• August 31, 2025
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With college enrollment trending downward and experts anticipating a “demographic cliff” in 2025 — having a higher education CRM is absolutely vital to ensuring a thriving institution. A CRM is key to attracting and retaining students, ensuring enrollee success, and fostering relationships with alumni and donors.

• August 30, 2025
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Picture the Starbucks siren logo. Now picture it in bright HubSpot orange. How wrong does that feel to you?

• August 29, 2025
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I remember when ChatGPT first launched. The entire marketing community was split on whether they should use AI chatbots or not. Posts about ChatGPT would get hundreds of comments, with one side debating the convenience of AI and the other arguing that AI can never match human creativity.

• August 28, 2025
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A few years ago, I was in charge of presenting a big marketing strategy deck to a senior executive. My team and I prepared a script that went something like this:

• August 27, 2025
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There are some lessons you only learn when life hits you hard. This week’s master stared down the loss of his business —

• August 26, 2025
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My inbox is like a box of chocolates: You never know what you’re gonna get (with apologies to Forrest Gump).

• August 25, 2025
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Spreadsheets and manual processes can hold back your wholesale business from growing. As wholesalers face increasing pressures to deliver faster, maintain accurate inventory visibility, and provide exceptional customer service, the right CRM becomes essential for success.

• August 24, 2025
• Knowledge Base
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There‘s more to healthcare than the visit itself. Whether you’re a doctor’s office, dental practice, or senior living facility, you know that consistent, personalized communication is key to meeting patients’ changing health needs. In fact, it’s what patients prefer. Research by global healthcare company Abbott found that 72% of patients want more personalized care.

• August 23, 2025
• Knowledge Base
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Given how logos are such an essential part of brand identity, I was skeptical of using AI logo generators.

• August 22, 2025
• Knowledge Base
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At my last job I was tasked with launching a newsletter, and was suddenly faced with a bunch of unfamiliar acronyms: DKIM, DMARC, SPF. (Apparently that last one is not related to sun protection?)