You want to learn about search engine optimization (SEO), but where do you start? You’ve probably heard of a few basic terms, like keyword research, but what else do you need to know? I this post, I’ll walk you through the basic vocabulary you need to know and tips for learning SEO on your own. Then, we’ll review a step-by-step …
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In the fiercely competitive outdoor gear market, innovative marketing strategies are essential for brand growth and customer engagement. Among these strategies, giveaways stand out as a powerful tool. They are more than just a means to distribute free products; they are a conduit for creating a lasting impression, fostering community engagement, and enhancing your brand’s image. Drawing on the principles …
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Click here to read more Expert Edge perspectives with some of the top leaders in Marketing today. LinkedIn is an incredibly powerful platform for growing both recognition and revenue as a B2B business, especially considering that audiences exposed to brand messages on LinkedIn are 6X more likely to convert.
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Excel can do more than just simple math. That’s thanks to its bevy of built-in functions and min-formulas that simplify the creation of more complex formulas.
Continue ReadingExcel can do more than just simple math. That’s thanks to its bevy of built-in functions and min-formulas that simplify the creation of more complex formulas.
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If you’re a marketer, you cannot ignore meme culture.
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I‘m far from the most organized marketer you’ll ever meet — but I‘m working on it! In my quest to become a more organized person, I’ve discovered something super helpful — I can make content calendar templates in Google Sheets.
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If you’re like millions of other users, you use Excel spreadsheets to plan your budgets, track sales or expenses, and organize all sorts of data. You may even use Excel to work with private or confidential information.
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Your company’s value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor.
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I’m fortunate to live in a city that has a thriving restaurant scene (it’s most known for its barbecue and Tex-Mex, if that gives you any hint). And while I don’t consider myself a food connoisseur by any means, I was a food journalist in a past life, so I continue to stay on top of the latest stories and …
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