• VXC Express
• August 31, 2024
• Knowledge Base
• 0 Comments

Even if you’re brand new to brand voice, you already know exactly what it is. I promise.

• VXC Express
• August 30, 2024
• Knowledge Base
• 0 Comments

I remember first starting my business. At that time, I knew the basics of marketing and a little about sales.

• VXC Express
• August 29, 2024
• Knowledge Base
• 0 Comments

You don’t have to be in marketing to know what it means to “go viral,” but the dream of saying, “My brand went viral”? — That’s definitely unique to our profession.

• VXC Express
• August 28, 2024
• Knowledge Base
• 0 Comments

YouTube growth strategies continue to be a hot topic among marketers. In fact, most marketers plan to increase their YouTube budgets this year and say the platform has the highest growth potential in 2024.

• VXC Express
• August 27, 2024
• Knowledge Base
• 0 Comments

Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences.

• VXC Express
• August 26, 2024
• Knowledge Base
• 0 Comments

It often surprises people to learn just how unfunny making comedy can be. I worked with this week’s master of marketing some years ago out of The Onion’s HQ, so we’ve both been behind the scenes. A business is still a business, and marketing is still marketing.

• VXC Express
• August 25, 2024
• Knowledge Base
• 0 Comments

When prospects first come to your business page, they probably won’t just click and buy your offering immediately.

• VXC Express
• August 24, 2024
• Knowledge Base
• 0 Comments

In the world of search engine marketing (SEM), I’m seeing a growing number of marketers turn to PPC campaigns. That’s how Google has significantly grown its advertising revenue every year.

• VXC Express
• August 23, 2024
• Knowledge Base
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Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. The best brands stick in our brains because their presence is defined by the repetition of the same logo, fonts, colors, and …

• VXC Express
• August 22, 2024
• Knowledge Base
• 0 Comments

A memo is the best way to share news when you have a significant update or important win within your company. Unlike an email, your memo will go out to your entire department or everyone at the company, so knowing how to format a memo is just as important as what you write. No pressure. (Well, maybe some pressure…)