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Knowledge Base – Page 2 – VXC Express

How marketers are navigating a possible recession (and advice about what you should do during it) [new data]

Right now, some people will absolutely, 100% say that we’re in, without a doubt, a recession. Others will say that we’re absolutely, positively not in a recession. I think those people should argue with a brick wall. Regardless of where you might personally stand, there’s a lot of ambiguity about what’s actually going on; I’m here to clear it up.

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KPI dashboards & how to use them in your marketing

I’ll never forget the first time someone asked me for a marketing performance update. I had six messy spreadsheets open, no clear narrative, and no KPI dashboard to tie it all together. I had the numbers, technically … but not the clarity. I wasn’t even sure which metrics mattered most. That’s when I started building my first KPI dashboard, and …

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Why writing with clarity matters in marketing (+ 9 ways to simplify your message)

Writing with clarity means making your content easy to read and understand. If your audience can’t grasp what you’re trying to say, what’s the point? Hi, I’m Alana, your friendly neighborhood blog editor. I spent most of my early marketing career in the public health field. We focused on one main writing principle: using plain language. For years, I turned …

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What makes a good website? Here are 16 things I look at [new data]

Your website strategy should help drive business and marketing objectives. For your website to work, you need to keep up with what makes a good website today. Website trends and customer expectations change rapidly. It feels like yesterday when I worked in a leading website design agency. Back then, we encouraged clients to build a mobile-friendly website because it was …

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10 holiday marketing campaign examples + marketing tips

I know I’m in the minority, but the second September hits, I want to break out the Christmas tree, play “Jingle Bells,” and cover everything in baubles and tinsel. But one of the more accepted signs that the festive season is officially upon us is when holiday marketing campaigns start jingling, ringing and ho-ho-ho-ing into our homes, streets, and devices. …

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