Launched in 2020, Instagram Reels was Meta’s answer to the wildly popular short-video app TikTok. Fast-forward to today, Reels are stronger than ever!

Let’s admit it. Reels can be appealing and highly addictive. Once you finish watching one, you cannot help but scroll to see the next. As these short videos continue to remain a hot trend this year, too, it is wise for businesses to use Instagram Reels templates to create better Reels content at a faster pace.

But what’s the benefit of using these templates?

Well, these templates drastically reduce the time it takes to create Reels. With these templates, you don’t need to select music and edit clips to match the music. This way, you save tremendous time creating the short video and increase the rate you post these videos on the platform.

Keep reading to know what Instagram Reels templates are, why and how to use these templates, and how to use Reels for your business effectively.

Plus, we have also a fix a set of Instagram Reels templates that you can use to generate great engagement on the platform. Take a look:

Why Use Instagram Reels Templates?

If you look at the latest social media statistics, two billion individuals interact with Reels monthly. These short videos get 22% more interaction than usual regular video posts.

All these numbers point to one thing – you need to leverage Reels if you haven’t already.

However, to no one’s surprise, creating Reels demands a significant chunk of your time. This deters many brands and businesses from creating them beyond a certain point.

An Instagram Reels template is a fantastic way for users to create engaging, high-quality content without investing significant time and effort in editing. These templates consist of pre-set clip durations and music selections from existing Reels on the platform, making it easier to join the bandwagon of popular trends.

With our Instagram Reels templates, you can quickly create and post these videos and establish a rock-solid presence on Instagram to simplify things further.

Moreover, these templates will help you streamline your content creation process while focusing on capturing the perfect moments without worrying about complex editing techniques.

All said and done; it’s time we discuss how to use these templates.

How to Use Instagram Reels Templates?

1. Find a Template

There are two ways to find templates:

• Visit the Reels tab, choose the camera icon on the top right, then switch over from Reel to Templates.
• Open a Reel in your feed, and look for the Use Template button. This button is located just above the Instagram account’s name. You can use templates from a Reel that has at least three clips and music.

2. Add Clips to the Template

After picking your template, click on Use Template. This takes you to a screen where you can add your videos and photos from your camera roll. Simply tap on Add Media or the placeholders you see.

Then, choose the videos or photos in the order you want them to appear in the Reel.

Once you’re done picking, tap Next.

3. Add Text and Upload

Here is where you show your creativity and add stickers, text, drawings, or filters to your Reels. Once you do this, tap Next.

Now, add the cover, location, tags, and caption, and simply hit Next to publish.

Free Instagram Reels Templates

As mentioned, templates are a great time-saving hack.

Here’s a bonus from us: Free Instagram Reels templates to help you get more views and stand out from the crowd!

7 Most Used Reels Templates on Instagram

Let’s talk about the most used Instagram Reels templates (the top five in this list are included in our pack):

1. Reels that Announce a New Collection

Adding a fresh new product to your existing offerings? Use the template we have provided or find the one that suits you on Instagram to announce its arrival.

Many followers and fans wait for their favorite brands to announce any upcoming product arrival. Don’t keep them waiting, and share a Reel on the product as soon as possible!

2. Reels that Feature Quotes

Reading an inspiring quote on our feed can flip our mood for the day or shift our perspective on certain things. Needless to say, we can all agree on this one thing – we love to read quotes, as they have the potential to stimulate our minds.

So, whenever you are in a dilemma about what to post in your Reels, go for the safer option of adding a motivating quote to a video that aligns with it. We assure you, you won’t be spending a lot of time. You can also use our Reel template to save time creating such a Reel.

Tip: You can use quotes in your Reels that give a positive spin on running a business or help you showcase your hard work/ethics. Check this Reel below:

3. Reels that Announce a Sale

Why create a whole Reel to announce a sale? Well, because it offers a feeling of exclusivity to your fans and followers.

Save time creating your sale announcement Reel by using a template in the video creation process. Also, don’t forget to mention the name of the sale (if any), clear text highlighting the discount you are offering, and the date till the offer is valid. If you are offering the sale on a particular collection, mention that too.

End the Reel with a “Shop Now” call to action. Here’s how Sephora promoted its sale.

4. Reels that Offer Tips

As an expert in your field, you possess valuable information and insights to share with your audience.

With the help of our templates, you can easily create a series of Reels providing useful tips to your fans and followers. This establishes your authority and engages and attracts potential customers to your brand. Start creating informative content now and make a lasting impression on your audience.

Here’s how self-help creator Matt D’Avella offers tips related to growth and productivity.

5. Reels that Announce a Conference

Creating a thumb-stopping Reel for any conference you are organizing is important to grab your audience’s attention.

Ensure you add all the conference details in clear, noticeable text so your followers don’t miss any key details. Also, add exhilarating music to the Reel to increase the excitement of anyone who views it.

6. Listicle Reels

Listicles are all around you on Instagram.

Having become a popular medium today, you can use them in your Reels to let your followers know what inspires you. For instance, you can share the list of entrepreneurs who motivated you to start your own business or the list of books in your field that helped grow your business.

7. Product Demos

You can easily find an Instagram Reels template to create to-the-point, professional-looking demos for your product!

A product demo Reel is essential to let your audience know how to use your product.

Here you can see CoverGirl offering a demo of their products and discussing what makes them different from other products in the market.

10 Tips to Effectively Use Reels for Your Business

1. Introduce Yourself and Your Brand

New to Reels? Start with the basics!

Create a Reel that lets your followers know about you and your brand. Share important details such as your brand values, the work you do, and where you are based. Also, throw some trendy music into the mix – it will take the video a notch higher.

2. Introduce Your Team

After introducing your brand, it’s important to introduce your team members. Let them share the spotlight in a Reel where they talk about the value they add to your team, their roles, and any quirks they have!

The benefit?

Your employees will feel a sense of solidarity, and your followers will get to know how much you value your team.

See how Arami Essentials has created a Reel to introduce their team.

Each worker is shown going about their day, waving to the camera. Their names and designations are indicated as they appear.

3. Give a Peak Behind-the-Scenes

Sharing behind-the-scenes content keeps your followers posted about the current happenings in your business and acts as an easy way to showcase your brand’s personality. You can create Reels around topics such as your current projects, what your average day looks like, or simply put up a teaser video that can shed light on any upcoming work of your brand!

How does this help?

People like to understand how things pan out in real-time, so a BTS reel is a must on your feed! Thanks to these Reels, your customers better understand your business, your commitment to your work, and the value system you work on.

Today, BTS Reels are one of the most popular Reels among Instagram users. This is because it creates a personal connection between you and your customers, authentic storytelling at its best.

Let’s look at the importance of BTS Reels with graphic designer Adam The Ill-ustrator’s post. He has posted several BTS Reels depicting his process for creating fresh illustrations.

The result? He has a whole series of Reels totaling more than 100k views.

Another example includes a behind-the-scenes Reel by the brand Anima Iris showcasing how their bags get made.

4. Showcase Your Products

Another way to use Reels for your business effectively is to showcase your products fun and intriguingly while maintaining video quality. This has worked for numerous brands, such as Louis Vuitton (the brand has an average of 4 million views per Reel). Look at the views on these four Reels by the brand.

We’re certain you won’t like dull, blurry videos with low-quality editing, right?

So, make it a point to create engaging, high-quality videos. Also, ensure the videos are shot in good lighting, show the product in use, use good music and sound effects, and include text overlays. Lastly, add a CTA at the end as well.

5. Use Trending Templates and Music

There’s a deeper reason behind using trending music and templates in your Reels. When you use music currently trending on the platform, you can boost your exposure via the music track’s page.

The same applies to templates as well. When you use trending templates, your Reels start appearing in front of users who are familiar with the templates.

6. Post on the Best Times for Engagement

You need to figure out when your target audience is most active on Instagram to maximize Reels’ engagement. As this may take time for you to ascertain, it’s best to start with the already available data on the average best times to post Instagram Reels this year:

SocialPilot, a robust social media management tool, enables you to post Reels straight from the tool to Instagram. You can schedule your Reels from the tool’s dashboard at the best times to post for your audience and publish them at the exact time when you’re likely to receive the most engagement.

7. Use the Best Hashtags

After choosing any template and content for your Instagram Reels, don’t forget one crucial last step. That is optimizing your Reels’ hashtags.

We all know that it takes plenty of time to research hashtags. Hence, we recommend referring to our trending hashtag calendar kit, which includes hashtags for each day of the year and offers the best ideas for using them.

8. Create Memes!

We all can use a good laugh now and then, and memes are a perfect way to offer that. The good news is that you can turn memes into Reels for your page. To execute this, you can overlay a GIF, video, or image onto a 9:16 background.

Here’s a hilarious Reel that contains a meme:

Tip: To spruce up such a Reel, use the text-to-speech feature and add trending music to the mix.

9. Teach Your Audience a New Skill

From helping people know how to make chocolate chip pancakes to offering advice on how to create the perfect beach waves, people use Instagram to teach their followers a new skill every day.

As an expert, there is no limit to what you can share based on your knowledge. Hence, use Reels to share your know-how with your audience. Take some time to brainstorm and list certain how-to ideas; then, all you need to do is start.

10. Share a Fact that Depicts Your Values

Think about it – will you not prefer to go for a brand that aligns with your personal values?

You will, won’t you?

This makes sharing facts on Instagram that showcase your value to your audience more important than ever. Share facts in Reels that talk about the issues your brand cares about. Do it in an easy but effective manner.

Take inspiration from Grove Collaborative, an eco-friendly brand that shares a fact about recycling in this Reel.

Conclusion

All said and done; you must start using Instagram Reels templates to add speed to creating Reels for your brand.

Why?

Embracing Instagram Reels templates is a game-changing strategy for content creators and brands. With it, there’s a higher propensity for more exposure and engagement and consequent exponential growth for your brand!

And yes, don’t forget to download our inspiring Instagram Reels template bundle.