
You need to be an event business
- November 14, 2025
- Knowledge Base
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“It’s not enough to be a hospitality business anymore,” small-business owner Shelley Pippin says. “You need to be an event business.”
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“It’s not enough to be a hospitality business anymore,” small-business owner Shelley Pippin says. “You need to be an event business.”
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Law firms face unique marketing challenges in 2025. Lawyers balance strict ethical guidelines with the need to maintain client relationships, generate referrals, and attract new business in an increasingly competitive market. Email marketing delivers an average return of $36 for every $1 spent, making it one of the most cost-effective channels for legal professionals.
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The HVAC industry often means juggling emergency calls, seasonal demand spikes, and fierce local competition. When your schedule‘s packed during summer heatwaves and winter chills but crickets in spring, staying top-of-mind with customers is critical. That’s where email marketing for HVAC companies delivers.
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When I first started at HubSpot, I needed a new headshot fast. So, I turned to generative AI tools — and no one had any idea, at least not initially. Love ‘em or hate ‘em, generative AI tools are impressive.
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Real estate professionals face unique challenges when it comes to staying top-of-mind with clients, nurturing leads through long sales cycles, and managing relationships with both buyers and sellers simultaneously.
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Email marketing for accounting firms comes with unique challenges. You’re dealing with strict compliance requirements, seasonal workload swings during tax season, complex financial information that needs to be communicated clearly, and client relationships that can span decades.
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Email marketing for restaurants can be challenging with all its unique responsibilities.
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Building a B2B Loop Marketing strategy represents more than adopting new tactics — it’s about architecting a self-reinforcing system that transforms every customer interaction into compound growth, from initial B2B lead generation through long-term customer expansion.
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Healthcare businesses vary in scope, from wellness centers to doctors’ offices to hospitals. But they share one important need: They all must safeguard any protected health information (PHI) they possess, especially when doing email marketing.
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Sam Meller is the Head of Social for The Hustle, but we briefly got to borrow her for Masters in Marketing, because she makes everything she touches better.
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