• June 29, 2024
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Contrary to popular belief, companies don’t sell products — they sell branding.

• June 28, 2024
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Starbucks recently shifted from a global to a regional marketing structure. Kieran and I believe this is the worst thing you can do to your marketing strategy, resulting in significant, long-term business consequences.

• June 27, 2024
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In our first edition of Masters in Marketing, a brand-new HubSpot Media newsletter designed to bring you tips from the top marketers each week, I spoke with Ron Goldenberg, VP of International Marketing & Innovation at BSE Global — who runs international marketing for the Brooklyn Nets and Barclays Center.

• June 26, 2024
• Knowledge Base
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Knowing about copywriting is great, but nothing beats excellent copywriting examples at your fingertips.

• June 25, 2024
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In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. It’s fascinating to see how opinions differ on this topic, even among professionals.

• June 24, 2024
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Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

• June 23, 2024
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Writing a headline can be harder than writing a 1,500-word article. But that’s no excuse for writing bad ones, especially when help is so easy to come by.

• June 22, 2024
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Almost a year ago to the day, I found myself job hunting for the first time in a decade. It was unexpected. I didn’t have a current resume or a writing sample for job applications. Frankly, I was in over my head. And the market was ruthless.

• June 21, 2024
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It’s no surprise you want to become a paid Instagram influencer, but the idea of getting your posts sponsored might seem laughable if you’re just posting pictures of your brunch instead of skydiving pictures in Australia.

• June 20, 2024
• Knowledge Base
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If you want to find the best time to post on Instagram, you’re probably trying to get the highest engagement. Whatever your specific goal (likes, followers), posting when your content will get the most eyes can only benefit your marketing, so I’m glad you’re here.