What is a Marketing Plan & How to Write One [+Examples]
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December 28, 2023
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For a while now, you’ve been spearheading your organization’s content marketing efforts, and your team’s performance has convinced management to adopt the content marketing strategies you’ve suggested. Now, your boss wants you to write and present a content marketing plan, but you‘ve never done something like that before. You don’t even know where to start. Fortunately, we’ve curated the best …
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Top Types to Use in 2023 [Data + Expert Tips]
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December 27, 2023
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Experimenting with your lead generation content is crucial to build a strong content strategy. Fresh types of content can expand your reach to attract more — and possibly better — leads. The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new …
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AI in 2024: A Digital Marketer’s Guide to Benefits and Pitfalls
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December 26, 2023
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Whether you love it or hate it, there’s no escaping it! When it comes to AI or artificial intelligence, this statement holds true. Today, over 80% of digital marketers make use of AI in some way or the other. Whether it is using ChatGPT for generating ideas or Jasper for your captions, AI is here to stay. More and more …
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Bad Marketing Advice in Action (and What We Can Learn)
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December 25, 2023
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Bad marketing advice can make or break a brand. If marketers sidestep well-meaning but counterproductive suggestions, they’re better positioned to capture consumer interest. What happens if they take this marketing advice to heart? Spoiler alert: It’s not great. Here are 11 examples of bad marketing advice in action — and what we can learn from these customer-facing failures. 11 Examples …
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Attention Spans are Shrinking, but Long-form Content Still Rules — What’s the Catch?
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December 24, 2023
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Somewhere in the back of your mind, you probably remember reading at least one article saying that our attention spans are down to a “mere 8 seconds” — or “less than a goldfish”. While it sounds catchy, it’s not that simple. It’s easy to jump to conclusions and get swept up in the clickbaity narrative, but the research on human …
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Apply That Ish to Content Strategy
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December 23, 2023
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Somewhat like the vastness of interstellar space, it’s hard for me to fathom just how much stuff there is for sale in the world — it’s staggering.
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Mastering Reddit for Brand Awareness & Reputation Management
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December 22, 2023
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First, think of how vast the internet is, and how impossible it is to reach every crack, corner, and crevice. Now, imagine a place where millions of people endlessly sift through this vastness, promoting what’s worthy of the front page and removing what’s rubbish. That’s Reddit. If you’ve spent only a few minutes redditting, you may be thinking it’s a …
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What’s Google Sandbox? Everything You Need to Know
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December 21, 2023
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The alleged existence of a Google Sandbox is one of the more debated topics amongst web and SEO experts. The presiding theory is that the sandbox effect is when “Google temporarily reduces the page rank of new domains, placing them into what is referred to as its sandbox, in an effort to counter the ways that SEOs attempt to manipulate …
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7 Expert & Data-Backed Trend Predictions for 2024
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December 20, 2023
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It’s that time of the year…
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How to Plan a Seasonal Marketing Campaign: A 5-Step Guide
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December 19, 2023
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Every year has built-in opportunities to boost sales, increase brand recognition, and bolster customer relationships. Seasonal marketing is the key to aligning your outreach with special times of the year, like holidays and events, to capitalize on increased consumer enthusiasm. A well-executed seasonal marketing campaign will increase sales and strengthen the emotional connection between your brand and your audience, which …
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