• October 23, 2023
• Knowledge Base
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I love a good pun. Okay, who am I kidding? I’m a big fan of the bad ones, too. Halloween is the perfect holiday for marketers to get creative and let that punny side shine. That’s why I’ve taken it u-PUN myself to create this PUN-believable list of puns to use in your marketing campaigns this spooky season. The Ultimate …

• October 22, 2023
• Knowledge Base
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We’ve discussed how the customer journey impacts sales, service, and marketers.

• October 21, 2023
• Knowledge Base
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To thrive as a small business, you need press coverage. But, unfortunately, coverage doesn’t just come naturally – you need to work for it.

• October 20, 2023
• Knowledge Base
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Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Will anyone even want it?

• October 19, 2023
• Knowledge Base
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Your professional bio is not only relevant when applying for jobs, seeking new clients, or networking — it also gives the world a brief snapshot of who you are and your professional ideals.

• October 18, 2023
• Knowledge Base
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YouTube is a treasure trove for small businesses, filled with all kinds of would-be customers. In 2022, 27% of video marketers invested more in YouTube than any other platform.  This post explores the rudiments of creating great YouTube videos for small businesses. Knowing Your Audience To make a high-performing YouTube video, know your target audience and what they care about. …

• October 17, 2023
• Knowledge Base
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Learning how to create an ebook can be overwhelming. Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people will want to download and read.

• October 16, 2023
• Knowledge Base
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Imagine you’re scrolling through Instagram and see an ad for a product you might be interested in.

• October 15, 2023
• Knowledge Base
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Recently, I set an iPhone time limit on my social media use to “45 minutes.”

• October 14, 2023
• Knowledge Base
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A great logo is instantly recognizable, memorable, and closely connected to your brand’s core values and ideas. Think of iconic logos like Apple, Coca-Cola, and Nike. Logos like these are simple and elegant yet bold enough to leave a lasting impression.