How to Plan a Seasonal Marketing Campaign: A 5-Step Guide
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December 19, 2023
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Every year has built-in opportunities to boost sales, increase brand recognition, and bolster customer relationships. Seasonal marketing is the key to aligning your outreach with special times of the year, like holidays and events, to capitalize on increased consumer enthusiasm. A well-executed seasonal marketing campaign will increase sales and strengthen the emotional connection between your brand and your audience, which …
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5 Concerns Marketers Have About AI & How Leadership Can Address Them [New Data + Tips]
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December 18, 2023
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Though generative AI is everywhere, the fear around the state of AI is real.
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Portfolios vs. Resumes — The Complete Guide
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December 17, 2023
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In today’s competitive job market, your income and career rely on knowing how to communicate your skills and experiences. To do so, you can choose one of two primary vehicles: a resume or a portfolio.
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Should Marketers Optimize for Bing? [Data + Expert Tips]
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December 16, 2023
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When you think about search engine optimization (SEO), one major search engine probably comes to mind: Google. But what about Bing SEO?
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International PPC: The Complete Guide
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December 15, 2023
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When you want to reach a global audience, turn to international PPC. PPC, or pay-per-click, campaigns have long been an effective way to get in front of your target buyer and drive traffic to your site. When it comes time to expand into a new market or reach customers on the other side of the world, that’s when you need …
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Creating a Company We Love
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December 14, 2023
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Several years ago, we published a public beta of the HubSpot Culture Code slide deck. This deck started out as an internal document, and as a company who values transparency, we decided to share it with the world.
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Influencer-Founded Food and Beverage Brands: Are They Good Business?
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December 13, 2023
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I’m writing this while sipping coffee made by Emma Chamberlain’s French press. The 22-year-old YouTuber is not only Gen Z’s favorite influencer, but also a big-time entrepreneur.
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9 Pivotal Marketing Trends to Watch in 2024, According to Experts
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December 12, 2023
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No one knows the saying change is the only constant in life better than a marketer.
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8 Best Campaigns, According to HubSpot
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December 11, 2023
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One of my favorite methods of marketing is integrated marketing. I love when I’m scrolling through social media and I see branding for a product, film, service, or artist that adapted to different channels. It shows consistency and creativity, and it keeps a brand top of mind with its audience. But what is integrated marketing? In this post, I’ll take …
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20 Types of Backlinks in SEO — The Complete Guide
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December 10, 2023
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Backlinks continue to be an important ranking factor in 2023 — and it seems it never changes. But what kind of backlinks matter most in SEO? Editorial links, pillar links, sitewide links? What’s the difference between them? Which are worth the effort? In this guide, I’ll share 20 different types of backlinks in SEO with examples. Additionally, you’ll read some …
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