• April 24, 2025
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These days, video is absolutely essential to get people to discover your business and their next must-have product. I’ve found some of my favorite businesses and products from videos that I saw scrolling on Instagram or Tiktok. #Tiktokmademebuyit is no joke. According to Wyzowl, 89% of businesses use video as a marketing tool, and 73% of marketers believe that videos …

• April 23, 2025
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“Inclusive marketing is all about brands acknowledging the many ways that people are different,” says this marketing master.

• April 22, 2025
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It’s rare that a B2B marketer is funny on LinkedIn. 

• April 21, 2025
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I’m fortunate to work on exciting marketing campaigns for fantastic Nickelodeon and Paramount+ titles. But I never forget that customer experience and marketing go hand-in-hand — everything I plan and execute is to fulfill customer wants and needs. After all, Fluent Support stated that 89% of companies will compete primarily on customer experience by 2025. Brands can’t just focus on …

• April 20, 2025
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As a former journalist, I spent years digging through social media feeds to write juicy stories. Now, as HubSpot’s go-to for all things social, I stay ahead of every single trend. Literally, nothing flies under my radar. On top of that, as a millennial who grew up online, this isn’t just what I do — it’s what I live. So, …

• April 19, 2025
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Imagine a weighted balance scale: on one side is brand visibility; the other, lead generation. Your job as a content marketer is to use gated and ungated content to successfully balance both goals.

• April 18, 2025
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Facebook was born in 2004, and since then, countless other platforms have entered the social media arena. Still, it’s prevailed as a powerful marketing outlet — though exactly how to use Facebook for business has changed drastically. The phrase “Facebook is dead” can incite an instant debate amongst marketers. Facebook is a lot of things — frustrating, constantly evolving — …

• April 17, 2025
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Visual content, be it video, infographics, photos, or some secret fourth thing, is a must-have in any marketing campaign. But, if you struggle to edit visuals or coordinate elements like colors and fonts, creating visual content for your brand can seem daunting. If that‘s the case, I’ve been in your shoes before. To help you create valuable visuals for your …

• April 16, 2025
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Social buying. Everyone and their mama is doing it — or maybe it‘s just me and my family. I’m consistently tagged in posts (thank you, cousin) about adorable gifts, must-have outfits, and the like.

• April 15, 2025
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In 2021, I was put in charge of a literary blog’s marketing campaign. The blog was racking up page views, yet none of those visits were turning into product sales. It felt frustrating watching the numbers climb without any real impact. After about three months, I realized that I was chasing a vanity metric (page views) that looked impressive but …