5 Must-Have Digital Marketing Tools for 2024 to Skyrocket Your ROI

The digital marketing software market is valued at $60.3 billion. And it’s expected to grow at a compound annual growth rate of 15.5% over the next decade.

With a plethora of digital marketing tools in the market, choosing the right ones can be a daunting task.

However, it’s essential to invest in the best tools to enhance your digital marketing efforts and help you stand above the inevitable competition from your peers.Competition is a significant challenge for 27.1% of digital marketers today, as revealed in a survey conducted by Influencer Marketing Hub.

So which tools should you use to get an edge? 

You don’t need to spend time researching the best tools. In this article, I’ll introduce you to five digital marketing tools that can boost your efforts and give you an edge over the competition.

5 Digital Marketing Tools to Drive Better Results

Here are five digital marketing tools that address different areas of digital marketing. 

They range from tools that enhance website speed to ones for improving landing pages and enhancing overall user experience.

1. TinyImage

TinyImage is one of the digital marketing tools you need to invest in. It’s an image compression tool that reduces the size of your PNG and JPG images online by over 75%.

You don’t have to worry about the security of sensitive image files as well. TinyImage uses a secure 256-bit encrypted SSL connection. It also deletes your images within a few hours of uploading them.

How can TinyImage improve your digital marketing ROI? 

Larger-sized images take up a lot of bandwidth, which slows down loading times for your visitors.

Research by Digital.com shows 21% of online shoppers are dissatisfied by slow-loading pages. Half will abandon their shopping cart if a page fails to load fast enough.  

This app is most helpful for agencies that provide custom app development services. It helps them to compress images in a few seconds and convert apps into fast loading for their clients.

Use TinyImage to:

  • Compress images without losing image quality
  • Compare the file size of the compressed images to ensure you have the optimal file size
  • Save time by compressing multiple images at a go


2. Sprout Social

Sprout Social is one of the best social media marketing tools in the market. It helps you manage all aspects of your social presence.

You can analyze the performance of your posts and Reels to find the best Instagram Reels to embed on your website. Also, you can also monitor your competitors, manage conversations with your audience, and plenty more.

Sprout Social boosts your social media marketing efforts. And according to research, effective social media marketing results in higher sales for 55% of businesses.

What you can do with Sprout Social:

  • Analyze the performance of your campaigns and get insights into areas of improvement
  • Uncover current trends and opportunities to engage with your target audience through social listening
  • Schedule and publish posts across multiple platforms


  • Standard: $249 per month
  • Professional: $399 per month
  • Advanced: $499 per month

Enterprise: Custom

3. Zendesk

Customer support plays a crucial role in creating a better customer experience for your e-commerce store and optimizing your digital marketing efforts.

And Zendesk is one of the best tools you can use to ensure provide personalized customer support.

It’s AI-powered AI chatbot, live chat, help desk ticketing system, and other solutions help you provide instant and right customer support.

Why is it one of the best digital marketing tools to boost your ROI? 

Zendesk has helped generate numerous leads, sales, and signups for its customers with its low-cost ownership offers.

How Zendesk can help your business achieve better marketing results:

  • It offers an AI-powered chatbot and live chat that answers instantly to customers’ questions.
  • It offers the right reporting and analytics software that help you get real-time insights for your business.


  • Free: $0
  • Starting: $19 per month
  • Suite Team: $55 per month
  • Suite Growth: $89 per month
  • Suite Professional: $115 per month

Suite Enterprise: Reach out to them

4. Ahrefs

Keyword research tools are important for any digital marketing strategy. And Ahrefs is one of the best there is. It’ll help boost your SEO strategies to improve your website’s visibility and ranking in SERPs.

It’s not just a keyword research tool, but an all-in-one SEO toolset that analyzes the ranking difficulty of keywords, simplifies backlinking, and more.

You can use it to scan your website for technical and on-page SEO problems that may be holding back your ranking.

Ahrefs also lets you keep tabs on keywords your competitors are ranking for and get insights into the SEO strategies they are implementing. 

Additionally, you can use it to get content ideas that have the potential to draw traffic to your site and find link prospects from a database of over 14 billion web pages.

Ahrefs also provides access to other free digital marketing tools like a backlink checker and AI writing tools

What you can do with Ahrefs to boost your digital marketing ROI

  • Find keywords for YouTube, Amazon, and Bing and generate additional keyword ideas using AI to reach a wider audience
  • Find backlink prospects to increase your SERP ranking and enhance your credibility
  • Visualize your SEO progress using interactive graphs


  • Lite: $99 per month
  • Standard: $199 per month
  • Advanced: $399 per month

Enterprise: $999 per month

5. Hotjar

Google has clearly stated that it rewards content that provides a good page experience. Hotjar is one of the best digital marketing tools you can use to gain insights on ways to improve user experience and also optimize your store for conversions.

It provides heat maps that you can use to see your website visitors’ activities and identify friction points. The heatmaps show you how your visitors move, click, and scroll.

You can also compare user behavior across different devices using Hotjar to identify opportunities to increase conversions.

And if you serve video ads on your website or any other type of ad, you can conduct surveys and collect feedback from your customers to learn how they’re affecting their user experience.

What you can do with Hotjar to improve your ROI:

  • Watch full recordings of your visitors’ journey on your site to find and fix user experience issues
  • Access all user data from a single dashboard, including feedback, metrics, and session recordings
  • Automatically generate relevant surveys using AI and get automated summary reports of the responses


  • Basic: Free
  • Plus: $39 per month
  • Business: $99 per month
  • Scale: $213 per month

Start Leveraging the Best Digital Marketing Tools Today

Leveraging digital marketing tools is crucial if you want to enhance your ROI. And these are the 5 best tools available in the market that you can use.

They all serve different aspects of digital marketing but with similar goals—improving audience engagement, driving conversions, and maximizing your marketing efforts.

Go ahead and give them a shot to take your digital marketing efforts to the next level and boost your ROI.

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