KPI dashboards & how to use them in your marketing
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May 31, 2025
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I’ll never forget the first time someone asked me for a marketing performance update. I had six messy spreadsheets open, no clear narrative, and no KPI dashboard to tie it all together. I had the numbers, technically … but not the clarity. I wasn’t even sure which metrics mattered most. That’s when I started building my first KPI dashboard, and …
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Why writing with clarity matters in marketing (+ 9 ways to simplify your message)
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May 30, 2025
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Writing with clarity means making your content easy to read and understand. If your audience can’t grasp what you’re trying to say, what’s the point? Hi, I’m Alana, your friendly neighborhood blog editor. I spent most of my early marketing career in the public health field. We focused on one main writing principle: using plain language. For years, I turned …
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What makes a good website? Here are 16 things I look at [new data]
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May 29, 2025
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Your website strategy should help drive business and marketing objectives. For your website to work, you need to keep up with what makes a good website today. Website trends and customer expectations change rapidly. It feels like yesterday when I worked in a leading website design agency. Back then, we encouraged clients to build a mobile-friendly website because it was …
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The best video marketing channels to grow your brand this year
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May 28, 2025
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Video is no longer a nice-to-have. It’s now an absolute must and should be at the forefront of any marketing strategy. With almost half of Gen Z and millennials watching short-form video to discover new products, video is essential to increasing visibility and getting brand recognition.
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10 holiday marketing campaign examples + marketing tips
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May 27, 2025
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I know I’m in the minority, but the second September hits, I want to break out the Christmas tree, play “Jingle Bells,” and cover everything in baubles and tinsel. But one of the more accepted signs that the festive season is officially upon us is when holiday marketing campaigns start jingling, ringing and ho-ho-ho-ing into our homes, streets, and devices. …
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Turn your power users into creators (and vice versa)
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May 26, 2025
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One of the most powerful — but least used — aspects of social media is its ability to turn customers into community.
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Is Threads losing steam? Here’s what we know [new research]
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May 25, 2025
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When Threads launched in July 2023, it made headlines for breaking records — 100 million sign-ups in less than five days — and was quickly dubbed the “Twitter killer.” But within weeks, usage dropped sharply. Headlines followed, warning that Threads was already losing steam.
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We asked customers how they like to communicate with brands [HubSpot blog survey]
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May 24, 2025
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Customer communication preferences vary widely in today‘s digital landscape. Some may want to go to a company’s landing page, initiate a conversation with a chatbot, or even pick up the phone to learn more about a service or product.
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The future of misinformation on social
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May 23, 2025
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Ethan Mollick, professor of management at Wharton Business School, has a simple benchmark for tracking the progress of AI’s image generation capabilities: “Otter on a plane using wifi.” Mollick uses that prompt to create images of … an otter using Wi-Fi on an airplane. Here are his results from a generative AI image tool around November 2022. Source And here …
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How to boost your marketing game using Threads (Meta’s Twitter rival)
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May 22, 2025
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When Instagram released Threads in July of 2023 as a competing platform to X (previously Twitter), I’ll admit that I was unconvinced it would make a splash. But here we stand in 2025: Threads has surpassed TikTok and Instagram in the social apps category in Apple’s App Store. Not everyone’s using it, but those who do say it’s a digital …
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