• VXC Express
• January 21, 2024
• Knowledge Base
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As Jerry Maguire once said — “Show me the money.”

• VXC Express
• January 20, 2024
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When I started my content creation journey, one of my friends said over brunch, “Erica is officially in her influencer era.” I love it when my friends inflate my ego, so I let the comment slide and raised a glass to celebrate my first YouTube video.

• VXC Express
• January 19, 2024
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Want to know a secret? Customer retention is much more critical to your company’s success than customer acquisition. In fact, Frederick Reichheld of Bain & Company found that as little as a 5% increase in customer retention can increase company revenue by as much as 25–95%.

• VXC Express
• January 18, 2024
• Knowledge Base
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Whether you’re setting up a brand new Facebook Page for your brand, or just want to make the most of your existing one, it’s probably a smart move — Facebook is home to nearly 2 billion monthly active users. It should be easy enough, right? Just slap together a photo, a couple of posts, and expect the leads and customers …

• VXC Express
• January 17, 2024
• Knowledge Base
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Dry January. It sounds like the next scary impact of climate change. In reality, it’s part personal challenge and part social movement.

• VXC Express
• January 16, 2024
• Knowledge Base
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Every time I think I have this whole marketing thing down to a science, something changes in the blink of an eye. And if you’re a marketer like myself, you’ve probably experienced the same feeling of whiplash as marketing trends continue to shift.

• VXC Express
• January 15, 2024
• Knowledge Base
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In my early days as a content marketing manager, I was asked a tough question: how often should you blog to see results?

• VXC Express
• January 14, 2024
• Knowledge Base
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How many days of the year are you encouraged to dress and goof around at work? Probably just one — Halloween — and even then, it can be hard to know which office costume ideas are appropriate for the workplace.

• VXC Express
• January 13, 2024
• Knowledge Base
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As a copywriting tactic, the postscript (P.S.) has made its way from standard direct mail copy to email marketing copy. With the right approach, all companies need is two paragraphs, a few links, and a P.S. to effectively communicate their message, create urgency, and drive conversions. What is a P.S. in email? The P.S. is a sentence or a paragraph …