As a content professional with almost a decade in the game, I have been a part of several content marketing teams and projects. While each project came with its own objectives and obstacles, one thing remained constant: a consistent underestimation of what a content marketing team achieves for the organization at large. The natural assumption about content marketing teams is …
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As a marketer and pop-culture fanatic, I am fascinated by celebrity marketing. I love seeing a new ad or social media campaign featuring the biggest pop stars and actors and observing how their brand aligns (or doesn’t) with the company they endorse. If you‘re a small or upcoming brand, you may think celebrity marketing isn’t possible for you now. Getting …
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By mid-December, my Instagram feed is overflowing with my friends’ Spotify Wrapped playlists.
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Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
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In the early days of my career as a content marketer, I wish I had access to the meeting agenda examples to have today. Back then, I was managing a team that was fairly new to me, and I hated the idea of conducting meetings. The questions flew around randomly, the objective changed every minute, and we couldn’t come to …
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Faced with an urgent need to brush up my spreadsheet skills, I went online and searched for the best Excel resources available. I discovered a lot of amazing options, both free and paid. Microsoft Excel is a versatile spreadsheet application that’s useful for data entry and storage, budgeting, data analysis, project management, reporting, inventory management, and much more. Whether you’re …
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It’s officially the holiday season. If the majority of your workforce is hybrid or remote, like we are at HubSpot, that means it’s time to come up with a few virtual holiday party ideas for your team. Let’s face it — traditional in-person holiday parties were arguably easier to plan. Just order some festive food and drinks to the office …
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I fully admit I’m terminally uncool. But as a marketer, I can’t let my lack of swag (rizz? drip?) be an excuse for being behind the times and not knowing how to use Instagram. With nearly 2 billion users, I’ve gotta be.
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If you’re sipping an oat milk latte as you read this, you’re in luck.
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This week’s master is always down for some fun, and he’s got the receipts to show it.
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