• VXC Express
• January 12, 2024
• Knowledge Base
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In the ever-evolving digital marketing landscape, the rise of artificial intelligence (AI) is like a siren’s song – captivating but potentially treacherous. As we sail into 2024, it’s increasingly clear that an over-reliance on AI could be the very thing that undermines your career as a marketer. This isn’t just a cautionary tale; it’s a looming reality. AI is changing …

• VXC Express
• January 10, 2024
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Social media, email, video, audio —today’s marketers have more marketing channels to choose from than ever before. As the former head of marketing for two different tech companies, I learned firsthand that an effective marketing strategy must consider all these channels and identify the best investments for your specific company, product, and target market. Of course, this is easier said …

• VXC Express
• January 9, 2024
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The Golden Brick Road Listen up, marketing adventurers! We’re  back, this time to hand you the keys to a kingdom of knowledge that’s as vast as it is deep.  Think of this as your express lane to marketing mastery…the sweet stuff. The GPT Revolution Early 2023 DigitalMarketer dropped Marketer Vision for GPT-4..and let me tell you, it’s like strapping a …

• VXC Express
• January 8, 2024
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Content writing can mean many things. Crafting social media copy for a small business, drafting press materials for an insurance brand, and posting an essay on AI Ethics to Medium are all forms of writing that fall under the content writing umbrella.

• VXC Express
• January 7, 2024
• Knowledge Base
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Marketing seems simple, but it gets more complex as you break it down. If you don’t already know about marketing careers, scanning jobs online could convince you that this isn’t your dream job.

• VXC Express
• January 6, 2024
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Most of us know that nailing social media copywriting and maintaining an active social presence is essential to a brand’s marketing strategy. After all, over 90% of marketers say that social media is essential to their business. And yet, managing it continues to be a source of frustration for many.

• VXC Express
• January 5, 2024
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What if I told you that your content marketing strategy is only half as effective without using graphic design? It’s like serving a gourmet meal on a trash can lid – the quality is there, but the presentation is all wrong. Imagine that you’re scrolling through your favorite online platform – what stops your thumb in its tracks? Is it …

• VXC Express
• January 4, 2024
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It’s easy to be fooled into thinking SEO is just about link building or ranking first for specific keywords. While those are important factors, and staying up on best practices is essential, resolving duplicate content issues should be your top priority.

• VXC Express
• January 3, 2024
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Including blogging as a part of your marketing strategy could bring you more customers. According to our State of Marketing report, blogs are among the top three marketing channels that deliver the highest ROI.

• VXC Express
• January 2, 2024
• Knowledge Base
• 0 Comments

Just before the holidays I had a chat with HubSpot’s VP of Media, Jonathan Hunt.