• VXC Express
• December 9, 2024
• Knowledge Base
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Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

• VXC Express
• December 8, 2024
• Knowledge Base
• 0 Comments

I’m much more the “spend Black Friday at home in my pajamas” type, but I have a few family members who for some reason enjoy getting up at 4 a.m. to wait in lines for doorbuster deals.

• VXC Express
• December 7, 2024
• Knowledge Base
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Of all the real or AI-generated rounds so far, this one’s the toughest yet — I challenge you again to spot AI-generated content and select human-made pieces.

• VXC Express
• December 3, 2024
• Knowledge Base
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Long before ChatGPT, I worked with clients who used AI and machine learning to speed up data analysis at scale. Their enthusiasm about AI’s ability to improve everything from business operations to AI marketing funnels piqued my interest. So when ChatGPT took over the news cycle, after my initial skepticism, I haven’t looked back. While it’s always important to take …

• VXC Express
• December 2, 2024
• Knowledge Base
• 0 Comments

I consider myself to be a good editor, but I only got to where I am today by practicing my editorial skills. 

• VXC Express
• December 1, 2024
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• 0 Comments

I recently did a presentation night with my friends. If you’re unfamiliar with the concept, it’s when a group of friends gets together to share presentations they created about a topic of their choice. The topics are typically light-hearted and fun. For example, mine was “my friends as obscure animals.” You would be surprised how difficult it was to develop …

• VXC Express
• November 30, 2024
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As an ‘external’ marketer, I have to say that I hadn’t given much thought to internal marketing until I started writing this article. My first thought was … that’s not my job. But the more I dug into the subject, I realized that’s not entirely true. Anytime I share a new content series or blog campaign across our internal channels …

• VXC Express
• November 29, 2024
• Knowledge Base
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As a seasoned content marketer, I can assure you that content marketing has vast benefits for any business. It is one of the most effective methods of growing audience engagement, developing brand presence, and driving sales. If you‘re curious about content marketing and a little skeptical of its rewards, you’ve come to the right blog. I’ll explain its importance and …

• VXC Express
• November 28, 2024
• Knowledge Base
• 0 Comments

I love using videos for marketing — and today’s apps make producing video content easier than ever. Better yet, there’s a place for all types of video — highly-produced, live-streamed, and long- or short-form. Whatever video production tips or techniques you use, your efforts can pay off in a big way. A whopping 88% of marketers share a positive ROI …

• VXC Express
• November 27, 2024
• Knowledge Base
• 0 Comments

“Just GPT it” is all the rage right now.