It’s often challenging to navigate the information overload you experience, thanks to the never-ending updates from social media, news, and emails.
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Before we dive into the second way to assume power in your business, let’s revisit Part 1. Who informs your marketing strategy? YOU, with your carefully curated strategy informed by data and deep knowledge of your brand and audience? Or any of the 3 Cs below? Competitors: Their advertising and digital presence and seemingly never-ending budgets consume the landscape. Colleagues: …
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Remember the story about Plato’s cave? Here’s a refresher. One group of people lives in a cave only sees shadows; the philosopher who escapes can see things for what they are.
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When I was growing up, QVC was the channel my mother would watch to discover new products and deals. From hair straighteners to trendy blouses to jewelry, QVC would display everything during its 24/7 live broadcast.
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When you create an email using a drag-and-drop or module-based tool, you’re actually generating an HTML email.
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Did you know there are about 200 Facebook Ad metrics? That’s way too much to keep your eyes on. A smarter approach is to focus on a few metrics and ignore the rest until you need them. But how do you know which ones are really worth your constant attention? Let’s find out… Every Facebook Advertiser Struggles with Metrics You …
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It’s 2024, and the highest-ROI marketing channel is still good ol’ social media. Our State of Marketing & Trends Report shows that 43% of marketers use it as a marketing channel. I wonder why that number isn’t even higher. These days, sharing content on social media is a no-brainer for brands. Whether you’re looking for a strategy refresh or trying …
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WYSIWYG. No, this isn’t another one of those newfangled acronyms the kids are using these days — it’s actually been around for quite some time. “What You See Is What You Get,” or WYSIWYG for short, refers to an HTML editor in which the content on a blog or web page appears as it would when it’s live.
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Our most recent State of Marketing Report tells us that marketers are pretty confident when deciding where to invest their budget in 2024.
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Every marketing team is challenged to do more with less — especially nonprofit organizations. Often, resources are tight, and teams are small. Sound like your organization?
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