Marketing Campaigns

My 2023 Favorites: Hulu, Target, Yankee Candle

What I love (from left to right in the picture above):

• Hulu: The play on words is perfection, and not pursuing “Huluween” would’ve 100% been a missed opportunity. I love that Hulu compiles all of my Halloween favorites into one cleverly-named category for easy access.
• Target: With the nod to “Hide and Seek,” Target’s Halloween campaign is completely on theme. I love the creativity behind this boutique, and it’s an effective way to re-advertise all of Target’s seasonal products.
• Yankee Candle: It’s candle season as much as it is spooky season. I love how Yankee Candle leans into Halloween with haunting imagery to promote their frighteningly good fragrances.

Halloween Puns for Marketing Campaigns

Great for: Product and content marketing, brand awareness, and social media

• If you’ve got it, haunt it. Share your Halloween costumes with us using #[hashtag] for a chance to win this year’s contest.
• It’s the most wonderful time of the fear. Take a look at this year’s Halloween line up.
• Don’t let [insert common customer problem] become a nightmare. Book a call with us today.
• Ready to BOO it yourself? We have tons of DIY resources for your next project.
• Enjoy the ghoul times. Sit back and relax while we handle [insert service] for you.
• Eat, drink, and be scary. Check out our Halloween menu for some scary good treats.
• Harvest the magic of Halloween. We have all of your seasonal favorites in one place.
• Fangs for trusting us with your [insert customer need]. Check out our website for more resources.
• This Halloween event is spook-tacular. Get your tickets before it’s too late.
• We’ve got every trick or treat in the book to help you [insert audience goal].
• Let’s get this party startled. Everything you need to host your best ghouls this Halloween.
• Get scary good at [insert task]. We can help.
• We’re bringing the monster madness. Get excited about our new [insert product or service].
• Love at first bite. Browse your favorite Halloween treats.
• Don’t get spooked by [insert common customer problem]. Let us handle it for you.
• It’s a boo-tiful time of year to start [insert task].
• Thrills and chills. We’ve got something for everyone.
• Hi, gourd-geous. Looking for the latest [insert category] hacks?
• Share this with your boo. [Insert activity] is great for groups of two or more.
• Trick or treat yourself. Try our new [insert product or service].
• We take the fear out of [insert common customer problem]. Learn more about what we have to offer.
• Have you been left hanging before? We promise we won’t ghost you.
• Our [insert service] is guaranteed to come in candy.
• Let’s pumpkin spice things up together this Halloween season.
• When it comes to [insert speciality], we’re way ahead of the carve.

Discounts and Product Offers

My 2023 Favorites: eBay, PopSockets, Michaels

What I love (from left to right in the picture above):

• eBay: Okay, eBay really sold me with the quadruple pun action. I love how they really went for it to show customers they can find any and “eerie” thing on eBay to celebrate Halloween this year.
• PopSockets: Sometimes simple can be the way to go, too. I love how straightforward this subject line is — there’s a treat inside, and it happens to be the cutest Halloween-exclusive item.
• Michaels: Michaels is known for arts and crafts. I absolutely love the “boo it yourself” play on words to point customers to their seasonal DIY products.

Halloween Puns for Discounts and Product Offers

Great for: Email marketing, websites and landing pages

• This offer is scary good. Get [x]% off your Halloween favorites.
• Here’s $[x] off so you don’t ghost us this Halloween.
• Can you boo-lieve these savings?
• We’ve got what you need for the fright price.
• All treats, no tricks inside. We promise.
• Share this deal with your boo. Get [x]% off when you refer a friend.
• We’re creepin’ it real with these savings.
• Our Halloween sale is eerie-sistible.
• Trick or treat yourself this Halloween with $[x] off.
• This sale is boo-tiful. Shop while it lasts.
• Monster savings ahead. Shop now.
• [x]% off — now that’s love at first fright.
• This discount is guaranteed to make you Hallo-SCREAM.
• Your witches have been granted. Get [x]% off through Halloween.
• Take a coffin break and browse our latest deals.
• PUMP-kin up the savings this Halloween.
• This offer is to die for. Open at your own risk.
• Don’t get ghosted by this deal. Ends 10/31.
• These prices are sweeter than your favorite Halloween candy.
• Fang-tastic savings are in your future. [x]% off your Halloween faves.
• $[x] off your next purchase. That’s the spirit.
• Deja BOO! We’re back at it again with big Halloween savings.
• You handle the tricks. We’ve got the treats this season.
• Nope, it’s not witchful thinking. Shop [x]% off now.
• Check out this deal for a spooky good time.
• These prices are one word: Fa-BOO-lous.
• You don’t have to believe in ghosts to believe in these savings.
• The best Halloween deals are fright here.
• We think $[x] off your next purchase is pretty ghoul.
• Spooktacular savings delivered right to your inbox.
• Our Halloween sale is so good, it’s scary.
• Boo you believe in $[x] off?
• This offer ends the night-mare before Halloween.
• Now these are savings you can feel gourd about.
• Beware of missing this Halloween sale. Get [x]% off your favorites.

Just For Fun

Halloween Candy Puns

• Trick or treat yourself to some candy.
• You’re goblin up all the candy.
• It’s un-candy how good your Halloween costume is.
• I’ve seen every trick (or treat) in the book.
• You don’t have to sugar coat it.
• I have a feeling this will come in candy.
• This Halloween candy tastes as good as it spells.
• Love at first bite.
• I couldn’t scare less about cavities.
• Howl much candy did you get this year?

Pumpkin Puns

• Are you pumped for Halloween?
• These jack-o-lanterns are gourd-geous.
• Now that’s squash goals.
• Gourd big or go home.
• Going to carve out some time for trick or treating.
• Let’s pump-kin it up.
• Oh my gourd-ness, I love Halloween.
• We’ll give you pumpkin to talk about.
• Gourd vibes only.
• I’ll patch you later.

Random Halloween Puns

• Yas, Hallow-queen.
• Bugs and hisses for all who celebrate.
• Time to get this party startled.
• Ghouls just want to have fun.
• I don’t have a scare in the world.
• More mummy, more problems.
• We can always count on Halloween to lift our spirits.
• I just need some zombie to love.
• You used to call me on my skel-phone.
• I have a few ghost puns, but they’re not very ghoul.
• Hocus focus on the good things in life.
• Oh my gourd-ness, you scared me.
• Hi, boo-tiful.
• I just got ghosted.
• This is going to be a great Halloween, I can feel it in my bones.
• I love that for ghoul.
• Be scareful out there.
• I’m creepin’ it real.
• Just trying to be transparent with you.
• Witching you a happy Halloween.

Have a PUN-derful Halloween

I hope this list inspires you to be the punniest marketer you can be.