The Ultimate Guide to Content Creation
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January 26, 2024
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As a marketer and content creator who makes content ranging from podcasts to blogs to videos, I‘m often fielding questions about what content creation is and why it’s so integral to marketing. Content creation is what happens behind the scenes. It‘s how Google can offer the perfect answer to your problem with a link to a blog or website. It’s …
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The Ultimate Guide (Expert Tips + Data to Know)
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January 25, 2024
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I‘m pretty sure I’ve said this in a few blog posts already, so if you‘ve heard this from me before, I apologize, but it’s true: In addition to being a blogger, I‘m in charge of curating and sending out HubSpot’s Marketing Blog newsletter.
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Has Google Gotten Worse? Here’s What New Data Says
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January 24, 2024
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“Google is getting worse” is almost a meme at this point. Go into any forum or subreddit that mentions search results, and you’ll find someone complaining that SEO has ruined Google Search.
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15 Best WordPress Survey Plugins in 2023 (Hands-On)
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January 23, 2024
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On the hunt for the best WordPress survey plugin? Whether you’re looking to improve the user experience on your website, increase your customer satisfaction, or simply learn more about your visitors, embedding a survey on your website is the fastest way to get the feedback you need.
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What Is Microblogging: A Start-to-Finish Guide for 2024
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January 22, 2024
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When I first started posting about my writing processes and marketing insights on LinkedIn, I felt exhilarated. It helped me build an engaged following over time and allowed me to share my ideas and experiences with thousands of people in my network. And the best part is, it helped me avoid the hassle and lengthy process of writing, editing, and …
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What Is Contextual Targeting, in the Context of Ads?
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January 21, 2024
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As Jerry Maguire once said — “Show me the money.”
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What’s the Difference & Which Should Marketers Invest In?
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January 20, 2024
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When I started my content creation journey, one of my friends said over brunch, “Erica is officially in her influencer era.” I love it when my friends inflate my ego, so I let the comment slide and raised a glass to celebrate my first YouTube video.
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Relationship Marketing: The Ultimate Guide
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January 19, 2024
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Want to know a secret? Customer retention is much more critical to your company’s success than customer acquisition. In fact, Frederick Reichheld of Bain & Company found that as little as a 5% increase in customer retention can increase company revenue by as much as 25–95%.
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[UPDATE] How to Make a Facebook Business Page That Keeps People Engaged
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January 18, 2024
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Whether you’re setting up a brand new Facebook Page for your brand, or just want to make the most of your existing one, it’s probably a smart move — Facebook is home to nearly 2 billion monthly active users. It should be easy enough, right? Just slap together a photo, a couple of posts, and expect the leads and customers …
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Dry January is Big Bucks for Booze Makers
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January 17, 2024
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Dry January. It sounds like the next scary impact of climate change. In reality, it’s part personal challenge and part social movement.
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