Conversion funnels are a fundamental concept in sales and marketing. Personally, I like to visualize the funnel as that big scary slide you wanted to try as a kid. You saw your friends whizzing down, which sparked your interest. You watched how much fun they were having, doing your research. And then the benefits of having fun outweighed your fear, …
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When Liquid Death, the edgy, death-metal-themed water brand that took American social media by storm, announced it was pulling out of the UK market, marketing Twitter(X) erupted with hot takes.
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In TikTok’s early days of mostly dance challenges and lip-syncing exchanges, Shola West, a Gen Z career advocate, speaker and educator, spotted a gap.
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As a social media marketer or someone trying to build your social media presence, you know that it isn’t enough just to post new content — the times you post also play a crucial role. But trying to determine the best times to post to social media can sometimes feel like throwing a bunch of content at the wall and …
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I spend an embarrassing amount of time on Reddit. As a content strategist for B2B SaaS companies, Reddit marketing should be the last thing on my mind — Redditors have a sixth sense for marketing and a hair-trigger for downvotes. My Reddit homepage is a mishmash of everything that interests me: Deep dives into project management tools. Heated debates about …
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Fueled by the rise of MySpace and a secret Bollywood fandom, I started teaching myself graphic design as a preteen. But thanks to AI image generators, you no longer have to be a lifelong creative like me to turn your ideas into a visual reality. AI image generators can help anyone create visuals that are weird, wonderful, and…weirdly wonderful. (Remember …
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During the COVID-19 pandemic, like many others, I considered starting a side hustle — an online ecommerce business selling printed stickers. While the venture never materialized, if I were building one today, I’d make sure to create an ecommerce business plan to ensure that my vision had enough stock to be profitable. Why? Having a business plan for my online …
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If I were to ask 10 different B2B marketers what “demand generation” means, I’d get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing, but most would agree that it’s an essential part of your marketing strategy. In this guide, I’ll clear up the confusion. I’ll give you an updated definition of demand …
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I love that I can learn any skill, at any time thanks to the internet. As someone who’s worked in content for nearly a decade, I know firsthand how important it is to stay ahead of social media trends — platforms evolve, algorithms shift, and what worked last year might not work today. That’s why I’m always on the lookout …
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Customers don’t just mindlessly purchase products or services. It’s through customer journey analytics that marketers can understand their journey from discovering a brand, to making a purchase, to potentially becoming brand advocates.
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