If you’re on the lookout to enhance your business blog with an email newsletter, using a WordPress email plugin is indispensable. These plugins not only simplify content distribution but also offer insights into your target audience’s preferences, enabling you to optimize your content strategy effectively.

Discover the 15 best WordPress email plugins on the market from the list below, and choose the one that’s right for your needs and goals.

1. HubSpot WordPress Plugin

The HubSpot WordPress Plugin offers a variety of features to help you collect leads and grow your customer base. In addition to allowing you to create forms and pop-ups with a simple drag-and-drop interface, HubSpot collects submissions from any form on your WordPress site and instantly adds those leads to your CRM, allowing you to start nurturing them into loyal customers right away.

The plugin features a live chat function, which allows you to start interacting with site visitors and potentially create leads from such talks. You may also use bots to answer simple inquiries from your website visitors, ensuring that you’re helping them even when your team is unavailable.

When someone fills out one of your pop-up forms, you can automate a simple kickback email to contact them and give them the stuff you promised. You can also upgrade to a paid version of Marketing Hub to begin emailing those contacts right away.

Best for: We recommend the HubSpot WordPress Plugin for anyone. Between forms, pop-ups, live chat, and a fully integrated CRM, there’s no better free email subscription plugin available for WordPress.

2. MailPoet

MailPoet is one of the most popular free WordPress newsletter plugins. You can quickly import an existing list from your CRM or another marketing automation solution to manage your subscribers, or you can construct forms and add them to your site using widgets. Furthermore, the email editor’s drag-and-drop functionality allows you to easily design responsive emails that look fantastic on any device or email service.

MailPoet is free for those with fewer than 1,000 subscribers, but it grows more powerful as you upgrade. Premium customers, among other sophisticated capabilities, may observe which subscribers have opened your email and which links people are clicking on within your email.

Best for: Those looking for a popular, free, and adaptable WordPress email newsletter plugin can test MailPoet and play around with its subscriber management, email building, and automation capabilities. Those with smaller lists can also benefit from premium features for free.

3. Newsletter

Newsletter is a WordPress email marketing tool that offers all-inclusive features. It lets you easily add subscription forms, create emails with a drag-and-drop builder, segment leads using multi-list targeting, and automate regular newsletters for consistent subscriber engagement. It provides built-in reporting for email performance insights and integrates with tools like Mailgun and Spark Post for optimized email strategies.

Best for: The Newsletter plugin is best for WordPress bloggers looking to automate their newsletters and track performance. It’s another popular, well-received option that’s worth trying out for free.

4. Brevo

Brevo (formerly Sendinblue), a cloud-based digital marketing solution trusted by over 50,000 businesses worldwide, seamlessly integrates with WordPress through its dedicated plugin. This plugin enables you to efficiently create lead-capturing forms, manage subscriber lists, conduct email marketing campaigns, and assess campaign performance using detailed reports. The drag-and-drop email editor facilitates personalized engagement, and the free version allows for up to 300 daily emails.

Moreover, the Brevo WordPress plugin extends its utility to transactional emails. Leveraging the wp_mail function, you can effortlessly send transactional emails using Brevo’s Simple Mail Transfer Protocol (SMTP) service. This functionality proves invaluable for sending order confirmations and keeping customers informed about vital account changes. Elevate your WordPress capabilities by incorporating Brevo’s practical tools and enhancing communication efficiency.

Best for: WordPress business owners in need of a simple but inclusive email marketing plugin will enjoy Brevo for its tools, support, and integration with its other advanced marketing tools. You can get decent mileage from the plugin for free before reaching your send limit.

5. Sumo

Sumo boasts an impressive 30,000 active WordPress installations, renowned for its versatile growth-focused tools. Beyond pop-ups, welcome emails, and automated drip campaigns, it equips you with additional resources for business expansion.

The plugin showcases a versatile “share” button, facilitating seamless content sharing across social platforms. Seamless integration with WooCommerce empowers you to generate discounts and exclusive offers, curbing abandoned carts and boosting order values.

Sumo takes it a step further with free customer support and personalized onboarding for all users, regardless of their subscription tier. Maximize plugin benefits with Sumo’s holistic support approach.

Best for: Sumo works great for ecommerce websites and WooCommerce that run regular email campaigns. New businesses will appreciate the generous free version, which allows up to 10,000 emails per month and unlimited subscribers.

6. Icegram Express

Icegram Express, a user-friendly plugin, simplifies notifying subscribers about fresh blog content. Seamlessly incorporate a subscription box onto your site and receive instant notifications upon new sign-ups. Effortlessly alert your subscribers upon new post releases or curate bespoke newsletters to disseminate your content.

The plugin’s commitment to list health is evident, offering double opt-in functionality for targeted outreach. Safeguard against bot interference by integrating captchas into your subscription box. The tool’s utility extends to list cleanup and spam testing, ensuring optimal email list integrity.

Best for: Icegram Express is best for bloggers who want a simple plugin to notify readers when a new blog post is published, along with some simple metrics and a custom newsletter option.

7. Subscribe2

Subscribe2, a versatile plugin, empowers communication with your blog subscribers. Effortlessly dispatch straightforward notifications upon new content or deliver periodic post digests, and tailor your emails by excluding specific post categories or individual posts.

The plugin supports both plain text and custom HTML email creation, accommodating your preferences. Enhance your capabilities by upgrading to its paid service, weMail, enabling direct email transmission to Mailchimp, AWeber, and other prominent email service providers.

Best for: Subscribe2 is another WordPress email plugin that’s ideal for bloggers who want to send email alerts to subscribers or to compile their most recent blog posts into a digest.

8. SendPress Newsletters

SendPress Newsletters, an intuitive email newsletter plugin, streamlines communication effortlessly. Seamlessly import WordPress contacts and content, enabling swift creation of blog notification emails.

With SendPress, you gain access to an array of styling and editing tools, allowing for professional emails devoid of coding requirements. The AutoCron service ensures the consistent dispatch of scheduled emails by regularly monitoring your site.

However, be aware that advanced features like analytics, bounce handling, and campaign tracking via third-party platforms such as Google Analytics require an upgrade to the paid version.

Best for: SendPress provides a simple email automation subscription for small WordPress sites that want to grow their audiences.

9. OptinMonster

OptinMonster, a renowned and potent plugin, thrives in augmenting your WordPress email list and boosting subscribers through dynamic pop-ups and static forms. The plugin boasts a user-friendly drag-and-drop editor, enabling form creation from scratch or using ready-made templates.

OptinMonster stands apart due to its advanced targeting capabilities. Employing exit intent technology, it triggers pop-ups as users prepare to exit a page. Moreover, page-level targeting personalizes content offers according to visitor behavior and location on your site. Capitalize on this data by seamlessly integrating with OptinMonster’s diverse email service providers, facilitating tailored email campaigns.

Best for: Marketers who want to implement pop-ups in their marketing strategies (especially for exit intents), and implement advanced tracking on their forms and email campaigns to drive conversions.

10. Thrive Leads

Similar to OptinMonster, Thrive Leads is dedicated to rapid subscriber list expansion. This versatile tool boasts a wide range of pop-up styles, from full-screen overlays to multiple-choice forms, complemented by comprehensive targeting options.

Thrive Leads takes it a step further with A/B testing, enabling you to gauge the performance of varied designs or content offers. This invaluable feature empowers substantial conversion rate enhancements, enhancing the efficacy of your efforts.

Best for: Thrive Leads is a complete solution that assists online businesses in increasing subscriptions, increasing conversions, and targeting the appropriate people at the right time. If this describes you, give it a go. Also, keep in mind that Thrive Leads is primarily a form tool — email is only one component, and the plugin performs best when combined with another email tool.

11. WP Subscribe

WP Subscribe, crafted by MyThemeShop, aligns with their hallmark of fast, reliable, SEO-friendly WordPress products. The plugin’s streamlined code guarantees rapid loading without site slowdowns.

Position your subscription form anywhere, assured of its responsiveness across screens. WP Subscribe seamlessly integrates with leading email service providers like AWeber and MailChimp, ensuring swift email list utilization. Enhance your strategy with WP Subscribe’s precision and performance focus.

Best for: Use WP Subscribe to build custom forms and grow your email list — for anything else, you’ll need to integrate with another email automation tool.

12. Ninja Forms

Ninja Forms dominates with over 800,000 WordPress installations, ranking among the top form plugins. It delivers anticipated email subscription form features and distinctive extras, notably a renowned builder tool enabling code-free professional form creation.

Counter spam effectively through diverse options, including Google’s reCAPTCHA. Facilitate seamless payments via PayPal Express, Stripe, and Elavon integrations, and instantly engage new leads by integrating with a host of prominent mailing list tools.

Best for: WordPress users who need a reliable form builder tool to grow their email subscriber list should put Ninja Forms on the list — it’s one of the leading options available, and it’s flexible enough that you can use it for other cases beyond email signups.

13. Email Template Customizer for WooCommerce

Enhance WooCommerce with the Email Template Customizer plugin. Personalize email templates seamlessly with drag-and-drop ease, leveraging WooCommerce-specific elements like order and shipping details. Streamline transactional emails, order confirmations, and shipping notifications.

Upgrade to the paid version for advanced features: Suggest products, provide coupons, and send targeted emails based on specific order criteria. Tailor your WooCommerce emails efficiently with Email Template Customizer’s intuitive toolkit.

Best for: WooCommerce site owners should try Email Template Customizer for WooCommerce as a solution to build custom emails to customers.

14. WP Mail SMTP by WPForms

The creators of WPForms introduce WP Mail SMTP, an email-focused plugin targeting deliverability hurdles. By replacing PHPMailer with SMTP, it enhances email reliability. Boasting 3 million+ downloads, it elevates deliverability, avoiding spam folders and failures.

WP Mail SMTP authenticates emails to clients, smoothly integrating with reputable SMTP providers through a wp_mail() function reconfiguration. For the uninitiated, the plugin offers a guided setup and comprehensive documentation for seamless navigation. Overcome deliverability challenges with WP Mail SMTP’s strategic intervention.

Best for: WordPress marketers who are experiencing email deliverability issues may consider trying this plugin.

15. Icegram Engage

Icegram is a powerful plugin specifically designed to increase engagement, gather leads, and build relationships with your customers. It offers a plethora of features such as opt-in forms, notifications, pop-ups, welcome mats, and much more. With the help of the A/B testing feature you can optimize your campaigns for maximum conversions. Icegram also integrates with a wide range of email marketing services like MailChimp and AWeber to easily sync your leads from the website.

Best for: Marketers who want an all-in-one solution that is easy to set up and use, and that can help them engage with their customers, build relationships, and grow their email leads list. Icegram is a great choice for those looking to maximize their conversions on WordPress websites.

Upgrade your WordPress emails.

It is critical to select the plugin that works best for you. Whether you need a highly configurable plugin or one that just drives submissions so you can get your email newsletter off the ground, the options above are a wonderful place to start whenever you contemplate how to start building out your subscriber list.

Editor’s note: This post was originally published in November 2021 and has been updated for comprehensiveness.