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9 Steps to Nailing Your Brand’s New Product Launch

Launching a new product is not as simple as you think. Careful planning and timely implementation of strategies are required to ensure the success of a new product launch.

Even though you’re eager to release your new product, you must never rush the launch process. Why? Because 95% of new products don’t turn into big sellers and fail.

It is well-known that attempting to get people to buy your product is one of the hardest things to do. By planning your release and avoiding the common pitfalls most businesses make, you can increase your chances of success.

In this article, we’ll describe a product launch, then provide you with a new product launch checklist that covers all the critical steps.

What is a product launch?

What is a product launch

A product launch is a process of making a new product available for purchase to customers. A new product launch includes everything from establishing marketing and sales strategies to improving your product.

Every launch will differ according to the industry, the item, and the target market.

Building anticipation for the product, gathering valuable user feedback, and establishing company momentum and industry recognition are among the advantages of employing a new product launch.

You try to grab as much attention as possible when introducing an item.

9 Steps To Prepare For A New Product Launch

Your product launch must be well-planned and strategized in advance. The marketing team, product managers, sales, customer support, and finance, especially in large-scale launches, are just a few of the departments involved.

Because of the number of people and moving parts involved, seamless coordination and communication are crucial. Use project management solutions like Asana or Monday to manage all tasks. Here is a new product launch checklist to keep your teams on track.

1. Learn about your customers

The way you discover what motivates your audience is significant. If you know what drives your consumers, you may be capable of developing a valuable solution as a consequence of identifying their aims, drives, and pain points.

You don’t need years of extensive analysis to learn about your consumers. You can learn a lot by communicating to 12 to 15 current or potential consumers.

When you talk to them, pay attention to how they start sentences such as “I want a product that does this…” or “Why can’t products do this?” When you ask them for more details, ask them, “Can you be a little more specific about that?.”

If they don’t mention pain points, ask them a few pointed questions that may encourage them to give more thorough answers. These conversations will provide a solid concept of their most significant issues and how you can market a solution to them.

2. Write a positioning statement

When developing your product, write a positioning statement that addresses these questions:

  • Who is the product for?
  • What does it do?
  • Why is it differentiated from other products?
  • What is your target audience?
  • What part of your target audience is most likely to buy your product?
  • What name will you assign to your product or service?
  • What category does your item fit into?
  • What is distinctive from other goods in the same category?
  • What proof or evidence is there to show that your product is unique?

Here is an example of Coca-Cola’s positioning statement:

Coca-Cola's positionin

Before releasing your product, ensure that everyone in your company is on the same page by presenting your position statement to them. If your employees are skeptical about the product, that might be a bad sign.

However, if your team is enthusiastic about it, that might be a good sign that the product will be well received.

3. Test your idea

Before you launch a new product, you need to get preliminary responses to see how people react to your product. For example, the software frequently goes through several testing phases before it is released.

Alpha testing (conducted in-house) and beta testing are examples of this. A limited number of preliminary users participate in beta testing. Testing is critical in identifying any defective or improvable attributes in physical and digital products.

In addition to improving your product, testing allows you to determine the right market and sales approach. If testers like your product, you’ve likely chosen the right market.

You should consult key company stakeholders if you discover problems and alter your product (e.g., UX designers for usability issues or copywriters for messaging issues).

You should start testing your product before release, but it doesn’t end there. After and before a new product launch, many products undergo numerous alterations as the competitive landscape changes.

4. Plan your go-to-market strategy

A go-to-market strategy is a comprehensive new product launch marketing plan that outlines each phase of the launch process.

It combines the information you discovered in the previous steps into a comprehensive roadmap. It helps generate interest in your product and reduces the risks of launching it.

You can utilize a template to organize the strategy for introducing your product. As you construct the plan, you should also consider which type of content you’ll use to attract a potential customer’s attention during the awareness, consideration, and purchase stage.

go-to-market strategy

Along with a new product launch plan, it’s a good idea to consider:

  • A marketing strategy: Every new item requires a marketing approach, even for well-known brands. Before release, have your marketing plan focused on critical issues and objectives.
  • SWOT analysis: A SWOT analysis can help you position your new product or brand correctly by examining its strengths, weaknesses, opportunities, and threats. Be aware of shifting customer tastes and technological advances that might jeopardize your position in the market.
  • Predict ROI: Before you invest in a product, you should attempt to estimate its return on investment. By figuring out how many people are part of your target audience and how much they spend on products like yours annually, you can better understand how much profit you might make.
  • Determine how you will measure success: Determine how you will benchmark success. List the steps and key performance indicators ( KPIs ) that will tell you whether your launch was successful.

For example, key marketing metrics (e.g., leads generated, traffic, and news coverage) will reveal whether specific strategies are working or whether you need to adjust them.

Ensure that your go-to-market strategy includes a launch timeline, and a launch date.

5. Set a goal for the launch

Make sure you jot down your objectives for launching your product before you get started on implementing your plan.

For example, establishing a new product name, raising awareness, or creating sales may all be goals for a release.

The best method to communicate the objectives of your release to the team is via SMART objectives. A SMART goal is specific, measurable, achievable, relevant, and timelined. Keep these objectives in mind when developing tactics for the launch.

SMART objectives

6. Generate buzz with promotional content

Before its release, you must generate interest in your product for it to succeed. You may generate hype for your product and gain customers’ support through excellent marketing. To accomplish pre-marketing objectives, you must plan them well in advance.

Since your marketing team will be working across several platforms, you must finely tune your content before beginning.

Here are some methods to build interest for your product:

#1. Create a landing page: Your product’s landing page should include critical information about the item and an appealing CTA (e.g., an invitation to join a mailing list for updates on its release). Check out our excellent landing page examples you’d want to steal.

#2. Develop an email campaign: It’ll be simple if your business already has related products and an extensive email list of interested consumers. You can start with an excellent email marketing campaign if you aren’t there yet.

Include a CTA that encourages people to sign up for more info and a link to the product page. You can use email marketing campaign examples to inspire your email marketing strategy.

#3. Use social media: Post teasers about your product on your own social media channels and seek out influential bloggers to create content and generate interest.

Remember to include journalists, bloggers, and other industry professionals who can notify the public about your new product.

A social media posting tool with content curation and reporting abilities can assist you with social media marketing.

SocialPilot is a great team and agency social media management tool. It’s simple to set up, quick to schedule content, and has several ways to keep your social media feeds full.

#4. Inform the press: Ensure that as many media outlets as possible receive an embargoed press release so that they will all discuss it on the crucial date.

An exciting press release is one of the most effective marketing tools and may help draw more consumers to your product.

#5. Consider an ad campaign: An ad campaign can be very effective at raising awareness and generating leads if it is well-targeted.

You should advertise on many critical channels identified while developing your go-to-market strategy if your budget allows.

7. Prepare your team

Everyone in your company, from marketing to sales to customer service, must be on the same page during a new product launch. Every team member must understand what to do at each launch stage to be effective.

Use automated project management solutions like Asana or Monday to efficiently manage and collaborate all the tasks related to the new product launch.

Your company and key stakeholders should be anticipating your launch and marketing efforts. Keep your firm up to date with your launch strategy through internal presentations, Slack, or email.

Customers will have a seamless, enjoyable experience interacting with your company if the entire firm is on the same page throughout the launch.

8. Launch your product

After finishing all the overhead steps, you can launch the product. You should advertise on the channels you decided on earlier when your product is released.

Hopefully, you will be able to gather the public’s attention. The more notice your product gets, the better.

You must work with your sales and support employees during and after the launch to ensure they have everything they need. You should be available to answer questions and coordinate your team as the day progresses.

To be ready for the worst, develop a contingency strategy for every risk in your go-to-market plan. As problems arise, you can address them promptly by acting quickly.

9. Gather feedback to improve your product

After you launch a product, you may discover that you need to improve or refine your sales and marketing approach. In addition, your customers and the market will offer you numerous suggestions in the months after release.

You may also discover that you can target other markets or that you will be more successful in a different one. As you move forward, you will earn your customer’s trust as a business that cares about offering outstanding service to its clients.

Before you launch your product, you should plan it. This will give you direction, with goals and metrics already in place.

improve your product

How to know when to delay a new product launch

There are three essential reasons why you might want to delay a new product launch, including:

  • A situation where you may delay releasing your product when it is not ready to create the best customer experience possible.
  • A situation where customers are not satisfied with your current product, or they might have a less than adequate experience with one of your existing products. Before launching and advertising a new product, you should ensure that your current customers are satisfied with your existing product offering.
  • A situation where something occurs on an international, national, state, or local level requires your target audience to shift their attention away from your enterprise and its new product launch. In that case, you must wait until the right moment to release your new product.

It is essential to remember these three pointers during a new product launch.

causes of new product failures

Use social media marketing tools for a perfect product launch

Manage all of your significant social media accounts and enhance your social media effectiveness with automated post scheduling and other unique features in one place with social media monitoring tools.

SocialPilot is a social media marketing and scheduling tool for small businesses and digital agencies. It provides an excellent feature that suggests content to repost based on your company’s sector.

socialpilot

You may enter keywords into the search box to receive a list of posts to consider. If you believe the content is relevant to your audience, you may add the post directly to your schedule.

There are marketing analytics reports for your social accounts in SocialPilot. The reports include traditional marketing KPIs and are presented in an understandable visual format.

Facebook analytics and reporting tool

Some excellent extra features include recognizing the greatest influencers who reacted to your posts and listing the most popular hashtags you’ve used. This can also be of great help in planning your next product launch.

Conclusion

It’s both thrilling and challenging to introduce a product. A successful marketing strategy is critical. You must identify your target audience, perform extensive market research, and develop enticing social media advertisements to reach the right clients.

Excellent communication and a comprehensive plan are critical to success. Use these steps and pointers to stand out from the pack and make a big splash with your next launch.


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How can you increase traffic to your website by using Pinterest SEO?

People use search engines either to buy a product or find services. Like other search engines, Pinterest is also used to generate traffic to get more views and followers. It is the best way to attract clients. It also has its search bar, but it is slightly different from google and other search engines in terms of SEO.

Keywords are an essential part of search engine optimization. But only keywords are not enough. Consider images and other factors of each pin to take your content in the right direction.

Why is Pinterest required for SEO strategy?

Pinterest is not just like other search engines. Millions of people use it daily as a visual search engine. Most Pinterest users are looking or searching for specific information and ideas. The important one on Pinterest is the pin-it button.

The image, headline, and rich keyword description may all be properly optimized for SEO to help pins and boards rank higher on Pinterest.Create a link once the other users can share and re-pin the content. Pins are also displayed on google search engines.

Specific information or ideas in the pin can be viewable for Pinterest and google search algorithms. When an original pin is shared on another board can stay there for a long period. The lifespan of Pinterest allows pins more than other social media platforms.

How to use Pinterest SEO to attract customers?

Because Pinterest is a visual search engine, you must update the website’s information regularly and provide fresh content to followers or viewers. Once the setting is done, it can save hours of work, and you can post content regularly. A few tips are mentioned below:

1. Optimized Pinterest profile

Pinterest profile creation is the most important one to generate traffic because a profile is the first thing that visitors are looking for. If you want to promote your business, the first step is to create a business account on Pinterest.

The customer will get more understanding of search engines. If an individual account converts into a business account, you have access to an analytical tool and an Ads manager. Both tools help improve digital marketing.

Posting content on official websites has a better click rate. The direct link leads to an authentic website that provides customers with reliable and accurate information by putting it on Pinterest.

The author’s bio is the place to insert the keywords to attract more customers to your website. Creating a bio in a limited space and pinning your keywords to the author’s bio can enhance the sales of your links.

2. Keywords Searching

In search engine optimization, keyword searching is the most important search engine. Adding keywords to your content can draw a user’s attention, while Pinterest has its algorithm.

While searching on google can transport traffic to Pinterest, adding a good keyword can attract external traffic, but the content should be excellent. Focusing on high search volume keywords is better as it will transfer traffic to Pinterest and your website.

Keywords Searching

3. Make a website

The first step is to make a website and connect it to Pinterest. Also, adding profile pictures to pins can be helpful in generating traffic. A website should be optimized for search algorithms.

Adding JavaScript to the website creates sections for the audience and allows them to make reports and show profile performance. The insertion of a save button will enable users to save images from the site.

Make a website

4. Pins Creation

Once a Pinterest profile is created, the next step is to create genuine content. Do some research and outline to create good and relevant content. Search the keyword tools to see what the most searched keyword is. It gives us an idea of what the target market is looking for.

Only text is not enough to make your website attractive to the customer. Add high quality pinnable images such as 1000px by 1500px. However, longer images are recommended for Pinterest. Images should have descriptions or captions so that the customers will understand clearly as it will increase the followers’ list.

5. Use of Rich Pins

Those pins created directly from the website are known as rich pins. There are four types of rich pins: articles, apps, recipes, and products. Most searched keyword addition is helpful to make your content for search engine optimization and increases the quality of the pin.

6. Organization of boards on Pinterest profile

Our profile or website shows the first thing is broad as it is essential to be organized and have cover images in the right place. If board sections are used correctly, it can help the business grow, and the whole Pinterest profile looks professional and attractive to the customers.

Choose board names wisely because it will make it easy for people to browse. If you want to make your board more appealing, add video pins, as they are great for SEO. Through mobile devices, you can promote video pins and post unique content in a different form.

7. Schedule posts

The best scheduling tool for Pinterest is SociaPilot The simple reason is that it not only increases the follower ratio but also schedules videos, classic Pins, or GIFs.

With this social media management tool, you can schedule pins on multiple accounts. It means you can save time and focus on other marketing issues.

No content can be published without the permission of the manager so it is an error-free workflow. The performance of the pins can be checked by looking at multi-channel analytics.

Make a schedule for your post to generate traffic on the website. Try to make a few pins each day manually or using third-party apps. Customers or audiences are inspired by informative and high-quality content. It must be relevant to the main subject or theme.

There seems to be a lot of work to do, but business people use these tricks to be relevant and create high-quality content.

8. Link Pinterest to other Social Media Accounts

You can link your Pinterest to your social media accounts as it will increase the credibility and search ratio. It will make it easy for people to browse your brand on different search platforms.

Another suggestion is collaborating with another pinner on public boards, which will broaden your product search and help promote your content.

Broaden the network by following other pinners and adding people from the same niche. This way is helpful to have a look into competition and to be social as well.

Link Pinterest

Source:business2community.com

9. Add Hashtags

A notable trend on Pinterest is using of hashtags. It will help people search for more pins related to their topic of interest. You can come up with hashtags that are associated with your content, brand, or market! While using hashtags expands the audience for your pins, too many can become intrusive.

Use the correct number of hashtags—no more than 5-8—to enhance your pins. A further smart move is to include keywords in your hashtags. Your pins benefit from optimization, Pinterest value addition, and more direct hashtags.

Pinterest SEO and SocialPilot

Digital marketing experts, teams, and companies may automate their social media management tasks with a SocialPilot, a comprehensive social media marketing solution. It assists marketers at every stage, from planning and publishing posts on their accounts to evaluating their posts’ effectiveness.

Pinterest SEO and SocialPilot

Incorporating SocialPilot with Pinterest is now the most demanding feature. Firstly, SocialPilot utilizes and schedules pins as per your plan even if you are in the starting phase.

Secondly, making a scheduled pin for the coming share can be helpful. Users will get benefits as SocialPilot has solved this problem.

Conclusion

Search Engine Optimization (SEO) for Pinterest helps grow your business and attracts customers by following strategies. Strategies such as keywords, organization of Pinterest, high rich pins, schedule posts, linking with social media platforms, and adding hashtags are key indicators that will help generate traffic on your website. Although it will need time if you follow these strategies, it will increase your chances of being found by possible customers.


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How to Manage Multiple YouTube Channels: Tips and Tools

YouTube is the world’s most popular media-streaming platform. The video-sharing service boasts a whopping 1.7 billion unique visitors monthly and attracts users of all backgrounds as a go-to destination for relevant, informative, and trending content; as a result, it has become an enormously influential tool.

People, brands, and businesses often create a channel on YouTube to build an audience of engaged subscribers and promote products or services. But what about multiple channels? Is that a thing? If so, is it possible to effectively manage more than one YouTube channel?

This article will delve into multi-channel ownership and explore tips and tools to help you juggle your YouTube presence like a pro.

Why Would You Have Multiple YouTube Channels?

First thing’s first: what’s the point of owning multiple YouTube channels? Isn’t one the limit? Well, actually, no – you can create up to 50 channels on the platform, and there are several reasons why you might want or need to do so.

1. You Have Different Personas or Brands

You might be a business owner with multiple brands under your belt, in which case it would make sense to have a channel for each. You might also have different alter egos or personas that you use for your content, so again, having a channel for each would be beneficial. Multiple YouTube channels can help keep your content organized and categorized, so your audience can easily find what they need.

2. You Want To Test Out Different Content Or Niches

You might also want to create multiple channels if you are interested in testing different content or niches. A multi-channel strategy could be a great way to see what performs well and doesn’t, helping you focus your efforts on the most prosperous areas. Plus, owning more than one YouTube account allows you to build up a presence in multiple niches, which could benefit your overall reach and visibility.

Nike on YouTube

3. You Have A Collaborative Project

If you’re working on a collaborative project with other YouTubers, it might make sense to create a separate channel for this. A dedicated channel would make it easier to keep track of your content and help build a sense of community around the project.

4. You Want To Keep Your Personal And Professional Life Separate

Finally, you might also want to create separate channels to keep your personal and professional life separate. In other words, you might have a channel for your vlogs and personal updates and another for your business or brand. Dividing up your content can be a great way to avoid double handling across the two areas and confusing your audience.

The Benefits Of Having Multiple YouTube Channels

While there are several reasons why you might want to create multiple YouTube channels, there are also several benefits that come with doing so.

1. Reach: If you have multiple channels, you’ll be able to reach a wider audience as people will be able to find your content in more places. Multiple accounts could be beneficial for both you and your business.

Wix on YouTube

2. Engagement: Having multiple channels can also help increase engagement as people will have more opportunities to interact with your content. Increasing the number of YouTube channels you own could lead to more subscribers and views overall.

3. Variety: Another benefit of having multiple channels is that it can add variety to your content. Mixing things up can be helpful if you want to keep people interested and engaged, and it can also help you to attract new viewers and users from a particular niche.

4. Testing: As we mentioned before, having multiple channels can also be helpful for testing purposes. You can test different approaches across different channels to help speed up your learnings and focus your efforts on the most effective areas.

How To Create Multiple YouTube Channels

Are you sold on the benefits of multiple YouTube channels and ready to create your secondary (or tertiary) YouTube channel? Here’s a comprehensive step-by-step breakdown of how you can do just that.

Step 1: Sign In

Sign in to the Google account under which you’d like to create additional YouTube accounts and go to youtube.com.

Step 2: Go To Your Account’s Channels List

Once on YouTube, go to your account channels list under settings. It should display your existing channel and a button that says ‘Create A Channel.’

create a channel

Step 3: Create Your Channel

Create your new channel by clicking ‘Create A New Channel.’ Follow the guided steps through the traditional setup process, which will entail selecting a channel name, adding channel art, and so on.

create your channel name

Congrats! You’ve just created a second YouTube channel and are on your way to posting some unique additional content.

How To Manage Multiple YouTube Accounts

It’s important to note that while owning multiple YouTube channels can be beneficial, it isn’t without extra work on your end. Running and managing content across numerous channels takes time, effort, and organization. Luckily, there are several ways you can optimize all three.

Here are a few tips to help you effectively manage multiple YouTube channels:

1. Create A Content Calendar

Creating a content calendar is a good idea to ensure that your content is well-organized and consistent across all your channels. A centralized calendar will help you map out what you’re going to post and when and make it easier to track your progress.

2. Automate Where Possible

There are several tasks that you can automate when running multiple YouTube channels. For example, you can use a tool like SocialPilot to help you schedule and publish your content. Automating these tasks will save you time and energy in the long run.

3. Delegate And Outsource

If you’re finding it difficult to manage everything independently, you can always delegate or outsource some of the work. For example, you could hire someone to help you with the technical aspects of running your channel, or you could outsource the creation of certain types of content.

4. Use The Right Tools

Many different tools can help you to manage multiple YouTube channels effectively. These include social media management tools, video editing software, and analytics platforms. By using the right tools, you’ll be able to save time and energy, and you’ll also be able to get more insights into your channel performance.

Best YouTube Management Resources for Multiple Accounts

Whether you have two, three, or fifty YouTube channels, your efforts in running them will only ever be as successful as the tools you use. The right resources can streamline the content creation process, automate busywork and even help you to understand your audience better.

Here are some of the best YouTube management resources for multiple accounts:

YouTube Keyword Research Tools

While it’s commonly associated with text content, keywords play just as crucial of a role when it comes to YouTube videos. The right keywords can help you reach a wider audience and get your videos in front of people interested in watching them. Keyword tools can give you insight into which keywords users search for most often, and they can also help you brainstorm new ideas for your videos.

Popular YouTube keyword tools:

YouTube Content Creation Tools

Creating high-quality YouTube content takes time, effort, and the right tools. There are several online platforms that you can use to create professional-looking videos, as well as creative resources that can help you to come up with new ideas for your content.

Examples include:

YouTube Performance & Distribution Tools

Once you’ve created your videos, it’s time to start thinking about how you will get them in front of your target audience. YouTube performance and distribution tools can help you to optimize your videos for SEO, promote your content across social media and even track your progress over time.

Here are a few great resources:

  • YouTube Studio: YouTube Studio makes monitoring and managing your channel on the go simple.
  • TubeBuddy: TubeBuddy is a YouTube extension you can use to optimize your channel’s content and performance.
    TubeBuddy
  • SocialPilot: SocialPilot is a social scheduling platform that enables you to seamlessly plan and post your YouTube content and share it with other platforms.
    SocialPilot

Conclusion

When used strategically, you can leverage your YouTube channels to achieve various marketing objectives – from growing awareness to generating leads and sales.

If you’re managing multiple YouTube channels, the right tools and resources can make your life much easier. Many online platforms can help you manage your online presence effectively, from keyword research to content creation and distribution.

So, what are you waiting for? Get started today!


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Best Twitter contest ideas for your brand.

Wondering how to launch a new Twitter contest?

If you answered yes, then you’ve come to the right place.

You must be aware of Twitter’s power. As one of the world’s most popular social media platforms, it offers unparalleled support to its users.

Almost everyone, from small business owners to entrepreneurs, uses the Twitter platform in their own way.

You must have a question, Why Twitter?

Well, it can serve as an excellent lead magnet for your company. You can not only reach out to more people in less time, but you can also establish a significant presence for your brand.

You can certainly do it all with the help of hashtag monitoring and organizing various engaging contests on Twitter.

Now, let us give you some Twitter Contest Ideas.

Brand or influencer partnerships

You know that collaborating with a pertinent brand or influencer can result in a large number of new followers and engagement on your Twitter profile.

Well, it can also highlight you to a broader range of potential customers.

It’s a win-win situation for your brand, your partner and your audience.

Vote to enter contests

Twitter polls are quick and simple to participate in, and they’re entertaining.

So, why not make your Twitter Vote to enter contests?

It’s a great interactive mechanism for increasing brand exposure and engagement on Twitter, especially if you haven’t had much success with your content in the past.

The key to running a successful Twitter poll is to ask the right questions. You must ask a question that participants will want to answer.

Use this as an opportunity to gather useful feedback that will aid you in your future marketing efforts.

Hashtag to enter

Hashtag to enter

Do you have a Twitter hashtag campaign going on?

A Twitter contest is a great way to encourage followers to use it.

This method allows tweeters to put their spin on participation if they desire. However, keep in mind that if all you ask participants to do is use a hashtag, that may be all they do.

As a result, make sure your hashtag can stand alone. Consider a different Twitter contest idea if more context is required.

Pictures to enter

A photo contest is a great way to showcase your customers’ creativity while also increasing your Twitter exposure. Simply ask users to tweet a photo of themselves holding your product, food, or other items.

It is also a much more personal experience that allows your contestants to share it with others. This increase in connections and connectivity benefits both your contest and product visibility.

Play and win contests

It’s easy to forget that Twitter contests are supposed to be a little bit of fun.

So, why don’t you just do that?

Have some fun with it! It is not the time to promote your product. Contests, brain teasers, and quizzes with a prize for the winner are more likely to increase your Twitter engagement.

Tag a friend to enter

You can ask Twitter users to tag a friend or multiple friends in the comments to earn an entry, similar to the reply-to-win contest.

This is an excellent way to reach a larger audience and gain loyal followers who are interested in your brand. This is because people usually tag a friend who shares their interests.

Retweet, like, and follow to enter

Nothing is easier than this! Simply ask your audience to follow your Twitter account and retweet a specific tweet with your hashtag. It’s also a great way to hold a giveaway.

You can simply establish a weekly or monthly giveaway ritual to continually increase your follower count. You can also give discount vouchers to your audience if you own an online store.

When running a Retweet and following the contest, it’s critical to include an additional layer of rules to prevent bots from conning the system.

To qualify, ask participants to leave a comment, answer a question, or tag a certain number of friends.

Reply to win contests

A reply-to-win contest is another simple Twitter giveaway idea. This type of contest requires users to respond to a specific Tweet to win a prize.

A giveaway like this is an excellent way to interact with and learn about your target audience. You can, for example, ask people to respond with an emoji or phrase.

Cross-platform contests

Yes, this may appear to be a counterintuitive idea, but it is a great way to promote your less successful social channels.

Cross-platform contests can be very effective, especially when promoting your products if your Twitter channel is your strongest platform and you want to grow your Facebook audience.

Caption Contests

A caption contest would be ideal if you’re looking for a fun contest.They are simple to organize but enjoyable to participate in.

Simply write a blog post about the contest, including the photo, and ask users to tweet a caption about the contest along with the hashtag so you can track their entries.

Fastest correct answer

It is one of the quickest Twitter contests you can put together, as well as a powerful short-term contest. The key here is to generate as much hype as possible before launching it. It differs from other contests in that most contests are designed to generate buzz after they are launched.

The duration of the contest can also be used to divert attention away from your competitors, as contestants must be focused and on time to win.

Oh! We do have some additional Twitter contest ideas for your business.

Creative Answer To Win

Followers are asked to participate in a ‘creative answer’ competition by answering a question from you using a hashtag. The answers must be as creative as possible, and you will select the winners and their ideas.

People enjoy it when they can actively participate in a campaign and use their creativity and wit to win prizes. This type of campaign could be as simple as asking a fun question about your brand, or it could be an innovative idea in which you want your audience to participate.

Sweepstakes

Sweepstakes are one of the most effective ways for a company to use Twitter as a lead magnet. You can organize various types of sweepstakes on Twitter based on your marketing requirements.

If your goal is to get more people to visit your website, simply include the URL in your tweet and encourage your followers to retweet it.

Later, you can simply choose a winner at random from the pool. You can ask your audience to use your hashtag and then track its reach using a hashtag tracking tool.

Twitter giveaway

Conclusion

We hope you find these suggestions useful as you plan your next contest. Think outside the box and try to connect it to your audience.

Don’t ignore your competition once it’s up and running. Make sure to thank users for participating, tweet reminders to enter, retweet the best entries to generate buzz and show others what they’re missing out on!

Most importantly, remember to have fun while running your next Twitter contest!


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What is the Best Time to Post on TikTok in 2022?

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TikTok has been pretty atypical in the social media landscape. It came, conquered, and established itself as a game-changer.

Now, everybody wants a piece of that cake.

All credit to its creative features, TikTok is on the list of every marketer and brand to boost their businesses in the most amusing way possible.

With 850 million active users worldwide, most brands are vying to make their TikTok marketing effort a success.

However, breaking the success code on TikTok takes more than posting your content. While creativity bags the first place, the posting time matters a lot.

If you are also looking to boost your reach and engagement on TikTok, you ought to know the best time to post on TikTok.

Posting at the best times ensures that your creative videos grab as many eyeballs as possible. However, finding when is the best time to post on TikTok can be a tricky quest.

That’s why we inspected the platform to find the best time to post on TikTok for your brand.

Let’s begin!

Why Does the Best Time to Post on TikTok Matter?

If you have been using TikTok for a while, you would know that showing up in TikTok’s “For You” section has become the holy grail for creators, brands, and influencers.

The “For You” section shows you an endless stream of videos picked up by the algorithm, based on your past interaction on the app. Videos appearing in this section receive a wider audience and engagement.

In a nutshell, showing up in this section is the answer to every TikToker’s question on “how to get views on TikTok?

algorithm

But, where does the best time to post on TikTok fit in here?

So, the algorithm picks videos for the “For You” section based on specific criteria, including user interactions. Videos that receive many likes, shares, and comments have a greater chance of being featured in the “For You” section.

Now how do you intend to keep the interaction wheel running if your posts aren’t even showing up in the following feed when most of your audience is active on TikTok.

Optimizing your posting time will increase the chances of your post getting stellar engagement and appearing in the “For You” section.

But remember the most important thing.

If you don’t create quality content, no timing will be best for you. The algorithm prefers videos that are watched from start to finish, so make sure to develop scroll-stopping TikTok videos using trending hashtags, effects, songs, and collaborators.

What is the Best Time to Post on TikTok?

Let’s get done with this!

We found that there is no best time to post on TikTok.

Yes, there is no one-size-fits-it-all, or should I say the one-time-fits-all approach to find the best time to post. And this applies to all social media platforms. Look at our recent studies on:

It is because no brand or influencer on TikTok has the same target audience. Similarly, every audience occupies a different time frame to hang out on the platform to watch content.

But there is a piece of good news to calm the spluttering lips of people who want to find out the best time to post on TikTok – the average best time to post on TikTok.

You can leverage the average best time reports to start finding the time that works best for you. The chances of these best times working wonders for you are relatively good.

So, before we move on to find your personal best time to post on TikTok, let’s check out the study conducted by Influencer marketing hub that tells us a few sweet time spots to post on:

best time to post on tiktok

To sum it up, the best time to post on TikTok is between 6 am to 10 am and 7 pm to 11 pm, whereas the best days to post on TikTok are Tuesday, Thursday, and Friday.

How Can You Find Your Best Time to Post on TikTok?

It’s hard to say that the average best time to post for a wide range of businesses, based on different companies’ data in other parts of the world, would also apply to your business.

Still, if you are new to TikTok, then having the average best times to post will come in very handy to kick-off your video sharing.

On the other hand, if you have been using TikTok for a while, it is time to find the best time to post specifically for your TikTok profile by digging into the analytics section.

Let’s run through the step-by-step process to find out the best time to post on TikTok, so you never miss an engagement opportunity.

Step 1: Switch to a TikTok Pro Account

Before we cut to the chase, you must convert your basic account into a pro Tiktok account. You can only see the detailed profile analytics necessary to gauge your best time to post on a TikTok Pro account.

Here are the steps:

  • Head to the “Manage my account” section by tapping the three dots in the upper right corner of your profile page.
  • Inside the section, click on the ”Switch to a Pro Account.”
  • Further, choose your business category, and click ”Done.”
steps to create TikTok account

Once you are done with all the steps, a dialogue box will welcome you to your pro account. Now you will be able to see the “Analytics” section in your Settings menu.

The next step is to dive into your Analytics section. TikTok’s analytics section is divided into three tabs: Overview, Content, and Followers.

To find out when is the best time to post on TikTok, you will first need to identify where your audience lives.

Step 2: Find Your Top Territories

Identifying the top territories where your audience resides is crucial in finding out the best time to post on TikTok, especially when catering to a global audience across time zones.

It will allow you to settle for a common time across multiple time zones when most of your audience will be online to gobble down your content.

To find out where your audience lives, go to the “Followers” tab and scroll down to view the “Top Territories.”

TikTok territories analytics

Look at the above example. The majority of the followers live in the US, with Australia following, and then the percentage is scattered across countries.

Unfortunately, unlike Instagram, TikTok only segregates the territories data based on countries and not specific cities. It presents a problem for marketers whose audience lives in countries spanning multiple time zones.

So is the case with the US and Australia. Both countries have multiple time zones across states.

For example, say your followers reside in New York City (EST) and California (PT), then posting according to a one-time standard will lose the engagement you could get from the other. The video posted at 7 am EST won’t find the fellow Californians because they would still be in bed.

Don’t worry. There is a workaround to get out of this metric black hole in the further steps.

Step 3: Check When Your Followers are Most Active

Another exciting thing in the TikTok analytics section is the Follower activity metric. It lets you identify the hours and days on which your audience was most active.

Isn’t that great?

To find the “Followers Activity” representation, scroll down inside the Followers tab. Here, you can see how many followers were active on a particular day of the week. It can be seen that follower activity for this account is constant throughout the week.

TikTok active users

Moreover, to make the picture clearer, you can see the number of followers active at any specific hour of the day for that week. The below image shows the follower activity gradually increasing from 11 am to 7 pm.

TikTok followers activity

Similarly, by looking at your account’s weekly and hourly data, you can zero down on the best time to post on TikTok for better engagement.

Note: Every data in TikTok’s analytics section is presented in Coordinated Universal Time (UTC). So make sure you convert the data into the time zone of your audience’s location. You can find multiple time converter tools on Google easily.

Step 4: Leverage Data of Your High-Performing Content

The final key to getting closer to your best time to post on TikTok lies in tracking your previous content’s performance.

See if you can find a pattern between your high-performing content and its posting day and time.

TikTok analytics “Content” tab gives in-depth insights to gauge the performance of the content you have posted over the last 7 days.

For each post, you will see tons of performance metrics, such as the number of likes, comments, shares, reach, and average watch time it received.

tiktok analytics

Also, you can figure out how much traffic your video is getting from the “For You” and “Following” pages, along with the number of views it is receiving from different countries around the world.

Once you sort out all the best-performing content, check out its posting time and date to trace out a pattern there.

tiktok analytics

For example, if all of your high-performing data were posted on Tuesdays and Fridays between a specific time frame, then voila! You just found out one of your best times to post on the platform.

Note: Here also, the time present will be in UTC, so don’t forget to convert it.

Step 5: Create a Spreadsheet for Tracking

Since TikTok only provides you the post-performance data of the last 7 days, you must create a spreadsheet to track all your content performance.

Having a month of best TikTok post-times data will help you make informed decisions. You can keep track of the following metrics in your spreadsheet:

  • Posting Day and Time
  • Video Title
  • Video Likes
  • Video Comments
  • Video Reach
  • Video Shares
  • Video Average watch time
  • Video Views
  • Traffic Source
  • Primary and Secondary Audience Territories

After a month or quarter of tracking, you can go back to find out which days and times brought you the best results. Make it your best time to post on TikTok.

Doing this exercise will also let you know which of your content generates the most playtime and gets traffic from the “For You” section and which one is not performing well.

Here’s an example of a tracking spreadsheet for TikTok:

TikTok analytics example

How to Effectively Use Multiple Best Times to Post on TikTok?

As you move forward to find the best time to post on TikTok, you will realize that there is no single best day or time. Every brand has multiple occasions to find maximum exposure for their followers on TikTok.

And thank goodness, such is the case!

You wouldn’t want to live in a world where your brand gets a single day or time window to engage with the audience.

But, for a social media manager handling multiple client accounts, posting on multiple best times can get pretty frantic.

This is where you need a social media scheduling tool!

SocialPilot is a tool that enables you to create and schedule multiple TikTok posts – days, weeks, and even months ahead of time.

TikTok content scheduler

All you need to do is add multiple time slots for different hours in a day across months, based on your best time in its content scheduler.

Whenever you create and add a post in the queue, it gets scheduled and will publish automatically according to the chosen time slots.

You can do the same with every client account.

Here’s a step-by-step process for using SocialPilot to schedule posts on TikTok.

Summing it Up

As TikTok is becoming a new hotbed of engagement, newer brands of all sizes are entering to drive real impact for their business.

It’s time for you to leverage the engagement power of TikTok.

But remember, posting isn’t the only magic bullet here. It’s a stepping stone to help you get in the eye of your audience. From there, fate lies in the quality of your content.

Start with the tips we covered here to find out your best time to post on TikTok to reach out to audiences that matter.

But finding your best times is not a one-time process. As your profile grows, so will your audience and the places they belong to. So keep checking your best time to post every now and then to be on top of things.

That’s why we recommend you to use SocialPilot for scheduling your TikTok videos at any godly time for your viewers residing in different locations.

Experience it yourself. Start your free trial or schedule a demo call today!


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How Did We Come To The Current Version

The NBA logo is one of the most recognizable images in the world of sports. The logo is remarkably simple, which makes it suitable for the sport. It uses the US flag colors and the silhouette of an iconic player.

However, even though the NBA logo to most people looks like a simple eye-catching design that didn’t take long to create, there is a lot of controversy behind it. The NBA logo is instantly recognizable and you can see it everywhere, even when looking at the odds for NBA games.

The current NBA logo represents everything that basketball is. The outline of a player with an elegant dynamism paints the perfect picture of the sport, which is why the logo didn’t change much over the years.

This got us wondering, what is the history behind the most recognizable sports logos in the world, and how they got their design.

Let’s find out.

The NBA logo was brought to life back in 1969 by brand consultant Alan Siegel and since then it has been a staple of the association for more than 53 years. However, this wasn’t Siegel’s first logo design for a major sports association.

In fact, he is also responsible for creating the Major League Baseball logo, which is very similar to the NBA logo. So, he took the same idea from his first logo creation journey and applied it to the National Basketball Association.

But the situation gets complicated when we start to talk about the silhouette of a player that is on the logo. When Siegel tried to create the figure that will stand in front of the logo, he took inspiration from a photo of Jerry West playing and made West the first prototype of the logo.

When Siegel showed the logo to commissioner Walter Kennedy, he loved it, and despite not knowing it was West who was presented in the outline of the player, it became the logo of the National Basketball Association.

The problem here was that West was never asked for someone to use his figure in the logo.

Even though Siegel never tried to hide where he got the inspiration from, the league wasn’t happy about the world knowing that that was West. It seems like the NBA was concerned about West wanting royalties after acknowledging that he is in the logo, which is why they’ve tried to hide the truth, and never admit that it was based on a player.

West Thoughts About the Logo

Becoming the face of the National Basketball Association must be the highest honor a player could get, however, this wasn’t the case with West. West has always been lukewarm on the idea of using his outline as the main figure of the logo.

He never had bad intentions with the NBA, and he admitted that he was proud to be in the logo. However, the situation was equally embarrassing for him as he was labeled as “the man from the logo”. Getting all that media attention and quickly earning the nickname “The Logo” took over his basketball career.

West was frustrated about being in the logo of the NBA, and he told ESPN that he is embarrassed by it, and wanted the NBA to change the logo.

He suggested that players like Michael Jordan or LeBron James should be better suited for the logo than he is. However, the NBA didn’t even consider such a suggestion since it will require a huge amount of work and funds to completely re-brand the league’s logo, which isn’t worth it for the NBA at the moment.

The Design of the NBA Logo

Even though we are talking about the same logo that was designed a couple of decades ago, it seems like it is timeless and perfectly suited for the NBA. On top of that, the perspective and proportion of the logo make it perfect for multiple media and channels.

In one sentence, it represents the nostalgia of the glory days that are behind us, the present days, and the years to come.

Considering that the NBA used this logo for more than half a century, it created a connection between fans as they are reminded of the brand that now dominates the world of sports.

The Push for Replacing West with Kobe Bryant in the NBA Logo

After Bryant’s tragic death in January 2020, a lot of people involved in the NBA and that are fans of the sport started coming up with ways to honor one of the all-time greatest players in the NBA. Making Kobe Bryant the icon in the NBA logo was one of the first things that the fans came up with, which got a lot of support even from the players in the league.

Despite the push of many people, the suggestion of using Bryant as the icon in the NBA logo quickly lost traction. As of now, there is no chance that the NBA will go through the struggle of re-branding the entire association, even though when we talk about legends like Kobe Bryant.

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How to Design an Instagram Livestream to Increase Views Greatly

If you’re using Instagram for marketing purposes, you’re in good company. A ton of people use the platform, and it’s seemingly gaining popularity with each passing year. You may use IG if you’re:

  • An influencer trying to attract more attention;
  • A company launching some new service or exciting new product;
  • A celebrity like an actor, musician, comedian, or entrepreneur trying to gain more live views.

The more you learn about the Insta platform, the better you can modify the content you post there. As you do, you’ll learn what people like and what they don’t respond to as strongly.

In this article, we’ll talk about a particular aspect of the Instagram platform: the tool called Livestream or Livestreaming. We’ll glance through the ways to gain and buy Instagram live views, and the easiest of them is to purchase live views at espresso.digital that are real, genuine viewers who remain consistently active on the platform.

If you go this route, you’ll likely attract more organic viewers for your Livestream broadcasts. We’ll cover what it is and how to design the ideal streaming experience to gain many IG live views and generate as much buzz around your brand as possible.

What is Livestream?

The basic Livestream concept for the Insta platform is pretty simple. You can go live, broadcasting a feed that reaches your viewers in real-time. When you do so, you get the immediacy and excitement that accompanies any live attraction, be it a sporting event, concert, etc.

You will find the Livestream function right next to the Stories one, just above the central or main Instagram feed. As someone following an account on IG, you will see their profile picture appear at the top of your feed, along with the word “live” and a colorful ring around it. When you tap that profile pic, you can enjoy their Insta stream, hear whatever it is they’re saying, and see whatever it is they’re doing.

How to Get More People to Follow Your Livestream Efforts

You most likely also want to know how to get as many views as possible as an Instagram user. By getting more IG live views, you can:

  • Attract sponsors that will know you have a popular brand;
  • Create a domino effect by bringing in more viewers who want to see what’s trending;
  • Increase all of your most crucial Insta metrics, such as likes, and comments, in addition to live views.

You should also know that the marketing tactic to buy IG Live views packages is perfectly legal and safe, and many companies, influencers, and other individuals on the platform do it.

Set a Time that People Can Expect You to Stream

You should also set up a time each day or week when you will take the IG stream. Think about it the same way that you would a TV show you enjoy watching. You know what time that show comes on every week. Maybe you can record the show and watch it later, but if you feel passionately enough about it, you’ll probably watch it live if you can.

Also, you should consider the frequency of your Insta Livestreaming events. Realistically, you probably can’t find enough scintillating content to conduct one of these shows every day, and you might have one once per week, or perhaps twice per week if you come up with enough fresh content, as your stream will not gain many live views if the content is low-value.

Give the People What They Want

You’ll also likely attract the most Instagram viewers if you listen to your followers when they post comments or ask you specific questions. Regardless of your area of expertise, you’ll likely have IG fans that want you to talk about or demonstrate specific things. Think about it like the fans of a band sitting in the audience and shouting out their favorite songs they want to hear.

You may dip into your new album a little bit, but for the most part, you’ve got to play the hits. That means listening to the fans and respecting their wishes by conducting Insta Livestreaming broadcasts centered around the content that the majority of them want.

If several of them ask for the same content, you know that’s a proven winner that will get you many Insta live views even before you start the Instagram broadcast. You’ll come up with plenty of your own ideas, but you must also kowtow to the fans to keep them coming back.

Other Techniques to Get More Insta Livestream Viewers

The more familiar you become with Instagram, the more of the features you’ll learn how to use. For instance, in addition to Livestreaming, you might also learn how to use IG Stories. The more features you master, the more likely you’ll establish meaningful connections with your followers and gain many live views.

That is certainly true with Insta Livestreaming. Like any relationship, a healthy give and take will nourish the connection between yourself and the followers who take the time to watch your content.

You might try to establish yourself as an Instagram expert in a particular field if you choose to do broadcasts. When you do so, you can:

  • Answer any questions that a follower asks;
  • Conduct an tutorial where you either talk about how to do something or demonstrate how to do it;
  • Use colorful or exciting props that will captivate your audience and bring views for IG Live.

When you use Insta features like Reels or Livestreaming, you might choose to have guest stars that also know about your niche. You would like them to be either famous or infamous. Any guest you feel brings a following with them or will create some intrigue should get more eyeballs on your Instagram Livestreaming effort whenever you decide to broadcast.

Live Events

You should also understand that many fans who follow someone on Instagram and want to watch and listen to your Live stream want to live vicariously through you. In other words, they want you to attend events so you will be their eyes and ears on the scene.

Maybe that means you’ll do a broadcast from Bonnaroo if you’re a music blogger. If you have a sports-centric account, it could mean doing a Livestreaming event right outside the Superbowl. Such live streams appeal to audience’s emotions and will definitely bring you many Instagram live views.

Don’t Shill Too Much

One more tip to remember is that you will always mention your services or products on IG Livestream if you plan to monetize. That’s part of why many people use the platform, but you should keep the shilling to a minimum.

Your Insta Livestream feed should not sound like an infomercial, where all you do is talk about the products you’re trying to sell or the services you offer. You should mention those, but do so sparingly, and then move on. You want to seem like you have valuable content that gains many live views, which means not harping on whatever you offer. You can always find references and inspiration on YouTube.

Finally, make sure to sound and appear as natural on camera as possible. You might take some time in front of the mirror or practice in front of your family and friends at home if you feel like you might get stage fright when those bright lights come on. Keep practicing, and after a few of these Instagram broadcasts, you should feel right at home talking to your followers.

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How to Monetize Your Profiles With Facebook’s Professional Mode

As a savvy business owner, you’re always on the lookout for new ways to monetize your products or services. And while Facebook has long been a great platform for building up a professional profile and establishing a personal brand, did you know that you can also use it for monetization? Facebook’s Professional mode offers a great way to do just that.

By creating a professional profile, you can attract new customers and clients from its monthly- increasing 2.9 billion active users while also staying connected with your current community. With Facebook’s new Professional mode, reels serve as a great way to earn while you share content that resonates with your audience. This makes it easy for people who want to hire you or buy your products to get in touch and learn more about what you have to offer.

Plus, you’ll get access to exclusive features that only creators and business owners can use. So how do you get started with using Facebook’s Professional mode to monetize your profile?

Facebook’s New Professional Mode and What It Means for Profile Monetization

Admit it, we’ve all been there before. You’re crushing it with killer content and racking up the likes, but you’re just not quite sure what your audience is really digging. Sure, you could take a wild guess based on which types of posts get the most engagement, but why leave things to chance?

With Facebook’s new professional mode for profiles, eligible creators in the US will be able to unlock revenue opportunities and gain access to powerful insights, and tools that’ll help them better understand their community and produce even more engaging content with reels.

This is a huge deal for those looking to monetize their profile, as it’ll allow you to get paid for the content you create while also building a stronger connection with your audience.

And if you’d like to dive deeper with charts and graphs of crucial metrics, you can get a quick overview or a detailed look into the numbers with SocialPilot’s Facebook analytics and reporting tool. Just generate reports, and you’ll have a picture of your marketing efforts. It’s like magic!

Facebook analytics and reporting tool

How to Take Advantage of Professional Mode to Make Money From Your Profiles

Now that we’ve talked about what Facebook’s new Professional mode is, let’s dive into the nitty-gritty of how you can take advantage of this feature to make money with the best social media management software tools in 2022.

The Reels Play bonus program is one of the first monetization options available with a professional mode for profiles. It allows eligible creators to earn up to USD 35,000 a month based on the views of their qualifying reels. To start with, the program is invite-only. If you’re an eligible creator, you could be making some serious cash just by posting videos on Reels.

If you’re not familiar with Reels, it’s Facebook’s answer to TikTok. Reels are quick, fun videos that can be up to 60 seconds long and are set to music or other audio. They can be shot in one take or edited together from multiple clips and can include creative effects like AR filters and text overlays.

Once you’re in, you’ll gain access to a whole host of features that’ll help you better understand your audience, produce more engaging content, and, most importantly, monetize your profile. Here’s a quick rundown of what you can expect:

1. Facebook Live Monetization

Monetize your Facebook Live videos with in-stream ads without overwhelming viewers. You’ll be able to control where and how ads are displayed in your content, so you can maximize your existing fan base and revenue potential. Plus, ads won’t get in the way of your viewers’ experience. Now, that’s a win-win! In fact, a comic boosted her earnings by 65% using Facebook Live’s in-stream ads.

2. Facebook Stars

There’s a new way for fans to support their favorite creators. Fans can purchase Facebook Stars and send them to creators during live broadcasts or in Reels when enabled. You can then cash out your Facebook Stars once they’ve accumulated.

Facebook Stars

When you’re filming your next video, be sure to give a shout-out to any Stars senders in your comments section. They’re highlighted so they’re easy to spot. Answering their questions or responding to their comments is a great way to show your appreciation for their support. Plus, it’ll make your video even more engaging for other viewers. So, go ahead and give those Stars senders some love!

3. Facebook Creator Studio

Enjoy your one-stop shop for creating, publishing, and analyzing your content. With Facebook Creator Studio for business, you can easily post or schedule videos and photos, view performance metrics, and get insights into how your content is performing. You can also use Creator Studio to collaborate with other Facebook creators, connect with your fans, and manage your profile all in one place.

So there you have it! These are just a few of the ways you can take advantage of Facebook’s new Professional mode to monetize your profile. We’re excited to see how this new feature will benefit creators and business owners alike.

The Benefits of Using Professional Mode to Monetize Your Profiles

There are many benefits of using Professional mode to monetize your profiles. Here are some:

1. Easily Build an Email List

One option for monetizing a Facebook profile is to use it as a way to build an email list. By adding a call-to-action button to your profile, you can encourage people to sign up for your email list. This is a great way to build an audience of people who are interested in what you have to offer.

But you don’t expect people to magically sign up for your email list without any incentive. Always ask, what’s in it for them? You can offer something of value in exchange for their details. This could be a free e-book, a discount on your products or services, or access to exclusive content that they can’t get anywhere else.

Whatever you decide to offer, make sure it’s something that your target audience will find valuable. In doing so, you can turn every interaction in your social inbox into a revenue opportunity.

2. Gain Insights Into Your Audience

Another benefit of using Professional mode to monetize your profile is that you can gain insights into your audience and see what content is working or not. This information is essential for fine-tuning your social strategy and ensuring that your posts are as engaging as possible. By communicating in a way that is most effective in reaching your target audience, you are more likely to get conversions.

3. Reach a Wider Audience and Increase Revenue Potential

One of the best things about Facebook is that it has a huge user base. By using Professional mode to monetize your Facebook profile, you can reach a wider audience with your content.

Facebook ads are a powerful tool that can help you reach a large number of people with your marketing message. You can target people specifically based on their demographics, behavior, and interests with SocialPilot. This ensures that you have complete control over your ads so they are being seen by the right people.

control over your ads

Overall, if you’re looking for a way to monetize your Facebook profile, Professional mode is a great option. Many benefits come with using this mode, and by taking advantage of them, you can more easily make money from your profile.

Tips for Getting the Most Out of Professional Mode and Maximizing Your Earnings Potential

There are a few things you can do to make sure you’re maximizing your earnings potential with Facebook’s Professional mode. Here are some tips:

1. Use a Clear and Concise Profile Header

The first thing people will see when they visit your professional profile is your header, and you want people to know exactly what you do and what you’re offering. A great way to do this is to include a call-to-action in your header, such as “Buy my products,” “Hire me for your next project,” or “Visit my website.” This will let visitors know right away what they can expect from your profile.

2. Ensure Call-to-Action Links Are Accessible

Add links to the caption whenever possible while following the best practices for Facebook professional mode reels. These include your website, online store, or the About section of your professional profile. Doing so will make it easy for interested parties to learn more about what you have to offer and take the next steps that your potential clients will have to take.

3. Include Your Contact Information and Rates

Another critical piece of information to include in your professional profile is your contact information and rates. This way, people who are interested in working with you will know how to get in touch, and they’ll also have an idea of what you charge for your services. Including this information, upfront can save a lot of time down the road.

4. Use High-quality Images

Your professional profile is your chance to make a great first impression. And since we all know that people are visual creatures, you’ll want to choose clear and professional-looking photos. But it’s not just about making yourself look good. Your photos should also accurately represent what you do and what you’re offering. Remember, first impressions matter!

5. Keep Your Profile Up-to-Date

Finally, it’s essential to keep your professional profile up-to-date. Add new products or services as you offer them, and keep your contact information and rates current. By regularly updating your profile, you’ll ensure that interested parties always have the most accurate information about what you have to offer.

Facebook Audience Growth

Reap Monetization Benefits With Facebook’s Professional Mode

If you’re not already using Facebook’s Professional mode to monetize your profile, you’re missing out on a world of opportunity. With Professional mode, you can encourage audience growth by attracting new customers and clients, selling products or services directly from your profile, or promoting your business or brand.

You can also ensure that your professional profile is up-to-date and accurately represents what you do and what you’re offering. Including a portfolio of your work and information about the events, you’re hosting will also give interested parties a better idea of what you have to offer. So what are you waiting for? See the results for yourself and get started!


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A Guide For Brands To Increase Conversions

What began as a resource for discovering new recipes and do-it-yourself projects has evolved into a significant shopping search engine. In actuality, 40% of individuals worldwide regularly use Pinterest.

And with 420 million active users on Pinterest each month, there are a lot of people who utilize this one platform only for shopping.

This makes it even more vital for your brand to maximize this channel and, most importantly, figure out how to make sales on Pinterest.

Reasons for using Pinterest to sell

We’ve previously spoken about how 40% of consumers use it only to research items and make buy plans, but that’s not all you need to know.

Nearly half of all the users only use the website to make purchases. If you want to raise your conversion rate, this represents around 230 million potential new clients who might buy your items.

Get your goods in front of your target market, then wait for the money to start pouring in, isn’t that how you find your target market?

Naturally, it’s not quite that simple. In fact, the procedures you must take before beginning to sell on that platform are covered in the next section.

To sell on Pinterest, your business or product must be prepared

We know you’re eager to take advantage of all those users on your platform and increase your conversion rate. But before you do anything, have a look at these quick suggestions to assist you in getting your brand ready for sale.

Market segment

It’s essential to have a thorough grasp of a social media site’s demographics before beginning a new campaign. By developing a client profile, you can be sure that you are using the platform to target the appropriate demographic.

This will contain details about your target client’s lifestyle, ideal income, and employment needs.

You cannot sell your product on Pinterest if you neglect this step.

product on Pinterest

Create a business account first

A personal Pinterest account is considerably different from a corporate account. You have access to additional services like analytics, advertisements, and other components required for selling on Pinterest.

If you have a personal profile for your account, don’t panic. By entering into your current account and converting it, you may quickly switch to a business account.

If not, open a fresh Pinterest business account right away. Just visit Pinterest, register there, and take pleasure in the increasing conversion rate.

Activate the account

Each of your company’s social media sites, including your Pinterest profile, needs to be easy for customers and followers to recognize.

Make sure your bio is optimized, your profile photo is a high-resolution logo or a self-portrait, and your contact information is current, and more in order to brand your profile.

Set up your own account so you may improve your aim as well, don’t forget to do so. Your objective on Pinterest is undoubtedly to sell your goods, so we advise selecting the conversion or conversion rate optimization option.

Attach your website

Linking and validating your company website is a necessary step. This is the only method you can increase your conversion rate because this is how your potential clients will find your website.

It’s easy to add your website using your profile settings, but you must then claim it. Add a meta tag or a piece of code to your website to do this.

Make sure it’s your primary website where sales are made as you can only validate and claim one website for each company account, otherwise, you won’t be allowed to set up a store and link items.

primary website

How to use Pinterest to sell

Let’s move on to the main thing, which is how to sell on Pinterest and start increasing the conversion rate.

We have some great advice for using Pinterest as a sales channel and effectively generating new money.

Sounds nice, yes?

Make creatives that are striking and eye-catching.

Pinterest is a platform with pictures. Before we get into the many post kinds hat might boost sales and conversions, you need to make sure that your content is aesthetically appealing and encourages readers to click.

To do this, you must have:

  • high-caliber images
  • gorgeously crafted graphics
  • properly sized images
  • matching graphics for your brand

Using professional photos of your product in use, like all of these furniture firms did with coffee tables, is a terrific way to stand out from the competition.

You may also make stunning, branded visual posts that lure users in and persuade them to save, click on, and buy the product you’re marketing.

Or you may combine the two, producing a graphic or text overlay next to a professional photograph that includes both a description of the product and a picture of it.

Never lose sight of the fact that you want to increase conversion rates while attempting to sell your goods on Pinterest. You must, thus, ensure that it is of the highest caliber.

Search Engine Optimization

Because Pinterest is a visual search engine, it has its own SEO guidelines and algorithms.

You don’t have to take into account an outsourced link building service, or other agencies. All you have to do is follow the SEO algorithms of Pinterest.

Focus on industry keywords and carefully include them in the names and descriptions of your posts as well as the titles and descriptions of your in-boards.

This will guarantee that your SEO will be successful.

Make sure that your keywords are being used correctly and naturally. Your Pinterest content will have a wider audience as a result, boosting the chance that someone will make a purchase.

Search Engine Optimization

Use reputable posts

A good piece of content pulls additional facts and data from your website to display alongside the regular material.

Users may get this data within Pinterest itself by pulling in the price and product descriptions. They will even be able to click a blue “Try it” button on a mobile device to go directly to your product and complete the purchase.

These pages will even inform you of the product’s availability if the retailer provides this information.

Utilize unique content

Instead of relying just on your Pinterest SEO, you should try to promote your article to the top. Invest resources in cutting-edge material.

These may be anything that can significantly increase your conversion rates, such as a lead magnet, a blog post, or a physical product.

Advanced products can help generate more sales because they essentially direct the customer to your website.

Customers can clearly see which company is advancing pins in this manner, allowing them to anticipate whose website they will be sent to.

You can choose to focus on interest, age, and orientation when posting advanced posts. For an unusual advancement, you may create entire tasks or quick adverts. At this stage, you must optimize your postings for conversion rate raising.

Publish catalogs

If you have products to promote, which is likely the case if you’re a brand or business, inventories are a great Pinterest business account feature to use.

You should have the ability to upload the document to the platform as long as you have a database of all of your goods and their characteristics. Any item you add to your website that is supported by the information source will create item content as a result, which you can subsequently utilize to promote purchases.

Rich pins will be required if it turns out that you lack the necessary information source to create catalogs because they are the best approach to selling your products on Pinterest.

Try Socialpilot’s scheduling and publishing tool to to schedule and directly publish your posts on social media. This will save your time and money.

scheduling and publishing tool

Posts on Shop the Look

Shop the Look contents are a fantastic way to link to several products at once in a single article. Everything that may be purchased in the image, whether it be an outfit or a home-style post, is displayed as a white dot that customers can tap to learn more about.

A great method to monetize your Pinterest account, yes?

To advance additional products on stage, you can submit images of your models wearing anything from your most current collection or of a space filled with your furniture or something similar.

When your article is linked to your secure site, you can tag as many products as you like because the cycle for shopping the look content is manual.

Share user-generated material

Use famous figures to promote product. It is advantageous to increase conversion rates.

Even better, put up effective marketing campaigns to consistently create content you can publish on Pinterest and entice your audience to buy.

You may really integrate user-generated material in your shop’s look posts or highlight these images to attract customers’ attention more. Social proof is crucial, so on the odd chance that a customer sees someone they follow wearing your products, they’ll be far more likely to buy.

Advertising

It’s fantastic to share blog posts on Pinterest that are geared toward transformation,like instructions, groupings of objects, or activities.

These are fantastic pieces of material to keep and advance on the website that will cause clicks, and changes, and undoubtedly it is a terrific approach to sell on Pinterest too, provided you put up your content effectively.

Conclusion

Selling on Pinterest is not a simple endeavor, as you can see. You must consider a number of factors if you want to increase your conversion rate.

But trust us, it will be worthwhile.


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How to Go Live on TikTok and Make it Super Engaging

Have you been using TikTok for business for quite some time?

Then why not take center stage with TikTok live videos to level up your brand engagement on TikTok?

Going live on TikTok gives creators and brands an excellent opportunity to connect with their audience in real-time. You can do Q&A sessions, share tips & tricks, or show behind-the-scenes.

If you don’t know how to go live on TikTok, you have come to the right blog to begin your journey. We will also discuss the best tips to make winning TikTok live videos.

Let’s roll!

How Many Followers Do You Need to Go Live on TikTok?

Unfortunately, the TikTok live video option is not available to everyone. To go live on TikTok, you must have:

To unlock the capabilities of going live on TikTok, you must have:

  • More than 1000 followers, and
  • Your age should be 16 or more.

Moreover, creators who are 18 years old can receive virtual gifts from people watching them live. Interestingly, these virtual gifts can be later exchanged for real moolah.

receive virtual gift

Ok, now that we have covered the basics, let’s hit the main topic again.

How to Go Live on TikTok: A Step-by-Step Process

Step 1: Open the TikTok app on your mobile phone, and tap on the ’+’ symbol present at the bottom of the screen.

symbol present

Step 2: The in-app camera screen will appear on your screen. Here, swipe right to the “LIVE” option from the navigation at the bottom of your screen.

Step 3: Next, you will have to pick an image and write a title for your stream. Make sure to choose a title and image that grabs your followers’ attention enough to hop on the live stream. Remember, the title has a 32-character limit, so keep your title clear and concise.

go live

Step 4: Now, all that is left is to go live. Get yourself ready and tap “Go Live.” Once you are live, your followers will receive a notification. While streaming live, you can make multiple adjustments in the broadcasting, such as flipping the camera, adding effects, and filtering comments.

flipping-the-camera

Moreover, you can add up to 20 people to co-host the live session with you. Let’s check out how to do that.

How to Go Live With Someone on TikTok?

The good thing about TikTok, along with broadcasting solo lives, is that it also lets you invite other people to co-host the space. You can invite up to 20 moderators at once.

Now, that’s an exciting feature for a business you are looking to expand. Co-hosting with an account of the same niche allows you to tap into new audiences.

So, how to go live with someone on TikTok? The steps are simple.

  • First, trace back all the steps to go live on TikTok. Once live, you will see a circular blue and pinkish icon at the bottom left. You can tap on it to invite others to join your live room as a co-host.
  • Next, you will see a list of people who have either requested or are watching your live video. Just select people you want to invite to join the session live and tap on “Add.”
session-live-and-tap

Also, as a user, you can join someone else’s live broadcasting. To do so, tap on the two-smiley icon near the comment box. It will send a request to join the broadcast. If your request gets accepted, you will connect on the live stream with the host. Your followers will also be notified that you are streaming live.

8 Best Practices to Make Your TikTok Live Engaging

1. Define the Objective for TikTok Live Video

Everything we do in life, business, and even in a live session on TikTok has an objective behind it.

So what’s your objective?

What do you want to share with your audience on the live stream?

You must figure out your goal to make the further steps streamlined. It could be anything; you may go live to promote your new feature, drive traffic to your other social media accounts, create engagement or build community. 

2. Choose a Topic

After defining your objective, choose a topic that resonates with your goal and come up with a crisp title for it to grab your audience’s attention.

Going live on TikTok shouldn’t be a one-time show. So make sure you jot down a list of topics to keep the streaming flow consistent. Moreover, you can cover a broader topic in 10-15 minutes of multiple live streams across a month or a week and call it a series.

For instance, if you are a marketing agency and you aim to engage with budding startups and small businesses, then make a list of pet peeves they deal with. Once you get the problems they face, start going live to discuss those issues at your decided intervals.

3. Plan the Structure of Your Live Stream

I know you are all pumped to click the live button and start talking to your followers, but it may not go as smoothly as it would go with a structured plan.

So before you start streaming live on TikTok, remember always to plan how you will start, end, and do everything in between.

Here are a few basics to structure your TikTok live straight:

Introduce yourself: First things first, begin your TikTok by introducing yourself and what you do to make the interaction more warm and authentic. 

Reveal the topic: Once the maximum number of people join, reveal what you will talk about in the live stream.

Pre-plan the format: With the topic in mind, decide how you are going to propagate your ideas to the viewers. Is it going to be a how-to stream? Are you going to take them behind-the-scenes? Perhaps a simple Q&A session with your audience?

Live Duration: You should also plan out how long you want to keep the live sessions. It will help you make the sessions brief and on-point. Though TikTok live videos have a limit to run for 60 minutes, I recommend keeping the duration up to 30 minutes.

4. Pick the Best Time Slot

There is no point in going live on TikTok at a time when nobody from the audience is hanging on the platform. You need to plan every TikTok live stream on your personal best time to post on TikTok. Posting at the best times ensures that your live streams get seen by as many people as possible.

5. Promote Your Live Session Beforehand

Another thing you can do to direct maximum traffic to your TikTok live video stream is by announcing it beforehand through a TikTok video post.

This trick will pay well because when a user sees your posted video while you are streaming LIVE, they can directly enter your stream via a unique icon that appears in your post.

However, things can become super-hectic for you to plan announcement videos while preparing for a live stream multiple times a month. The best solution to avoid this chaos is using a TikTok scheduling tool.

Are you finding it hard to manage the TikTok posting schedule of multiple client accounts?

Use SocialPilot to create and schedule TikTok posts of multiple accounts way ahead of time from a single dashboard. With SocialPilot, you can schedule a time and date for your TikTok posts to go live automatically while you can focus on more meaningful tasks like planning your next live video.

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6. Be Authentic

No matter how much you plan, in the end, you need to be casual during a TikTok live session. You can never create a script and sputter it throughout the live session. TikTok lives demand you be as genuine and authentic as possible. So drop that salesman’s voice and start engaging with your viewers at a deeper level.

7. Take Care of Technicalities

There are a few technical aspects that are needed to be taken care of before you hit the live button.

Proper lightning: Bad lighting can ruin the viewer’s experience. So make sure that you either sit in a well-lit room or use extra lights to make your stream viewable and engaging.

Sound-check: Bad sound is worse than bad lighting. People have joined the live session to listen to what you have to say, not your neighbor’s dogs barking or construction trucks working outside of your house. So before you go live find a quiet place to stream from.

Good internet connection: Always test that your internet connection is steady before going live.

8. Conclude with a Call-to-action

At the end of your live stream, don’t forget why you started in the first place. Recall your objective again. And before you bid adieu to your audience, give a CTA that ties back to your goal.

Get Ready to Go Live!

Tiktok Live is an excellent feature for creating a genuine and more profound connection with your audience.

It’s buzzing and has excellent power to increase your brand awareness and create leads and conversion opportunities.

Now that you know how to go live on TikTok, it is time to start drafting a proper structure for your first live session on TikTok using all the tips we have discussed above.

And if you are serious about TikTok and it holds a prominent place in your marketing strategy, then it’s high time to start using SocialPilot to manage your presence on TikTok and other platforms efficiently.


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