How to Manage Multiple YouTube Channels: Tips and Tools

YouTube is the world’s most popular media-streaming platform. The video-sharing service boasts a whopping 1.7 billion unique visitors monthly and attracts users of all backgrounds as a go-to destination for relevant, informative, and trending content; as a result, it has become an enormously influential tool.

People, brands, and businesses often create a channel on YouTube to build an audience of engaged subscribers and promote products or services. But what about multiple channels? Is that a thing? If so, is it possible to effectively manage more than one YouTube channel?

This article will delve into multi-channel ownership and explore tips and tools to help you juggle your YouTube presence like a pro.

Why Would You Have Multiple YouTube Channels?

First thing’s first: what’s the point of owning multiple YouTube channels? Isn’t one the limit? Well, actually, no – you can create up to 50 channels on the platform, and there are several reasons why you might want or need to do so.

1. You Have Different Personas or Brands

You might be a business owner with multiple brands under your belt, in which case it would make sense to have a channel for each. You might also have different alter egos or personas that you use for your content, so again, having a channel for each would be beneficial. Multiple YouTube channels can help keep your content organized and categorized, so your audience can easily find what they need.

2. You Want To Test Out Different Content Or Niches

You might also want to create multiple channels if you are interested in testing different content or niches. A multi-channel strategy could be a great way to see what performs well and doesn’t, helping you focus your efforts on the most prosperous areas. Plus, owning more than one YouTube account allows you to build up a presence in multiple niches, which could benefit your overall reach and visibility.

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3. You Have A Collaborative Project

If you’re working on a collaborative project with other YouTubers, it might make sense to create a separate channel for this. A dedicated channel would make it easier to keep track of your content and help build a sense of community around the project.

4. You Want To Keep Your Personal And Professional Life Separate

Finally, you might also want to create separate channels to keep your personal and professional life separate. In other words, you might have a channel for your vlogs and personal updates and another for your business or brand. Dividing up your content can be a great way to avoid double handling across the two areas and confusing your audience.

The Benefits Of Having Multiple YouTube Channels

While there are several reasons why you might want to create multiple YouTube channels, there are also several benefits that come with doing so.

1. Reach: If you have multiple channels, you’ll be able to reach a wider audience as people will be able to find your content in more places. Multiple accounts could be beneficial for both you and your business.

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2. Engagement: Having multiple channels can also help increase engagement as people will have more opportunities to interact with your content. Increasing the number of YouTube channels you own could lead to more subscribers and views overall.

3. Variety: Another benefit of having multiple channels is that it can add variety to your content. Mixing things up can be helpful if you want to keep people interested and engaged, and it can also help you to attract new viewers and users from a particular niche.

4. Testing: As we mentioned before, having multiple channels can also be helpful for testing purposes. You can test different approaches across different channels to help speed up your learnings and focus your efforts on the most effective areas.

How To Create Multiple YouTube Channels

Are you sold on the benefits of multiple YouTube channels and ready to create your secondary (or tertiary) YouTube channel? Here’s a comprehensive step-by-step breakdown of how you can do just that.

Step 1: Sign In

Sign in to the Google account under which you’d like to create additional YouTube accounts and go to

Step 2: Go To Your Account’s Channels List

Once on YouTube, go to your account channels list under settings. It should display your existing channel and a button that says ‘Create A Channel.’

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Step 3: Create Your Channel

Create your new channel by clicking ‘Create A New Channel.’ Follow the guided steps through the traditional setup process, which will entail selecting a channel name, adding channel art, and so on.

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Congrats! You’ve just created a second YouTube channel and are on your way to posting some unique additional content.

How To Manage Multiple YouTube Accounts

It’s important to note that while owning multiple YouTube channels can be beneficial, it isn’t without extra work on your end. Running and managing content across numerous channels takes time, effort, and organization. Luckily, there are several ways you can optimize all three.

Here are a few tips to help you effectively manage multiple YouTube channels:

1. Create A Content Calendar

Creating a content calendar is a good idea to ensure that your content is well-organized and consistent across all your channels. A centralized calendar will help you map out what you’re going to post and when and make it easier to track your progress.

2. Automate Where Possible

There are several tasks that you can automate when running multiple YouTube channels. For example, you can use a tool like SocialPilot to help you schedule and publish your content. Automating these tasks will save you time and energy in the long run.

3. Delegate And Outsource

If you’re finding it difficult to manage everything independently, you can always delegate or outsource some of the work. For example, you could hire someone to help you with the technical aspects of running your channel, or you could outsource the creation of certain types of content.

4. Use The Right Tools

Many different tools can help you to manage multiple YouTube channels effectively. These include social media management tools, video editing software, and analytics platforms. By using the right tools, you’ll be able to save time and energy, and you’ll also be able to get more insights into your channel performance.

Best YouTube Management Resources for Multiple Accounts

Whether you have two, three, or fifty YouTube channels, your efforts in running them will only ever be as successful as the tools you use. The right resources can streamline the content creation process, automate busywork and even help you to understand your audience better.

Here are some of the best YouTube management resources for multiple accounts:

YouTube Keyword Research Tools

While it’s commonly associated with text content, keywords play just as crucial of a role when it comes to YouTube videos. The right keywords can help you reach a wider audience and get your videos in front of people interested in watching them. Keyword tools can give you insight into which keywords users search for most often, and they can also help you brainstorm new ideas for your videos.

Popular YouTube keyword tools:

YouTube Content Creation Tools

Creating high-quality YouTube content takes time, effort, and the right tools. There are several online platforms that you can use to create professional-looking videos, as well as creative resources that can help you to come up with new ideas for your content.

Examples include:

YouTube Performance & Distribution Tools

Once you’ve created your videos, it’s time to start thinking about how you will get them in front of your target audience. YouTube performance and distribution tools can help you to optimize your videos for SEO, promote your content across social media and even track your progress over time.

Here are a few great resources:

  • YouTube Studio: YouTube Studio makes monitoring and managing your channel on the go simple.
  • TubeBuddy: TubeBuddy is a YouTube extension you can use to optimize your channel’s content and performance.
  • SocialPilot: SocialPilot is a social scheduling platform that enables you to seamlessly plan and post your YouTube content and share it with other platforms.


When used strategically, you can leverage your YouTube channels to achieve various marketing objectives – from growing awareness to generating leads and sales.

If you’re managing multiple YouTube channels, the right tools and resources can make your life much easier. Many online platforms can help you manage your online presence effectively, from keyword research to content creation and distribution.

So, what are you waiting for? Get started today!

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