• December 26, 2025
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I spent the last week asking HubSpot marketers to get really honest about what actually worked for them in 2025 — and what they let go of.

• December 25, 2025
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AI workflow automation tools connect apps, data, and departments to execute tasks automatically — reducing manual work and improving efficiency across organizations. Unlike traditional rule-based automation, these tools use artificial intelligence to predict next steps, learn from outcomes, and continuously optimize processes.

• December 24, 2025
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As a marketer and consumer, few can explain the impact of AI personalization quite like yours truly.

• December 23, 2025
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Marketers use AEO and GEO interchangeably, but there is a difference, and that’s what will be defined and explained in this article. In brief, AEO optimizes content for answer boxes and voice search results, while GEO targets AI chatbot citations and generated summaries.

• December 22, 2025
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Homepage design shapes the first impression potential customers have of your business, yet many companies underestimate its impact on conversions and credibility.

• December 21, 2025
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AI has drastically changed the marketing industry. From remapping the buyer’s journey to changing the way we analyze data, to reshaping how we connect with consumers, almost everything is different from just a couple of years ago. A new age calls for a new playbook called Loop Marketing, and a new playbook calls for new tools. Keep reading to learn …

• December 20, 2025
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When I joined HubSpot, I stepped into a rare position. I had already spent years as a customer, learning how to build systems creatively with the tools I had access to. Then, I joined the company with the responsibility of modernizing a long-standing customer reference system that had served many teams well but was now struggling to meet new expectations, …

• December 19, 2025
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One of the most satisfying things you can achieve as a business or personality is instant brand recognition.

• December 18, 2025
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I asked six HubSpot colleagues who are experts in their respective arena what their hopes and dreams are for 2026. From “just make AI and spreadsheets work” to tracking emotional momentum, here‘s what we’re looking forward to next year.

• December 17, 2025
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SEO keyword research tools are essential for marketing teams looking to level up their content. Keyword research software can help identify search opportunities that align with a business’ offerings. That SEO strategy is crucial — nearly one-third of internet users 16 or older discover new brands through search engines.