When I started working from home, I thought work-life balance would come naturally. After all, I have no commute and don‘t have to plan what I wear each workday. And when it’s all over, I can close my laptop and turn on the TV.
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In an era where consumers are bombarded with endless choices and digital noise, standing out as a brand is more challenging than ever. Enter experience marketing – a strategy that transcends traditional advertising by focusing on creating immersive, memorable interactions. This innovative approach leverages the elements of surprise, delight, and reciprocity to forge strong emotional connections with customers, making the …
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Webinars are a great way to teach customers about your offering or share helpful tips with your audience. They’re low-cost and generate engagement. Plus, they provide your sales team with leads from your signup form. Everybody wins — that is if people actually attend. Webinar marketing is essential to getting those numbers up and your mission out.
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In 2024, marketers have a lot on their minds. With the rapid adoption of AI, significant changes in the search landscape, and an uncertain economy ahead, knowing how to lead your team to success seems daunting.
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As a full-time freelancer, I’ve sent out hundreds of job inquiry emails.
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If I reach the footer of an email in my inbox, it usually means one of two things: 1) The email was so engaging I read all the way to the end (that’s rare), or 2) I scrolled down to unsubscribe.
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Today’s consumers have a lot of power. As a business, you must have a deep understanding of who your buyers are and what influences their purchase decisions.
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Whether you’re launching a new business or already running one, I can tell you firsthand that a small business marketing strategy with a strong online presence is essential. That’s why I’ve collected this list of 50 small business marketing ideas to help you get started. As the former head of marketing for two small businesses, I’ve learned that e-commerce isn’t …
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Like most job seekers, I’ve had to answer the dreaded salary expectation question over email.
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Healthcare businesses use AI and automation to provide a better experience for their customers, patients, and care providers.
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