Video is an effective and ever-growing form of marketing. 64% of marketers credit marketing videos on Instagram with the highest engagement. It seems that users can’t get enough: 91% of people watched an explainer video to learn more about a product or service.
Continue Reading
When I sat down at my laptop to update this article, I thought I had at least a fifth-grader’s grasp of color wheels.
Continue Reading
The headlines tell us SEO is dead. The podcast bros tell us AI will make blogs obsolete. Google tells us, “It’s Tuesday, so there’s another algorithm update, suckers.”
Continue Reading
A few years ago, I had to manage a Facebook community for a TV station I was working for as a digital journalist. It was a completely new experience, and there were definitely times I stumbled.
Continue Reading
Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan.
Continue Reading
The concept of managing communities may seem straightforward.
Continue Reading
It’s one thing to have good website copy — it’s something entirely different to ensure your site has great copy (and design) and also ranks well on Google.
Continue Reading
Gaining more followers on Instagram is key to successfully scaling your marketing efforts on the platform. But how do you increase followers on Instagram, especially if you have fewer than a thousand?
Continue Reading
Confession: I’m squatting on probably 10 different blogs and even more URLs. What can I say? This marketer gets a bit idea-happy — but how much does it cost to start a blog that I can afford this quirky habit?
Continue Reading
From P&G’s “Thank You, Mom” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us. Why is that? Campaigns make companies memorable.
Continue Reading
Recent Comments