• November 1, 2024
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If you rely on SEO and information-based content to grow your audience, it’s time to rethink your approach with personality content.

• October 31, 2024
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Mid-June, 2024. A full page of indecipherable glyphs runs in The Seattle Times, with the only clue a typewritten-style note at the bottom: “Printed at the request of LONGLEGS.”

• October 30, 2024
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While I’m not a business owner and haven’t branded my own business, I’ve been an employee at companies that have undergone large-scale rebrands. Most recently, Nickelodeon, where I work full-time in marketing, pulled off a rebranding strategy in 2023 for the first time in 14 years. We brought back the “splat,” a shape inspired by Nickelodeon’s iconic green slime, as …

• October 29, 2024
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HubSpot recently conducted a video marketing survey and found that 73% of respondents agreed that video marketing has been effective in reaching their marketing goals.

• October 28, 2024
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Promoting a local business can be challenging these days. Whether it’s because of oversaturation or complicated search engine algorithms, it’s all too easy to feel like no one will find your business in the local search results. It’s even more frustrating when you offer great products and services, but customers just can’t seem to find you online. Online local business …

• October 27, 2024
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Before Anna and I started contentki, we went to a cafe, pulled out a notepad, and began brainstorming all the services we could offer given our skills and experience. We came up with content writing, SEO optimization, and content strategy. From there we dived even deeper into each category adding SEO blog writing, thought leadership, landing page copy, and social …

• October 26, 2024
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The 2023 We❤️NYC campaign was intended to encourage New Yorkers, still pessimistic in a post-pandemic world, to show love for their city.

• October 25, 2024
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With how quickly the internet changes, people can argue all day about how often to post on social media. Which networks should you use? How frequently should you post? And does the time you post really matter?

• October 24, 2024
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Welcome to The Perspective, a series where HubSpotters weigh in on the latest business and marketing trends.

• October 23, 2024
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“An obsession with quality” is what I wish 12-year-old me had… but alas, I ended up with boatloads of Forever 21 T-shirts.