As a marketer, I make crucial daily decisions that can impact the company I work for. Using my best judgment, I track important metrics like traffic, leads, and customers — and I provide a marketing report to back up my decisions.
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Search engine optimization is becoming incredibly challenging and unpredictable. As search engines are integrating generative AI and learning to surface more diverse results, creating a strategy to rank your pages in the top 5 takes a lot of trial and error. Video marketing is almost equally challenging. Gone are the days when you had to invest in professional equipment and …
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Google Ads is one of the most effective advertising tools to get more traffic to your website, and generate more leads. In fact, it’s estimated that for every $1 a business spends on an ad, generate $8 in profits.
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Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email, common marketing email mistakes, and what inspirational email marketing looks like.
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If you fell off the bandwagon of sticking to your New Year’s Resolution to become a content creator, you’re not too late.
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Negative and positive feedback loops are used to draw attention to significant product or company issues. These types of feedback loops use customer or employee complaints to create long-term product or workplace solutions.
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In the world of online shopping, businesses are always sniffing out the next big thing. But what happens when you build a company entirely around something people don’t want anyway? Maybe you sell gym memberships. Perhaps you provide tax services or software to help people manage their money. What happens, then? The problem isn’t that people don’t want to get …
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From restaurant menus to bathroom stall doors, you can find QR codes just about anywhere these days. In fact, they’ve become so ever-present that 45% of shoppers use marketing-related QR codes.
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Did you know LinkedIn has over 774 million users across the globe? This metric alone makes the platform one of the top social networks today.
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Recognizing the immense value this group brings to my business, I’m eager to contribute by sharing my unique “Holy Grail Copy” methodology. This approach, though unconventional, has been pivotal in building multi-million-dollar businesses for both myself and my clients. To pique your interest, someone once said about my frameworks: “Your strategies are like Hansel and Gretel’s breadcrumb trail leading to …
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