16 Best Bulk Email Services for 2024

VXC Express
April 22, 2024
Knowledge Base
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You’ve seen that email marketing works wonders for your business. So, you doubled down and built a massive email list. However, you’ve now hit a roadblock. You can’t send bulk emails through providers like Gmail or Outlook.

Enter: Bulk email service providers.

Over the years of working as an email copywriter, I have had the opportunity to use some of these bulk email services. I was impressed to see how they are equipped to manage large volumes of email while offering top features to track performance.

In this blog, I have listed the key features to look for in a bulk email service and some of the top bulk email software available on the market.

Table of Contents

What is a bulk email service?

A bulk email service is an email provider that allows you to send mass emails to your subscribers. It’s common to use bulk email services for newsletters, sales promotions, and company announcements.

A mass email software helps you reach a large audience and nurture them one email at a time. In addition to getting direct access to your customer base, you can track how your emails perform and test various methods to increase clicks and conversions.

While traditional advertising methods, such as print ads and direct mail, can have a high return on investment (ROI), it can be challenging to understand how consumers interact with your materials. With a mass email software, you can find out what attracts consumers and what elements lead to more conversions.

Furthermore, many bulk email software offer automation tools — think workflows and sequences. You can more easily move leads down the funnel and retain your current clients.

My experience with email marketing has taught me that using a personal or business email can work in the first few months of starting a business but will quickly become ineffective as you grow. Bulk email services offer a long-term solution.

Reasons to Send Bulk Emails

Not sure if it’s the right time to try a bulk email software? The first question you should ask is, “Is our brand investing in email marketing this quarter/year?”

If the answer is yes, then I believe that’s your sign to invest in an email service.

Here are specific examples of when you would send out a mass email to your subscribers:

Sales promotions. Say you want to promote discounts on specific products or services. Sending a mass email to your subscribers is a great way to generate sales.

Newsletters. Do you want to send out exclusive content to your subscribers? Then, a newsletter is the way to go.
Product updates. A great way to announce a new product feature or line is via email. You can include previews to build up excitement and include calls-to-action (CTAs) for conversions.
Announcements. Are you updating your hours, prices, or services? Or perhaps there’s been a change in your policy. Notifying your subscribers in an email blast is an effective way to spread the news.

With every email you send to subscribers, you’ll want to remember your goals, audience, time and day, personalization, and compliance with data protection laws.

Best Bulk Email Services

1. HubSpot’s Email Marketing Tool

Start using HubSpot’s free Email tools.

I absolutely love how you can create, customize, and optimize your emails with HubSpot without coding or design experience.

Here is how you can do that:

You can send up to 2,000 emails monthly, which doesn’t include test emails to check functionality. In addition, the platform offers a user-friendly interface, tools like drag-and-drop to design your email easily, tokens to personalize every email, and an A/B testing feature.

This is how the drag-and-drop feature works on the tool:

You can also use their AI Email Writer to help you write copy for your emails. In addition, you can create custom reports based on the data you want to collect and analyze.

What I like: I like how this tool allows you to personalize your bulk emails based on each subscriber’s lifecycle stage. This enables you to deliver better content and effective CTAs that boost engagement.

Pricing: The best part? It’s free.

2. Sender

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Bulk emailing allows your brand to save time and effort by sending mass emails to your target audience at once. Leveraging your email lists increases sales and engagement with promotional offers, flash sales, product updates, newsletters, etc. You can do all that and much more with Sender.

You can not only send it to a large audience at once but also target the right subgroups with smart segmentation and automated triggers. That way, your audience will receive the message they want to receive and when they want to receive it.

This is an example of various automated triggers available in this tool. You can notice that there are different workflows for different events — for example, when a new subscriber gets added to your list or if an online store user abandons their cart.

You can also customize the automation workflow according to your needs.

Additionally, Sender provides premade, mobile-responsive templates for professional-looking emails with a drag-and-drop email builder. Their platform also offers various features such as SMS campaigns, high-converting popups, detailed analytics, a heatmap, and even more.

What I like: I’m impressed by Sender’s omnichannel approach. It combines email and SMS marketing to deliver effective campaigns that produce great results.

Pricing: Sender offers a free plan with 2,500 subscribers and 15,000 emails per month. Paid plans start at $15.83 a month, billed annually.