• VXC Express
• June 29, 2024
• Knowledge Base
• 0 Comments

Contrary to popular belief, companies don’t sell products — they sell branding.

• VXC Express
• June 28, 2024
• Knowledge Base
• 0 Comments

Starbucks recently shifted from a global to a regional marketing structure. Kieran and I believe this is the worst thing you can do to your marketing strategy, resulting in significant, long-term business consequences.

• VXC Express
• June 27, 2024
• Knowledge Base
• 0 Comments

In our first edition of Masters in Marketing, a brand-new HubSpot Media newsletter designed to bring you tips from the top marketers each week, I spoke with Ron Goldenberg, VP of International Marketing & Innovation at BSE Global — who runs international marketing for the Brooklyn Nets and Barclays Center.

• VXC Express
• June 26, 2024
• Knowledge Base
• 0 Comments

Knowing about copywriting is great, but nothing beats excellent copywriting examples at your fingertips.

• VXC Express
• June 25, 2024
• Knowledge Base
• 0 Comments

In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. It’s fascinating to see how opinions differ on this topic, even among professionals.

• VXC Express
• June 24, 2024
• Knowledge Base
• 0 Comments

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

• VXC Express
• June 23, 2024
• Knowledge Base
• 0 Comments

Writing a headline can be harder than writing a 1,500-word article. But that’s no excuse for writing bad ones, especially when help is so easy to come by.

• VXC Express
• June 22, 2024
• Knowledge Base
• 0 Comments

Almost a year ago to the day, I found myself job hunting for the first time in a decade. It was unexpected. I didn’t have a current resume or a writing sample for job applications. Frankly, I was in over my head. And the market was ruthless.

• VXC Express
• June 21, 2024
• Knowledge Base
• 0 Comments

It’s no surprise you want to become a paid Instagram influencer, but the idea of getting your posts sponsored might seem laughable if you’re just posting pictures of your brunch instead of skydiving pictures in Australia.

• VXC Express
• June 20, 2024
• Knowledge Base
• 0 Comments

If you want to find the best time to post on Instagram, you’re probably trying to get the highest engagement. Whatever your specific goal (likes, followers), posting when your content will get the most eyes can only benefit your marketing, so I’m glad you’re here.