• October 21, 2023
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To thrive as a small business, you need press coverage. But, unfortunately, coverage doesn’t just come naturally – you need to work for it.

• October 20, 2023
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Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Will anyone even want it?

• October 19, 2023
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Your professional bio is not only relevant when applying for jobs, seeking new clients, or networking — it also gives the world a brief snapshot of who you are and your professional ideals.

• October 18, 2023
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YouTube is a treasure trove for small businesses, filled with all kinds of would-be customers. In 2022, 27% of video marketers invested more in YouTube than any other platform.  This post explores the rudiments of creating great YouTube videos for small businesses. Knowing Your Audience To make a high-performing YouTube video, know your target audience and what they care about. …

• October 17, 2023
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Learning how to create an ebook can be overwhelming. Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people will want to download and read.

• October 16, 2023
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Imagine you’re scrolling through Instagram and see an ad for a product you might be interested in.

• October 15, 2023
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Recently, I set an iPhone time limit on my social media use to “45 minutes.”

• October 14, 2023
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A great logo is instantly recognizable, memorable, and closely connected to your brand’s core values and ideas. Think of iconic logos like Apple, Coca-Cola, and Nike. Logos like these are simple and elegant yet bold enough to leave a lasting impression.

• October 13, 2023
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Medium is a platform for writers. If you’re not a writer, that sounds pretty straightforward. But if you write, you understand just how huge that statement is.

• October 12, 2023
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Can you believe it’s been almost 20 years since Facebook was founded? Perhaps many of you feel like it was just yesterday when “friend” was a noun.