How to use email to drive B2B pipeline growth

If you‘ve ever wondered why B2B email marketing still dominates as a revenue-driving channel in 2025, you’re not alone. Despite the rise of new marketing platforms and AI-powered tools, B2B email marketing remains one of the most reliable ways to nurture leads, accelerate pipeline, and actually close deals. When done right, email provides the space to build trust, educate decision-makers, …

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