As a startup founder or marketing leader, you’ve likely heard the mantra “distribution is everything.” But what does that really mean, and how do you put it into practice?
Continue Reading
If you’re not sure what a blog is, you’ve definitely come across one at some point. Perhaps you’ve stumbled across a blog when you’ve searched “healthy dinner recipes.” Maybe you don’t know it, but you’re on a blog now. I love blogging. I created my first blog in 2010 but stopped writing it just as I got my first-ever comment. …
Continue Reading
If you’re just getting started with local SEO, this Google My Business guide is the perfect spot to kick things off. Even though GMB looks simple and pretty intuitive, there are a lot of things to pay attention to. You’ll really benefit from it only if your listing is set up right. Remember — when people search for a product …
Continue Reading
I recently purchased an adorable cable-knit sweater on TikTok Shop merely because I saw an influencer post about it. The pull influencers of all followings have on social media users today is strong. After all, 63% of consumers will likely buy products promoted by an influencer they trust. In my role at Nickelodeon, I work in international influencer marketing, so …
Continue Reading
Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. Sending cold emails and scraping together lists for lead generation can be difficult because — let‘s face it — often, people don’t want to take the time out of their schedules to talk. What if you …
Continue Reading
More than 300 marketing pros told us whether their worst fears or wildest dreams have come to fruition since the launch of Google’s AI Overviews (formerly SGE) in May 2024.
Continue Reading
I won’t pretend I’m an event marketer. But my mom has been a director of special events for over 20 years (shoutout to her), so I completely understand the importance of good event registration tools. I’ve heard her rattle off the many tasks that need to be completed before, during, and after an event. And she comes from a small …
Continue Reading
When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quietly panicked and then asked ChatGPT.
Continue Reading
I’d venture to guess you get tons of emails in your inbox every day. From coupons to daily deal sites to family invites, it’s a lot to sift through—and you’ll likely only click if an email has one of the best subject lines to capture your attention. According to HubSpot Research, 65% of surveyed marketers say that subject lines have …
Continue Reading
Buying or selling a home is an important financial (and emotional) decision, and your clients want an agent they trust to protect their interests and help them navigate the complexities of the process. That’s where real estate social media marketing comes in. When applied correctly, it can be a great way to start conversations, share advice, and grow an ongoing …
Continue Reading
Recent Comments