tweeps” for Twitter colloquially, “Pinners” is for Pinterest.

Pins

Pins are the posts on Pinterest. They can be an image, infographic, or video containing a destination or a source hyperlink. You can also add a brief description and a title to your Pins to make them more informative and click-worthy.

On the Pinterest Home feed, you will find different types of Pins arranged according to the interest you have chosen and connected with on Pinterest before. You can also save the pins from other sources on your Pinterest boards.

Pinterest Pins home feed

Pins are the way pinners experience and find new content on the platform. As Pinterest stated: Pins are bookmarks people use to save ideas they love on Pinterest.

Pinterest also has the following types of pins equipped with features needed to showcase your brand or product better:

Promoted Pins

Promoted pins function the same way as organic pins, except that they are paid ads that run on a cost-per-click (CPC) basis. Pinterest places these pins where people are most likely to see them. You also get targeting options based on location, gender, device, and language.

Rich Pins

Rich pins are normal, but with more information such as install buttons, price, recipe ingredients, etc. One of the best things about Rich pins is that they keep showing changes made on your website regarding your pin content since they reflect metadata from marked-up pages on your website.

There are 4 types of Rich pins:

Product Pins show real-time pricing, availability, and product information on your pin.

Pinterest Product Pins

Recipe Pins include recipe ingredients, ratings, cooking times, and serving sizes.

Pinterest Recipe Pins

App Pins (iOS only) show an install button.

Pinterest App Pins

Article Rich Pins show the headline or title, the description, and the author of your article or blog post.

Shop the Look Pins

Pinterest has jumped onto the native marketplace bandwagon with shop the look pins. Though limited to some countries, these pins let users find and buy products within the fashion and home décor Pins. Pinterest is also planning to roll out Shop the pins ads in the upcoming months.

Boards

We can consider a Pinterest board as a folder where you collect and organize ideas and inspiration in the form of Pins. Each Pinterest board has its unique name, so you can group similar pins under a certain idea or theme. It also helps your followers to browse through your creatives easily. It also helps your followers to easily browse through your creatives.

Pinterest Boards

There are different types of Boards on Pinterest:

Group boards: They are similar to the boards, with the exception that multiple pinners can use them to save Pins.

Secret Boards: As the name goes, Secret boards are only accessible to their creator and the invited Pinners. You can make any board a secret board, just by turning the toggle button off in Board edit settings. Marketers generally use these for planning or preview purposes, before making things public.

Pinterest Secret Board toggle button

Protected boards: Protected boards are constituted of promoted pins that only you can see at the end of your profile, whereas others can only see them surfacing in their search results and home feed.

Re-pin

Repin is similar to the “share” option. It happens when a user pins someone else’s content on their boards. It is a great way to keep your boards updated for your followers even while you are not creating original content.

Save button

It is a Pinterest plugin button for Chrome, Firefox, or Microsoft edge that can be installed on your website. Using it, Pinners can easily save content or product from your websites to their boards.

So now that you are up to date with the Pinterest glossary, it’s time to learn the first important step you need to take for using Pinterest for business.

How to Set up Your Pinterest Business Account?

To leverage Pinterest’s extra features, such as Promoted Pins and Pinterest Analytics, you must first have a Pinterest business account. So now we will learn a step-by-step process of setting up your Pinterest business profile.

1. Create your Pinterest business account

There are two ways to set up your Pinterest business account. Either you can create a business account from scratch or just transition to a business profile from your personal Pinterest account.

You can create your new Pinterest business account here.

Pinterest business account sign In

To convert your Pinterest personal profile into a business account, click on the arrow on the top right side of your desktop screen to reveal the option “Add a free business account.”

Add a free Pinterest business account option

After coursing both paths, you will get the same window to fill in information about your brand profile and description.

Pinterest describe your brand window

You can choose to put a profile picture of your brand here or later while editing your profile with more options in settings.

2. Set up your Pinterest business profile

Your account is created, but all work is not done yet. You need to edit your profile for better optimization.

So to edit your profile click on the pencil sign on the Business hub dashboard.

You can upload or change your brand profile picture here. Make sure to upload the same profile picture you have on other social media platforms to maintain the brand identity.

Pinterest business profile edit settings

You would also like to change the username since it will be the same as your email address at first.

3. Claim your website

Claiming your website is crucial in getting analytics of your content’s performance on Pinterest. Apart from that, your profile picture and URL will appear next to every pin that comes from your site.

Claim your website on Pinterest option

Moreover, claimed account also has the benefit of getting more visibility and followers as it tells pinners where they can see more content from you. Here’s a step-by-step guide from Pinterest to claim your site.

4. Connect your Youtube, Instagram, and Etsy account

Similar to the website claiming, you can also claim content from your Youtube. Instagram and Etsy account on Pinterest.

Isn’t that wonderful?

Pins from all these sites will be attributed to your account and also you will get analytics for all pins saved from your claimed accounts.

Claim your Instagram,Youtube, Etsy and Shopify account

Want more?

Another exciting feature here is that you can install your Pinterest app in your Shopify account to add your name and profile picture to Pins from your Shopify store.

How to use Pinterest for Business with SocialPilot?

But why use SocialPilot?

Because SocialPilot’s Pinterest scheduling features give you a better grip on managing your Pinterest marketing. Its intuitive UI and great features give you an effortless experience of managing multiple Pinterest accounts under one dashboard.

In addition to that, you can also manage multiple team members, clients, and other social media platforms from one central place.

In a few easy steps, SocialPilot lets you connect the Pinterest boards of multiple accounts so you can create and schedule your pins way ahead of time.

Here’s a step-by-step guide to connecting your Pinterest board with SocialPilot.

Step 1: Log into your SocialPilot account. Click on the “Accounts” from the left-hand side menu to reveal the option for connecting multiple accounts. Click on it.

SocialPilot connect accounts

Step 2: You will see the list of multiple social media platforms you can connect with SocialPilot. Navigate to the Pinterest box and click on the “Connect Board” button

SocialPilot connect Pinterest Boards

Step 3: You will be directed to Pinterest to authorize SocialPilot for access. Click on “Okay”.

Pinterest authorization window for SocialPilot

Step 4: Now you will be redirected to the Connect Pinterest boards page on SocialPilot to choose the Pinterest Boards you want to connect.

Select the Pinterest boards to be connect

You can also categorize the chosen boards under the different groups you have created in SocialPilot. This will help you manage multiple Pinterest boards from different accounts.

Step 5: Lastly, you can schedule the time slots for which you want your Pins to be published automatically once you add them to the queue.

Set the Pinterest board Schedule

Benefits of Using Pinterest with SocialPilot

Time efficiency: SocialPilot helps you schedule your pins way ahead of time for multiple accounts, saving you the time to focus on other important aspects of marketing.

Better team collaboration: It gives you an error-proof workflow where no content gets published without the approval of managers.

Multi-channel analytics: Compare the performance of your Pinterest accounts with other social media platforms under one dashboard.

Don’t believe us, Take a free 14-day trial:

Free Trial

11 Best practices to use Pinterest for business

Set your Pinterest profile straight

The introduction matters the most. So you need to burnish your profile first to create a better impact on interested pinners dropping on your profile.

Your profile bio should be inclusive enough to give first-timers a clear idea about your brand and the kind of product/service you offer.

Having a full-fledged profile in sync with your brand identity is very crucial to using Pinterest for business.

So, what to do?

Following are the edits you need to carry out on your profile to optimize it for Pinterest marketing:

Profile logo: Your logo is the face of your company, so make sure it’s uniquely yours. Also, it should be identical across all social media platforms to avoid any confusion.

Cover image: The cover image give you more scope to visually explain your brand. Create a visually stunning cover image that also reflects your brand more clearly.

Website link: Include your website URL to increase the conversion rate.

Description: Your brand description should contain brief and concise, but complete information about your brand.

Feature boards: Your feature board is the prelude of your profile content, it can turn or churn your profile visitors. So make sure you showcase the best of your ideas in your feature boards. Also, put keywords in your profile description to be more search-friendly.

Take a look at the profile of Louise Myers, a visual social media expert.

Set the Pinterest board Schedule

Build your audience on Pinterest

Pinterest is all about sparking new ideas among your followers. It’s a great platform for engaging with your audience, sharing new ideas, and having two-way conversations around your niche.

If you are looking to be proactive in building your audience, here are 3 steps that you need to do more than often:

Engage: Apart from the golden rule of consistent posting for better engagement, which we are going to talk about later in the article, you should start pinning, commenting, reacting, and liking the pins of Pinterest profiles relevant to your niche.

And yes, one more thing.

Following and engaging with the big players of your niche increase the chances of them following you back, repinning your content, which in turn increases your reach among their followers.

Invite: Pinterest’s Group board feature is also a big help in creating a loyal and engaging community of pinners. You can invite other pinners to add their ideas to your Group boards.

Collaborate: Group boards also give you the option to collaborate with other brands with more access control features over boards.

Click to learn how to invite Pinners and collaborators to share a board with you.

Create inspiring content on Pinterest

Pinterest is all about visuals. According to Pinterest, 49% of Pinners say they develop a better relationship with their favorite brands through visual search.

So what goes on in making an inspiring Pin?

Before start selecting your color palette, fonts, or content type, you must contemplate what idea you are sharing with your pinners. Only the best ideas convert into the best pins.

Now to enhance and convert your idea into a great pin, you need to use some of the following best practices suggested by Pinterest:

Eye-catching imagery: Pinterest suggests using the 2:3 aspect ratio (1000 x 1500) in all your images, so they don’t get truncated. This particular aspect ratio is a better option to cater to the 85 % of pinners who access Pinterest through mobile phones.

Brand-centered content: Avoid using lifestyle and abstract imagery that overshadow your product or service. Put your brand in the spotlight.

Clear and concise copy: Make sure your description is brief and clear enough to entice pinners to know more about the pin.

Include your logo: Include your logo in the pins you make to strengthen the brand presence. Avoid putting it in the lower right corner where Pinterest shows the product icons.

Text overlay: Add texts to your image to give it more context and enhance the message. Pinterest says pins with calls to action in the overlay drove 6% more sales lift.

Action-packed pins: Make your pins action-packed, so pinners can imagine how your product is the best fit for them. Pinterest says pins that showed someone using a product or service were 67% more likely to drive offline sales lift.

Consistent pinning

Your Pinterest pinning should be consistent. At the same time, avoid posting a large number of pins in a span of a few minutes. Instead, keep your pinning spread throughout the day.

But, how would you maintain consistency?

Use Pinterest tools, such as SocialPilot, to make the process of pinning multiple times in a day and throughout the month effortless.

Also, Pinterest has its own feature to schedule pins. But if you manage multiple Pinterest accounts and other social media networks, then SocialPilot is the tool to reckon with.

Along the line, you will find that your business has some hidden best times to post on Pinterest. Schedule your pins according to them.

Plan for seasonal trends on Pinterest

People tend to use Pinterest for their events and holiday planning way before they turn to any other social media platform.

Pinterest suggests sharing seasonal content 30-45 days in advance while your target pinners make decisions.

Do you have something planned? You should.

Pinterest’s 2019 seasonal insights guide shows us that in 2018 more than 56 million searches were made for Valentine’s day, 38 million for Easter, and 321 million for December holidays.

We recommend using SocialPilot’s social media content calendar feature to ease up your task of planning, creating, and scheduling seasonal content in advance.

SocialPilot social media calendar

Its social media ‘monthly plan view’ gives you a bird’s eye view of what content is scheduled for which account.

Use your Hashtags effectively on Pinterest

Like every social media platform, Hashtags on Pinterest is a great way of making your content discoverable and getting more engagement.

To use hashtags effectively, be descriptive and specific, and insert hashtags relevant to your pin content. Pinterest suggests using up to 20 trending and relevant hashtags in your pins to widen its reach.

But, no over-stuffing.

Don’t use hashtags for the sake of using it and end up having pins filled with vague but supercool hashtags. Keep a balance between trending and niche-related hashtags.

Use Promoted pins to target your audience

If you are serious about getting more traffic and sales from your Pinterest business account, then take a step further and start creating Pinterest-promoted Pins.

Pinterest Promotion pins

Why?

Statistics say, 50% of users have purchased after seeing a promoted Pin. Promoted pins are a huge opportunity for marketers to get reach and conversion worth of their money since Pinterest averages a $4.30 gross return for every $1 spent on ads.

Pinterest ads let you target millions of people who come to Pinterest every day to find or shop for your products and services based on keywords, interests, location, age, and other audience demographics.

Setup your promoted pin easily with the Pinterest ads manager.

Use Shop the look Pins

Shop the look pins is another powerful feature of Pinterest to drive business sales. This collection of pins fasts forward the process of buying a product given in a pin.

You can tag each product in a pin with a product URL; once clicked, it redirects visitors to the product page, cutting the hassle of manually going over the website, searching for the product, and then buying it.

Pinterest Shop the look pin

Pinterest has also introduced a Shop tab in the profile section of the Pinterest business account. Now you can showcase a catalog of all your products under one tab.

Pinterest Shop Tab

SEO optimize your Pinterest business account

Pinterest is a visual search engine.

Like every other search engine, Pinterest also uses keywords as a factor to rank your content in search results. Thereby we recommend keyword proofing your pin name, board name, pin description, and profile bio.

Adding relevant keywords to your profile bio helps people easily find you on Pinterest.

Add Pinterest “Save” button to your site

Adding a “Save” button to your site is one of the best Pinterest business strategies you can use to be discovered on Pinterest.

The “Save” button allows anyone to share images that they like on your website to their Pinterest accounts with your website URL embedded in the pin.

The Pinterest “Save” button not only gives you visibility on the platform but also attracts other pinners to visit your site.

Here’s an example of Pottery barn using the Pinterest save button below every product.

Pinterest Save button example

Click here to learn how to make a Pinterest “Save” button for your website.

Dive into Pinterest Analytics

So now that your Pinterest marketing campaign is up and running, it is time to evaluate it.

Pinterest analytics will help you understand your ongoing marketing performance and how you can optimize it further better.

Your Pinterest for business account allows you to dig deeper into your profile analytics. You can easily see the total number of impressions, engagement, and audience you got on your pins and boards.

Apart from that, you can see detailed audience Insights of all the users who have seen or engaged with any of your Pins in the last 30 days.

The audience section allows you to dig into significant insights, such as the location of your followers, their gender, their age, and when they’re most active on Instagram.

Pinterest Native analytics

Conclusion

Now that you know the true potential of Pinterest, it is time to make your switch to a Pinterest business profile and start using all its benefits.

With over 350 million monthly active users, Pinterest is a goldmine for showcasing your business, driving traffic, and generating sales. Every day pinners are searching for your product, reach them while they are in the deciding stage.

And if you are already on it then use the above-mentioned tips to make a stellar Pinterest marketing campaign. Along the way, with the help of practice and Pinterest analytics, you will find new insights to develop a better strategy for using Pinterest for business.

Happy Pinning!


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Ultimate Digital Asset Management for Designers

As a designer, your work doesn’t start when you put down that pen or mouse to sketch something. At the other end of the project spectrum, it doesn’t finish when you send the logo to print or push your website to production.

No, it starts when you think about the project and start collecting inspiration, and it ends once all the project phases are organized and the final results are archived properly. This part of the work shouldn’t be overlooked, as it can get quite time-consuming, especially if you lack the necessary organization.

The issues you will face looking for inspiration

If you are not well-organized, collecting images for inspiration can become a nightmare quite quickly. As usual, having the right tools for the job really helps to perform it better. In this case, a tool like Eagle can prevent the following from happening:

  • Difficulties to collect images from websites
  • Lack of asset organization efficiency
  • A hard time finding assets that you collected

As you can see, the inspiration and archive phase of your projects can quickly become a huge source of time spent unproductively. This is why you must organize and get the best tool for the job.

What is Eagle?

Eagle is a productivity tool focused on collecting, managing, and searching for design assets. Thousands of images? Hundreds of categories? Eagle solves it all with efficiency and style. It is available on Windows and macOS.

Eagle is available in most design scenarios and will help all kinds of designers to improve their workflow:

  • UI Designers will use it to collect or organize App/Web cases, managing any format of design assets for design purposes.
  • Graphic Designers need it to collect, categorize inspiration and illustration, organizing any format of design file(For example PSD, Ai) for design purposes.
  • Interior Designers want Eagle to collect, and categorize design projects and materials. Showcase the decoration style and reference to the client the way you do.
  • Game Art Designers become users to collect and categorize all animation/scenes/characters… Build an inspiration library and make the drawing easier.
  • Motion Designers collect their favorite storyboard/motions/rendering, organizing any visual styling and cases.
  • 3D artists preview obj files directly with Eagle. There’s no need to download other 3D viewers.

In short, anyone working with images on a computer and looking to increase their productivity should give a try to Eagle, as it will surely improve their efficiency and time management.

The best features

Eagle is loaded with tons of features designed to make your life easier, it starts with all the more traditional organizational tools, such as hierarchical folders or tag management, but quickly turns much more useful with the smart folders, that find and organize your files by your search criteria, or the ability to rate and annotate your images.

The productivity part becomes much more interesting with the batch processing capabilities, as well as the auto-tagging features. Eagle even allows you to identify duplicates, which is an amazing feature. Privacy is not forgotten either, as you can protect files or folders with a password.

Another strong point of Eagle is the ability to work with any type of file. Of course, you can classify any of the Adobe formats or regular image formats, but you can also work with videos, audio, or fonts. For all these file types, browsing and previewing become much quicker and more user-friendly. Their recent “Marcador web” feature lets you visually collect favorite websites and browse directly in Eagle. For videos from various platforms, you can collect and preview them directly in the software, try doing that in any other way.

A browser extension for better data collection

For even better productivity, Eagle offers a browser extension that can be installed on every major browser. It gives you the tools to collect many images at lightning speed with a simple drag and drop, as well as powerful website capture tools. You will not be limited in your downloads and, even better, the Eagle extension will automatically convert the images you capture to the high-resolution version.

Ready to try it?

Did what you just read resonate with you? Then you should absolutely give Eagle a try. If you are not convinced yet, take a look at the video presentation below.

About the Author

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Why every Local Business must Market with Google Business Profile Listing

Most of us spend endless hours and resources on social media marketing, but we end up ignoring the most preliminary step, and that’s optimizing our search rankings.

No matter how many social media platforms you actively use, Google search still remains the favorite go-to option for making vital buying decisions. One of the first things that customers looking for your products and services online will do is an in-depth Google search.

In fact, Google has reported that 46% of all searches have local intent and that business location is the main piece of information sought by local searchers. But how do you make sure you pop up in their search results with relevant information across multiple devices?

The easiest and fastest way to show up in the search feed is to have a Google Business Profile listing.

Google Business Profile’s ability to incorporate search engine results into marketing ventures is a huge advantage for all local businesses. It is not just any ordinary business listing but a robust tool giving you benefits from appearing on Google search.

But what is this hubbub all about, and how to enlist your business onto it? Let’s find out!

What is Google Business Profile?

Google Business Profile is a free local marketing tool that allows business owners and marketers to manage how their business is displayed on Google Search and Google Maps. It also displays vital business details like your name, address, contact information, website link, and hours of operation.

To get your GBP listing, you need to verify your business data by creating your Google Business Profile or claiming an existing auto-generated profile. This is a critical step in any local SEO strategy as it makes it easier for customers to find information about your business and allows them to review it too. Therefore, it’s important that the information provided is accurate, complete, and optimized.

How do Google Business Profile Listings work?

The first step is to create a GBP listing by either claiming your page or creating a new one and then verifying it. With GBP, you will be able to create a simple website that will drive more customers to your business. It’s also essential to optimize your GBP listing by adding keywords, CTA, frequently asked Q&A, and relevant photos/videos.

When someone searches for products or services, the local search listings dominate the results. So the next time when users search for your products or services within your locality, your Google My Business page will be displayed among the listings. The information from your page will be shown in the following three different places:

  • Google’s sidebar
  • Local results
  • Google maps

Therefore, potential customers will be able to see your location, contacts, and other details from your page itself.

How do Brands use Google Business Profile?

Millions of brands across the world are using GBP to stand apart from competitors and attract more leads. Brands use the platform to engage with customers and learn more about them.

They can know the kind of crowd that shows the most interest in their business, where they come from, and what appeals to them. Brands can also gauge their overall business performance with GBP.

Why you must use Google Business Profile for Local Marketing

Still having double thoughts if it’s worth it? Here are 6 reasons to push you to start with GBP set up right away.

1. Increase your visibility on the Web

One of the biggest benefits of using a Google Business Profile for marketing is that it improves your business’s visibility on the web. When you search for a product or service on Google, the first three listings are usually Google Adwords advertisements, followed by a map with the Local 3-pack, then the organic results appear.

google local 3 pack

Now, what’s the Local 3-pack? It consists of the top 3 local businesses based on the searcher’s location. The best part is customers end up at your shop’s front without even visiting your business website. The once inclusive 7-pack is now limited to only three local listings hence the title 3-pack.

Many businesses have been trying different SEO tricks to get into this special category. But what most of them don’t know is that by creating a Google Business Profile listing, you can significantly increase your chances of making it onto the list. Having your business appear in the Local 3-pack can help you tap into potential revenue as Google not only shows customers your business on Google Maps, but it also places it before organic search results.

2. Share appropriate Information with your Potential Customers

GBP allows you to share information about your business, including your address, contact information, and working hours. It also allows you to share news, updates, announcements, offers, and more. These posts show up on Google Search and Maps, enabling you to keep in touch with potential customers and keep them updated.

However, it’s important to always consider what you want to achieve before posting anything. Do you intend to raise awareness about a new product or service? Or do you want to drive customers to visit your location? This will enable you to align your post with the goal. Also, ensure that your posts have a Call-to-Action that compels potential customers to take action, such as Call, Visit, Buy, or Learn more.

Google my business posts

3. Answer the queries of your Potential Customers in Real-Time

Say a potential lead comes across your business in search results. But he has to give a customized order. How will he reach out to you directly from the search list? Remember, a business only thrives better when it removes multiple friction points by reducing steps to reach out.

Here comes Google’s messaging feature that lets you chat directly with potential customers who find your profile on the search result’s page. The feature enables you to quickly answer questions in real-time and help your current and potential customers.

Google gives you the option to either activate or turn off the messaging feature. When you activate it, users visiting your page will see a clickable Message icon, where they can initiate a chat. You will be able to respond to the messages through SMS or Google’s messaging app. However, be careful not to ask or give sensitive information such as credit card or login credentials. That might seem like a red flag warning, so avoid it.

4. Boost your appeal with Reviews

Reviews are an influential factor when customers are making a purchasing decision. Most customers read online reviews to evaluate the quality of a local business and choose the product with the highest reviews.

Google Business Profile comes in handy at such times as it lets customers review your business and leave feedback. This not only boosts your appeal to potential customers, but you also get honest evaluations about the things you’re doing right and the ones you need to improve.

Reviews also build trust and confidence among customers. According to a local consumer survey, 88% of consumers trust online reviews and believe they carry the same weight as a personal recommendation. Reviews are also a ranking factor used by Google to determine where to place your business on search results. According to a survey by Moz on local search ranking factors, online reviews make up 10% of how search engines determine their rankings.

local search ranking factors

By delivering quality products or services, you’ll collect more reviews and get a higher overall rating. This will make you stand out from your rivals. You can further improve your rating by responding to reviews.

5. Increase Traffic and Sales

According to Google, businesses are 70% more likely to attract local visits from browsing users by having a Google Business Profile, thereby increasing traffic and sales. The multiple verification steps that every business completes before appearing in local searches create trust among customers.

Here’s a quick tip, though. While appearing in local searches, your website needs to capitalize on the opportunity by loading quickly. If your site currently takes too long, take steps to reduce that time so that users spend less time waiting for pages to load. You surely don’t want them to leave your site even before entering your funnel and let all of these efforts go down the drain. So optimize your sites accordingly to boost your lead generation.

6. Free Google Advertising

There are several ways to promote your business and get it on the first page of Google search results. One way is to run a Google Ads campaign, but you need to have a hefty budget for that. The other way is to improve your SEO, but it takes time to build your authority and ranking. However, a GBP listing offers a faster and cheaper way to get targeted exposure on the biggest search engine. Creating, claiming, and verifying your listing costs you nothing.

The listing puts your business in front of potential customers and gives them easy access to your contacts, direction, website, and hours of operation. Therefore, having such a valuable asset without incurring any cost lets you invest your resources in other aspects.

How does SocialPilot help you in Local Marketing?

Getting your business into a GBP listing is just the start of your local marketing journey. To get more out of your GBP listing, you’ll need advanced Google Business Profile tools like SocialPilot.

SocialPilot makes the entire process of managing your Google Business Profile listing easy and helps you reap the benefits of being active on the platform. Skip the hassle of going back to GBP each week to post something. Here’s how it can help you.

1. Publish GBP posts on-time

Regular updates on your GBP listing enable your page to rank higher on Google’s search results. SocialPilot allows you to schedule Google Business Profile posts right from your dashboard to keep customers updated. Therefore, you can post offers, announcements, news, and new products without having to go to your GBP page. You can add call-to-actions to the posts to encourage potential customers to check out your page, site, or social profile.

With SocialPilot, you can also choose how often you want your posts to be repeated. It allows you to schedule posts to be repeated up to 10 times, and you can set how many days you want between each post. The tool goes the extra mile by retargeting regular or occasional customers to buy other products from you. You can also add pictures and videos to your posts to attract more views on your GBP page.

2. Analyze Customer Journey

SocialPilot provides you with Google Business Profile analytics and insights, including metrics such as reviews, customer actions, views, and search performance. Therefore, you will be able to analyze customer journeys and understand their behavior and actions better. And by understanding your customer, you will be available at every step, helping them in the decision-making process.

Google Business Profile analytics and insights

You will have access to the number of customers who view your business listing, and you can use the data to amplify your popularity. You can also use the ratings and reviews to create a community of loyal customers to drive growth and sales with word-of-mouth promotion.

3. Look at the bigger pictures

Planning ahead always helps a marketer to be on time. With SocialPilot’s Content Calendar, you can plan your social media posting schedule way ahead of time. It is the most convenient way you could visualise your GBP content strategy. Being able to view the whole of your social media content at a glance will give you insights which might save you from making a mistake. Now thats called foresight!

Social media calander

If your calendar looks too crowded, don’t worry. SocialPilot allows you to apply filters according to your convenience and see only the posts which you want to deal with for the time being. You can focus your search at the account or group level.

Apart from visualization, the content calendar also gives you easy access to moderate your scheduled GBP posts. All you have to do is drag and drop to the particular slot you want to reschedule and it’ll be done. If a particular post has been performing well online, you can easily repost it right there from the content calander.

4. Manage Brand Reputation

As we already mentioned earlier, online reviews are very important and play a significant role in customers’ decision-making. SocialPilot can help you to monitor and grow your reputation with the Google Business Profile Inbox feature.

Google Business Profile Inbox

Access customer reviews and questions from multiple GBP accounts in the inbox. Get all the insides-scoop on what the audience is thinking of you at a glance in one integrated dashboard. This makes tracking and analyzing your Google reviews way easier.

SocialPilot’s GBP inbox helps you filter out the messages you want by account or conversation. If you want to answer your audience’s queries, just select “Questions” and all of them will be visible to you at once. The same goes for “Reviews.”

Dealing with customers’ inquiries becomes smooth sailing when you can access all of them from a single place! Added perks like visible star ratings makes it even more convenient to monitor the public’s opinion of your business.

google business profiles

Conclusion

Local marketing is about targeting people in a small geographical location, and Google Business Profile features help you do just that. However, to rank in the local 3-pack, you need regular engagement, and you must keep optimizing your GBP listing. Using the top social media management tools makes it easy for you to maintain a consistent presence on GBP, helping your business beat competition, drive more traffic, and ultimately make more sales.


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Photoshop CC Corrupted Files

What should you do, if the file with the Adobe Photoshop Creative Cloud graphic project stops opening? Users think that Adobe will save Photoshop for a project, that took many days and hours to work on because the cost of subscribing to Adobe Creative Cloud is prohibitive. However, they will be very disappointed: the function of repairing corrupted files in Adobe Photoshop CC appeared recently, and the quality of its work is very mediocre.

How to Repair a corrupted Photoshop File

What should you do if Adobe Photoshop Creative Cloud was unable to repair the graphic project after data corruption in the .PSD file? The official Adobe Photoshop forum gives two answers on how to recover a Photoshop project:

  • Use special repair programs
  • Use special online repair services

Tools for Recovering .PSD Files

There are at least a dozen special programs for repairing Photoshop graphics. These tools are designed for Mac OS and/or Windows. All these tools cost money; the price ranges from $27 to $300 depending on the type of license. Since all these programs have only one goal: repairing a damage .PSD file, their design and functionality are very similar. However, how do you choose the correct application you need to solve the problem that appeared and save your data in a .PSD file? Everything is straightforward: all these tools provide either a DEMO version or have a trial period (which is rare). So, download the DEMO version of each program, install and try it on the damaged file that needs to be repaired. Evaluate and compare the results obtained by different applications. Next, make the final choice and purchase a license for the best tool.

The most reasonable, understandable, and affordable price is on Recovery Toolbox for Photoshop https://photoshop.recoverytoolbox.com/.

Recover PSD Files with Recovery Toolbox for Photoshop

Repairing a project after it becomes a corrupted .PSD file with Recovery Toolbox for Photoshop uses a simple step-by-step wizard, where the user takes a minimum of actions at each step.The number of steps is also minimal, and it would be even better if the program had only one button, “Repair Photoshop file» and nothing more. However, this is impossible, and a couple of more actions are required. Even in this case, everything is effortless and well-defined:

  1. Download, install and run Recovery Toolbox for Photoshop
  2. Select the corrupted file on the first page of the tool
  3. Select the layers you want to save.
  4. Select the name of the new file to save.

Notes:

  1. By default, all layers are selected for saving.
  2. You cannot save the repair data to the old file.

Upon completion, open the save repaired PSD file in Photoshop directly from the Recovery Toolbox for Photoshop. To do this, click on the Show result button on the last page of the program.

It seems that repairing a Photoshop file is extremely simple and straightforward, even if you are not a computer genius. A DEMO file opened in Adobe Photoshop Creative Cloud, contains some dots; this is a distinctive “noise,” that is added to the DEMO version of the program, which is done to provide the user with maximum information about whether the tool can or cannot repair the damaged Adobe Photoshop CC file.

If you are satisfied with the quality of the repair, you can purchase the Recovery Toolbox for Photoshop and activate it. The license cost starts at $27, which is even less than the price of a monthly subscription to Adobe Creative Cloud. There will be no “noise” in the repaired file after the repair in the full version of Recovery Toolbox for Photoshop

The advantage of Recovery Toolbox for Photoshop for the Photoshop program compared to other tools is the ability to save repaired data by layers; this means you can select the desired layer or several layers in the program and save only them, which will allow:

  • Exclude saving layers in which data conflicts with Photoshop
  • Save only essential data and quickly continue work on the project

PSD Repair in Mac OS, Android, iOS

Recovery Toolbox for Photoshop is designed for Window only. Everyone knows that Adobe Photoshop is present on all platforms: Windows, Mac, Android, iOS. A universal solution for everyone is an online service: https://photoshop.recoverytoolbox.com/online/; this is the online version of Recovery Toolbox for Photoshop for everyone. It is even more convenient and more straightforward than the Windows PC version. There is no need to download, install, try something, and the like. To repair the .PSD file in a Mac (или Android, iOS), you need to take even fewer actions:

  1. Specify a damaged Photoshop .PSD file
  2. Enter email
  3. Enter captcha from the picture
  4. Click Next
  5. Download DEMO .PSD file
  6. Pay repair
  7. Download a fully repaired file

Many will reasonably ask: why enter your email? The answer is simple: even if you accidentally close the browser during the repair process or the repair process was delayed, a link to the repaired file will still come to your email. Then you can easily continue the whole process.

To repair a file using the online service requires a minimum of action and time. The service is more comparable with the incredibly simple Recovery Toolbox for Photoshop for the Photoshop program. Besides, it’s cheaper: only $10 per file.

Useful Tips

It is helpful to set the autosave feature to prevent damage to your Adobe Photoshop Creative Cloud project. Your project will be kept after you work with them regularly. You will not even notice it. When there is any problem with the project, you merely open the latest saved version of the .PSD file. Then continue to work without fear of losing the work done in the last 10-15-30-60 minutes, depending on the settings you made.

Settings autosave function:

  1. In the main menu, select “Edit.”
  2. Next, select “Settings.”
  3. Then select “File Processing.”
  4. In the form, check the box “Automatically save information about repair every.”
  5. Select a value, preferably more than 15 minutes, as a large project can last a long time.

After such installations, the project will be saved entirely to disk in a file with a name containing the ending “-Recovered.PSD.”

Now if Adobe Photoshop Creative Cloud is suspended and after all subsequent actions, the .PSD file does not open, then open the autosaved file and continue. Data loss will be negligible.

Data corruption problems frequently occur when working with new types of objects and data in Photoshop CC, for example, smart-objects. Most likely, the implementation of the new functionality was not well tested for compatibility with various types of objects, layers, and transformations.

Another Good Tip

Do not leave your projects open in Adobe Photoshop CC when you leave work. After the computer enters sleep mode, exiting sleep mode may be incorrect. As a result, very often, Photoshop files then stop opening completely.

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How to Make Money on Pinterest: The Ultimate Guide

Pinterest is an extremely popular platform, especially among creatives and those looking for some creative ideas.

You can find almost anything on this well-known platform, from handy tips and tricks to unique DIY ideas.

But did you know it’s also possible to make money using Pinterest?

Many businesses use Pinterest to promote their products and services and thereby increase their revenue. While not as popular as Facebook or Instagram, Pinterest still boasts a staggering 444 million monthly active users that you can target to grow your sales numbers.

On top of that, earning money directly from Pinterest is also a viable option. There are a number of ways to use Pinterest to boost your regular income.

So, if you’re interested in increasing your revenue using Pinterest, this guide is just what you’ve been looking for.

Let’s learn how to make money on Pinterest!

How to Make Money Using a Pinterest Business Account

The easiest way to make money with Pinterest is by using a Pinterest business account. A Pinterest business account lets you create and market pins that you can link back to your website.

Pinterest business accounts are excellent not only for promoting your products but also for engaging the audience. Here’s how you can maximize your benefits from a business account.

1. Set Up an Attractive Pinterest Business Account

One of the fundamental things you should do to increase your Pinterest revenue is set up an attractive Pinterest business account.

Pinterest Business Account

When you sign up for a business account on this platform, you can insert your company name and description and even include some relevant links, such as your website URL or links to accounts on other social media platforms.

You should also pay attention to including specific keywords that’ll attract the right audience

2. Stick to One Niche

Once you have your business account set up, it’s necessary to find your niche. Your Pinterest account is more likely to attract the desired audience when you focus on a single category instead of dabbling in multiple ones.

This way, you’ll avoid the situation where you get countless profile visits but very few followers.

Whether you’re creating pins on fashion, food recipes, home decor, DIY content, or anything else, the possibilities are endless. But when you find a niche, it would be best to stick to it. That’s the best way to expand your reach among any type of Pinterest audience.

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3. Research Your Target Audience

Finding a niche often includes researching the market to find your target audience.

Your target audience could be stay-at-home moms, professional bloggers, teachers and kindergarten workers, new homeowners, etc.

Whatever the case may be, you’ll need to tailor your content to your profile visitors. By doing so, you’ll be more successful at attracting Pinterest users with similar interests and growing your target audience.

If you have a Pinterest business account, you can examine your blog niche and research your current customer demographics to get more information about the target audience.

4. Improve Your SEO

If you want your Pinterest marketing efforts to be successful, you should do everything you can to increase the visibility of your Pinterest business account. The most important thing you can do in this regard is to work on your SEO.

Most Pinterest users use the Pinterest search bar or Google to find the content they’re looking for. So, including some keywords is a must to optimize the content you’re publishing for search engines.

Look at the integration of keywords inside the caption, description, and image in this pin.

Improve Your SEO

If you aren’t sure which keywords you should use, you can browse the popular content in your category to get some ideas and find out how other businesses are using keywords to promote their brand and increase their online presence.

5. Examine Pinterest Analytics

Improving your Pinterest SEO isn’t the only way to optimize your Pinterest account for visibility. You should monitor all key stats and follow their performance to see what works best for your business and followers.

Pinterest Analytics

If you notice some pins perform better than others or are better received by the audience, analyze what these pins bring to your followers.

Once you find what your top-performing pins have in common, you can focus on that content style in the future. For instance, many creators find that a Pinterest quiz helps them engage with their followers, which brings us to our next point.

6. Leverage Quiz Marketing

Leverage Quiz Marketing

Quiz marketing is a uniquely powerful yet underutilized way to promote one’s brands and its products and services. Online quizzes can be highly interactive and hence, work great in marketing for people who aren’t intrigued by passive forms of content, such as blog articles and videos.

While you can publish your quizzes anywhere on the internet, they work especially well on image-sharing platforms, such as Pinterest. There are a number of ways to use online quizzes to bring in more customers and revenue. For instance, you can—

  • Create trivia or BuzzFeed-style personality quizzes to engage your audience
  • Add attractive titles and pin images that will attract visitors to take the quizzes
  • Plugin the recommendations for relevant and/or new products and services in the results of your quizzes
  • Organically include lead generation forms in your quizzes and integrate them with email automation tools
  • Ask your audience questions that lend valuable insights into their buying behavior and preferences.
  • Insert subliminal advertising messages in your quizzes for unconscious branding

Of course, all of this is possible only if you’re using excellent quiz software. So, make sure you pick the right quiz maker for the job.

7. Join Group Boards

Join Group Boards

Pinterest group boards are collaborative boards where different Pinterest accounts can share ideas and upload content. Although they look like regular boards, multiple creators can join the community and contribute to these group boards.

These group boards are trendy among Pinterest users, especially if they’re focused on a particular niche and regularly updated.

Find a group board you’d like to join and start contributing. Don’t forget to be consistent with the content to increase your reach and attract as many Pinterest users as possible to your business.

Also, it would be a good idea to check which collaborative boards your competitors are contributing to before you select one. Here’s how you can do it.

Step 1: Go to a competitor’s Pinterest page.

Step 2: Click “Saved” to view their Boards.

Step 3: Look for boards featuring multiple profile icons.

8. Sign up for Affiliate Programs

Signing up for affiliate programs is among the easiest and most profitable ways of earning money through Pinterest. It entails using your unique affiliate link to refer followers to other online sites and platforms.

Affiliate marketing is becoming a highly influential type of marketing, so you should include it in your Pinterest business account.

Amazon and RewardStyle are some of the most popular sites used for affiliate marketing. Many online businesses use these two popular platforms to earn extra money through affiliate links placed on pins.

Other Ways of Earning With Pinterest

While an excellent idea, marketing your business using a business account isn’t the only way to make money with Pinterest. There are many ways to earn money directly with a regular Pinterest account too. Let’s check them out.

1. Become a Pinterest Virtual Assistant

Many online businesses don’t have the time to focus on building their Pinterest presence but have the resources to pay someone to do this for them.

This is where Pinterest virtual assistants come in. The job of these virtual assistants is to run accounts for other companies and brands. They schedule content, create pins, and even promote them.

Getting started as a virtual assistant at Pinterest is fairly simple. All you need to do is create a personal account where you’ll show your Pinterest talents and abilities. Then, you can advertise your services or simply contact the brands you’d like to work with.

To help you with your Pinterest account management, you can use a comprehensive social media scheduling & marketing solution, such as SocialPilot. It lets you schedule pins for multiple Pinterest accounts from a single dashboard.

2. Become a Pinterest Consultant

Suppose you don’t have the creative skills required for a Pinterest virtual assistant but have the general know-how to help businesses achieve better results on Pinterest. In that case, becoming a Pinterest consultant might be a better fit for you.

Pinterest consultants offer consulting services to other Pinterest users, typically brands and companies, and devise marketing strategies for them.

Just like Pinterest virtual assistants, Pinterest consultants also need to advertise their skills and services to reach the businesses they’ll work with. But, unlike virtual assistants, consultants are more focused on analytics than on coming up with creative pins.

3. Sell Templates for Pinterest

Pinterest is a website known for its atmosphere of creativity and imagination. Many of those on Pinterest use the platform because they need creative solutions and ideas.

An easy way to earn some money from Pinterest is to create unique templates and sell them to other users. Some digital artists even create long-term partnerships with famous brands that regularly need to publish fresh content.

4. Sell Online Assessment Quizzes and Courses

Templates aren’t the only thing you can sell on Pinterest. You can also use Pinterest to promote and sell your online learning material, such as assessment quizzes and tests, flashcards, and full-length courses created with a learning management system.

Assessment Quizzes and Courses

All you need to do to sell your courses and quizzes on Pinterest is share relevant links in the description of your pins and market your offerings with a compelling image, preferably from the learning material itself.

5. Teaching Pinterest Marketing

Pinterest professionals who don’t feel like working directly with Pinterest anymore or are looking for a job that’ll bring them some extra money can consider teaching Pinterest marketing.

Whether you choose online or in-person teaching, organizing Pinterest marketing courses lets you share your knowledge with those who need it and earn some money from doing so.

You can create different courses and modules that fit all business sizes and skillsets on Pinterest.

You can even categorize your courses by topic, so the attendants can gain detailed knowledge in a particular field, such as effective creation of pictures or how to use a quiz maker.

6. Establishing Partnerships With Brands

Pinterest users who are already successful on the platform and have a fairly large follower base can establish one-time or regular partnerships with brands to earn money. They typically do this by promoting the company’s products and services to their followers.

By leveraging the large following of these users, brands can market their products to a wide audience. Also, since they’re focusing their marketing efforts on a specific audience, they get better website traffic and a higher number of sales.

The Bottom Line

All in all, there are several ways of making money using Pinterest. Whether you’re a business owner or just a basic Pinterest user, you have many options to start earning money via this popular platform.

While we’ve tried to be comprehensive in the ideas and strategies we’ve shared in this article, we know that we’ve only managed to scratch the surface. So, feel free to try out your own ideas as well and have a successful business journey with Pinterest.


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