• December 15, 2025
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The future of newsletters is bright, but it’s a far cry from its snail mail origins.

• December 14, 2025
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In business, to waste time is to waste money so you need a strategy that is efficient and the best use of your resources. With that in mind, intent-based marketing is an optimal strategy for marketers who want to ensure they are reaching audiences who have a genuine interest in what their business has to offer. But what is intent-based …

• December 13, 2025
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“I think we’re moving into a space where most beauty companies are tech companies,” says Maya Smith.

• December 12, 2025
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Lights dim. Sounds hush. The aerialist spins into the air. Sequins sparkle in the warm light of a followspot, and my weird little brain wonders: “What does marketing look like for a travelling circus where every other week brings a totally new market?”

• December 11, 2025
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Lingering Questions is one of my favorite parts of the Masters in Marketing newsletter, because it’s an opportunity for marketers to talk directly to one another.

• December 10, 2025
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Over the last five years, the business world has undergone a more dramatic transformation than it did in the entire decade before. Just as companies were adapting to permanent shifts in workplace dynamics, consumer behavior, and global economics — all sparked by the COVID-19 pandemic — generative AI emerged. This delivered a shock to business comparable to the internet revolution …

• December 3, 2025
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When I saw a LinkedIn post from today’s master declaring, “Marketing’s job is not to drive revenue,” I did a little shimmy and thought, “She gets it!”

• December 2, 2025
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Our expert this week has a few hot takes. 

• November 26, 2025
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This pains me greatly to say, but: That typo in your last campaign may have made your audience more engaged.

• November 25, 2025
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Loop marketing represents a fundamental shift from traditional linear funnels to a continuous growth engine, where every customer interaction creates expansion opportunities. Companies practicing loop marketing — whether through growth marketing strategies, behavioral marketing triggers, or integrated offline marketing touchpoints — transform one-time buyers into active participants who fuel sustainable business growth.