• VXC Express
• December 12, 2023
• Knowledge Base
• 0 Comments

No one knows the saying change is the only constant in life better than a marketer.

• VXC Express
• December 11, 2023
• Knowledge Base
• 0 Comments

One of my favorite methods of marketing is integrated marketing. I love when I’m scrolling through social media and I see branding for a product, film, service, or artist that adapted to different channels. It shows consistency and creativity, and it keeps a brand top of mind with its audience. But what is integrated marketing? In this post, I’ll take …

• VXC Express
• December 10, 2023
• Knowledge Base
• 0 Comments

Backlinks continue to be an important ranking factor in 2023 — and it seems it never changes. But what kind of backlinks matter most in SEO? Editorial links, pillar links, sitewide links? What’s the difference between them? Which are worth the effort? In this guide, I’ll share 20 different types of backlinks in SEO with examples. Additionally, you’ll read some …

• VXC Express
• December 9, 2023
• Knowledge Base
• 0 Comments

Email marketers spend a lot of time drafting poignant email copy, designing wonderfully branded email templates, and crafting enticing email subject lines in the hope of getting it open and skyrocketing click-through rates.

• VXC Express
• December 8, 2023
• Knowledge Base
• 0 Comments

At any given time, I have GSC open in 2 to 10 tabs. It’s helpful on a macro and micro level — both when I need to see how many impressions HubSpot is gaining month over month or figure out what’s happened to a high-traffic blog post that suddenly fell. I’m a content strategist on HubSpot’s SEO team, which means …

• VXC Express
• December 7, 2023
• Knowledge Base
• 0 Comments

If I was reading a post about request for proposals (RFP), I’d want to get to the point … and fast.

• VXC Express
• December 6, 2023
• Knowledge Base
• 0 Comments

LinkedIn profiles are the new resumes. LinkedIn shows your skills, featured projects, recommendations, and certifications, to name a few. So, you certainly want to emphasize these skills and ensure they are recognized as your strongest assets. LinkedIn endorsements help you do just that, alongside building credibility, authority, and trust in you as a professional. But how do you make someone …

• VXC Express
• December 5, 2023
• Knowledge Base
• 0 Comments

Like many others, I get dozens of emails a day. 

• VXC Express
• December 4, 2023
• Knowledge Base
• 0 Comments

I’m willing to bet that you, as a marketer, you have experience with email marketing and SEO. If you’re a beginner, you’ve at least heard of both strategies and maybe done a bit of research into them.

• VXC Express
• December 3, 2023
• Knowledge Base
• 0 Comments

Optimizing your website to generate leads is a no-brainer. However, it’s not as simple as throwing a “Click Here” button on your home page and watching the leads pour in. Instead, marketers and designers need to take a more strategic approach. In this post, we’ll go over some quick ways that actually work to optimize your website for lead generation. …