Selecting an email marketing automation platform goes far beyond choosing where marketers will send emails. The right tool becomes the backbone of lifecycle marketing — powering personalized workflows and driving revenue. Email marketing automation platforms help businesses send targeted, personalized emails at scale by automating workflows, segmenting audiences, and integrating with CRM and ecommerce tools.
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HubSpot’s 2026 State of Marketing report uncovered some good news: 65% of marketers are meeting or exceeding their performance benchmarks. But that success doesn’t happen by accident. Behind those results are clear priorities, rigorous testing, and a sharp focus on the right metrics.
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My first taste of AI was “SmarterChild” in the early 2000s. It was a chatbot you could have a “conversation” with when your real friends weren’t online — but, even as a preteen, I could see the tech needed a lesson in how to humanize AI content.
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“SMASH that like button,” the host says, and your eyes roll back so far you can see your own medulla. “And don’t forget to subscribe!”
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HubSpot’s latest State of Marketing data shows that 65% of companies exceeded their goals last year, and 93.7% improved lead quality. Should the industry celebrate and prepare for a relaxed 2026? Barely.
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Marketing funnels aren‘t cutting it anymore, and you’ve probably felt it in the form of declining traffic, scattered buyer journeys, and tactics that worked last year falling flat today. That’s why HubSpot introduced loop marketing tactics, a four-stage framework designed to help you adapt and grow in the AI era. Unlike traditional funnels that assume buyers follow a linear path, …
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If you‘re familiar with the world of SEO, I probably don’t have to tell you there’s been a serious shift in its landscape. Marketers are no longer just optimizing content for Google‘s traditional blue links; we’re now optimizing for AI. The shift is called Answer Engine Optimization, or AEO. Some practitioners also refer to it as AI engine optimization, and …
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At its core, an SEO audit is a step-by-step review of your website’s technical health, content quality, and search visibility. An SEO audit identifies technical, on-page, content, and link issues on a website. It helps SEO teams identify, prioritize, and fix the issues that block traffic, rankings, and, importantly, conversions. Businesses and SEO teams should create audits to identify opportunities …
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Like your weird uncle, nobody knows exactly how AI engines choose the sources they cite. But experiments are starting to point to ways you can get on their radar.
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If you‘ve noticed your brand appearing less frequently in ChatGPT answers, you’re not alone. Savvy marketers are using generative engine optimization tools to address this issue. These tools help your content get cited by AI platforms, rather than being buried under competitors. Fortunately, I spend way too much time monitoring how content performs across different platforms (an occupational hazard of …
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