Imagine the world of account-based marketing, where you start the sales process by selling directly to your best-fit, highest-value accounts.
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As a marketing pro, you know how tough it can be to capture the attention of potential clients and keep them. There are more than 10,700 digital advertising agencies in the U.S., giving business owners a lot of options. So, if you want to stand out, you need to be more than an expert in digital marketing. You need to …
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LinkedIn is a highly valuable tool for networking with like-minded professionals. But here’s something we don’t talk about as much as we should: LinkedIn is also a useful inbound marketing platform. It might seem a little bit intimidating. You have enough on your plate; do you really need to figure out another way to create targeted content? Actually, yes. You …
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Successful product marketing drives sales. But what exactly is product marketing, and what does product marketing do?
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When it comes to social media, marketers’ top goals are advertising their products/services and increasing their brand awareness, according to 2021 HubSpot Blog Research.
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Adobe Illustrator is a popular tool for designing vector graphics, logos, icons, and more.
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At INBOUND 2023, HubSpot CEO Yamini Rangan introduced changes to the customer journey driven by the recent surge of AI technology. Where people spend their time, how they buy, how they share information, and how they expect to receive customer service is all changing. What’s not changing, however, is the importance of connection. The advent of AI makes this an …
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Whether managing thousands of blog posts or a few dozen articles, having an editorial calendar is imperative to keep track of it all.
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Email marketing has come a long way in the past few years. More than 306 billion emails are sent and received each day. How can you write something that stands out?
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YouTube is a powerful advertising platform with over two billion monthly active users. As a creator, this means you have numerous opportunities to earn money. Understanding YouTube CPM is key to unlocking its potential.
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