Gathering insights isn’t enough. To truly harness the power of the data of your Google Analytics dashboard, you need to leverage segmentation and drill down into your data.
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Just last week, I purchased a yoga mat after seeing a sponsored post on Instagram from fitness influencer Cassey Ho.
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I love a good pun. Okay, who am I kidding? I’m a big fan of the bad ones, too. Halloween is the perfect holiday for marketers to get creative and let that punny side shine. That’s why I’ve taken it u-PUN myself to create this PUN-believable list of puns to use in your marketing campaigns this spooky season. The Ultimate …
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We’ve discussed how the customer journey impacts sales, service, and marketers.
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To thrive as a small business, you need press coverage. But, unfortunately, coverage doesn’t just come naturally – you need to work for it.
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Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Will anyone even want it?
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Your professional bio is not only relevant when applying for jobs, seeking new clients, or networking — it also gives the world a brief snapshot of who you are and your professional ideals.
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YouTube is a treasure trove for small businesses, filled with all kinds of would-be customers. In 2022, 27% of video marketers invested more in YouTube than any other platform. This post explores the rudiments of creating great YouTube videos for small businesses. Knowing Your Audience To make a high-performing YouTube video, know your target audience and what they care about. …
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Learning how to create an ebook can be overwhelming. Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people will want to download and read.
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Imagine you’re scrolling through Instagram and see an ad for a product you might be interested in.
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