• August 25, 2024
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When prospects first come to your business page, they probably won’t just click and buy your offering immediately.

• August 24, 2024
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In the world of search engine marketing (SEM), I’m seeing a growing number of marketers turn to PPC campaigns. That’s how Google has significantly grown its advertising revenue every year.

• August 23, 2024
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Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. The best brands stick in our brains because their presence is defined by the repetition of the same logo, fonts, colors, and …

• August 22, 2024
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A memo is the best way to share news when you have a significant update or important win within your company. Unlike an email, your memo will go out to your entire department or everyone at the company, so knowing how to format a memo is just as important as what you write. No pressure. (Well, maybe some pressure…)

• August 21, 2024
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Do you take a good, hard look at your team’s marketing strategy every year?

• August 19, 2024
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Chris Savage once raised $17.3m in debt to do a leveraged buyout of his own company.

• August 15, 2024
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There’s no doubt that in the last few months, you’ve run into Google’s new AI search tool. Often, the tool provides a helpful summary (though sometimes it’s laughably wrong).

• August 7, 2024
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Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

• August 6, 2024
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Understanding your audience is a hard job, but decoding the Gen Z, Gen X, Boomers, and Millennial shopping habits is where the real challenge lies. All generations shop differently, so you need to do some deep research to find out how things function in their “worlds.”

• August 5, 2024
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As people, we all have big goals — both personal and professional. I’ve been asked in countless interviews about my five-year plan for my career.