• August 4, 2026
• Knowledge Base
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AI content is polarizing. When users spot that AI was used in art, backlash often follows. So, let’s run a quick experiment.

• August 2, 2026
• Knowledge Base
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Answer engine optimization (AEO) is the practice of creating content for AI like ChatGPT, Claude, and Gemini to reference in their outputs. AI-referred traffic is small but growing fast and has an outsized impact on conversions. Traffic from AEO makes up less than 1% of overall traffic but converts 3x-15x better than traditional search, according to November 2025 data from …

• August 1, 2026
• Knowledge Base
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SEO might feel like it’s under threat with the rise of AI. But the data tells a different story — SEO tools are still a must-have for marketers. In a HubSpot survey, 27% of marketers agreed that the biggest ROI channel of this year was the website, blog, and SEO.