• October 21, 2025
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The way most marketing teams approach AI is probably the way I approach my inbox at 4:59 PM on a Friday.

• October 19, 2025
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I’m going to be real with you: I’m exhausted. We blinked, and it felt like everything was run by artificial intelligence (AI). I’m being dramatic, of course, but AI is transforming how we work, play, and live faster than any tech I’ve seen in my decade-long marketing career.

• October 18, 2025
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TL;DR: Enterprise generative AI tools are advanced software platforms designed to automate and enhance marketing, sales, and customer service at scale. The best tools integrate with your CRM, unify customer data, and support secure, governed workflows. To choose the right solution, focus on proven use cases, integration depth, governance controls, and measurable ROI. Start with a clear rollout plan, align …

• October 17, 2025
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In the first episode of my Nudge podcast, I interviewed the fantastic psychologist Dr. Adrian North, who conducted one of the seminal studies on the psychology of music.

• October 16, 2025
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At 28, I thought I was building the life I’d always dreamed of. I got engaged, shared it with my audience, and then brought them along on the journey. Over 10 million people watched my “Get Married With Me” video across my platforms. It was one of the most beautiful moments of my life, magnified by the fact that I …

• October 15, 2025
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A few months back, I was having a bit of a professional identity crisis. And it’s all thanks to answer engine optimization (AEO) and AEO best practices.

• October 14, 2025
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If there’s one thing I’ve learned in years as a marketer, it’s that understanding the key distinctions of content marketing versus inbound marketing can transform how you attract and convert customers.

• October 13, 2025
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Email marketing analytics have evolved far beyond open rates and click-throughs. Today’s AI-powered analytics can predict which subscribers are most likely to convert, optimize send times for maximum engagement, and track every dollar of revenue back to specific campaigns.

• October 12, 2025
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AI usage is on the rise, especially in marketing. Data from HubSpot’s AI Trends in Marketing report showed that 74% of marketing professionals use AI for their work. With so many marketers using AI, it is important to acknowledge and solve for its known limitations, particularly the biases that are baked into it.

• October 11, 2025
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TL;DR: Machine learning in email marketing uses algorithms to personalize content, optimize send times, and predict customer behavior — driving higher engagement and revenue. You can unify your CRM data and automate workflows to use ML for dynamic personalization, send-time optimization, and predictive lead scoring without a data science team.